Enterprise 2.0
-
Upload
kady-chiu -
Category
Technology
-
view
873 -
download
0
description
Transcript of Enterprise 2.0
Building blocks 360
Is Your Organization Ready for Enterprise
2.0?
Our solution A building blocks
approach to Enterprise 2.0. Providing social media solution customized to your business needs
What we offer
Enterprise 2.0 solution - leverage social media tool to every business practice
Collaboration assessment based on organizational and technical environment
Work with client to understand their social media opportunities and client objectives
Customize solution based on their current environment
Identify success metrics to measure ROI
Traditional Media Landscape
Traditional media such as Television, Magazine, Newspapers and Radio is seeing a shrinking audience
Mass media advertising generally reach wider audience than you intended
18% of TV ads generate ROI Broadcasting method
New Media Landscape
Control shifted from marketer to consumer Open environment: from Broadcasters to Aggregators New Media marketing du jour:
– Viral Marketing– Buzz Marketing– Word of Mouth Marketing (WOM)
Honesty, transparency Community building Relevant information
Need a more effective way to for teams to work together? Is it challenging to identify experts within your organization? Are people within your organization working in silos? Would you like to foster corporate culture with openness and
collaboration? Will people benefit by communicating across teams &
organizations? Are you worried about employee retention? Do you need to create communities within your organization?
Enterprise 2.0 checklist
Shifting Paradigm
… A change management approach
• Migrating into a culture where collaboration is the business fundamentals
• Deployment planning with major stakeholders• Small informal rollouts with target audience: viral
adoption• Enterprise requirement• Scalability• Security• Infrastructure readiness
Take a Look at your business
Understand the current state of your business & Know where you want to go
Social trend Hierarchical vs. Democratic IT structure aligned with business strategy? IT Responsive to business needs Current collaboration level Close customer relationship? Enterprise reception to innovation
Enterprise Collaboration Review
Measure organization's level of information sharing and collaboration
Analyze organizational culture Analyze Systems, network and
database infrastructure Provides snapshot of current collaboration
efforts Propose collaboration opportunities
Technology Assessment • Assess existing technology
• Network architecture• Database systems• Operating systems• Existing collaboration
systems (CRM, email, etc.)
POSTFour Step Approach
PeopleAssess your customers’ social activitiesObjectivesDecide what you want to accomplishStrategyPlan for how relationships with customers will changeTechnologyDecide which social technology to use
by
Building Block 360
Mapping business needs into Enterprise Collaboration solutions
Elements of Enterprise Collaboration
• E-mail• Instant Messaging• Blogs• Forums• Wikis• Tagging (metadata)• Communities
• Knowledge management• Social Bookmarking• Security• External Communication
(partners, customers, etc.)
• Enterprise Search
• Create environment that values teaming efforts
• Documentation • Document formatting• Organizing documents• Integration of various
communication tools • Locating information more
effectively• Blogs, Wikis, Microblogging,
IM, Search, Status updates
Collaboration & Communication
• Recruiting• Attracting young and
Internet-savvy talent• Foster corporate culture,
promote sharing and collaboration
• Foster personal and professional relationship in the work place
• Empower creativity• Profiles
• Dashboards/Startpages, Widgets, Activity streams, HR systems integration
Social Networking
• Brand loyalty & awareness• Conversational marketing• Viral marketing• Solicit customer feedback• Accelerate product
development & go-to-market
• Capture customer connections/interactions
Customer RelationshipManagement
• Build communities • Capture customer
connections/interactions
• Content management• Access information real-time,
anytime & anywhere • Search: dynamic, interactive• Metadata• Dashboard view• Real-time reporting• Report comments• Participate on-demand
discussions• Search threated discussions• Provide ratings and feedback• Create / send alerts
• Startpages, Widgets, RSS, Mashups
Business Intelligence 2.0
Problem: Need to report on current status on HSPD-9o There was no uniform way of reporting across agencies regarding ways to
project food supply across the USo There are 25 line items within each directive
Solution:o Customized a wiki - Interagency Collaboration Portalo Developed a reporting dashboard in Confluence using custom plug ins, styling o Enable agencies to collaborate with the portal:
DHS, FDA, USDA, FBI, CIA, DOI, EPAo Established Performance metrics
dashboardo Created Project coordination wiki
DHS Office of Health Affairs
Case Study
Problem: • Needed a way to broadcast information to FAA regional managers across the US• Want to create FAA awareness to the general public• Current information flow does not exist• Communication via email and snail mail do not workSolution:• Created public blogging platform – ATOLeadingEdge.com• Built on B2Evolution• Provide blogging strategies• Implemented guidelines
FAA Air Traffic Organization
Case Study