ERICSSON CMD 2010€¦ · · 2017-09-28Slide title Do not add objects or text in Consumer &...
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Jan Wäreby SVP, Multimedia
Transcript of ERICSSON CMD 2010€¦ · · 2017-09-28Slide title Do not add objects or text in Consumer &...
Jan WärebySVP, Multimedia
Slide title
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Multimedia marketplace
Applications
Management &
monetization
Access &
distribution
Devices
Content
© Ericsson AB 2010 | Ericsson Capital Markets Day 2010 2 | 2
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Our role
Joint Ventures
Networks
Management / Distribution
Multimedia
Multimedia - strategic focus
Supporting our customers in Multimedia
Applications
Management &
monetization
Access &
distribution
Devices
Content
Business Support Systems
Consumer & Business
applicationsTelevision &
media
© Ericsson AB 2010 | Ericsson Capital Markets Day 2010 3 | 3
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0%
2%
4%
6%
8%
10%
12%
14%
16%
Multimedia performance
Note: Excluding restructuring charges. 2008 numbers excluding capital gains. 2007,2008 and 2009 restated for divestment of PBX and EMP.
2007 2008 2009 2007 2008 2009
Net sales (SEK b) EBITA (%)
0
2
4
6
8
10
12
14
Continue to grow faster than the market
© Ericsson AB 2010 | Ericsson Capital Markets Day 2010 4 | 4
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Consumer &
Business Applications
• New consumer behavior - social media, application stores
• Efficient business communication - operator opportunity
• Introduction of new business models/revenue streams
Business
Support systems
• Monetization of data, new services and 50b connected devices
• Convergence - pre/postpaid and fixed/mobile
• Cost efficiency - modernization, transformation & outsourcing
• Flexibility and speed
Television & Media
• Growth – HD, Video-on-demand
• TV on 3 screens
• Modernization - analogue to digital
• Video over Internet – Content Delivery Networks
Market growth drivers
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Leadership in business support systems
Consumer & Business applicationsTelevision & media
Business Support Systems
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Portal B2BChannel Management
Network Layer
USD 14,3 b
USD 4,7 b USD 4,1 b
USD 4,8 b
Products
Services
Products
Services
Business support systems – market
USD 7 b
Business
Intelligence
Service
Assurance
Service
FulfilmentRevenue Management
Customer Relationship Management
Source: Analysis Mason
Total domain
market 2009
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Service
Fulfillment
Network LayerWireless Access Multi-Access Edge Transport Service Layer Wireline Access
Revenue
Management
Business
Intelligence
Service
Assurance
Service Order
Management
Billing
Analytics Suite
Service analytics
Loyalty & Churn
analytics
Charging & Billing Suite
Charging
Dynamic Discount
Service Delivery
Platform
Customer Care
Mobile
Money
Customer Relationship
Management
Charging & Billing in
One
Provisioning Suite
Mediation
Device Management
Multi Activation
Portal B2BChannel Management
Business support systems - offerings
© Ericsson AB 2010 | Ericsson Capital Markets Day 2010 8 | 8
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Television
Revenue Management
Analytics Suite
Highlights
• Market share leader of served
subscribers:*
• 25% prepaid
• 10% postpaid (LHS)
• >1B users charged & billed
via Ericsson solutions
• 350 customers in Mediation
• Leader in convergent charging
• >40 installations
*)Source: WCIS & Ericsson
Business support systems - market position
Mobile Money
Analytics Suite
Dynamic Discount
Charging & Billing
Suite
© Ericsson AB 2010 | Ericsson Capital Markets Day 2010 9 | 9
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Television
Service Fulfillment
Provisioning SuiteHighlights
• Leader in Service Delivery
Platforms & Device Mgmt*
• 800M subs are activated
through Ericsson systems
• Market share:
• Service Delivery
Platforms 12%*
• Wireless Activation 38%
*)Source: OSS Observer/Analysis Mason
Business support systems - Market position
Service Delivery
Platform
Service Order
Management
Device Management
Multi Activation
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Creating the End-to-endless tv experience
Consumer & Business applications
Business Support Systems
Television & media
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Television
*) Source: Frost & Sullivan
**) Source: MRG Research
Cable, Satellite, Terrestrial, Broadcasters &
Telecom operators
Open solutions for TV on 3
screens
TeleVision & media - Offerings & position
Video Management
Video Compresssion
End-to-End IPTV
TV Advertising
Highlights
• Market leader in compression
• 25% market share*
• 40% share IPTV headends**
• VOD deployments serve over
15M digital households
• Recent wins:
• ESPN - 3D TV
• Telekom Austria - IPTV
• TV4 Group - Outsourcing
© Ericsson AB 2010 | Ericsson Capital Markets Day 2010 12 | 12
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Applications to support revenue growth
Television & media
Business Support Systems
Consumer & Business applications
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Service
Fulfillment
Network LayerWireless Access Multi-Access Edge Transport Service Layer Wireline Access
Portal B2BChannel Management
Customer Relationship Management Revenue
Management
Business
Intelligence
Service
Assurance
Consumer & business applications - offerings
VPN
Payment Clearing &
Billing
Interconnect &
Messaging
Subscriber
information
Payment &
Connection Services
Business
Communication
Suite
Positioning
Mobile Advertising
Active Address BookLifeStore
Messaging in One
Rich Communication
Suite
Application Store/
eStore
Multiservice Proxy
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• Market leader* (market share)
• 40% Mobile Positioning
• 30% MMS
• 235 Mobile Messaging customers
• 9 contracts for Messaging in One
• >150 installations of Multiservice Proxy
Consumer applications - market position
Positioning
Mobile Advertising
Active Address BookLifeStore
Messaging in One
Rich Communication
Suite
Application Store/
eStore
Multiservice Proxy
Service
Fulfillment
Network LayerWireless Access Multi-Access Edge Transport Service Layer Wireline Access
Portal B2BChannel Management
Customer Relationship Management Revenue
Management
Business
Intelligence
Service
Assurance
Service
Fulfillment
Network LayerWireless Access Multi-Access Edge Transport Service Layer Wireline Access
Network LayerWireless Access Multi-Access Edge Transport Service Layer Wireline Access
Portal B2BChannel ManagementPortal B2BChannel Management
Customer Relationship Management Revenue
Management
Business
Intelligence
Service
Assurance
Service
Assurance
*)Source: Informa/WCIS
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business applications - Market position
Positioning
Mobile Advertising
Active Address BookLifeStore
Messaging in One
Rich Communication
Suite
Application Store/
eStore
Multiservice Proxy
• Market leader* (market share)
• 30% Mobile VPN
• Business Communication Suite
• Deutsche Telekom
Service
Fulfillment
Network LayerWireless Access Multi-Access Edge Transport Service Layer Wireline Access
Portal B2BChannel Management
Customer Relationship Management Revenue
Management
Business
Intelligence
Service
Assurance
Service
Fulfillment
Network LayerWireless Access Multi-Access Edge Transport Service Layer Wireline Access
Network LayerWireless Access Multi-Access Edge Transport Service Layer Wireline Access
Portal B2BChannel ManagementPortal B2BChannel Management
Customer Relationship Management Revenue
Management
Business
Intelligence
Service
Assurance
Service
Assurance
VPN
Business
Communication
Suite
*)Source: Informa/WCIS
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Multimedia brokering - Market position
Positioning
Advertising
Active Address BookLifeStore
Messaging in One
Application Store
eStore
Rich Communication
Suite
Service
Fulfillment
Network LayerWireless Access Multi-Access Edge Transport Service Layer Wireline Access
Portal B2BChannel Management
Customer Relationship Management Revenue
Management
Business
Intelligence
Service
Assurance
Service
Fulfillment
Network LayerWireless Access Multi-Access Edge Transport Service Layer Wireline Access
Network LayerWireless Access Multi-Access Edge Transport Service Layer Wireline Access
Portal B2BChannel ManagementPortal B2BChannel Management
Customer Relationship Management Revenue
Management
Business
Intelligence
Service
Assurance
Service
Assurance
VPN
Business
Communication
Suite
Payment Clearing &
Billing
Interconnect &
Messaging
Subscriber
information
Payment &
Connection Services
• >1000 customers in many Industry verticals
• Payment transactions in 26 countries
• 100 operators, 2 billion subscribers
• Application-to-Person SMS
• Connected to 850 networks
• 96% of Mobile subscribers
• World leader in Online Mobile Billing/WAP
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Creating growth in multimedia
Customer
success
Revenue
Growth
Consumer
insight
Operator
understanding
Services
capabilities
Global scale
Technology
leadership
Business Support Systems
Television & Media
Consumer & Business Applications
© Ericsson AB 2010 | Ericsson Capital Markets Day 2010 18 | 18
