Entertainment portal sponsorship.
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Transcript of Entertainment portal sponsorship.
New Entertainment Portal Sponsorship by Unilever
Presented by: Prothom Alo DigitalDated:17-May-2015
• Surveys indicate users are keen for Entertainment site
• Prothom Alo has strong relationship with the acting guild
• Strategic tie up for Bollywood, Hollywood and Dhallywood content
Entertainment Portal - Concept
• Waterfall Ad model• Native advertising concept• Pre – Mid – Post Roll in
stream video• Rich media advertising• Advertorial product push• Email and SMS Marketing • Social Media Channels
Entertainment Portal – Business Model
Entertainment Portal - TG &Channels• Launch: TBD• Devices: Desktop/Laptop,
Mobile and Tablets• Target: Youth (18-35 year old),
Urban, Semi Urban• Gender: Males and Females• Mobile: SMS blast, URL push
to website• WAP: Charging of
downloadable content
Entertainment Portal – Demo Pages
Entertainment Portal – Demo Pages
Entertainment Portal – Demo Pages
Entertainment Portal – Branding 1
Entertainment Portal – Branding 2
Entertainment Portal – Article & Video page
Types of Content and Engagement Plan• Pictures Gallery and Video Library• Exclusive interviews• Digital LIVE meeting with the STARS• Article, Gossip and Hot News• Local, Bollywood and Hollywood news• User Poll, Opinions and Annual Awards• Actors Style, Fashion tips and Advice• Games, Quiz and Movie Trailers
Estimated Reach• Traffic Projection:– Q1: 3 Lac– Q2: 6 Lac– Q3: 10 Lac– Q4: 12 Lac
• Total 30 Lac or 3.1 Million Unique Visitors
Unilever Branding Opportunity• 100% SOV positions on site• Two way interaction with target
group• Greater PR and Branding
opportunity• Leverage on Premium Brand
association• Minimum three year sponsorship
contract• To become First and most popular
entertainment website in Bangladesh