ENTRY LEVEL - Incredible Social Media Stats: 2014 & "getting the basics right"
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WE ARE THE ADVOCACY AGENCY TALK TO US: [email protected] @testifydigital @Digitalbarton Testifydigital.com SOCIAL MEDIA IN 2014 (START WITH THE BASICS)
Transcript of ENTRY LEVEL - Incredible Social Media Stats: 2014 & "getting the basics right"
WE ARE THE ADVOCACY AGENCY
TALK TO US:
[email protected] @testifydigital @Digitalbarton Testifydigital.com
SOCIAL MEDIA IN 2014 (START WITH THE BASICS)
SOCIAL COMMUNICATIONS AGENCY FOUNDED: 2011
FOUNDERS: MARK JOSEPH, JOHN BARTON
CHAIRMAN: JOHN APPLEBY - FOUNDER SALESFORCE.COM EMEA
OFFICES: LONDON, DUBLIN – INTERNATIONAL VIA SPLASH WORLDWIDE
PASSION
INNOVATION
ACCOUNTABILITY
CLIENTS & COVERAGE
We work with a diverse client base across all major sectors including: Entertainment, Fashion, Telecoms, FMCG, Comparison and the Public sector. Testify are also well regarded as thought leaders in the industry with regular media coverage as well as winning multiple accolades in categories such as Best use of social, Best use of social data and Best innovation.
SOCIAL MEDIA IS HERE TO STAY
GROWTH AND CONNECTION
1. CHINA 2. INDIA 3. FACEBOOK 4. TENCENT 5. WHATS APP 6. UNITED STATES OF AMERICA 7. GOOGLE + 8. INDONESIA 9. LINKED IN 10. TWITTER
Welcome to a truly Social world…
1 in 4 people are connected to a social network…
SOURCE – SOCIALNOMICS -‐ ERIK QUALMAN
1/4 Facebook users login at least
5 TIMES PER DAY
The average UK & IRELAND internet user
spends 13 MINUTES PER HOUR on Social
Media
GRANDPARENTS …are the FASTEST
GROWING DEMOGRAPHIC on
Twitter…
SOURCE -‐h2p://www.forbes.com/sites/sap/2013/05/20/the-‐overlooked-‐social-‐media-‐markeLng-‐for-‐senior-‐ciLzens/
1/5 STRAIGHT COUPLES... meet
on social dating apps…
SOURCE – SOCIALNOMICS -‐ ERIK QUALMAN
3/5 GAY COUPLES... meet
on social dating apps…
SOURCE – SOCIALNOMICS -‐ ERIK QUALMAN
1/5 DIVORCES... Involve
SOCIAL MEDIA… SOURCE -‐ h2p://www.dailymail.co.uk/news/arLcle-‐1334482/The-‐marriage-‐killer-‐One-‐American-‐divorces-‐involve-‐Facebook.html
TECHNOLOGY IS THE CATALYST FOR CONNECTIVITY AND
GROWTH
53% Of 14-16 year olds would
rather LOSE THEIR SENSE OF SMELL than their TECHNOLOGY…
SOURCE – SOCIALNOMICS -‐ ERIK QUALMAN
More people own a MOBILE DEVICE... than a
TOOTHBRUSH…
SOURCE – GOOGLE
and this year, social content shared on MOBILE overtook DESKTOP…
…WEARABLE TECHNOLOGY
means that we are
ALWAYS ON…
+ =
ITS A SOCIALLY CONNECTED WORLD
BUT HOW DO BRANDS FUNCTION IN SOCIAL CHANNELS…
93% Of MARKETERS use
social media to drive REVENUE…
SOURCE h2p://www.fastcompany.com/3021749/work-‐smart/10-‐surprising-‐social-‐media-‐staLsLcs-‐that-‐will-‐make-‐you-‐rethink-‐your-‐social-‐stra
FACEBOOK is now the 2nd largest referrer of traffic to brand sites after GOOGLE
SO, HOW DOES YOUR BUSINESS BECOME MORE SOCIAL …
WELL, THIS GUY STILL HAS AN IMPORTANT
JOB...
HIS JOB IS TO CONVINCE YOU TO BUY HIS CLIENTS
PRODUCTS…
HE USES CLEVER IDEAS TO MAKE YOU REMEMBER…
BUT… ONLY 14% OF CONSUMERS TRUST ‘THE MAD MEN’...
SOURCE -‐h2p://www.nielsen.com/us/en/insights/news/2009/global-‐adverLsing-‐consumers-‐trust-‐real-‐friends-‐and-‐virtual-‐strangers-‐the-‐most.html
90% OF CONSUMERS TRUST THESE GUYS
SOURCE -‐h2p://www.nielsen.com/us/en/insights/news/2009/global-‐adverLsing-‐consumers-‐trust-‐real-‐friends-‐and-‐virtual-‐strangers-‐the-‐most.html
WORD OF MOUTH DOESN’T HAPPEN BEHIND CLOSED DOORS…
53% Of people on TWITTER
RECOMMEND products and services in their
tweets…
SOURCE – SOCIALNOMICS -‐ ERIK QUALMAN
93% Of consumers buying
decisions are INFLUENCED BY SOCIAL
MEDIA…
SOURCE – SOCIALNOMICS -‐ ERIK QUALMAN
THE MODERN CUSTOMER IS SOCIAL…
… BRANDS MUST BE
SOCIAL... GET THE BASICS RIGHT...
So how can brands join the
SOCIAL PARTY?
DON’T BE ‘THAT’ GUY
Unwittingly parodying an actual plane disaster
‘Hit the hay’ during the horsemeat scandal?
BE THIS GUY
He is interested in what you have to say…
UNDERSTAND THE AUDIENCE
THE WHAT: THE WHERE:
THE WHEN THE WHO – INFLUENCERS VS. AUDIENCE
6,270 – TOTAL POSTS
THE SOCIAL DATA EDGE: Testify’s experienced analysts interpret the conversation to inform: - IDEATION - CONTENT PLANNING - HERO/CAMPAIGN MESSAGING - MEDIA PLANNING & LONG TAIL KEYWORDS - INFLUENCER HIT LIST CONSTRUCTION
TESTIFY PROFILE MONEYSUPERMARKETS ENTIRE SOCIAL MEDIA COMMUNITY
He’s got great stories that you actually want to listen to…
He tells them with charisma and CONFIDENCE…
YOU WANT TO INTRODUCE HIM TO YOUR FRIENDS AND FAMILY…
350,000 organic+ views via Social Advocacy
23,000 Re-Tweets… 4,784,000 organic reach
EVERYONE WANTS TO BE FRIENDS WITH THIS GUY…
KNOW YOUR AUDIENCE. BE BOLD. BE RELEVANT. BE HUMAN.
