Discover amazing shoes

Hi everybody, my name is Giacomo and Im co-founder of Stylect, an app that makes it even more fun for women to find their perfect shoes.

Entrepreneur in Residence

DirectorMy experienceLargest fashion e-commerce in LatamStarted with shoes

But I also know this through first hand experience. I was Entrepreneur in Residence at Rocket Internet and director at Fashion e-commerce Dafiti in Brazil. I saw it growing from nothing to $60M in monthly revenue in less than 2 years. And we did it by mainly selling women shoes!

$185billion

Women Shoes DataMarket SizeShoes per women

I know this because of the data: The global footwear market is worth 185 billion dollars.In the UK, on average, women own 20 pair of shoes each, while 90% admit to have a pair they have never worn.

2012 $25B2016 - $87B

The trend: mobile e-commerce$62 billion opportunity

Thats why, when we got excited about mobile ecommerce, which is expected to grow by threefold in the next 3 years, we knew that shoes were the right place to start.

Tinder

6. Get discountnotifications

2. Discover amazing shoes

7. Buy or send the shoes to a friend

1. Pick the brands you love3. Swipe left if you dont like

4. Swipe right if you like

5. The liked one is added to your wishlistHow to find the perfect shoe on mobile

1M downloads and 500k + monthly sessions and 500 M + swipes collected to dateFeatured in 133 markets

Engagement - Swipes500 swipes / userper month500M + swipes

The power of Data - algorithm

We look at our phone 200 times per day

The power of Data - emails

Real time recommendation vs. email recommendation

How to find the perfect shoe on web

"60 percent of retail browsing happens on mobile devices, those devices only account for 15 percent of dollars spent"

The power of Data - Push Notifications

Mobile e-commerceDiscovery -> Personalisation

Intent Manifestation

Inspiration

Giacomo Summagiacomo@stylectapp.com