Enterprise 2.0 (Van Spaendonck)
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Transcript of Enterprise 2.0 (Van Spaendonck)
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Enterprise 2.0
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Mul$mediaMarke$ng
Apple geekMar$al Arts
MBABSc
PharmaNew Media
Intervet (MSD)
1972
Video MobileTriumph Spi7ire
Yara
Medical Biology
Floor
ElineEnterprise 2.0
Global Brand Manager CA
Export Sales former Yugoslavia
Innova$on Manager
Erik van der Zijden
Global Marke$ng Aqua
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René van den Bos
1965
Marke$ngDierenarts
Intervet
ColombiaActeren
Muziek
WoonbootNieuwe Media Felipe
Teamplayer
VideoAudio
David
Marcela
Global Tech Manager
Global Marke$ng Manager
Enterprise 2.0
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Erik Cofounder
René Cofounder
Eduard Photo & Camera Production
Jolanda Visual Designer
Mindy Editor & Production Assistent
Jessica Motion GraphicSpecialist
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Consultancy &
Concept Development
Produc$on & Implementa$on
Training &Educa$on
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WELCOME TO THE 21st CENTURY
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Andrew McAfee at SXSW 2010
What’s so interesting?
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1 Enterprise 2.0 | Trends
2 De Business Case | Ervaringen uit het veld
3 En nu doen | Een paar ‘doen’ modellen
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1TrendSensory Overload
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realitycheck
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L. Bryan and C. Joyce. Mobilizing Minds, McKinsey & Company, 2007
E-mail neemt ons leven over
0 bln
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25 bln
1998 2000 2002 2004 2006
Geschat wordt dat bedrijfs e-
mail en data met ongeveer
25% per jaar groeit.
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0 bln
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20 bln
25 bln
1998 2000 2002 2004 2006
L. Bryan and C. Joyce. Mobilizing Minds, McKinsey & Company, 2007
E-mail neemt ons leven over
2007 2008 2009 2010
Geschat wordt dat bedrijfs e-
mail en data met ongeveer
25% per jaar groeit.
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2TrendVreemd digitaal spul
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Thuis
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Werk
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Thuis
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Werk
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ThuisWerk
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3TrendLeven in de wolken
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4TrendNerd Alert!
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digital na$vesvs
digital immigrants
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46 .. 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98
65 .. 46 45 44 43 42 41 40 39 38 37 36 35 34 33 32 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13
Year
Age
digital na$ve
digital immigrant
Iemand die opgeg
roeid is met digit
ale
technologie, z
oals computers,
internet,
mp3 spelers etc
.
Baby Boomers
Generation X
Generation Y
Generation Einstein
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Millenials spenderen > 16 uur/week online
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96% is lid van een sociaal netwerk
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Gemiddeld 53 online vrienden
Kennissen51%
Hechte vrienden11%
Online vrienden38%
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120000
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5TrendSocial, social, social
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Brian Solis at SXSW 2010
What’s changing?
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6TrendThe Network Economy
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Source: www.upstream.nl, Marco Derksen
Listen Engage Partner
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Sensory Overload
1
Vreemd Digitaal Spul
2
Leven in de wolken
3
Nerd Alert!
4
Social, social, social
5
6
The Network Economy
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Enterprise 1.0
Hiërarchisch Plat
Wat je dient te weten Wat je wilt weten
Gesloten en gecontroleerd Open en los
Werknemer voor de baas Baas voor de werknemer
Corporate masker Authenticiteit
Web 1.0 technologieën Web 2.0 technologieën
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van de economie is gebaseerd op ‘tacit interactions’; complexe samenwerkende probleemoplossingen door kenniswerkers (bron McKinsey)42% van de tijd van kenniswerkers wordt besteed aan het zoeken van info nodig voor hun baan (bron: Forrester)20%van de huidige IT infrastructuren is niet toegankelijk voor de meeste werknemers (bron: Gartner, IDC, overig)85%
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© Dachis Group
Fostering and Leveraging Innova$on•Internal Innova:on Markets•Open Innova:on•Product Incubators•Product Development 2.0
Innova$on
Reinven$ng Customer Rela$onship to drive revenue•Customer Communi:es•Customer Self-‐Service•Marke:ng 2.0
GrowthCreate new rapid growth online products by•Peer Produc:on•The Long Tail•Blue Ocean•Network Effects
Cost Reduc$on
Driving costs down through less expensive 2.0 solu$ons•Lightweight IT•Enterprise mash-‐ups•Cloud compu:ng•Knowledge reten:on
Improving produc$vity and access to value•Enterprise 2.0•Open APIs•Crowdsourcing•Predic:on Markets
Transforma$on
Change Management•Transforma:on Communi:es•2.0 Educa:on
Business Remodelling & Restructuring•BPM 2.0•Employee Communi:es•Cloudsourcing
Current Business State
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Identity & Image
Internal Organization
Insights & Knowledge
Innovation
Inspiring Network
Interaction
Instruments
Why are we here?
Do you have the right people?
Do yo know what’s going on?
Are you able to think different?
Do you know people? And do you share with them?
Do you engage with your customers?
Do you have the right tools?
7i Model
Courtesy of Marco Derksen - Rachelle van der Linden
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Welcome page with essen$al company info
Bulle$n board with basic company communica$ons
Corporate newsleeer with news items & simple doc mgt
1.0
1.1
1.2
2000sHelp desk with simple transac$onal features (employee dir)1.3
1.4
1.5
2.0
Corporate apps -‐ more complex (eHR and self-‐service)
Enterprise portal -‐ Integrated iden$ty, content & applica$ons
Basic social features such as limited blogs, wikis and forums
2.1 Social networking -‐ User Profiles, ac$vity streams, microblogging
2010s
Social Opera$ng System -‐ social apps drive internal and external work2.2
Most organiza:ons are here today
© Intranet 2011 Congress
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Rewarding Ted Talks | Dan Pink
AutonomyThe urge to direct our own lives.
MasteryThe desire to get better and better in something that matters.
PurposeThe yearning to do what we do in the service of something larger than ourselves
A
M
P
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Andrew McAfee at SXSW 2010
New leadership
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1 Enterprise 2.0 | Trends
2 De Business Case | Ervaringen uit het veld
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Fostering and Leveraging Innova$on•Internal Innova:on Markets•Open Innova:on•Product Incubators•Product Development 2.0
Innova$on Growth
Reinven$ng Customer Rela$onship to drive revenue•Customer Communi:es•Customer Self-‐Service•Marke:ng 2.0
Transforma$on
Change Management•Transforma:on Communi:es•2.0 Educa:on
Business Remodelling & Restructuring•BPM 2.0•Employee Communi:es•Cloudsourcing
Cost Reduc$on
Driving costs down through less expensive 2.0 solu$ons•Lightweight IT•Enterprise mash-‐ups•Cloud compu:ng•Knowledge reten:on
Improving produc$vity and access to value•Enterprise 2.0•Open APIs•Crowdsourcing•Predic:on Markets
© Dachis Group
Create new rapid growth online products by•Peer Produc:on•The Long Tail•Blue Ocean•Network Effects
Current Business
State
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Uitdagingen ...en wat er aan gedaan is
Geen structuur in innovatie | Maak speerpunt van strategie
Weinig invloed op productinnovatie | Totale klantervaring
De opkomst van Enterprise 2.0 | Langzaam aan gebruiken
Nieuwe (online) technologieën | Experimenteer in/extern gebruik
Veel informatie | Ontwikkel intern platform
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Doelstellingen ... wat willen we bereiken?
Delen |Medewerkers makkelijk maken om kennis en ideeën te delen
Bereiken |Een grotere groep medewerkers informeren over de strategie en gerelateerde bedrijfsinfo
Beraken |Het vergroten van het ‘Sociaal Psychologisch Contract’
Retentie | Het vasthouden van bedrijfsspecifieke kennis
Testen | Innovation Incubator voor globale implementatie
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BlogBusterIntern blog, voor en door iedereen.
MijnIDIdeeverzameling en selectie.
BoTcastTweewekelijkse audio en video over het bedrijf.
NetVibesWerknemer-gerelateerde RSS reader.
WikiBedrijfskenniscentrum.
FF PolsenOpiniepeiling, door iedereen.
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12 maanden ac$efIedereen lid>180 ideeën
2100 commentarenEnthousiastelingenNega$evelingenBlijven investerenGevoel van trots
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Fostering and Leveraging Innova$on•Internal Innova:on Markets•Open Innova:on•Product Incubators•Product Development 2.0
Innova$on Growth
Reinven$ng Customer Rela$onship to drive revenue•Customer Communi:es•Customer Self-‐Service•Marke:ng 2.0
Transforma$on
Change Management•Transforma:on Communi:es•2.0 Educa:on
Business Remodelling & Restructuring•BPM 2.0•Employee Communi:es•Cloudsourcing
Cost Reduc$on
Driving costs down through less expensive 2.0 solu$ons•Lightweight IT•Enterprise mash-‐ups•Cloud compu:ng•Knowledge reten:on
Improving produc$vity and access to value•Enterprise 2.0•Open APIs•Crowdsourcing•Predic:on Markets
© Dachis Group
Create new rapid growth online products by•Peer Produc:on•The Long Tail•Blue Ocean•Network Effects
Current Business
State
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Uitdagingen ...en wat er aan gedaan is
Crisis! | Kosten per deelnemer te hoog
Fuseren of op eigen kracht verder? | Doen waar je goed in bent
Omvormen naar commerciële org. | Van Uitvoerend naar Ondernemend
Wie zijn we en, waar gaan we naar toe? | Kernwaarden en Cultuurverandering
Enterprise 2.0 traject | Podcast, A&O Online
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Proces ... hoe pakken we het aan?
Identiteit | Wie zijn we en waar staan we voor > Kernwaarden
Bereiken |Medewerkers informeren over Kernwaarden en vertaling naar dagelijks werk > AnimO podcast
Beraken |Het vergroten van het ‘Sociaal Psychologisch Contract’
Testen | Werkt het?
Collaboratie | Uitbreiden tot een interactief collaboration platform
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LIPTALC -‐ methodOnze bijdrage
Check it ROI, ROE (Return of Efforts) Meten, rapportage
Launch it het concept introduceren Branding, campagnes, marke:ng
Adapt it aanpassing naar ervaring Rapportage, (her)ontwerpen, uitvoeren
Try it de eerste test Ontwerpen en uitvoeren pilot
Plan it doelen stellen, plannen maken Rapportage en presenta:e
Invent it het ‘idee’ bepalen Brainstormen
Learn it uw huidige situa:e QuickScan, bewustwording, marktonderzoek
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Fostering and Leveraging Innova$on•Internal Innova:on Markets•Open Innova:on•Product Incubators•Product Development 2.0
Innova$on Growth
Reinven$ng Customer Rela$onship to drive revenue•Customer Communi:es•Customer Self-‐Service•Marke:ng 2.0
Transforma$on
Change Management•Transforma:on Communi:es•2.0 Educa:on
Business Remodelling & Restructuring•BPM 2.0•Employee Communi:es•Cloudsourcing
Cost Reduc$on
Driving costs down through less expensive 2.0 solu$ons•Lightweight IT•Enterprise mash-‐ups•Cloud compu:ng•Knowledge reten:on
Improving produc$vity and access to value•Enterprise 2.0•Open APIs•Crowdsourcing•Predic:on Markets
© Dachis Group
Create new rapid growth online products by•Peer Produc:on•The Long Tail•Blue Ocean•Network Effects
Current Business
State
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Uitdagingen ...en wat er aan gedaan is
Distribuitiekosten tijdschrift te hoog | Online publiceren
Advertentie inkomsten gedecimeerd | Meer engaging > EJCAP online
FECAVA website nauwelijks gebruikt | Faciliteer samenwerken en kennisdelen
Lage bekendheid FECAVA | Faciliteer samenwerken en kennisdelen
(nog) geen online community DA’s | FECAVA community
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Proces ... hoe pakken we het aan?
Identiteit | Wie is FECAVA en waar staan we voor
Bereiken | EJCAP online, verbeteren FECAVA website
Betrekken | What’s in it for me?
Testen | Pilot journal
Uitvoeren | EJCAP online en FECAVA website uitvoeren
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EJCAP online -‐ the pilot
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RichtingVerbondenheid
DynamiekSynergie
Leider
gedeelde koers
gedeelde waarden
losse structuur, organisch
één plus één is drie
richting en inspiratie
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Community Management is zoals het organiseren van een feestje.
Als je onaardig bent komt er niemand.
Of ze gaan weg.
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Waarom falen communi$es?
Onvoldoende betrokkenheid mensen (51%)
Onvoldoende :jd community te managen (45%)
Aantrekken nieuwe leden (34%)
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De Board moet aan boord
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Geduld
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Betrek IT erbij (op een bepaald moment)
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Uitleggen, uitleggen, uitleggen
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Identificeer en beloon participatie
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Maak een plan
sept oct nov dec jan feb mar apr may jun jul aug sept oct nov dec
Happy New Year!
Featur
e Free
ze &
Bug Bitin
g
During th
is phase
no new fe
atures w
ill be a
dded
and bugs will
be rep
orted and so
lved.
Video platfo
rm
Our video
platform
will
be a fir
st ve
rsion of a
reposit
ory of ri
ch m
edia co
ntent, a
s des
cribed
in th
e
Busines
s Pro
posal N
M01 (base
d on Brightco
ve playe
r)
iPhon
e app
Connectiv
ity 24/7
. The i
ntroducti
on of our iP
hone
app will
broaden
a consta
nt flow of c
ontent
creatio
n.1st pha
se of
Rep
utatio
n Mana
gemen
t
In order
to get more
involve
ment o
f the e
mployees
the f
irst
phase of R
eputatio
n Managem
ent w
ill be i
nitiated
: Gett
ing
Used To
Innova
re Po
ints.
2nd pha
se of
Reputa
tion M
anagem
ent
In this
seco
nd phase, e
mployees
can tra
de their
earn
ed
Innovare
points for in
centiv
es (to
be dec
ided).
Evalua
tion a
nd C
elebra
tion
End of J
uly one y
ear o
f Innova
re is
a fact.
An ev
aluation
will dete
rmine t
he future
course
of the p
latform
InnoForum
Introduction of our new tool:
InnoForum. A place to discuss,
ask questions and find answers.
Launch Innovare 2.0
Based on evaluation, new insights
and feedback the second iteration
of the platform
Incubator
Communication about the
platform internationally
RSS-able content
Getting content out of the
platform to a dedicated screen at
the coffee corner.
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eople
bjec$ves
trategy
echnology
4 steps to Social Media implementa$on
POST
As explained in The Groundswell, Charlene Li and Josh Bernoff -‐ Forrester Research
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Andrew McAfee at SXSW 2010
Focussing on tools?
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ighly
mpowered
esourceful
pera$ve
HERO
As explained in Empowered, Josh Bernoff -‐ Forrester Research
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HERO•Know customer needs•Use technologies to serve customers•Operate safely
Managers•Make innova:on a priority•Support HEROes•Work with IT to manage risk
IT•Support HEROes with technology•Scale up solu:ons•Provide tools to manage risk
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Invent it Determine ‘the idea’
Try it Prototype, test it
Adapt it Adapt from experiences
Plan it Targets, expecta:ons
Launch it Introduce concept
Check it ROI, ROE (Return of Efforts)
LIPTALC -‐ method
gonogo
gonogo
Learn it Current situa:on
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Leuke modellen
Maar het gaat om de mensen!
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Erik van der [email protected]+31 6 109 301 40linkedin.com/in/erikvanderzijdenTwider: erikdigiredo
René van den [email protected]+31 6 345 92 045
linkedin.com/in/renevandenbosTwider: renedigiredo
Let’s tweet in touch!