EPRG-Of Different Type of Product

8
ETHNOCENTRIC - Belong to African nations and used as traditional food item and alcoholic drink. POLYCENTRIC- Use in making chocolates due to suitable climate and technology (US, Belgium, Netherland, Switzerland etc.) REGIOCENTRIC - West African Region (Ghana,Ivory Coast,Tunishia,Niger,Cameroon) GEOCENTRIC – Worldwide chocolate industries

Transcript of EPRG-Of Different Type of Product

Page 1: EPRG-Of Different Type of Product

ETHNOCENTRIC - Belong to African nations and used as traditional food item and alcoholic drink.

POLYCENTRIC- Use in making chocolates due to suitable climate and technology (US, Belgium, Netherland, Switzerland etc.)

REGIOCENTRIC - West African Region (Ghana,Ivory Coast,Tunishia,Niger,Cameroon)

GEOCENTRIC – Worldwide chocolate industries

Page 2: EPRG-Of Different Type of Product

ETHNOCENTRIC – Belongs to Turkey as Olive tree originated there.

POLYCENTRIC – Export to rest of the world. INDIA- use as edible oil in luxurious hotels and also

as baby massage oil. MIDDLE EAST & ISREAL – use as fuel for traditional

oil lamp.

REGIOCENTRIC - Mediterranean countries (Spain,Italy,Greece,Turkey)

GEOCENTRIC – Use as most nutritious and healthy edible oil in whole wide world.

Page 3: EPRG-Of Different Type of Product

ETNOCENTRIC – Physical and mental discipline originated in Ancient India.

POLYCENTRIC – Providing Yoga services in various countries -: Best market is US because of health conscious, mostly old age and couples living stressful life.

REGIOCENTRIC – Almost whole India except North East.

GEOCENTRIC – Emerging as best body and mind exercise in whole world.

Page 4: EPRG-Of Different Type of Product

ETHNOCENTRIC- India’s expertise in providing cheap knowledge intensive high skill services

POLYCENTRIC – (a) US for sophisticated software solution (e.g. R&D in VLSI)

(b)Customers of Japan, Germany(for engineering design),UK etc. for various KPO based services.

REGIOCENTRIC – India along with China,Phillipines, Thailand and also region of Latin America and Eastern Europe.

GEOCENTRIC- Provide world wide knowledge intensive and high skilled based services.

Page 5: EPRG-Of Different Type of Product

ETHNOCENTRIC – Belongs to Italy (Roman pizza or hand tossed pizza ) and Chicago style Pizza (Pan Pizza)

POLYCENTRIC – INDIAN MARKET – Punjabi Dhamaka pizza, special veg. pizza for Jains.

US MARKET – “Extreme Pizza” for daring and adventure loving youths of US.

REGIOCENTRIC – North Italian pizza is famous worldwide.

GEOCENTRIC – Used as ready to eat food in most part of the world.

Page 6: EPRG-Of Different Type of Product

ETHNOCENTRIC – First used as corn chips then potato chips introduced in market for the first time in 1965. It originally belong to NEW YORK.

POLYCENTRIC- Cater to different countries tastes by mixing local ingredients in chips.(e.g. Spanish tomato tango, Indian Masala magic,American cheese etc.)

REGIOCENTRIC – product manufacture in many countries and no region specific.

GEOCENTRIC – Worldwide leader in packaged potato chips.

Page 7: EPRG-Of Different Type of Product

ETNOCENTRIC- It is brand of portable media player designed & marketed by APPLE Inc. CA(USA)

POLYCENTRIC – iPod used internet, print media as well as countries' local music channel to attract youth.

REGIOCENTRIC – Only manufactured in US. GEOCENTRIC – worldwide ,world-class

music player and also largest world market share in online music download in collaboration with ITunes.

Page 8: EPRG-Of Different Type of Product

ETHNOCENTRIC – Japanese traditional art of flower arrangement.

POLYCENTRIC – Various Ikebana Art business institutes called Ikebana International are located in different cities (e.g. Hyderabad Ikebana Int. , NY Ikebana Int. etc.)

REGIOCENTRIC – Art form concentrated in old

Japanese cities of Ikebobono, Kyoto of Honshu Island.

GEOCENTRIC – promoting traditional art of Japan

without compromising the Japanese style in world market.