Eskimi social tools Africa

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ESKIMI SOCIAL & CUSTOM TOOLS LITHUANIA | NIGERIA | INDIA | BANGLADESH | CAMEROON | SRI LANKA

Transcript of Eskimi social tools Africa

ESKIMI SOCIAL & CUSTOM TOOLS LITHUANIA | NIGERIA | INDIA | BANGLADESH | CAMEROON | SRI LANKA

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ABOUT ESKIMI MEDIA COMPANY

1. Mobile social network platform to meet new people with 21M members

2. Mobile DSP with 37M+ reach in Nigeria, 136M+ in Africa

3. Ad Monetisation Solution for Publishers

4. Direct Carrier Billing solution in 12 markets

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MOBILE SOCIAL NETWORK

ESKIMI MOBILE DSP PLATFORM

- 21M members & more than a billion impressions

- 10M+ mobile user reach in Kenya & more than 1,8B+ impressions

- 280M total reach worldwide

2 MEDIA PROPERTIES WITH GLOBAL REACH

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AD MONETISE PLATFORM

CARRIER BILLING SOLUTIONS

- 20 ad networks integrated & more than 1 billion impressions monetised monthly

- 320M billable customers in Africa and Asia

2 MEDIA MONETISATION PLATFORMS

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ENGAGEMENT & PERFORMANCE CAMPAIGNS

ON ESKIMI SOCIAL SEE CASE STUDIES

DIRECT PRODUCT ACTIVATION FOR TELCOS

FOR BETTER ROI & SMART MARKETING

SPECIAL SOLUTIONS TO KEY CLIENTS

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SOCIAL NETWORK TO MEET NEW PEOPLE

• Instant chat on apps

• Friend matching and discovery

• Search

• Interest based communication - fanclubs

• Games

DEMOGRAPHICS

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ALL RELEVANT PLATFORMS COVERED

ENGAGING AND ORGANIC AD INTEGRATION

DISPLAY TREASURE GAME PHOTO COMPETITIONS

IMPACT DISPLAY MEDIA, SITE TAKE OVERS

CUSTOM PROJECTS

See http://business.eskimi.com/case-studies for details

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ESKIMI VIRAL SOCIAL TOOLS FOR BRANDS

• Treasure hunt

• Photo competition

• Fanclub

• Personalised messages with sharing

• Greetings viral app

• Collage app

• Fanclub sponsorship

• Research

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TREASURE HUNT

It’s the most engaging game that a brand can run inside highly active community. Users have to look for special branded treasures hidden inside Eskimi. Users can be incentivised with Eskimi coins and airtime. Up to 15 minutes game play per user per day! See case studies section for examples.

About

BenefitsVery high virility, long term placements in member profiles after campaign has ended, long time spend with the brand, good tool for top of mind awareness, possibility to use incentives.

Case study15 minutes play time by Tecno new device launch campaign.

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PHOTO COMPETITION

Run a branded photo competition inside Eskimi. Invite users to upload photos and win prizes. Highly engaging game when users are voting for each others’ photos. The brand sets the rules!

About

BenefitsHigh engagement and direct brand placement within personal spaces, high virility.

Case study16’000 photos with Dettol soap during a 6 weeks campaign.

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FANCLUBS

Own your branded community inside Eskimi and get closer to Eskimi audience. Each fan club can acquire fans from Eskimi audience and engage with fans through posts, photos and videos. Each post reaches all the audience with no limitation or algorithms!

About

BenefitsHigher engagement than other social media channels, free of charge higher reach of acquired members

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PERSONALISED MSGS WITH SHARING

Send private messages to users inside Eskimi with personal message, image, mood, including nick name or on member birthdays. Ability send 10 million messages per month including sharing option.

About

BenefitsHigh virility, since very high percentage of receivers share the greeting card outside their inbox to all members creating great positive brand impact.

Case study1,3M messages send by Share a Coke generated 20M+ shares .

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GREETINGS VIRAL APP

Create a greeting or feeling app for each occasion, date or your brand celebration. The stronger the emotion, the more people will share.

About

BenefitsCan co-brand your company logo with special occasion: Mother’s day, Ramadan, Easter, Christmas, etc.

Case study140’000 shares in just 2 days of Eskimi Easter greetings campaign.

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VIRAL COLLAGE APP

Ask users to create collages with their friends in the collage and share them. Was initially launched for Etisalat Nigeria for their new product with discounted call rates for 5 friends.

About

BenefitsQuick automated selection of 5 friends from Eskimi friends, one click sharing, high virility. Branded shared image with logo placement.

Case study100’000 shares on Etisalat You&Me campaign.

Special solution for mobile operators for smart marketing and ROI

Eskimi launched Eskimi bundle in Nigeria

100’000+ bundles activated through Eskimi direct activation platform alone

Single campaign case study: https://www.youtube.com/watch?v=pMSlX0kjqo4

DIRECT ACTIVATION CAMPAIGNS FOR TELCOS

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• Full screen ads example

• Direct activation using one click scenario

• Works with data bundles, rate plans, VAS services, any other products

DIRECT ACTIVATION CAMPAIGNS