Equity@Edinburgh 2009
47
Social Networking Media Making the Web Work for you. Caron Lyon @ pcmcreative
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Transcript of Equity@Edinburgh 2009
Social Networking Media Making the Web Work for you.
Caron Lyon @ pcmcreative
Running Order
Get you noticed
Get you connected
Get you work
Social Media?
Online Tools & Services
…media that is social• Website• Brochure• Blog• Podcasts• Forums• Facebook• Twitter• Flickr
S/B LXQ1
Mobile Phones on silent
Edinburgh Festival
#edfringe #edfest #eaeTweetdeck live back channel
http://www.slideshare.net/pcmcreative
Online Resources
Equity@Edinburgh on the PCM network
Business bit!Two-thirds of the world’s Internet population visit social networkingor blogging sites, accounting for almost 10% of all internet time.
Nielsen report “Global Faces and Networked Places.”
More StatisticsUK mobile web users have the greatest propensity to visit a social network through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people).
An increase from last year of 249% in the UK and 156% in the US
Nielsen report “Global Faces and Networked Places.”
Curtain Call
The Interweb Thingy
“All the high-speed cables in the world are worthless without material that the public want to download.”
Digital Britain. An opportunity missed.http://bit.ly/Exk9k
New Media
• Podcasts• Mobisodes• Computer Games• Internet only productions
• Blogging• Live Streaming - archived• Live Streaming – live only• Future use
Independent Theatre Arts
Pilot Theatre - This Child - Live On linehttp://bit.ly/19BRIq
Hoipolloi in Edinburgh
Running Order
Get you noticed
Get you connected
Get you work
3 Defining Concepts
Grow your ownWebsite – Social Network – Blog
• Recent Activity• Personal Profiles• Groups• Forums• Events calendar• Live Chat• Photo Gallery• Measurable Stats
Get you connected
Facebook• Status Updates• Groups• Fan Pages• Forum discussions• Notice Boards / Wall• Digi gifts• RSS Feeds• PPC targeted advertising• Video
6 Scotland Arts Groups – Nov 20081,623 members
Facebook Groups
1141
1119
140
414
193
532
August 20093,539 members
Niche Targeting
Shift Happens Creative Industries and converging technologies• Facebook group created• 11 Facebook groups targeted
2008 Facebook potential audience – 63,3852009 Facebook potential audience – 208,573
www.shifthappens.ning.com
Time
HoipolloiHugh Hughes appreciation
hellohoipolloi
1,243
Maximise your Output
• Audience Building• Research• Live Streaming• Audience Engagement• Promotion• The Production• The Next Job
Digital FootprintWeb Site/BlogTwitterYouTubeFlickr12 secondsQikFreindfeedVimeoBlip.tvAudioboo
TaggingBlogs talking about blogs!
Collecting ContentPhreadz
Data StreamsPodcast RSS feedBlog RSS feedAudioboo RSS feed
Media is our business• Pre production• Interviews• Meet the cast• Meet the team• In focus cameos• Behind the scenes• Tour updates• Scene changes• Get in• Gallery Tours
• Show reel• Launch insights• Exhibition slideshow• Music player• Event dates• Education packs• Links to suppliers• Online ticket sales• Blogs
Integration - Push and Pull• Tagging• Embedding • Sharing• Connecting• Badges• Widgets • RSS
Tagging
Tagging
DescriptionDocumentally talks about DigiLab at York Theatre Royal's Amb:IT:ion & Shifthappens event in June 2009
Tagsshifthappens, getambition, documentally, presentation, Theatre Royal York, conference,
Tagging
Fast &
Effortless
Audience Participation
Cats to return to West End http://bit.ly/7PwYM
What happened when…Sky News took images from Twitter.http://bit.ly/67eNV
On line Publishing
Print on Demand
Be curious
Free and Easy
• Laptop
• Webcam / Mobile
• Microphone
• Wi-Fi
Connected
3G smart phone
JOIKUSPOT premium
Notebook PC or Mac
Media on the Move
• Shozu• Mippin• Mjelly• Flickr• YouTube• Slandr• Dabr• Texty
Voice to Text
0845 040 6699
SpinVox Voicemail for Free* until the end of 2009*not with pay-as-you
Old Media meets New Media
QR codes
QR code to Hoipolloi.org.uk
QR code to… Equity's New Media booklet
Where to start creating yourown QR codes message
All roads lead home
Audience
Agents
Venue booker
Funders
Fans
Artists
Staff, Cast & Crew
SchoolsPress
Questions
Get you noticed
Get you connected
Get you work
What will you do next?
@pcmcreative on Twitter
