ENTERPRISE 2.0: what else is it?a perspective

Inevitable

Necessary

Spontaneous

People-driven

Influential

Real

Evolutionary

Different

IT’S TIME TO GET

intents:

Inevitable

Necessary

Spontaneous

People-driven

Influential

Real

Evolutionary

Different

IT’S TIME TO GET

E 2.0: what we know so far

some definitions

“… Enterprise 2.0 is the use of emergent social software platforms

within companies, or between companies and their partners or

customers. ”

Andrew McAfee

Research Scientist and Professor in Harvard University

E 2.0: what we know so far

“… strategic integration of Web 2.0 technologies into an enterprise's

intranet, extranet and business processes.

… a combination of social software and collaborative technologies

like blogs, RSS, social bookmarking, social networking and wikis. ”

Whatis.com

IT encyclopaedia

E 2.0: what we know so far

“… Enterprise 2.0 is about applications where business value is

determined through the contributions of participants”.

Bill Ives

KM & SM Consultant

E 2.0: what we know so far

”Enterprise 2.0 = Writable Intranet“.

Indus Khaitan’s

Technologist, entrepreneur & architect

E 2.0: what we know so far

some reflections

E 2.0: what we know so far

E 2.0 is NOT a technology.

E 2.0: what we know so far

It is rather:

equipped

moved by technologies

supported

E 2.0: what we know so far

…or look at it this way:

E 2.0: what we know so far

Company Culture

Social Software tools & technologies

Support Strategy

E 2.0: what we know so far

E 2.0 is NOT an object.

E 2.0: what we know so far

It is rather:

an action concept

a movement model

E 2.0: what we know so far

…and this is how it goes:

E 2.0: what we know so far

ENTERPRISE 2.0 roadmap

some facts

E 2.0: what we know so far

Social Software is not only ready for business.

E 2.0: what we know so far

It already serves business.

E 2.0: what we know so far

In 2008, companies embraced Enterprise 2.0 as a

way of doing business has doubled.Source: AIIM report

E 2.0: what we know so far

Percentage of people NOT aware of how Web 2.0 technologies such as wikis, blogs, forums, and social networks can be used to improve business collaboration and knowledge sharing.

Percentage of companies already implementing Enterprise 2.0.

Source: AIIM report

E 2.0: what we know so far

In less than five years (by 2013) Enterprise 2.0

market will have global dimensions raising at up

to $4.6 billion.

Forrester predicts that:

E 2.0: what we know so far

Source: Forrester Research

E 2.0: what we know so far

Over the next years, companies will spend money

on internal social networking, blogs, wikis, and

RSS, social networking tools that provide customer

interaction, and more.

Forrester predicts that:

E 2.0: what we know so far

Business units will drive Enterprise

2.0 adoption.

Forrester predicts that:

E 2.0: what we know so far

I. E 2.0: what we know so far

II. E 2.0: what else is it

III. Lessons to learn in advance

Inevitable

Necessary

Spontaneous

People-driven

Influential

Real

Evolutionary

Different

IT’S TIME TO GET

Necessary

Spontaneous

People-driven

Influential

Real

Evolutionary

Different

IT’S TIME TO GET Enterprise 2.0 is

I nevitable

Become a student of change.

It is the only thing that will remain constant.

Anthony J. D'Angelo

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

…resting in peace

dial-up internet typing machine

floppy diskVCR

personal cassette player

pagercrt monitor

land-net phone

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

…born

notebook

iPhone

wireless internetcell phone mp3

GPS 3D displays usb

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

…maturing

…emerging

Enterprise 2.0

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

IT’S TIME TO GET Enterprise 2.0 is Inevitable

Spontaneous

People-driven

Influential

Real

Evolutionary

Different

N ecessary

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

Look around:

The world is not a globe anymore

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

but a flat platform:

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

Flat-world survival code:

Think global

Adapt quickly

Get social

The New Age of Creativity (the fall of the Berlin Wall)

The New Age of Connectivity (the rise of the Web)

Work Flow Software (enabling “more people in more places to design, display,

manage, and collaborate…across companies and continents faster than ever”)

Uploading (open online collaboration and communities)

Outsourcing, Off-shoring, Supply-chaining, In-sourcing

In-forming (giving “all the world’s knowledge, or even just a big chunk of it… to

anyone and everyone, anytime, anywhere”)

The Steriods (computers, the Internet, wireless, and personalization)

Thomas L. Friedman: The World is Flat: A Brief History of the Twenty-first Century

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

The Forces that Flattened the World:

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

the webciety was born

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

before

perform bottom-up

share and participate

collaborate spontaneously

involve and get involved

be fast and agile

perform top-down

assimilate and implement

collaborate only on demand

participate by request

be strict and organized

nowadays’ shift

IT’S TIME TO GET Enterprise 2.0 is Inevitable

Necessary

People-driven

Influential

Real

Evolutionary

Different

S pontaneous

You can’t impose it!

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

You will write in the corporate blog, contribute to our company’s wiki and be creative and motivated!

As you say, boss!

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

But you can encourage it.

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

encouraging strategy example:

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

1. There might be evangelists in your company. Find them.

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

WEB 2.0 passionate

Active blog surfer

Wiki contributor

Probably generation Y member

Group/team leader

May be anyone from your team,

doesn’t matter the position!

encouraging strategy example:

1. There might be evangelists in your company. Find them.

2. Make E 2.0 tools available for them behind the firewall.

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

encouraging strategy example:

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

1. There might be evangelists in your company. Find them.

2. Make E 2.0 tools available for them behind the firewall.3. Ask them to provide some initial training for the rest of

team.

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

Collaboration is the key!

Let me show you how to use it!

encouraging strategy example:

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

1. There might be evangelists in your company. Find them.

2. Make E 2.0 tools available for them behind the firewall.3. Ask them for a shoulder to provide some initial training

for the rest of team. 4. Support them to start an E 2.0 promotion campaign

within your company.

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

Long live innovation!

Social Software works!

No

more

spam!

Open shared space!

Get connected!

Let us contribute!

encouraging strategy example:

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

1. There might be evangelists in your company. Find them.

2. Make E 2.0 tools available for them behind the firewall.3. Ask them for a shoulder to provide some initial training

for the rest of team. 4. Support them to start a promoting E 2.0 campaign

within your company.5. Pay particular attention to all non-tech savvy team-

members!

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

Forget about all this technology stuff, lets just climb over it!

Collaborative platform

IT’S TIME TO GET Enterprise 2.0 is Inevitable

Necessary

Spontaneous

Influential

Real

Evolutionary

Different

P eople-driven

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

Generation Y: Workforce of Tomorrow… almost of Today, right?

2008 Technographics Benchmark survey

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

WEB 2.0 is Generation Y natural habitat

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

Wouldn’t they then welcome

inside the Enterprise?

IT’S TIME TO GET

Enterprise 2.0 is

Inevitable

Necessary

Spontaneous

People-driven

Influential

Evolutionary

Different

R eal

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

IT’S TIME TO GET

Enterprise 2.0 is

Inevitable

Necessary

Spontaneous

People-driven

Influential

Real

Different

E volutionary

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

In the past, information was passive.

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

traditional mediaone-way flowinformation consumersjust the baby boomers:

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

At present, Information is the hubof a global “factory”.

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

contributors & recipients

contributors & recipientsco

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recipients

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

contributors & recipients

contributors & recipientsco

ntrib

utor

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reci

pien

tscontributors &

recipientssocial media

social media

soci

al m

edia

social media

discussion spacefactory of ideas

knowledge depositary

contributors & recipients

contributors & recipientsco

ntrib

utor

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reci

pien

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I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

contributors & recipients

social media

social media

soci

al m

ediasocial m

edia

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

We navigate information.

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

And we all shape it.

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

Web 2.0 communication is

freely

exchanged

open

fast

distance-

independent

dynamic

addictable ;)

I. E 2.0: what we know so far

II. E 2.0: what else is it

in advance

and the world of business just gets that for free.

I. E 2.0: what we know so far

II. E 2.0: what else is it

III. Lessons to learn in advance

Inevitable

Necessary

Spontaneous

People-driven

Influential

Real

Evolutionary

Different

IT’S TIME TO GET

I. E 2.0: what we know so far

II. E 2.0: what else is it

III. Lessons to learn in advance

Whether you realize it , or not, Enterprise 2.0

is happening all around .

Enterprise 2.0 is just the next evolutional level

of our business mind.

I. E 2.0: what we know so far

II. E 2.0: what else is it

III. Lessons to learn in advance

It is not a matter of IF you will embrace it

but of WHEN and HOW ADEQUATELY.

I. E 2.0: what we know so far

II. E 2.0: what else is it

III. Lessons to learn in advance

and it is not the time to forget:

I. E 2.0: what we know so far

II. E 2.0: what else is it

III. Lessons to learn in advance

The early bird gets the worm.

I. E 2.0: what we know so far

II. E 2.0: what else is it

III. Lessons to learn in advance

It’s time to get inspired!

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of customers, employees and the organization as a whole.

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