Ep 02: How To Get Your First 10,000 Users
-
Upload
logan-merrick -
Category
Small Business & Entrepreneurship
-
view
170 -
download
1
Transcript of Ep 02: How To Get Your First 10,000 Users
![Page 1: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/1.jpg)
1BUZINGA APP DEVELOPMENT
Hey guys, Logan Merrick here and you’re listening to episode 2 of The Buzinga Podcast: The number 1 resource for startups building and growing their business in the tech space.
![Page 2: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/2.jpg)
2BUZINGA APP DEVELOPMENT
Logan Merrick:I’m the co-founder and director of Buzinga.
![Page 3: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/3.jpg)
3BUZINGA APP DEVELOPMENT
Customer Acquisition Strategies - how you can pull customers in to get a steady stream of app downloads.
I want to talk about some of the biggest and most successful apps in the world, with millions of active users. But I’m going to focus on
how they got their first 10,000 users.
Intro to what we’re covering today
![Page 4: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/4.jpg)
4BUZINGA APP DEVELOPMENT
• Angry Birds• Uber• Tinder• Yo• Snapchat• Instagram • Candy Crush• Fruit Ninja
Businesses we’re going to look at
![Page 5: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/5.jpg)
5BUZINGA APP DEVELOPMENT
Most businesses have humble beginningsWe’re going to start with how they got their first 10,000 app
downloads
Why I chose this topic for our 2nd episode
![Page 6: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/6.jpg)
6BUZINGA APP DEVELOPMENT
• Initially it was a total flop - or at least for the first 3 months
• Where they went wrong: Focused on the most competitive and (traditionally perceived as lucrative) English speaking markets
1. Angry Birds
![Page 7: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/7.jpg)
7BUZINGA APP DEVELOPMENT
Founder Matt Wilson started targeting smaller nations
• Suddenly they started seeing results - #1 on Finnish App Store
• Then 30-40,000 downloads from hitting #1 in Sweden
• Then Denmark, Greece, Czech Republic…
1. Angry Birds
![Page 8: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/8.jpg)
8BUZINGA APP DEVELOPMENT
• Then the founders linked up with app publisher, Chillingo to push into US and UK territories (90% of market)
• In 2010 Chillingo got Apple to feature Angry Birds on front page of UK App Store - game of the week
The rest is history!
1. Angry Birds
![Page 9: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/9.jpg)
9BUZINGA APP DEVELOPMENT
(Summary) What workedTargeted smaller nations first - low hanging fruit. Then pushed into
bigger nations through publishing partnership.
1. Angry Birds
![Page 10: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/10.jpg)
10BUZINGA APP DEVELOPMENT
![Page 11: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/11.jpg)
11BUZINGA APP DEVELOPMENT
• Initially launched in 2010 - Silicon Valley, Uber Black only. Built on $200,000 seed capital.
• Released UberX to open up to larger audience
2. Uber
![Page 12: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/12.jpg)
12BUZINGA APP DEVELOPMENT
• 2013 aggressively leveraging tech networks to get first drivers onboard
• Started offering free rides to students during Boston bus worker strike
• End of 2013 Uber had expanded from 12 cities to 35 cities. Revenues growing by 18% per month.
2. Uber
![Page 13: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/13.jpg)
13BUZINGA APP DEVELOPMENT
(Summary) What worked Co-founders leveraged their networks in the startup tech scene to spread the word around San Francisco. - Offered free rides. Raised
$1.25m
2. Uber
![Page 14: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/14.jpg)
14BUZINGA APP DEVELOPMENT
![Page 15: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/15.jpg)
15BUZINGA APP DEVELOPMENT
3. Tinder
![Page 16: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/16.jpg)
16BUZINGA APP DEVELOPMENT
3. Tinder
Leveraged network effect (hyper-local viral growth)
![Page 17: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/17.jpg)
17BUZINGA APP DEVELOPMENT
3. Tinder
They targeted American college sorority girls as early adopters.
Why? Because the more girls that would come the more boys would be drawn to it.
![Page 18: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/18.jpg)
18BUZINGA APP DEVELOPMENT
3. Tinder
Viral growth = imminent.
100% growth year on year
![Page 19: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/19.jpg)
19BUZINGA APP DEVELOPMENT
3. Tinder
How? Free events and parties. Incentives!
![Page 20: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/20.jpg)
20BUZINGA APP DEVELOPMENT
3. Tinder
(Summary) What worked: Identified their early adopters. Attracted them with special
incentives.
![Page 21: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/21.jpg)
21BUZINGA APP DEVELOPMENT
![Page 22: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/22.jpg)
22BUZINGA APP DEVELOPMENT
4. Yo
• Yo is stupidly simple.And not necessarily a successful business…
• Raised $1.5m at $10m evaluation… not sure if it eventuated into anything.
![Page 23: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/23.jpg)
23BUZINGA APP DEVELOPMENT
4. Yo
• Created in 8 hours at Israeli Tech Company – Mobli
• Founders Hogeg and Arbel were so embarassed they didnt tell anyone about it and wouldn’t publish it under their names.
![Page 24: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/24.jpg)
24BUZINGA APP DEVELOPMENT
4. Yo
• Launched quietly on April Fools Day.
• BUT… it was rejected by Apple.
• Arbel and Hogeg fought back and eventually got it through into the App Store.
![Page 25: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/25.jpg)
25BUZINGA APP DEVELOPMENT
4. Yo
Founders eventually shared the app with wife’s and assistant. Then made it available to all Mobli employees - emplored them not
to share with friends…
![Page 26: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/26.jpg)
26BUZINGA APP DEVELOPMENT
4. Yo
But the app was impossible to contain. People became addicted.
![Page 27: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/27.jpg)
27BUZINGA APP DEVELOPMENT
4. Yo
Within a month, 20,000 downloads iwthin Tel Aviv..
![Page 28: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/28.jpg)
28BUZINGA APP DEVELOPMENT
4. Yo
(Summary) What workedSimple, simple, simple. Launched through the company they
worked for.
![Page 29: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/29.jpg)
29BUZINGA APP DEVELOPMENT
![Page 30: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/30.jpg)
30BUZINGA APP DEVELOPMENT
5. SnapChat
• Nearly everyone knows SnapChat.
• Viral marketing - Word Of Mouth
![Page 31: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/31.jpg)
31BUZINGA APP DEVELOPMENT
5. SnapChat
• They noticed spikes of traffic between 8am and 3pm.
• Turns out the activity was centered around a high school in Orange County.
• Evan Spiegel (founder) had told his cousin who was a student at the school…
![Page 32: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/32.jpg)
32BUZINGA APP DEVELOPMENT
5. SnapChat
Other high schools caught on to it. Daily active users climbed from 3,000-30,000 in a
month.
![Page 33: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/33.jpg)
33BUZINGA APP DEVELOPMENT
5. SnapChat
Snapchat wasn’t exclusive to iPhones. Also available on iPod touch which is popular
among younger generations with hand-me-downs.
![Page 34: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/34.jpg)
34BUZINGA APP DEVELOPMENT
5. SnapChat
Rapid growth through schools gave SnapChat a platform for expansion
• We all know what the kids were sending each other.
![Page 35: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/35.jpg)
35BUZINGA APP DEVELOPMENT
5. SnapChat
(Summary) What workedReviewed their data to better understand where their customers were coming from. Luckily they were exposed to the high school.
Exposing your business/service/app to different demographics can quickly tell you where to focus your time.
![Page 36: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/36.jpg)
36BUZINGA APP DEVELOPMENT
![Page 37: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/37.jpg)
37BUZINGA APP DEVELOPMENT
6. Instagram
Famed for becoming #1 photo sharing app within 8 hours of
launch
![Page 38: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/38.jpg)
38BUZINGA APP DEVELOPMENT
6. Instagram
In first week Instagram had been downloaded 100,0000 times
• Another week passed and another 100,000 downloads
• in 551 days Instagram userbase had grown to 30,000,000 users.
![Page 39: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/39.jpg)
39BUZINGA APP DEVELOPMENT
6. Instagram
Attributes their fast growth to linking in with other social networks, like Facebook, Twitter
and Foursquare
![Page 40: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/40.jpg)
40BUZINGA APP DEVELOPMENT
6. Instagram
This allowed Instagram to be exposed to thousands of people who wouldn’t normally
have seen it - 100% organically.
![Page 41: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/41.jpg)
41BUZINGA APP DEVELOPMENT
6. Instagram
Check out our Case-study in the show notes
![Page 42: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/42.jpg)
42BUZINGA APP DEVELOPMENT
6. Instagram
(Summary) What worked: Leveraging other networks and platforms. Essentially, partnerships.
![Page 43: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/43.jpg)
43BUZINGA APP DEVELOPMENT
![Page 44: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/44.jpg)
44BUZINGA APP DEVELOPMENT
7. Candy Crush
Built in virality...
![Page 45: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/45.jpg)
45BUZINGA APP DEVELOPMENT
7. Candy Crush
Remember Virality is not a strategy - but ‘encouraged social sharing’ most
certainly is
![Page 46: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/46.jpg)
46BUZINGA APP DEVELOPMENT
7. Candy Crush
Cleverly integrated with Facebook to drive user adoption
![Page 47: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/47.jpg)
47BUZINGA APP DEVELOPMENT
7. Candy Crush
Players progress in the game - Candy Crush would post updates to FB on their behalf
![Page 48: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/48.jpg)
48BUZINGA APP DEVELOPMENT
7. Candy Crush
They also show user progression with friends. This fostered competition among
friends resulting in sharing of achievements, friendly banter outside of the game, and of
course pushed them to play the game harder.
![Page 49: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/49.jpg)
49BUZINGA APP DEVELOPMENT
7. Candy Crush
Lastly, if players run out of lives they can either wait for 20 minutes...or they can invite
friends to the game. What do you think people did?
![Page 50: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/50.jpg)
50BUZINGA APP DEVELOPMENT
7. Candy Crush
(Summary) What worked: Social sharing and social competition drove
the virality loop.
![Page 51: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/51.jpg)
51BUZINGA APP DEVELOPMENT
![Page 52: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/52.jpg)
52BUZINGA APP DEVELOPMENT
8. Fruit Ninja
![Page 53: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/53.jpg)
53BUZINGA APP DEVELOPMENT
8. Fruit Ninja
Developed by Independant Australian Game Studio - Half Brick House
• Also responsible for Jet Pack Joy Ride, Monster Dash, Radical Rappelling, Age of Zombies and Colossatron...and many more.• Fruit Ninja was the game that put the company on the radar
![Page 54: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/54.jpg)
54BUZINGA APP DEVELOPMENT
8. Fruit Ninja
How did they get the game off the ground?
![Page 55: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/55.jpg)
55BUZINGA APP DEVELOPMENT
8. Fruit Ninja
Pushed the game to the developer community - developer community is an extremely engaged
community. Incredibly helpful and look after their own. Many developers do work for free to contribute to the
community.
![Page 56: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/56.jpg)
56BUZINGA APP DEVELOPMENT
8. Fruit Ninja
First launch video was the Lead in a banana suit fighting a ninja
![Page 57: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/57.jpg)
57BUZINGA APP DEVELOPMENT
8. Fruit Ninja
Pretty amateur. Not for mainstream - but worked for developer community
• This was very unusual for a game development company at this time...but it worked
![Page 58: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/58.jpg)
58BUZINGA APP DEVELOPMENT
8. Fruit Ninja
(Summary) What worked: They targeted the developer community as their launching
platform. Created a video to stir some laughter among their peers.
![Page 59: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/59.jpg)
59BUZINGA APP DEVELOPMENT
![Page 60: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/60.jpg)
60BUZINGA APP DEVELOPMENT
Hope you take something out of this
![Page 61: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/61.jpg)
61BUZINGA APP DEVELOPMENT
Remember There are plenty of ways to market your product, and these are 8
really great ways that have been proven to work.
![Page 62: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/62.jpg)
62BUZINGA APP DEVELOPMENT
If you’re going to use these strategies & tactics make sure to
adapt them to 2016.
![Page 63: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/63.jpg)
63BUZINGA APP DEVELOPMENT
If you want to learn more about marketing and user acquisition then check out our blog, i’ve included 3 relevant blogs in the show notes for this episode, which you can find on our blog at buzinga.com.au/buzz.
Launch Hack: How To Get 100,000 downloads in a monthCustomer Acquisition: How to reel in your first 10,000 usersHow To Build An App Born To Go Viral Like Candy Crush
![Page 64: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/64.jpg)
64BUZINGA APP DEVELOPMENT
For more of this please subscribe on iTunes, on Youtube or on our
blog.
![Page 65: Ep 02: How To Get Your First 10,000 Users](https://reader036.fdocuments.us/reader036/viewer/2022062503/58f12c0e1a28abd5188b45f3/html5/thumbnails/65.jpg)
65BUZINGA APP DEVELOPMENT
See you on the next episode