EFFECTIVE PUBLIC COMMUNICATION

COM 10303

ASSIGNMENT 3: ORAL PRESENTATION

LECTURER: P.THIVILOJANA

GROUP MEMBERS:

DARREN SIA HANG YIN ( 0318253 )LEE YIH ( 0318340 )LOVIE TEY YIQING ( 0318155 )LOW EN HUEY ( 0317889 )SIMPSON CHIN JIUNN YIH ( 0318154 )

MODULE :EFFECTIVE PUBLIC COMMUNICATION ( COM 30103 )

[Session] August, 2014

COFFEE SHOP

COFFEE COTTAGE @SS15

WHEELER’S COFFEE @GEORGETOWN

COFFEE COTTAGE

‘Let's get catfeinated and be different!’

TAGLINELOGO

ADDRESS :1-1, Jalan SS15/8A, 47500 Subang Jaya, Selangor, Malaysia

LOCATION

NAME : ALEX

AGE: 18 YEARS OLD

EDUCATION : SPM 2013

WAITING FOR APPROVAL OF SCHOLARSHIP TO STUDY IN

UNITED STATES

BIOGRAPHY OF TEAM LEADER

GENRE : THEMED CAFE - CAT CAFE

YEAR OF ESTABLISHMENT : MARCH, 2014

OPERATING HOURS:WEDNESDAY - MONDAY (CLOSED ON TUESDAY)

12PM - 12AM

ABOUT COFFEE COTTAGE

PARTNERSHIP

OWNED BY 4 BUSINESSMEN

OWNERSHIP

TO BRING IN THE UNIQUE CULTURE FROM OVERSEAS

MISSION

OWNER

TEAM LEADER

MANAGER

OWNER OWNER OWNER

STAFF STAFF STAFF STAFF STAFF

ORGANISATIONAL CHART

YOUNGSTERS ( UNIVERSITY STUDENTS )

PET LOVER

TARGET MARKET

ESPRESSO LAB

SITUATED NEXT TO COFFEE COTTAGE

COMPETITORS

CHALLENGES

ENVIRONMENTS WERE

UNORGANISED

CATS TEND TO FALL SICK EASILY

LIMITED CHOICES OF BEVERAGES

• FOOD AND CATERING

NATURE OF BUSINESS

TOP SELLER

NUTELLA LATTE CHOCOLATE

CRUNCHY NUTELLA

RED VELVET CAKE

THAI MILK TEA

NATURE OF BUSINESS

NUTELLA LATTE

THAI MILK TEA

• TEA LEAVES FROM FAMOUS TWG

PRODUCTS

STRATEGIES USED

UNIQUE SHOP

ANIMAL INTERACTING

ENVIRONMENT

HUGE VARIETIES OF FOOD AND

BEVERAGE

• ANIMALS INTERACTING ENVIRONMENT

STRATEGIES

• ANIMALS INTERACTING ENVIRONMENT

STRATEGIES

1. RENOVATE

HAVE A STRONGER FEELING OF “ CAT ATMOSPHERE ”

2. CHANGING FURNITURE

FUTURE PLANS

‘The bicycle is a simple solution to some of the

world’s most complicated problem’

WHEELER’S COFFEE

LOGO TAGLINE

ADDRESS :NO 67, LOVE LANE, 10200 , GEORGETOWN , PENANG

LOCATIONS

NAME : STEVEN

AGE: 30 YEARS OLD

EDUCATION : USED TO STUDY INFORMATION

TECHNOLOGY

BIOGRAPHY OF ONE OF THE OWNER

GENRE : THEMED CAFE - BICYCLE CAFE

YEAR OF ESTABLISHMENT :12 JUNE, 2014

OPERATING HOURS:9AM - 10PM ON WEEKDAYS9AM - 12AM ON WEEKENDS

CLOSED ON EVERY TUESDAY

ABOUT COFFEE COTTAGE

PARTNERSHIP

OWNED BY 2 BUSINESSMEN

OWNERSHIP

TO PROMOTE CYCLING CULTURE

MISSION

OWNER

TEAM LEADER

MANAGER

OWNER

STAFF STAFF STAFF STAFF STAFF

ORGANISATIONAL CHART

STUDENTS

TOURISTS

YOUNGSTERS

TARGET MARKET

LOVE & LATTE

LOCATED AT CORNER.

COMPETITORS

COMPETITORS

GREENTOWN CAFE

SITUATED NEXT TO WHEELER’S COFFEE

COMPETITORS

COMPETITORS

CHALLENGES

FULL OF CAFE

INCREASED IN INGREDIENTS’

PRICE

LACK OF WORKERS

• A COFFEE SHOP SELLING COFFEE , BAKE GOODS AND FOOD

NATURE OF BUSINESS

• TO PROMOTE BICYCLE CULTURE

NATURE OF BUSINESS

• PROMOTE HEALTH BENEFIT OF COFFEE

• IMPORTS COFFEE BEAN FROM JAWA

• PROVIDE BIKE RENTAL, DART MACHINE AND EVENT HOSTING

NATURE OF BUSINESS

TOP SELLER

TOFFE NUT LATTE

DELUXE TIRAMISU

NATURE OF BUSINESS

TOFFE NUT LATTE

DELUXE TIRAMISU

STRATEGIES USED

PROVIDE SET LUNCH DURING

WEEKDAYS

DRAWING BESIDE CAKE

PROVIDES OTHER SERVICES

: BIKE RENTAL, DART MACHINE,

HOSTING EVENTS

INTERESTING INTERIOR SETTING

FUTURE PLAN

HOPE GOVERNMENT CO-OPERATES WITH

COFFEE SHOP TO ENHANCE TOURISM

PROMOTE ABOUT COFFEE

FOCUS ON QUALITY OF

COFFEE

WAYS TO SUSTAIN

PROVIDES FRIENDLY AND COMFORTABLE

ATMOSPHERE

KNOW THE COMPETITION

UNDERSTAND THE CURRENT

TREND

PROVIDES ENTERTAINMENT

REFERENCES

Socially Awkward (2014, Aug 6). #crazycatlady at coffee cottage ,ss15, Subang Jaya. Retrieved From the Socially Awkward website: http://yuenpuiyan.blogspot.com/2014/08/crazycatlady-at-coffee-cottage-ss15.html

Journey of My Life (2014, June 24). Wheeler’s Coffee @ Love Lane, Penang.Retrieved From Journey of My Life website: http://khuichingg.blogspot.com/2014/06/wheelers-coffee-love-lane-penang.html