SPONSORSHIP & ADVERTISING THAT WORKS Advantage Program.pdf · GEORGIA WORLD CONGRESS CENTER...
Transcript of SPONSORSHIP & ADVERTISING THAT WORKS Advantage Program.pdf · GEORGIA WORLD CONGRESS CENTER...
ADVANTAGE PROGRAMSPONSORSHIP & ADVERTISING THAT WORKS
G EO RG I A WO RL D C O NG RES S C E NTE R AU TH O RIT Y
convention, sports, and entertainment destination in the world#1July 2018
Located in top convention centers around the country, onsite FedEx Office® Print and Ship Centers offer the business services you need to make your meeting or event a success.
The printing you need:• Posters, signs and banners• Copying and binding• Packing and shipping• Mobile and USB drive printing• Business supplies and phone chargers
Expert support, 24/7Our print experts can help you plan whatyou need, print everything and have it ready for when you arrive. Plus, we’ll coordinate with the convention center’s event services team to ensure a seamless experience. Forget something? We’ve got you covered — last minute printing and production is available, too.
FedEx Office® CONVENTION CENTER SERVICES
p: [email protected]/conventions
Anthony Myles DavisEvent Solution Consultant
1
WELCOME
THE GEORGIA WORLD CONGRESS CENTER AUTHORITY ADVANTAGE PROGRAM
The Georgia World Congress Center Authority is proud to offer the Advantage Program.
With a variety of traditional and creative advertising opportunities obtaining maximum exposure during events, the Advantage Program supports customers, exhibitors, and corporate partners in the achievement of positive returns on sponsorship investment.
We look forward to facilitating your advertising success story at the #1 Convention, Sports and Entertainment Destination in the World.
Why Digital? • Video adds value by increasing retention 2.5 times over static
advertising• Completely green-No waste!• Each spot runs for ten seconds and is shown in High Definition
Video or static imagery
MAXIMIZE YOUR RETURN ON INVESTMENTGenerate revenue or drive booth traffic through the use of the GWCCA digital signage strategy including: billboards, LED walls, monitors, and charging stations. Saturate the landscape with rich, colorful and fully-animated messaging.
Our Buyout Program offers steep discounts and allows exhibitors to run messages in multiple high-traffic areas.
DIGITAL SIGNAGE
CONTACTMark [email protected]:404.223.4208 c:404.886.9613
Jeanette Sosa [email protected]
2
East Plaza Billboard
Maretta Street Billboard
TMB Billboard
• 48’ x 14’
• Full-motion digital billboard
• Attached to GWCCA’s Marietta Street Parking Deck and adjacent to the College Football Hall of Fame
• This location is in the center of many Atlanta attractions
• 36’ x 10’6”
• Full-motion digital billboard
• Attached to GWCC’s Building A
• Overlooking East Plaza and facing the Omni Hotel and CNN Center
• 48’ x 14’
• Full-motion digital billboard
• Attached to GWCC’s Building B (Thomas Murphy Ballroom) on International Blvd
• This location is adjacent to International Plaza and welcomes attendees at the main transportation drop off point
MARETTA STREET
BILLBOARD
TMB BILLBOARD
EAST PLAZA BILLBOARD
OUTDOOR DIGITAL SIGNAGE
3
LED WALLS
MONITORS
• 5 11.5’ x 6.5’ LED (3.9 mm) wall locations
• 2 Registration Hall
• 1 in Building A entry
• 1 in Building B entry
• 1 located above the escalator from the Red Parking Deck to Building B
• 57 single monitor locations
• 8 in Building A
• 24 in Building B
• 4 in Registration Hall
• 17 in Building C
• 4 in Mangum Parking Deck
INTERNAL DIGITAL SIGNAGE
The following pages identify each monitor location
LEDWALLS
MONITORS
4
SIGNAGE LOCATIONS
A402 A403
A411
A410A409A408A407A406A405A404
A412
DN
UPUP
DN
UP
UP
UP
DN
a b
DN
A401
MENSWOMENS MENSWOMENS
N O P Q R S T U V W X Y Z
15
32
15
32
15
32
15
32
15
32
15
32
15
32
15
32
15
32
15
32
15
32
15
32
14
31
14 14 14 14 14 14 14 14 14 14 14 14 13
1 1 1 1 1 1 1 1 1 1 1 11
N O P Q R S T U V W X Y Z
33 32
4644
33 33 33 33 33 33 33 33 33 33 33
4646464646464646464646
A B C D E F G H J K L M
11
11
1
1
1
1
1
1
1
1
45
89
12151414131211
1110986
9
21
A B C D E F G H J K L M
3848
4646
43
40
39
38
35
32
29
12
3534
3130
27343333312929
282624227
10 11 12 12 13 14 15 15 1613
14
17
18
21
22
25
26
23 25 27 28 28 30 32 32 33
AUDITORIUMSidney J. Marcus
CFHOF
Offices
CCLDOffices
GSUClassroom
TO BUILDING B
ENTRANCE
Outtakes
INFORMATIONDESK
TOCONCOURSE
BELOW
TOCONCOURSE
BELOW
WOMEN
MEN
BOARDROOMEXECUTIVE
Building Level 4A
Building A – Level Three Concourse
A307
A308
PARK LOUNGE
VENDING
A309
DN
DN
DNDN
DN
DN
DNUP
DN UP
DN
DN
UP
A310
A312 A311A313A314A315
A316
A302
A305A304
A303
A301
DN
DN
DN
#4E
#3E
#1E #2E
A1/A2 A2/A3
A B
A306
UP
MENSWOMENSMENSWOMENS
HRTraining
Room
Offices
TOLOBBYBELOW
TOLOBBYBELOW
?
Building Level 3A
monitor LED wall billboard screen direction
5
SIGNAGE LOCATIONS
FOUNTAIN
Outtakes
ENTRANCE
#4
10'0" HIGH9'8" WIDE
FE#121'5'' LONG
12,000#
#1#3
BLVD.
ADMINISTRATIONOFFICES
to
DN
DN
DN
DN
T0BRIDGE
TOPARKING
DECK
DOWN
#
#
#
#
INTERNATIONAL
MENSWOMENS
BOARDROOM
BUILDING C
LOWER GATE CPLAZABELOW
UP
#
B404B403
Taxi Stand
B401
MAINTENANCE
B408 B409
W
DN DN
B402
B411
B405 B406
b
B407
UP
DN
DN
UP
UP DN
DN UP
MAINTENANCE
#6
#8A #8B
#7
#4DN
UP
UP
DN
DN
UP
UP
DN
DN
UP
UP
DN
DN
UP
UP
DN
DNUP
DN UP
DNUP
DN UP
B410
a
MENSWOMENS MENS WOMENS
TOCONCOURSE
BELOW
TOCONCOURSE
BELOW
INTERNATIONALLOUNGE
Info
rmatio
n
FedEx Office
To Thomas Murphy Ballroom
Desk
Specialty Kiosks
MechanicalRoom
REGISTRATIONHALL
Offices
GiftShop
RootsSouthern
UP
UP
UP
UP
UP
UP
UP
UP
UP
#4
ENTRANCEBLVD.
INTERNATIONAL
MENS
WOMENS
FAMILY
WOMENS
International Office
Social Table
Building Level 4
Registration and Main Lobby
Bmonitor LED wall billboard screen direction
6
SIGNAGE LOCATIONS
Building
Building
Level 3
Level 2
B
B
Building B – Level Three Concourse
B311B310B308
B307
B315 B316
W
MAINTENANCE
STORAGE
UPDN
DN
UPDN
B305
B306
B304B303
B302
B301
B309
B319 B318 B317
B312 B313
b
B314
DN
UP
UP
DN
DN
UP
UP
DN
DN
UP
UP
DN
DN
UP
UP
DN
DN
UP
UP
DN
DN
UP
UP
DN
DNUP
DN UP
DNUP
DN UP
UP
DN
DN
UP
UP DN
DN UP
CONFERENCEZELL MILLER
CENTER
SERVICE CORRIDOR
SERVICE CORRIDOR
FOU
NTA
IN
STOR.
#4
#8A #8B
a
FE
FE
FE
FE
713B813BB319
B308 B309B307
B301
B302
B306
B303 B304 B305
B310
B312
B311 B315 B316
B314B313bB313a
FE
FE
FE
FEFE
MENSWOMENS MENS WOMENSMENS WOMENS
#6#7
TOCONCOURSE
BELOW
TOCONCOURSE
BELOW
TOCONCOURSE
BELOW
? ? ?
Building B – Level Two Concourse
OVERLOOK
B209
B208B207B206
WILLOW GARDEN
MAPLE POINT
PLANTER
RETNALPRETNALP
CONCESSION
B213 B214 B215
B216 B217
B218
B203
B204B202B205
B201
OPEN
B211 B212
B210
W
STORAGE
UPDN
DN
UP
DN
UPDN
WATER FEATURE
B1/B2
B3/B4
B4/B5
DN
DN
W W
WRETNALPRETNALP
DN
UP
UP
DN
UP DN
DN UP
DN
UPDN
UPDN
UPDN
UPDN
UPDN
UPDN
UPDN
UPDN
UPDN
UP
UP DN
UPDN
UP DN
UPDN
DN UP
DNUP
WATERFEATURE
B2/B3
#11
#13
GARDEN
MENSWOMENSMENS WOMENS MENS WOMENS
MENS WOMENS
#7#6
TOLOBBYBELOW
TOLOBBYBELOW
TOLOBBYBELOW
TOLOBBYBELOW
Building B – Level Two Concourse
OVERLOOK
B209
B208B207B206
WILLOW GARDEN
MAPLE POINT
PLANTER
RETNALPRETNALP
CONCESSION
B213 B214 B215
B216 B217
B218
B203
B204B202B205
B201
OPEN
B211 B212
B210
W
STORAGE
UPDN
DN
UP
DN
UPDN
WATER FEATURE
B1/B2
B3/B4
B4/B5
DN
DN
W W
WRETNALPRETNALP
DN
UP
UP
DN
UP DN
DN UP
DN
UPDN
UPDN
UPDN
UPDN
UPDN
UPDN
UPDN
UPDN
UPDN
UP
UP DN
UPDN
UP DN
UPDN
DN UP
DNUP
WATERFEATURE
B2/B3
#11
#13
GARDEN
MENSWOMENSMENS WOMENS MENS WOMENS
MENS WOMENS
#7#6
TOLOBBYBELOW
TOLOBBYBELOW
TOLOBBYBELOW
TOLOBBYBELOW
monitor LED wall billboard screen direction
7
SIGNAGE LOCATIONS
Building Level 3C
Store B1Cafe Store B2 Store B3 Store B4 Store B5
Store B6Store B7
Store B8Bank
Store B9Store B10Store B11Store B13Store B14
Store B15
Store B16
Store B17
Store B18
Store B12Bank
Elec.
Storage
A/V
Conf.
Entry
BiztownCourtyard
Sick Rm.
Store F1Store F2 Store F3
Store F4Store F5 Store F6
Store F7Cafe
Store F8
Store F9
Store F10
Store F11Store F12Store F13Store F14Store F15
Store F16
Store F17
Store F18Bank
Theater
A/V
Break Rm.
Conf. Rm.
JA Staff Area
Classroom
Elec.Checkout
Supply
Finance ParkCourtyard
CareerCenter
CareerCenter
Holding
����
C302C301
BALLROOM
1
2
3
GEORGIA
UP toStage
UP toStage
MENSWOMENS
MENSWOMENS MENSWOMENS
MENSWOMENS
MENSWOMENS
MENS
WOMENS
MENSWOMENS
toBUILDING C
DR1 DR2 DR3
SET-UP
SER
VIC
E C
OR
RID
OR
ENG.
HSE.
CORRIDOR
ENG.
A/V STORE
ENG.
HSE.
SET-UP
LOBBY
CHAIR STORE
RES
TRO
OM
ENG.MECH.
OPEN
TOCONCOURSE
BELOW
TOCONCOURSE
BELOW
CONCOURSE
TOCONCOURSE
BELOW
TOCONCOURSE
BELOW
TOCONCOURSE
BELOW
DN
DN
DN
DN
DN
DN
DN
GREENROOM
AVSTORAGE
CENTRALRECORDING
Stage
DN
MENSWOMENS
WEST PLAZA OVERLOOK
#
DR4
monitor LED wall billboard screen direction
8
ConnectorB/C
C201
C202
C203
C204
C205
C206
TO BUILDING B
TO GOLD DECK
C207 C208 C209 C210 C211 C212 C213
HO
USE
KE
EPIN
G
MGR
SET-UP
HOUSE
LOBBY
ENTRANCE
INFORMATION DESK
LOBBY
TOCONCOURSE
BELOW
OPENOPEN
OPEN
TOCONCOURSE
BELOW
TOCONCOURSE
ABOVE
ABOVECONCOURSE
TO
TOCONCOURSE
BELOW
CHECKCOAT
ENT.
MGR
SEATINGSEATING
RES
TR
OO
M
SEATINGSEATING
MENSWOMENS
MENS
WOMENS
#
EXHIBIT HALLSBELOW
HALLSC2/C3
BELOW
TO
HALLSB3/B4
BELOW
TO
TOB-3/B-4EXHIBITHALLS
DOWN
DOWNTO
EXHIBIT HALLS
Building C – Level Two Concourse
?
SIGNAGE LOCATIONS
Building Level 2Cmonitor LED wall billboard screen direction
9
SIGNAGE LOCATIONS
Building Level 1C
C110
C108
C109
C107
C106
C105
C104
C103
C1d
C1b
C1e
C1f
C1a
C2b
C2a
C2f
C2cC2d
C2e
C3b
C3a
C3f
C3c
C3d
C3e
C4b
C4a C4f
C4c
C4d
C4e
C1c
C101AUDITORIUM
C102AUDITORIUM
FHC
FHC
FHC
FHC
FHC
FHC
FHC
FHC FHC FHC
FHC
FHC
FHC
FHC
FHC
FHC
FHCFHC
FHC
FHC
FHC
FHC
FHC
FHC FHC
FHC
FHC
FHC
FHC
FHC
FHC
FHC
FHC
FHC FHC
FHC
FHCFHC
FHC
FHC
FE FE
FE FE
FE
FE
FE
FE
FE
FE
FE
FEFE FE
FE
FE
FE
FE
FE
FEFE
FE
FE
FE
FHC FHCFE FE FHCFEFE
FE
FE FE
FE
FE
FE
FE
FE
FE
FE
FE
FE
FE
FE
FE
FE
FE
FE
FE
FE
FE
FE
FE
FEFEFE
FE
FE
MENS
WOMENS
MENS
WOMENS
MENSWOMENS
MENSWOMENS
MENS WOMENS
C1S0
C2S0aC2S0b
C3S0 C4S0
MENS
WOMENS
MENS
WOMENS
FE
C114
C113
C112
C111
EXHIBIT HALL C-1103,250 SQ.FT.
9,592 SQ. METERS
EXHIBIT HALL C-2106,000 SQ.FT.
9,858 SQ. METERS
EXHIBIT HALL C-3106,000 SQ.FT.
9,858 SQ. METERS
EXHIBIT HALL C-4100,000 SQ.FT.
9,300 SQ. METERS
B/CConnector
Bridge Above
ENGINEERING
CONCESSIONS
NORTHSIDE DRIVE ENTRANCE
30 LOADING DOCKS
STORAGESET-UP
CONCESSIONS
HOUSEKEEPING
LOBBY
GIFTSHOP
FEDEX OFFICE
MGR
PIZZA
REG./OFF.STORAGE
CONCESSIONS
HOUSEKEEPING
CONCESSIONSPIZZA
SHOWOFF.
COATCHECK
10'w
E.S.OFF.
SHOWSECURITY
EQUIP.PHONE
Chick-fil-A
Taxi Stand
monitor LED wall billboard screen direction
10
MariettaBillboard
896 x 272 96 dpi
.jpg, .pdf, .png .wmv, .mp4
.wmv, .mp4
.wmv
.wmv, .mp4
.wmv, .mp4
.jpg, .pdf, .png
.jpg, .pdf, .png
.jpg, .pdf, .png
.jpg, .pdf
560 x 14496 dpi
896 x 27296 dpi
1920 x 108096 dpi
1920 x 1080 96 dpi
Dimensions (Pixels)
File type for Static
File Type for video
East Plaza Billboard
TMB Billboard
LED Walls
Monitors
DIGITAL SIGNAGE SPECIFICATIONS
11
EXTERNAL STATIC OPPORTUNITIES
VEHICLE WRAPS
EXTERNAL COLUMN WRAPS
SIDEWALK GRAPHICS
BANNER BOXES
12
INTERNAL STATIC OPPORTUNITIES
STAIR WRAPS
FLOOR CLINGS
ELEVATOR WRAPS
STATIC DISPLAY
ADVERTISING
ESCALATORRUNNERS
DOORCLINGS
13
INTERNAL STATIC OPPORTUNITIES
GLASSCLINGS
RAILINGCLINGS
COLUMNWRAPS
WATER COOLER WRAPS
METER BOARDS
WINDOWCLINGS
14
INTERNAL STATIC OPPORTUNITIES
Sponsors can take advantage of branding hand sanitizer stations located throughout the Georgia World Congress Center. Each sanitizer station is equipped with a window to display an 12”x 16.5” poster.
SpecificationsHand Sanitizer DimensionsPoster - jpg, .pdf, .png
12” x 16.5”
Sanitizer Unit 74” x 15”
Attract attention and direct traffic with eye catching standing signage. Lightweight and movable, standing signage can be used throughout the Georgia World Congress Center and provides planners and exhibitors with much needed flexibility.
DELUXE ADJUSTABLE RETRACTOR
DISPLAY
POSTERPACKAGES
BRANDED HAND
SANITIZER STATIONS
15
INTERNAL
The Georgia World Congress Center Authority is proud to partner with Event Presence, the maker of Beam. GWCCA has numerous Beams available to rent exclusively during your event. Beam in to see what’s going on at a specific Atlanta show, invite your CEO to talk with a potential customer, or take part in a panel discussion. The uses are as endless as your imagination and creativity!
Meet a mobile telepresence device.Beam provides people the power to choose when and where to be present, real-time, regardless of geographic location.Beam Pilots can see, listen, be heard and move around just as if they are present.
For more information and videos about the Beam visit:
http://[email protected]
1-888-696-955516
• GWCCA reserves the right to review all exterior signcopy. Signs and banners should relate to showpromotion, related show activities and be consistentwith acceptable exterior (public) display criteria.
• Show/exhibitor advertising or sponsorship is notallowed in public areas without payment to GWCCA.The current rate for all exterior public areas is fifteenpercent (15%) of show management’s gross feecharged. Show will be required to provide GWCCAwith a list of all advertising sold in exterior publicareas 30 days prior to the first day of move-in,including a rate card and copy of invoice.
• Additional external advertising, branding andsponsorship opportunities are available usingGWCCA’s three full-motion digital billboards andnumerous static options.
• Plans for all directional and informational signsas well as plans for banners, special graphics ordecorations in public concourses and meetingrooms will be reviewed for general conformity toevent purposes, plans and schedules.
• In consideration of other users of the facilities, signsin entrance concourse areas should be installed justprior to an event opening and promptly removed atthe close of the event. Schedule of installation andremoval must be coordinated and approved by theEvent Coordinator.
• Show/exhibitor advertising or sponsorship is notallowed in public areas without payment to GWCCA.The current rate for all public areas is fifteen percent(15%) of show management’s gross fee charged.Show will be required to provide the GWCCA with alist of all advertising sold in public areas 30 daysprior to the first day of move-in, including a rate card,and copy of invoice.
ExternalInternal(common/public space)
SIGNAGE GUIDELINES
CONTACTMark [email protected]:404.223.4208 c:404.886.9613
Jeanette [email protected]
17
FY18 GWCC SHOW DIGITAL SIGNAGE / STATIC PRICING
DIGITAL SPONSORSHIP INVENTORY Total Loop Time
Show Hold Buy-Out
Show Buy-Out(all show days)
One 10 Sec. Spot (all show days)
Billboard (East Plaza) 36 ft x 10.5 ft. digital 120 sec 40 sec $4,750 (40 sec) $1,800 (10 sec)
Billboard (Marietta St) 48 ft x 14 ft. digital 120 sec 40 sec $5,750 (40 sec) $2,000 (10 sec)
Billboard (TMB) 48 ft x 14 ft. digital 120 sec 40 sec $6,250 (40 sec) $2,400 (10 sec)
LED Walls 11.5 ft x 6.5 ft (5 Total) A=1 Reg=2 B=2 180 sec 100 sec $12,750 (100 sec) All 5 Walls
$2,500 (10 sec) All 5 Walls
Monitors (57 Total) A=8 Reg=4 B=24 C=17 Mangum Parking Deck=4 180 sec 100 sec $17,250 (100 sec) All 57 Monitors
$6,000 (10 sec) All 57 Monitors
SHOW BUY-OUT PACKAGES Total Loop 1x Each Total Buy-Out Views/Hr.
Bldg.A
Billboard East Plaza 120 sec 10 sec 40 sec 30 x per 10 sec
Billboard (Marietta St) 48 ft x 14 ft. digital 120 sec 10 sec 40 sec 30 x per 10 sec
2 LED Walls (A Lobby/ A Reg Hall Lobby) 180 sec 10 sec 100 sec ea 20 x per 10 sec
10 Monitors (A Building, 2 Reg Hall Lobby A-side) 180 sec 10 sec 100 sec ea 20 x per 10 sec
(14 Locations) Total: $5,000 Total: $17,500
Bldg.B
Billboard TMB 120 sec 10 sec 40 sec 30 x per 10 sec
3 LED Walls, B Lobby, B Reg Hall Lobby, Admin 180 sec 10 sec 100 sec ea 20 x per 10 sec
26 Monitors, B Building, 2 Reg Hall Lobby B-side 180 sec 10 sec 100 sec ea 20 x per 10 sec
(30 Locations) Total: $9,000 Total: $25,500
Bldg.C17 Monitors, C Building 180 sec 10 sec 100 sec ea 20 x per 10 sec
(17 Locations) Total: $3,000 Total: $6,500
*Complete GWCC Show Buy Out Package (All 65) Locationsall signage subject to availability with other shows in house Total: $42,500
STATIC SPONSORSHIP INVENTORY Total Avail. Size Show Receives Show Cost
Escalator Runners A=8 B=24 C=14 (18mil PVC) 46 Varies Prod/Instl/Removal $975 each
Watercooler Wraps A=31 B=51 C=25 (10mil PVC) 160 34’x4” Prod/Instl/Removal $800 per level
3 Air Returns Building A Lobby (Foamcore 3/16”) 12 sides 50.5”x78.5” Prod/Instl/Removal $2,050 each
Meter Boards Front & Back (Foamcore 1/2”) open 48”x96” Prod/Instl/Removal $500 each
Elevator Door Wraps (3ml UV luster one sided) 4,9,18,27 43”x169” Prod/Instl/Removal 4 for $4,100
Column Wraps (Fabric) Varies Varies Prod/Instl/Removal $1,250 each
Window Clings Varies Varies Prod/Instl/Removal Varies
Floor Clings Varies Varies Prod/Instl/Removal Varies
Sidewalk Graphics (Alumigraphics) Varies 72”x48” Prod/Instl/Removal $550 each
Stair Graphics 8 Varies Prod/Instl/Removal Varies
Banner Box (Vinyl) A=5 B=17 Varies Prod/Instl/Removal $650 each
Hand Sanitizers 25 74”x15” Prod/Instl/Removal $250 each
BEAM TELEPRESENCE Locations Time Show Receives Cost Per Day
Beam Telepresence Building A, B, C Open Open Call for pricing
7/1/2018
18
285 Andrew Young International Blvd NW, Atlanta, GA 30313
#1 convention, sports, and entertainment destination in the world