Enterprise Reporting – Striving to be “Best in Class”
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Transcript of Enterprise Reporting – Striving to be “Best in Class”
Nextel Communications Enterprise Reporting EvolutionOracleWorld PresentationSeptember 11th, 2003
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A Best in Class approach enables the enterprise to gain competitive advantage by reducing the time and effort required to acquire, distribute and respond to new information
The Enterprise Reporting program will deliver the following over a two year period:
– Common, secure, single sign-on access path to Nextel information
– Improved data accuracy
– Improved strategic decision making
– Tools that make data analysis user friendly
– Shared data across business functional areas
– Compliance with Security and Privacy requirements
– Compliance with Sarbanes-Oxley requirements
– A ‘single version of the truth’
– Reduced maintenance costs
– Better visibility into financial and operational information
Enterprise Reporting – Striving to be “Best in Class”
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Enterprise Reporting – Governance Model Steering Committee Organization
– Quarterly Face-to-Face meetings– Monthly dashboard updates– Executive Sponsor VP Organizations:
IT Internal Audit Finance Finance Ops Sales Operations Customer Operations Tax Employee Services HR Development Indirect Distribution Corporate Communications
Oversight Committee Organization– Working team of representatives from various business areas– Monthly meetings– Definition of business priorities– Serve as business owners to define business rules for respective areas
IWS Marketing Revenue Assurance Supply Chain Customer Care Regional Sales Strategy HR Compensation/Benefits Engineering
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Enterprise Reporting - Approach
Multi- Dimensional Reporting
OLAP Applications
Strategic Decision Making
Key Performance Indicators
Common Business Rules
Transformed/Summarized Data
Transactional Data
Un-manipulated Data
Batch Reporting
Infrastructure
Reporting Tier Structure
How many orders were processed today ?
What is our most profitable sales channel ?
What is the Customer Churn Rate for April ? Business Rules
Executive
Strategy
Balanced Scorecard
DashboardsWhat is the ARPU, OCPU, and CPGA for the month of April ?
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Enterprise Reporting - Building Blocks
Infrastructure
Business Rules/Reporting
Smart Growth Strategy
6 Quarter Forecasts
Executive View
Balanced Scorecard
CRR Profit Billing Revenue TaxSubscriber
Activity Sales …
IntranetNDW PeopleSoftOrdering
& Billing SingleSign-on
APIs …Privacy &Security
3 Year Plan
Oracle
StrategicInvestments
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Enterprise Reporting – Reporting Evolution
Transactional Reporting
Functional Reporting
Analytical Reporting
Executive Reporting
1 % 5 %
4 % 20 %
25 %75 %
50 %20 %
2002 Reporting Model 2004 Reporting Model
Enterprise Reporting EvolutionEnterprise Reporting Evolution
Un-actionable reporting to executives
Limited tools for strategic analysis
Conflicting business rules
Many users accessing
raw data
Actionable reporting to executives
Robust tools for strategic analysis
Consistent business rules
Few users accessing
raw data
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Enterprise Reporting
Infrastructure
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Servers– HP Superdome– Sun Fire 12000– HP/Compaq
Storage– EMC Symmetrix– EMC DMX– HP Storage
Backups– EMC EDM– HP Omni back
Software/Tools– Oracle (Various Products)– SAS– Hyperion Essbase– Business Objects– Crystal Reports– SQL /PLSQL– Quest Shareplex– CA TNG– CA Autosys– TOAD– Web Sphere
Nextel Data Warehouse – Standard Operating Environment
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ABI
Harte-Hanks
NDW Systems
NDW Inputs
Nextel Data Warehouse – Data Sourcing
HR
Financials
Supply Chain
Nextel Retail Stores
IP Billing
Sales Leads
Web Sales
Nextel Online
RPAS
Motorola
Brightpoint
Horizontal/Cross Fleet
Nextel World Wide
UPLink (Web Clicks)
ACT Load
Usage
Billing
Customer Care
Voice Response Units
Ordering
Network Elements
Lightbridge
Commissions
Telcordia
Listings (WSJ)
Dun & Bradstreet
TelemarketingVendors
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i-Connect
(Intranet Portal) HR
Business
Intelligence
Page
Finance Marketing Sales Revenue Profit
OthersBillingData
Warehouse
Business Objects
Crystal Reports
SAS
KPI Builder
Operational Data Store (ODS) Layer
Data Warehouse Layer
Data Mart Layer
Transactional
Reporting
Analytical
Reporting
Functional
ReportingPeopleSoft
Data Warehouse
CombinedData
Warehouse
Finance
Business Rules,
Summarization,
Data Transformation
Billing
Data
Data Repackaging,
De-normalization,
Cube Building
Nextel Data Warehouse
Hyperion Apps
CRR
Dashboards
Scorecards
PS Query
PL SQL
nVision
SQR
SCM
NexStep
3 - Common Presentation and Security
1 – Data Staging into a Common Data Source
2 – Apply Common Business Rules and ‘Single Version of the Truth’
Data Replication
IWS
Data
Switch
Data
WNP
Data Other
Sources
Enterprise Reporting – Delivery Approach
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Enterprise Reporting – Leveraging Oracle 9i RAC
i-Connect (Intranet Portal)
PeopleSoft
Application
HR
Oracle 9i RAC
PeopleSoft
Reporting
Application Users Reporting Users/Data Warehouse
Benefits
• Isolates application users from reporting users
• Instances can be tuned separately
• Provides fail-over for application users
• Provides real-time reporting capabilities
• Reduces need for data replications
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Enterprise Reporting
Common Business Rules/Presentation
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Sales Focus
Total Subscribers
Gross Adds
Churn (%)
Net Adds (units)
Revenue
ARPU
Penetration
Financial -- Cost Focus
CPGA
OCPU
Network Focus
Dropped Calls
Network Uptime
Network Operating Cost per MOU
Total Cell Sites
Financial -- Performance Focus
Days Sales Outstanding (DSO)
Bad Debt as a % of Revenue
EBITDA
Operating Margin
Free Cash Flow
EPS
Valuation Focus
Lifetime Customer Value (LTV)
Employee Focus
Total Headcount
Employee Turnover Rate
Customer Focus
Customer Satisfaction % (CSI)
Service Level % (answer < 30 seconds)
Metrics (Sample) Data Sorts (Sample)
Channel
Segment/Industry
Vertical Segment
Geography
Smart Growth Category
Competition
Product Line / Product
Service Plan
Enterprise Reporting – Corporate Reports of Record
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Enterprise Reporting – User Access Methodology
Nextel i-Connect
Nextel EnterpriseDirectory(LDAP)
Business Intelligence
Tab
Operational Data Store
Enterprise Data Warehouse
Enterprise Data Marts
Enterprise OLAP environment
Departmental Silos
NEXTEL DATA WAREHOUSE
PRESENTATION
LAYER
User
Login
Present Links
As Per User Credentials
User Authentication Request
User Authorization
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NDWSAP
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Enterprise Reporting – Business Intelligence Presentation
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Enterprise Reporting
Analytical/OLAP Reporting
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RECONCILIATION
USAGEUSAGEUNITSUNITS COSTCOST
LOAD PROCESS
REVENUEREVENUE
Profit Data Mart
Source Data
Financial Analysts &
Business Analysts
Ad-Hoc Reporting
(Narrow Audience)
Profit OLAP Cubes
Executive Management
Management / Operations
Standard / Ad-Hoc Reporting
(Wide Audience)
Nextel Data Warehouse – Profitability Reporting
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Profitability Reporting – Drill Down Approach
First Level View
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Second Level View
Profitability Reporting – Drill Down Approach (Cont.)
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Third Level View
Profitability Reporting – Drill Down Approach (Cont.)
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Nextel Data Warehouse – Sales Reporting Application
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Enterprise Reporting
Executive Dashboards/Scorecards
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Enterprise Reporting – Dashboard Customization (Sr. Exec)
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Enterprise Reporting – Dashboard Customization (Functional Area)
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Enterprise Reporting
Questions ???