Introduction to the communication tools used in Africa RISING
Eskimi social tools Africa
Transcript of Eskimi social tools Africa
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ABOUT ESKIMI MEDIA COMPANY
1. Mobile social network platform to meet new people with 21M members
2. Mobile DSP with 37M+ reach in Nigeria, 136M+ in Africa
3. Ad Monetisation Solution for Publishers
4. Direct Carrier Billing solution in 12 markets
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MOBILE SOCIAL NETWORK
ESKIMI MOBILE DSP PLATFORM
- 21M members & more than a billion impressions
- 10M+ mobile user reach in Kenya & more than 1,8B+ impressions
- 280M total reach worldwide
2 MEDIA PROPERTIES WITH GLOBAL REACH
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AD MONETISE PLATFORM
CARRIER BILLING SOLUTIONS
- 20 ad networks integrated & more than 1 billion impressions monetised monthly
- 320M billable customers in Africa and Asia
2 MEDIA MONETISATION PLATFORMS
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ENGAGEMENT & PERFORMANCE CAMPAIGNS
ON ESKIMI SOCIAL SEE CASE STUDIES
DIRECT PRODUCT ACTIVATION FOR TELCOS
FOR BETTER ROI & SMART MARKETING
SPECIAL SOLUTIONS TO KEY CLIENTS
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SOCIAL NETWORK TO MEET NEW PEOPLE
• Instant chat on apps
• Friend matching and discovery
• Search
• Interest based communication - fanclubs
• Games
CUSTOM PROJECTS
See http://business.eskimi.com/case-studies for details
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ESKIMI VIRAL SOCIAL TOOLS FOR BRANDS
• Treasure hunt
• Photo competition
• Fanclub
• Personalised messages with sharing
• Greetings viral app
• Collage app
• Fanclub sponsorship
• Research
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TREASURE HUNT
It’s the most engaging game that a brand can run inside highly active community. Users have to look for special branded treasures hidden inside Eskimi. Users can be incentivised with Eskimi coins and airtime. Up to 15 minutes game play per user per day! See case studies section for examples.
About
BenefitsVery high virility, long term placements in member profiles after campaign has ended, long time spend with the brand, good tool for top of mind awareness, possibility to use incentives.
Case study15 minutes play time by Tecno new device launch campaign.
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PHOTO COMPETITION
Run a branded photo competition inside Eskimi. Invite users to upload photos and win prizes. Highly engaging game when users are voting for each others’ photos. The brand sets the rules!
About
BenefitsHigh engagement and direct brand placement within personal spaces, high virility.
Case study16’000 photos with Dettol soap during a 6 weeks campaign.
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FANCLUBS
Own your branded community inside Eskimi and get closer to Eskimi audience. Each fan club can acquire fans from Eskimi audience and engage with fans through posts, photos and videos. Each post reaches all the audience with no limitation or algorithms!
About
BenefitsHigher engagement than other social media channels, free of charge higher reach of acquired members
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PERSONALISED MSGS WITH SHARING
Send private messages to users inside Eskimi with personal message, image, mood, including nick name or on member birthdays. Ability send 10 million messages per month including sharing option.
About
BenefitsHigh virility, since very high percentage of receivers share the greeting card outside their inbox to all members creating great positive brand impact.
Case study1,3M messages send by Share a Coke generated 20M+ shares .
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GREETINGS VIRAL APP
Create a greeting or feeling app for each occasion, date or your brand celebration. The stronger the emotion, the more people will share.
About
BenefitsCan co-brand your company logo with special occasion: Mother’s day, Ramadan, Easter, Christmas, etc.
Case study140’000 shares in just 2 days of Eskimi Easter greetings campaign.
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VIRAL COLLAGE APP
Ask users to create collages with their friends in the collage and share them. Was initially launched for Etisalat Nigeria for their new product with discounted call rates for 5 friends.
About
BenefitsQuick automated selection of 5 friends from Eskimi friends, one click sharing, high virility. Branded shared image with logo placement.
Case study100’000 shares on Etisalat You&Me campaign.
Special solution for mobile operators for smart marketing and ROI
Eskimi launched Eskimi bundle in Nigeria
100’000+ bundles activated through Eskimi direct activation platform alone
Single campaign case study: https://www.youtube.com/watch?v=pMSlX0kjqo4
DIRECT ACTIVATION CAMPAIGNS FOR TELCOS
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