Environmental Communication and Marketing
description
Transcript of Environmental Communication and Marketing
Østfold Research Foundation STØ
Environmental Communication and Marketing
• Three types of Environmental Product Declarations– Type I: Ecolabels (EU Flower)
– Type II: Self declarations by companies
– Type III: Independent declarations
• Type III regulated through ISO 14025 Technical Guideline
Østfold Research Foundation STØ
Environmental Product Declarations Type III
The system consists of• A general methodology based on LCA and ISO
14040-43, but with less options for • Product Specific Rules for each type of applications• A certification system with independent review of
the LCA and EPD • A communication format• Registration and distribution on internet
Østfold Research Foundation STØ
Important principles
• The system should be additive along the value chain
• The EPD Type III should be easily recognised in the market and easy to compare between products (common format/product specific rules)
• An EPD approved in one country should automatically be valid in all other countries
Østfold Research Foundation STØ
Status internationally for EPD development
• ISO Technical Guideline 14025 approved in July 1999
• Most developed systems in Sweden and the Nordic countries, Canada, Japan and Korea
• Global Network initiated in 1999 • Nordic project for development of a common
system initiated in 1999• System available for certification in the Nordic
countries
Østfold Research Foundation STØ
Misuse of EPD systems ?
• Presentation of EPD by third party institution with low involvement from producers
• Comparisons of competing solutions without external independent review
• Misinterpreting the value of EPDs – High uncertainty in non-qualified data
– Important life cycle stages are not included