Errol Kerr

SPONSORSHIP PROPOSAL

2009-2010

It takes a community to raise an Olympian.

We invite you to join that community.

Errol Kerr and Jamaica Ski Team

WORLD CHAMPIONSHIPS 2009

Inawashiro, Japan

10TH PLACE

Errol Kerr

Ski Cross World Ranking

24th

2008-2009 season

Results

2008-2009

Errol Kerr

Date Place Event Result

1/5/2009 St Johann, Austria Ski Cross World Cup Qualified: 30th

Finished: 30th

1/7/2009 Tignes, France Tignes Airwaves Games Qualified 2nd

Finished: 14th

1/19/2009 Lake Placid, New York Ski Cross World Cup Qualified : 2nd

Finished: 16th

1/20/2009 Aspen, Colorado Winter X-Games Qualified: 10th

Finished: 13th

2/6/2009 Cypress, Canada Ski Cross World Cup Qualified: 7th

Finished: 18th

2/8-13/2009 Mammoth, California North America Cup

Super G 12th

2/26-3/2/2009 Inawashiro, Japan SX World Championships Qualified 5th

Finished 10th

3/14/2009 Meiringen, Switzerland Ski Cross World Cup Qualified 11th

Finished 22nd

3/28-29/2009 Sugar Bowl, California FIS Ski Cross Race #1 Qualified 1st

Finished 2nd

FIS Ski Cross Race #2 Qualified 2nd

Finished 1st

4/17-18/2009 Mammoth, CA Sierra Cup - Downhill 2nd

Sierra Cup - Downhill 2nd

HIGHLIGHTS 2007-2008

Jan-08 Aspen, Colorado Winter X Games 5th place

Dec-07 Telluride, Colorado Jeep Tour 6th place

Feb-08 Squaw Valley, CA Jeep Tour 5th place

Mar-08 Sun Valley, Idaho Jeep Tour 6th place

Mar-08 Meiringen, Switz. World Cup 8th place

Why should your organization choose to partner with Errol Kerr?

JAMAICA SKI TEAM SUPPORTERS Other organizations that have partnered with Errol Kerr:

Spyder In the summer of 2008, following Errol’s decision to ski for Jamaica, Spyder immediately saw the

marketing potential of Errol Kerr and the Jamaica Ski Team going to the Olympics, and they

jumped on board. In anticipation of all the media hype, they created a complete line of Jamaica

National Team gear, and included a recreational clothing line as well. At the 2009 SIA Trade Show

in Las Vegas, Jamaica Ski Team gear was their featured display. The production of the Jamaica Ski

Team line of clothing is the largest national team line Spyder has ever produced.

Photos of Spyder gear Alpine Meadows

Alpine Meadows Ski Resort, one of the largest and most popular resorts in the Lake Tahoe area, is

Errol’s headgear sponsor and official winter training venue. Alpine Meadows, like Spyder, has seen

the marketing potential and international exposure of Errol and the Jamaica Ski Team going into the

Olympics. This is why Errol is a large part of their marketing campaign for the resort. They have

put on multiple “ski with Errol” days, “ski with the Jamaica Ski Team” days, and a party for the

Jamaica Ski Team.

Warren Miller With Warren Miller filming in February, Errol was Alpine Meadows’ featured athlete, and he fit in

well with the filming crew, skiing with them on February 14-18. While filming with noted

freeskiing athletes Jonny Mosely and Daron Rahlves, the Warren Miller crew was very impressed

with Errol's skiing and attitude. At this point, we are expecting Errol to have a significant segment

in the upcoming Warren Miller film.

DEMOGRAPHICS:

Errol’s personality, work ethic and background

represent unique demographics.

Representing Jamaica

- Highly successful track team in the Beijing Summer Olympics

- Carries the legacy of Disney’s movie, “Cool Runnings”

- The land of his father: an interesting story—a young man’s search for

his roots

Representing National Brotherhood of Skiers (NBS)

- The world’s largest organization of black skiers and black ski clubs

- Represents African American skiers internationally

- Supports junior ski racers’ dreams

- Errol Kerr came up through their scholarship program and has been

their “title” athlete for 4 years

- NBS advocates “giving back” to their organization through coaching

and mentoring younger athletes

Representing Extreme sports lifestyle

- Races and rides motocross

- Races and rides BMX

- Builds his own BMX jumping track in his backyard

- Builds his own ski cross course in his front yard

Representing Those who give back!

- Assisted coaching J4-5 camps at Squaw Valley in May

- Assisted coaching J3 speed camps at Mammoth in May

- Assisted fundraising for Heavenly Ski Foundation

- Assisted fundraising for Mammoth Center for Excellence Foundation

Representing Those who love hard work! - Runs his own welding business

- Fabricated his own ski cross start gates out of steel

- Runs snowmaking in his yard for Fall training

- Runs excavating equipment

CHARACTER TRAITS

COURAGEOUS

� had the courage to leave the US Ski Team, and step out on his own

� committed himself to the Jamaica Ski Team

DEPENDABLE � meets coaching, fundraising, and sponsor obligations

RESOURCEFUL � builds his own BMX and ski cross course at his yard

� welds his own ski cross start gate

� makes snow if there is not any snow for training in early season

� fabricates snow making equipment

FRIENDLY

� mentors younger athletes; is a role model

� keeps jovial and friendly attitude

ENTHUSIASTIC

� able to overcome disappointments and setbacks

� keeps up interest, good attitude, and zeal

PROFILE

Kerr grew up in the Tahoe area, competing in Alpine racing events, with strengths in downhill and Super G. Kerr charted new territory for himself by racing ski cross in the 07-08 season, and finding great success. He finished 5th at the Winter X Games, and 6th overall in the Jeep Tour. His competitive skills in ski cross were enhanced by a strong background in BMX and motocross. In May 2008, he was invited on the first U.S. Skiercross Team.. But, since his childhood, love of his father’s homeland spawned dreams of someday representing Jamaica in international competition. Kerr set out to make the dream a reality. With the help of friend and coach Eric Holmer and mother Catherine Kerr, the team has developed under the direction of the Jamaican Ski Federation. In the 2008-2009 ski season, Kerr traveled to Ski Cross World Cup races, representing Jamaica. At the World Ski Cross Championships, he finished 10th overall. Kerr is known for very fast qualifying times at World Cup events, and, with more maturity and experience, we are expecting him to increase in skill and ability, and become a top contender. With Vancouver 2010 Winter Olympics drawing closer, the Jamaica ski team will be able to live out his dream of representing his father’s homeland in the Olympics.

Media Coverage

Television/Radio Coverage

Name Article Type Date Channel 3 News TV/NZ Sports: 2 minutes August 10, 2008

BBC World News Caribbean Loop June, 2008

RSN TV Tahoe Area: 5 min. December, 2008

ESPN X Games January, 2009

Newspaper/Magazine Coverage

Name Article Type Date

Freeskier Magazine 1 page October 3, 2008

Moonshine Ink 1 page February 13, 2009

Jamaica Observer Sports: 1/4 page October 26, 2008

Jamaica Observer Sports: 1/4 page July 17, 2008

Jamaica Observer Editorial: 1/4 page June 7, 2008

Jamaica Observer Sports: 1/4 page June 4, 2008

Jamaica Gleaner Sports: 1 page January 25, 2009

Jamaica Gleaner Sunday Sports May 11, 2008 Reno News and Review News: 1 page

December 18, 2008

Sierra Sun Sports: 1 page October 10, 2008

Sierra Sun Sports: 1 page October 3, 2008

Sierra Sun Sports: 1 page September 20,

2008

Skiing Magazine Cover: small banner January, 2009

2 pages/1 photo January, 2009

Toronto Star 1 page January 26, 2009

Internet Coverage

Name Article Type Date

3news.co.nz 1 page August 10, 2008

espn.com 1 page/1 photo January 22, 2009

jamaicans.com 1 page/ 3 photos January 31, 2009

the ski channel 1 page/1 photo April 20, 2009

the ski channel 1 page/1 photo January 6, 2009

skiracing.com photo April 19, 2009

skiracing.com 1 page June 4, 2008

stuff.co.nz 1 page August 6, 2008

Marketing Benefits for your Organization

The Jamaica Ski Team is highly visible in the international winter sports arena.

Some of the benefits:

� Your company logo will be seen across the US, Europe, and Canada.

� You will be listed as official sponsor and supporter of the Jamaica Ski Team at

jamaicaskiteam.com

� You will be mentioned as Errol Kerr’s sponsor on his website errolkerr.com

� Motivational speaking – Errol will come to your business and will give a moving speech

about his journey and dream of representing Jamaica in international ski racing.

Sponsorship suggestions:

� Placement of your logo on Jamaica Ski Team uniforms.

� Links to your company’s website from jamaicaskiteam.com and errolkerr.com

� Continued mention in press whenever possible including paper, television, internet and

radio

� Use of Errol Kerr photo, likeness and signature in advertising

Errol Kerr and Jamaica Ski Team will give your business 100% commitment.

Errol Kerr is a very talented athlete with total dedication to his sport,

and has said, in his own words:

“I want to take a pair of skis and show the world

how far your dreams can take you.”

Invitation

We invite you to join those organizations that support

Errol Kerr and the Jamaica Ski Team

as we approach the Vancouver Winter Olympics 2010.

In Jamaica

Jamaica Beverages

Sports Development Foundation

In the United States/Europe

Spyder Active Sports

Alpine Meadows Ski Resort

Atomic

Dominator wax

Porters Lake Tahoe

Thank you for your support.

For further information, please contact:

Richard Salm, President

Jamaica Ski Federation

richardsalm@hotmail.com; 876 381 3751

John Reavis, Director of Marketing

solomane@pacbell.net; 510 387 3220

Catherine Kerr, Admin. Asst.

Catherinekerr1@gmail.com; 530 559 1375

For updates, photos, schedule and results,

Please visit these websites:

errolkerr.com and jamaicaskiteam.com