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FOUNDATION IN NATURAL AND BUILT ENVIRONMENT
SCHOOL OF ARCHITECTURE AND DESIGN
ENGLISH PRESENTATIONBUSINESS COMPARISONS
NAME ID
ADIBAH AWANG 316318
HAFIZI SIDRATUL 315470
FARAH AKMAL 315884
GHADA RASHAD 315601
NADINE NASHARUDDIN 316183
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BUSINESS
COMPARISONS
GALLERY
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PENANGMALAYASSOCIATION
ARTIST
ART HOUSE
GALLERY
VS
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ART HOUSE
GALLERY
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HISTORY
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STARTED BY LEONARD
YIU’S FATHER, MR YIU
HONG. CONTINUED HIS
LEGACY BECAUSE OF HIS
APPRECIATION
TOWARDS ART. ART
HOUSE IS THE OLDEST
EXISTING PRIVATE
GALLERY IN
MALAYSIA.
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ART HOUSE
GALLERY
CENTRALMARKET
KL44 YEARS
OWNEDBYLEONARD
YIU
ARTWORKSFROMALLOVERTHEWORLD
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PENAN
GMALAYASSO
CI-
ARTIST
ATION
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HISTORY
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AS MALAY, ARABIC, MALABAR, TAMIL, HINDI AND ENGLISH. IT WAS
THEN CONVERTED INTO A BURIAL PLACE FOR
THE FAMILY OF KAPITAN KELING II, NOORDIN MERICAN- AFTER HIS
MOTHER PASSED AWAY AND BURIED THERE. HE HIMSELF DIED IN
1980 AND WAS BURIED THERE. IT WAS JUST RECENTLY
RESTORED INTO A GALLERY FOR THE
MALAY ARTISTS ASSOCIATION AND WAS NAMED AS
THE PENANG MALAY ARTIST ASSOCIATION ART GALLERY.
HOWEVER, THE ASSOCIATION WAS
DEREGISTERED IN 2010. THE GALLERY IS STILL
RUNNING NOW, AS THE ARTISTS THAT OWN IT NOW ARE TRYING
HARD TO REVIVE IT AND RESTORING THE APPRECIATION
TOWARDS ART IN SOCIETY TODAY.
THE BUSINESS WAS STARTED TO HELP MALAY
ARTISTS TO EXCEL IN THE ART INDUSTRY AS
WELL AS EDUCATING SOCIETY TO APPRECIATE ART. SINCE THE
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ARTIST
PENAN
GMALAYASSO
CI-ATION
LEBUH
CHULIAPENANG
15 YEARS
OWNEDBYABD RASHID
RAZAK ARTWORKS
DISPLAYLOCAL
ARTIST
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STRENGTHS
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STRATEGIC LOCATION
çAH
G TAKE ORDERS FOR
CUSTOMISATION
1
2
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çPMAA
NO
MANAGEMENT
OR FINANCIAL
ISSUES
HAS LARGE COLLECTION
OF ARTWORKS
1
2
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WEAKNESSES
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çAH
G
12
3
THE PRESENCE OF CHEAPER ARTWORKSIN PASAR SENI.
THE LACK OF
APPRECIATIONTOWARDS NATIVE ART IN
MALAYSIAN SOCIETY
THE LOCATION OF THE GALLERY –
2ND FLOOR, UNNOTICEABLE
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çPMA
A
12
3
THE PRESENCE OF STREET
ARTS THAT ARE RAPIDLY GROWING
ON THE STREETS. PEOPLE NO LONGER
BOTHER TO ENTER GALLERIES JUST TO
SEE ARTWORKS BECAUSE THEY
ALREADY HAVE ACCESS EVERYWHERE.THE CURRENT STATEOF THE BUSINESS ITSELF. THE
GALLERY HAS A VERY
TRADITIONAL FEEL TO IT. THE
BUILDING ITSELF, THE
INTERIOR, AND THE
ARRANGEMENT OF THE ART
PIECES ARE DULL AND NOT
EYE-CATCHING.
THE GALLERY ITSELF ALSO DOES NOT
HAVE AN OFFICIAL WEBSITEWHICH MAKES IT HARD FOR PEOPLE TO
KEEP UP WITH IT.
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MARKETING
STRATEGIES
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MARKETING STRATEGIES
çAH
G
çPMA
A
12
3
12
4
WEBSITES FLYERS
BROCHUREFEATURED IN
MAGAZINES
BROCHURE
PAMPHLETS
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COMPETITORS
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çAH
G
COMPETITORS
çPMA
ACHINA HOUSE
ANNEXE GALLERY
SMALL GALLERIES
IN PASAR SENI
TAKSU GALLERY
12
3
1
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RECOMMENDATION
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CARRY OUT
ACTIVITIES TO
ATTRACT/EDUCATE
PEOPLE MORE ABOUT
NATIVE ART
(COMPETITIONS, ETC)
çAH
G
RECOMMENDATION
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RECOMMENDATION
CREATE A PROPER WEBSITE SO PEOPLE CAN
ACCESS TO MORE INFORMATION AND
UPDATES ABOUT THE GALLERY12
IMPROVE THE CONDITION OF
THE BUILDING
TO BE MORE ATTRACTIVE TO
CUSTOMERS
3 CARRY OUT ACTIVITIES TO ATTRACT/
EDUCATE MORE PEOPLE ABOUT
TRADITIONAL ART
çPMA
A
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THE
END
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REFERENCES1.Penang Monthly. (2012, March 2). Penang-A Home for Malay
Artists. Retrieved
From the Penang Monthly website:
http://penangmonthly.com/penang-a-home-for-malay-artists/
2.Penang Travel Tips. (2008, July 11). Penang Malay Association
(PEMENANG).
Retrieved from the Penang Travel Tips website:
http://www.penang-traveltips.com/penang-malay-
association_pemenang.htm
3.About Us, Art House Gallery.
Retrieved June 1, 2014, from http://ahg.com.my/about-us/