EVERNOTE“Remember Everything”

Eric SichauSeptember 19th, 2012MKTG 338-002

• Independent, Private– Redwood City, CA– CEO-Phil Libin

• Launch– Public Beta- June 24th, 2008– June 2012- 34 Million & Growing

• Free/Premium• Notetaking Software• Virtual notebook• Everybody is different

Evernote Basics

• What isn’t Evernote?– Evernote– Penultimate– Web Clipper– Evernote Hello– Evernote Food – Evernote Clearly– Evernote Peek – Evernote Business

• “Capture anything. Access anywhere. Find things fast.” • Customizable • Sync, Remember, Save, Research, Work, Plan • Intro

What Is Evernote?

EVERNOTE

BookmarkManager

Photo Library

File Manager

Paperless Life

Tweet To

EvernoteEmail To

Evernote

Address Book/

Contact List

“MindLike

Water”

Student Organizer

Shopping Helper

Links/Web Clips

Local &Shared Folders

• Key Impacts– Learning-Educational Use– Event Planning – Organization

• Personal • Business

– Recruiting – Small Business Challenges

– Able to integrate/synchronize over many “devices” – Sharing with others– Stress reducer

• Key Performance Indicators – Number of registered users-– Popularity/Amount of mobile phone app downloads– Number of users also using Evernote accompanying tools– Tracking a registered user and how many “devices” they have Evernote on. – Word of Mouth- Audience Engagement Formula to track users discussion of Evernote– Word of Mouth- Conversation Reach- is Evernote resonating? – Topic Trending? – What can Evernote do to ADD/DELETE available tools?

• Blogs

Impacts/KPI’s

• Customize, Customize, Customize!!!- Ms. Morris? • You control the content

• What will make you organized, happy, less stressed• Memory making

• How you “Social” it

• No direct cautions with personal brand • What are you willing to share?

• Addiction- in good ways!• It is only a tool!

• Mindful of resources• Do not let it control you-Comfortable

TIPS, CAUTIONS

• Evernote Business – Launch December 2012 – Billing – Data Ownership– Company Contacts/Content– “Fits What You Need”– $10/user/month

• Personal Use-developed – Scheduling – “To Do List”– File Sharing – Agenda’s

• Again: Customize!• Relevance to Business

• Only Advertising is allowed with products incorporated with Evernote.– Promotions designed to help users learn– Evernote Trunk

Business Uses/Advertising

Questions?What do you think?

Thank You! ANYONE USE?

• http://techcrunch.com/2012/06/19/evernote-by-the-numbers-34m-users-1-4m-paying-and-how-different-platforms-pay/

• www.evernote.com – Various Pages • http://www.makeuseof.com/tag/7-ways-to-make-use-of-evernote/ • http://www.readwriteweb.com/enterprise/2012/02/10-tips-for-using-evernote-eff.php• http://evernoteschoolsnyc.eventbrite.com/• www.youtube.com – Video Content

References