Enterprise wiki analytics EMWCon 2017
-
Upload
bernadette-clemente -
Category
Data & Analytics
-
view
35 -
download
0
Transcript of Enterprise wiki analytics EMWCon 2017
Bernadette Clemente, [email protected]
Enterprise Wiki Analytics
1
©2017TheMITRECorporation.ALLRIGHTSRESERVEDApprovedforPublicRelease; DistributionUnlimited.CaseNumber17-0899
§ PurposeofWikis§ ComparisonbetweenWikipediaandEnterpriseWikis§ PurposeofEnterpriseWikiAnalytics§ MITREpedia– ContentStructure&Growth– Engagement– Collaboration
§ ProgresstoDate§ NextSteps§ Questions?
2
Outline
©2017TheMITRECorporation.ALLRIGHTSRESERVED
§ Wikipediaisthelargestcollectionoffree,collaborativeknowledgeinhumanhistory.1Wikipedia'spurpose istobenefitreadersbyactingasanencyclopedia,acomprehensivewrittencompendiumthatcontainsinformationonallbranchesofknowledgewithinitsfivepillars. Wikipedia hasaloftygoal:acomprehensivecollectionofalloftheknowledgeintheworld2.
§ Thepurposeofenterprisewiki(s)istobenefitenterprisereaders,sponsors,and/orpartnersbysecurelybuildinginformationcollaboratively tofurthersponsormissions.Thispurposemaybemetthroughfocusedandbroadenterprisewikis.
3
PurposeofWikis
1https://wikimediafoundation.org/wiki/FAQ/en2https://en.wikipedia.org/wiki/Wikipedia:Purpose
https://www.mitre.org
• TheMITRECorporation isanot-for-profitcompanythatoperatesmultiplefederallyfundedresearchanddevelopmentcenters(FFRDCs).
• Weprovideinnovative,practicalsolutionsforsomeofournation'smostcriticalchallengesin defenseandintelligence, aviation, civilsystems, homelandsecurity, thejudiciary, healthcare,and cybersecurity.
©2017TheMITRECorporation.ALLRIGHTSRESERVED
§ Monitorwikicontent,engagement,andcollaboration§ Improveunderstandingacrossamulti-wikiarchitecturewithinanenterprise
§ Whatworkisbeingdone?§ Howisworkbeingdone?§ Whatcontentispopular?§ Whoarethemostactiveusers?§ Whichenterprisecenters,portfolios,projectsleveragethewikis?§ Whichsponsorsleveragewikis?§ Whatarethemostfrequentmulti-wikiuseractivities?
§ Improvedeliveryofwikistakeholderbusinessgoals§ Characterizestakeholderbusinessgoalsintermsofusability§ Modifywikiconfigurations,models,andextensions
4
PurposeofEnterpriseWikiAnalytics
©2017TheMITRECorporation.ALLRIGHTSRESERVED
§ FromSpecial:Statisticswikipage– Contentpages
§ In DefaultSettings.php,thedefaultsettingfor $wgArticleCountMethodcountsallpages.inthemainnamenamespacethatarenotaredirectand containatleastonewikilink.Thisincludesstubscontainingalink,anddisambiguationpages.
§ Numberofcontentpagescanbedisplayedusingthewikitext{{NUMBEROFARTICLES}}.
– Pagesrepresentscontentpages+structureand“meta”pages(i.e.Talkpages,Helppages,etc.)§ Canbedisplayedusingthe
wikitext{{NUMBEROFPAGES}}.
– Uploadedfilesincludeicons,images,documents,andothermedia.
§ Whatcanwetellfromwikistatistics?– Wikitowikicomparisonsoncontentsize,
structure,andcommunityhabits.
6
ContentStructureWikiStatistics
©2017TheMITRECorporation.ALLRIGHTSRESERVED
7
ContentStructureWikiNamespaceDrillDown
InfrastructurePages Number
Templates 609
Properties 124
Categories 1438
Forms,Modules,Widgets,Help 12
Userpages 388
Mitrepedia NS 23
Talk+otherNStalkpages 593
TotalInfrastructure 3,187
Mainnamespace total 24,284
{{NUMBEROFPAGES}} 27,471
12%
88%
Infrastructure to Content
TotalInfrastructure
Mainnamespacetotal
CategoryPages Number
Unused(empty) 100
Wanted(referenced; notcreatedyet) 1186
Used(havemembers) 152
TotalCategories 1438
©2017TheMITRECorporation.ALLRIGHTSRESERVED
§ ExtensionsDynamicPageList(ThirdParty)andVIKIcanbeusedtoshowbacklinksasnetworksofpages.
8
ContentStructurePageNetworks
DynamicPageList(ThirdParty) VIKI
©2017TheMITRECorporation.ALLRIGHTSRESERVED
9
ContentGrowth
{{#ask:[[-Hassubobject::{{FULLPAGENAME}}]]|?Hasdate|?Hasnumber|sort=Hasdate|order=asc|format=jqplotchart|link=all|headers=show|charttype=bar|mainlabel=-|searchlabel=…furtherresults|direction=vertical|height=300|width=90%|highlighter=yes|datalabels=value|theme=simple|colorscheme=rdbu|valueformat=%d}}
{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2005]]AND[[Creationdate::<01.01.2006]]|format=count}}|Hasdate=2005}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2006]]AND[[Creationdate::<01.01.2007]]|format=count}}|Hasdate=2006}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2007]]AND[[Creationdate::<01.01.2008]]|format=count}}|Hasdate=2007}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2008]]AND[[Creationdate::<01.01.2009]]|format=count}}|Hasdate=2008}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2009]]AND[[Creationdate::<01.01.2010]]|format=count}}|Hasdate=2009}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2010]]AND[[Creationdate::<01.01.2011]]|format=count}}|Hasdate=2010}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2011]]AND[[Creationdate::<01.01.2012]]|format=count}}|Hasdate=2011}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2012]]AND[[Creationdate::<01.01.2013]]|format=count}}|Hasdate=2012}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2013]]AND[[Creationdate::<01.01.2014]]|format=count}}|Hasdate=2013}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2014]]AND[[Creationdate::<01.01.2015]]|format=count}}|Hasdate=2014}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2015]]AND[[Creationdate::<01.01.2016]]|format=count}}|Hasdate=2015}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2016]]AND[[Creationdate::<01.01.2017]]|format=count}}|Hasdate=2016}}{{#subobject:|Demo={{FULLPAGENAME}}|Hasnumber={{#ask:[[Creationdate::>01.01.2017]]AND[[Creationdate::<01.01.2018]]|format=count}}|Hasdate=2017}}
©2017TheMITRECorporation.ALLRIGHTSRESERVED
10
EngagementEdit,User,ViewStatistics
MITREpedia, 2004 COI Roadmaps, 2014
©2017TheMITRECorporation.ALLRIGHTSRESERVED
11
CollaborationMulti-authorediting
• SemanticMediaWikiSpecialProperty:Modificationdate
• SemanticMediaWikiExtension:SemanticExtraPropertiesProperty:Pageauthor
©2017TheMITRECorporation.ALLRIGHTSRESERVED
User1User2User3User4User5User6User7User8User9User101User8
User102User106
User1User2User2User2User2User2
• Revisionhistory• API:Revisions
§ June2016– March2017§ 23wikisbehindfirewallandonDMZ
13
WikiMetricsCollection
©2017TheMITRECorporation.ALLRIGHTSRESERVED
Visit =Visitorfirsttimeorifvisitorvisitsapagemorethan30minutesaftertheirlastpageview.
Action =includepageviews,internalsitesearches,downloadsoroutlinks(linkclicks).
§ Visitors,visits,actions,referrers,“moversandshakers”
14
DashboardforMITREpedia
©2017TheMITRECorporation.ALLRIGHTSRESERVED
SharePoint
Sharepoint
WordPress
Handshake
Engine
ClientBrowser
r
PiwikInstrumentation
MPNWikiEngine
MPNPagePiwikJS
MIIPiwikRepository
AccessLogscp orsftp
ClientBrowser
MPNPage
1. ClientbrowserrequestsawikipagefromMPNwikiVMpedias.mitre.org2. MediaWikirespondswiththewikipagecontainingembeddedPiwikJavaScript3. ClientbrowserexecutesPiwikJavaScripttorespondtoPiwikinstalledonpedias4. Clientrequestfrom(3)isloggedintothepedias httpaccess_log5. Clientbrowserreceives200OKresponsefrompedias6. Pedias cron jobfiltershttpaccess_log toproducepiwik_log containingonlytheloggedrequestsfrom(4)7. gestalt-collectorcron jobretrievespiwik_log frompedias viascp orsftp8. Gestalt-collectorcron jobimportstheretrievedpiwik_log intothelocalPiwikinstancefordisplay
©2017TheMITRECorporation.ALLRIGHTSRESERVED
§ Contentstructureandgrowtharebetterunderstood.Needtofindsupportforre-startingusergroupmeetingsanddevelopeditorsfornewarticles,newarticlereview,andcuration.
§ Needmoreinsightintoengagementacrossamulti-wikienterpriseandwikiusability
22
ProgresstoDate
MediaWiki(MW) SemanticMediaWiki
Piwik MWExtension:DPL
MWExtension:VIKI
ContentStructure ✅ ✅ ✅ ✅
Content Growth ✅ ✅
Engagement ✅
Collaboration ✅ ✅
Usability(Knowledge-DrivenEnterpriseWikiGoals)
✅
©2017TheMITRECorporation.ALLRIGHTSRESERVED
23
NextStepsInvestigatePiwikpluginstoexpandmetrics
ClickHeat Roll-Up ClickPath
ContentStructure
Content Growth
Engagement ✅ ✅ ✅
Collaboration ✅ ✅ ✅
Usability ✅ ✅ ✅
©2017TheMITRECorporation.ALLRIGHTSRESERVEDClickHeat
Click Path
Adaptopensourcewebanalyticstoolstomonitor§ content,§ engagement,§ collaboration,and§ achievementofknowledge-driven
enterprisewikigoals
24
NextStepsUsability
Log dataHealth, Status, Trends
MPNStakeholders
MPNStakeholders
MPNStakeholders
MPN Projects
©2017TheMITRECorporation.ALLRIGHTSRESERVED
§ Goal=aresultorbusinessobjectiveandthewebanalyticsmetriciscalledaconversion.
§ Conversion=desiredactiononasite– URLdestinations– Visitduration– Pagespervisit– Targetactiononthesite
§ Conversionrate=desiredaction/totalvisitsoruniquevisits
§ Goalreports=conversionreports§ Benchmarks=measurementtocompare
change– comparewithpreviousinternaldata– comparewithsimilarwebsites
§ Examplewikigoal– ConnectamajorityofMITREpediausers
quicklyandefficientlytoinformation.§ >=60%ofusersfindinformationin<=3
clicks.
§ PiwikPROhasClickPathtracking
25
Next StepsUsability
©2017TheMITRECorporation.ALLRIGHTSRESERVEDAdaptedfromhttps://www.slideshare.net/ninermac/lita-forum-2012-web-analytics-preconference