Enrollment No 117320592040 Prashant R Satpute Marketing Strategies of Petpooja

LDRP-ITR, Gandhinagar.


INTRODUCTION

The topic which is taken by me is Marketing Strategies of PetPooja, which studies the

Previous Marketing Strategies of PetPooja and do the reasearh process on Creating the New

Corporate Customers, make the leads of orders to them.When we gone to PetPooja they give us

the training of real life marketing in the real world that is they had given us the opportunity to

work in real market.I have taken the Study of Marketing Strategy of PetPooja which deals with

the current marketing strategies of PetPooja and plan and design the marketing strategies for the

next five year plans,

Marketing Strategies key concept deals with the Services Marketing, Pricing Strategies,

Distribution Strategies, Brand Management Strategies, Account based Marketing, Ethics,

Effectiveness of Marketing, Research Segmentation, Finding the target Customers, Strategy of

dominance of the Brand through Marketing Operations.

Promotional Contents of the Marketing Strategies are Advertising in any of the Public

exposure in various events whether its is in magazines, Newspapers, radio, TV, Youtube,

facebook, twiter, etc digital medias, which can reach out the maximum target customers in

Ahmedabad.

Direct Marketing through the students of Summer Internships Students which deals in the word

of mouth selling and marketing

of PetPooja. Loyality Marketing to the loyal customers,Branding and Advertisementsof PetPooja

are also the marketing Strategies of PetPooja.

PetPooja also include the mobile marketing, internet marketing, Sales Promotions

through vouchers of various value added services from various saloons,movies tickets for the

loyal customers.PetPooja also uses the Printing media such as printing of leaflets and distribute

in to various corporates offices and the retail customers of home.

Promotional Medias such as Printing,Publications, Broadcastings, Out of home

Advertisement,Digital Marketing,Word of Mouth ,Brand Ambassador,etc.

The Project report entitled “Marketing Strategies of PetPooja Multi-Restaurant Delivery

Service”, One Stop Solution for all the restaurants which comes under Prayosha Food Services


Pvt Ltd. The Evaluation of Marketing Strategies should be analysis has been increasing day by

day. Now- a -days, Marketing Strategies for all the companies in the business should be based on

research analysis and hypothesis which should go under the various statistical tools, so as the

marketing strategies should be well planned, defined and executed as per planned. These days

marketing strategies are great importance.

This project represents the information regarding Marketing Strategies of PetPooja. Generally

Marketing Strategies are carried by the company’s manager, but I have done this project with

respect to enhance my marketing skills to suggest how to increase the market share by

segmenting the market, which means who are our target customers and what are the concern

areas where the company needs to concentrate more, so as the business is going to achieve the

target of the sales, profits. One more thing that Marketing strategies are also going to help

establishing PetPooja as a brand in the Ahmedabad market. Selecting the target corporate

customer is the main thing in marketing, so we

The main objective of the project is to understand how the marketing strategies of the

PetPooja are to be made effective to reach as many as customers in the Ahmedabad. The

perspective of the consumers for the company’s SWOT (Strength, weakness, opportunity and

threats).

Consumer is the king of the market today. He/She is the one who chooses from all the

available brands and selects the company of his will. Idea behind the project is to understand the

consumer’s preference and behavior effectively and efficiently, So as to prepare the marketing

Strategies of the PetPooja. For execution of the project methodology adopted for collection of

data through Questionnaire, processing and analyzing the data.

A sample of 200 people was selected randomly and survey was done as per the

parameters of the Questionnaire. The results of every parameter have been included in this report

and shown graphically (Pie Charts, bar graphs etc.) A complete structure of the research design

has been included.

In this project I have used many statistical instruments like hypothesis and cross

tabulation. This is very important statistical test.

With the help of all data in which I have done cross tabulation of different question with

different factors. This shows that they are dependent or independent on any of the above factor. I


have also used hypothesis testing in the ranking questions. This shows the consumer’s preference

on which they give highest rank and lowest rank. Highest rank shows that the consumers are

satisfied with that and vise a versa. So they are select rank as per their thinking, experience and

what they believe.

From the all survey which I have done throughout my project is giving me the final

conclusion which shows the current position of the company as well as past of the organization

and the impact of its services over its consumer. So after analyzing all the data I can conclude the

actual as well as future perception of consumer regarding PetPooja. Another purpose of this

project report is to know about the consumer’s practical knowledge (experience) and expectation

from the PetPooja.

Moreover, the knowledge regarding how the services that are provided by PetPooja

impacts its customers. The primary data collected also being analyzed over here with chart, and

by the use of statistical tools the impact of services is also analyzed.

This project provides marketers to understand and predict the future behavior, to create

the market strategies as well as future plans, too. Various factors of the Companies influence the

consumer perception and the buying decision.

The main idea behind the project is to predict the future behavior of the current customers

and their and expectation from the PetPooja. To know consumer’s views and perception about

PetPooja as well as the level of knowledge people have about PetPooja.

Various Statistical tools which are used in the Data Interpretation and Analysis are like

Chi Square, Z- test, hypothesis testing, etc. On the basis of the result obtained through analysis of

the project I have designed and prepared the marketing strategies of PetPooja.

The executive summary of the project which deals to find the research Gap in the

Restaurant Industry is that Why the Restaurant Industry Fails and which leads to the innovative

idea of the Multi Restaurant Delivery Service. According to H.G. Parsa, an associate professor in

Ohio State University's Hospitality Management program, found that about one in four

restaurants close or change ownership within their first year of business.* The big question is

why? Why do so many restaurants fail so quickly? Few other businesses tout such disheartening

statistics. Most restaurants don’t fail because of just one problem. It usually a combination of

problems that finally reach a head and the business can’t be saved.


There are ten common reasons that many restaurants fail within their first three years.

Previous Research on Restaurant failures leads to the innovative idea of Multi Restaurant

Delivery Service. Multi-Restaurant Delivery Service started with the Vision of finding the

Reasons of failure of the restaurants in Ahmedabad, Which includes the Location, Not able to

provide the Delivery of food to the Customers, Restaurant owners who don’t work, Hiring Poor

Management, Not Paying Taxes, Bad Customer Service, Not Watching the Cash Flow, Keeping

Payroll too high, don’t able to do the Advertising & Marketing, Not Understanding food cost,

Spending too much money before Opening day.

These are among the reasons which are the lead cause of failures of Restaurants. There

are about 1 in every 4 Restaurants fails in Ahmedabad due to the above discussed reasons of

failure. When we analyze the reasons it has been founded that many of the restaurants who are

failed doesn’t have the Delivery System. That’s why we focused on Multi-restaurant Delivery

Service, which leads to the one stop solution for the all the restaurants. This concept is

successfully working in Europe and Australia.

The introduction provides the company background of PetPooja and operational & other

important information provided by the company which would assist in studying the distribution

pattern of PetPooja Company. I had also done some industry analysis about the PetPooja

Company which helps to find the Distribution and delivery pattern and profit making strategies

of the company.

During the summer internship training, I had gone to do the survey, as well as generating

the demand for the food in various corporate companies, institutions, universities, call centers,

etc. I travelled almost all over the Ahmedabad to study the multi-restaurant delivery system and

note down the response from the various corporate companies. So that I can help in the

marketing management of PetPooja by suggesting the marketing strategies of PetPooja. This

Report is divided into Two Parts, First will Give The Basic Information About The Project,

Industry and The Company. The Second Part Consists of Research Analysis and Conclusion on

The Basis of Particular Research Process. At The End I Have Provided a Short List of Reference

Books and Sites that Provided Useful Information During the Project.

From the all survey which I have done throughout my project is giving me the final

conclusion which shows that which are the marketing strategies are needed to implement the


changes in the PetPooja so as to increase the profit margin, sales, brand improvement, branding

strategies, etc. It also shows that which instrument gives more sustainable and long term profit

margin. One of the most used marketing strategies of PetPooja are, to use the students of various

MBA college in the name of Summer Internship and make them work as a delivery boy, which

also comes under the marketing strategies of PetPooja. In this project I have used many statistical

instruments like hypothesis and cross tabulation. This is very important statistical test which

helps me a lot to design and prepare the marketing strategies of PetPooja.


LITERATURE REVIEW

A literature review is a body of text that aims to review the critical points of current

knowledge including substantive findings as well as theoretical and methodological contributions

to a particular topic. Literature reviews are secondary sources, and as such, do not report any

new or original experimental work. Also, a literature review can be interpreted as a review of an

abstract accomplishment.

Most often associated with academic-oriented literature, such as a thesis, a literature

review usually precedes a research proposal and results section. Its main goal is to situate the

current study within the body of literature and to provide context for the particular reader.

Unlike other businesses, service businesses have their employees in the full display

where the employees directly communicate and engage into some form of relationship with the

customers. Relatively large number of previous research works has documented that level of

effort put by the employees has direct linkage with the successful operations and, therefore,

increased sales of the organizations (Mattsson, 1994). Indeed, the service employees are

enormously critical to the success of the organization they represent, because they directly

impact customers’ satisfaction (Hartline et al., 2000). The attitudes and behaviors of service

employees can significantly influence customers’ perceptions of the service, and therefore,

service organizations must find ways by which they can effectively manage their service

employees’ attitudes and behaviors so that they deliver high quality services

(Chebat&Kollias,2000).

Such a work environment where the importance of the employee role in organization’s

successful operations is highly emphasized is the restaurant industry. Also, the restaurant

business is where the level of competitiveness is very high and each café wants to survive and

bring profit, striving to survive in business and occasionally to expand its market share.

Generally, the restaurant industry can be described as a somehow complicated and unique in its

environment industry. Its internal structure, management style and organizational culture are

very diversified and present unique characteristics. In essence, the restaurant owners or the

managers are running two critical components of business operations, which are manufacturing

and sales, all under one roof (Biswas and Cassell, 1996). Therefore, restaurateurs must be

concerned with both product quality and the level of service quality provided

http://en.wikipedia.org/wiki/Secondary_sources

http://en.wikipedia.org/wiki/Thesis


(Bojanic&Rosen,1994).

Professor Geert Hofstede says that the “Culture is more often a source of conflict than of

synergy.Cultural differences are a nuisance at best and often a disaster” (Emeritus Professor,

Maastricht University). However, culture is only one of the factors that affect the employee

efficiency. It is also argued those other factors such as the organizational internal structure, the

reward system of the human resources management, and the motivation system affect the

employee’s efficiency.

Service Marketing: A study by George William R and Hiran C Barksdale (1974)

A study on the marketing activities in the service firms discovered that service marketing is

generally on the low ebb. Service firms tend. To be less marketing oriented; less likely to have

Marketing mix activities carried out in the marketing department; less likely to perform analysis

in the area of service product; more likely to undertake advertising internally rather than go to

specialized advertising agencies; less likely to have overall sales plan; less likely to develop sales

training programmes; less likely to utilize the services of marketing cons~iltants and marketing

research firms; and less likely to spend much on marketing, as a percentage of gross sales.

A Study by Bessom, Richard M and Donald W Jackson Jr (1975)

A Study of 400 service and marketing firms revealed that service firms are less likely to have

marketing departments, to make use of sales planning and training, and to employ marketing

Professionals like consultants, advertising firms and market research agencies.

Making Strategy Work: A Literature Review on the Factors Influencing Strategy

Implementation by Business School, Central University of Finance and Economics, Beijing,

China (1989)

In this study, we review the factors that enable or impede effective strategy implementation, and

survey the state-of-the-art in this domain. We highlight how strategy implementation has been

researched so far – and in which contexts – and how this field may be moved forward. We will

review the 60 identified studies and analyze their research context, their main results, theoretical

bases, the research methods used as well as the analytical techniques employed. Examined

organizational levels and organizational types are two elements of the research context. As the


core of our literature review, the results section compiles nine factors that influence strategy

implementation success, as well as several frameworks or models that aggregate or relate

relevant factors to each other. We then briefly discuss the theoretical bases of the reviewed

studies. Finally, the research methods and analytical techniques will be reviewed to see which

methods are still underutilized in the context of strategy implementation.

A Study by James F Devlin on service marketing (2000)

He studied as to how attempts can be made to add value when offering services exhibiting

increased complexity, intangibility and impalpability in the eyes of most consumers. It was

found that the features and quality of the core service provided are judged by managers to be

more important in adding value to more complex services; as are organizational factors such as

image and reputation. In addition, price i:j perceived to be significantly more important in adding

value to more simple, rather than complex, offerings.

Marketing Strategies during Recession: A literature Review and Proposed Guidelines by

Volkan PolatYalova University, Turkey &Ahmet Tuncay NergisGebze Institute of

Technology, Turkey (2004)

Some research in management discusses that recession period requires a turnaround strategy and

turnarounds are of increasing relevance (Schendel,Patton, and Riggs 1976; Ham brick and

Schecter 1983; Hofer 1980). Marketing plays a key role in number of decision areas (Cundiff,

1975) and, although the best time to prepare for a recession is while the economy is still

flourishing (Lovelock, 1997), companies need to understand changed customers in recession.

Some firms are caught by surprise when recession strikes and sliding profits may in panic lead to

efforts to curtail costs, often taking such forms as laying off employees, cutting back service

hours, skimping on maintenance, and eliminating value-added service features (Lovelock, 1997).

The effective firms see this situation a chance as creating and manufacturing customers, rather

than creating and manufacturing products or services in both recession and in prosperity

(Christoper, 1975).In recession period, all phases of the marketing mix can contribute (Lynn,

1975). Companies may offer special guarantees and reasonable prices, arrange “trial periods” for

machines, accept success-dependent payment, communicate tangible, visible benefits, develop

new business models and promotion can be rational and spend more for advertising (Simon,

2009; Bohlen et al, 2010; Kotler and Caslione, 2009; Lynn,1975). Increasing interdependencies


have been developed between firms and between markets and being market oriented has become

the main source of competitive advantage (Mattsson, 2009; Pelham and Wilson, 1996). People

expect firms to address social problems linked to what they sell (Quelch and Jochz, 2009).

Review of Literature Related to the Marketing Strategies of Small Craft and Art-Related

Businesses by Rachel Johnson Research Methods – spring 2006

A review of research from the areas of fine art marketing and small business marketing, as well

as general craft and art-related business strategy, uncovered three major themes that are relevant

to the marketing of small craft and art-related businesses. The first theme is that craft and art-

related businesses base their marketing strategies on different goals and definitions of success

than traditional profit centred businesses (Fillis, 2000, p. 131; Paige & Littrell, 2002). Secondly,

creativity in marketing is important (Fillis, 2000; Paige & Littrell, 2002) and the Internet may be

a significant new area where artists and related businesses can apply their creative marketing

approaches (Clarke & Flaherty, 2002; Lovelace, 1998; Poon & Swatman, 1999; Torres, 2002, p.

236; Wilkinson, 1996). Finally, strategic alliance networks and general

Networking between artists and between small craft or art-related businesses can help all of the

parties involved develop their general marketing practices as well as increase access to

technologically-based marketing avenues. Creative strategies like this example and others, such

as targeting niche, arts-exclusive markets (Clarke & Flaherty, 2002), and pooling resources with

other artists or small arts-related businesses (Torres, 2002), can help the business owners to

achieve their unique personal and art-based business goals.

The field work which I have done going in the market lets me to do the survey in the

form of primary data collection and thus in the end I know that there is no such concept available

in the whole area of the Ahmedabad, and there is no such company who provides such services

in India. Thus we don’t have the literature review on any of such services of the multi-restaurant

delivery services available. I can probably say that this concept of multi restaurant delivery

services are being inspired by Mumbai dabbawalas, but the owner of PetPooja, think it in a

different way so as to provide the delivery services of food to the big corporate customers where

there is demand fo the foods of big restaurants, as well as retail customers who demand the food

on the regular basis or on any occasion.


RESEARCH METHODOLOGY DEFINITION:-

“Research is a process of finding a problems & way of solving them,

finding the opportunities and meets them and investigation of all problems related to the

respondents in the area during research time.

In simple words Re-Search means Searching the things which has already being done and

find the limitations in them and tries to find out the way to solve it and finally conclude the

decision making parameters that help to improve the product and their selling strategies.

RESEARCH PROCESS:-

Establishing need for research,

Define the problems,

Convert the problems in to respondents survey,

Determine research design,

Methods of assessing data,

Design collection forms,

Collection of data,

Analyzing of data

Prepare a Final Report


RESEARCH OBJECTIVES OF THE STUDY:-

There are several objectives so that research is needed

Primary Objective.

To Study the current marketing strategies.

To Plan and Design the new Marketing Strategies of PetPooja

To know how much is the demand in the market for the PetPooja Services.

Secondary Objectives.

To know regarding the awareness of PetPooja.

To identify the potential Customers.

To know the popularity of the PetPooja

To understand multi- restaurant service of PetPooja will going to sustain or not.

To know the satisfaction level of the Services of PetPooja’s existing customers.

To find out the overall satisfaction level of Customers of the PetPooja.

To know the well responds level of them.


To study the different types of competitors available in market

To know what are the service issues occurring in the market about the PetPooja.

To know the Customer Preference about PetPooja Services.

To know from how customers give the order’s from one or more multiple restaurants.

To know the feasibility, reliability, survival strategy of the PetPooja.

To know how the existing customers came to know about the services of PetPooja.

The purpose of the analysis is to determine that whether the multi-restaurant delivery

system is feasible as a business option in the future to establish as a well reputed and

branded company or not.

RESEARCH METHOD:

The goal of the research process is to produce new knowledge or deepen understanding of a

topic or issue. This process takes three main forms (although, as previously discussed, the

boundaries between them may be obscure).

Exploratory research, which helps to identify and define a problem or question.

Constructive research, which tests theories and proposes solutions to a problem or

question.

Empirical research, which tests the feasibility of a solution using empirical evidence.

There are two ways to conduct research:

1. primary research

2. secondary research:

1. Primary Data Sources-

Information collected firsthand from such sources as historical documents, literary texts, Artistic

works, experiments, surveys and interviews .These all are the most important Sources to collect

the data. These data are relevant collected from the primary sources.

2. Secondary Data Sources-

A secondary source is a report on the findings of the primary source while not as authoritative

As the primary sources, the secondary source often provides a broad back ground and readily

http://en.wikipedia.org/wiki/Exploratory_research

http://en.wikipedia.org/wiki/Constructive_research

http://en.wikipedia.org/wiki/Empirical_research


Improves one’s learning curve. Most text books are secondary sources. They report and

summarize

1. Internet

2. Newspaper

3. Magazine

These all are the major secondary sources for collecting the data, data collection by these

Methods sometimes are not relevant.

Research design:

The research will be carried out in the form of a survey which will be do ne in areas

near to Ahmedabad .The populat ion has been segmented on the basis of Employee

Strength and Typ of Industry or Sectors of Corporate Offices

I propose to first conduct a intensive secondary research to understand the full impact and

implication of the industry, to review and critique the industry norms and reports, on which

certain issued shall be selected, which I feel remain unanswered or liable to change, this shall be

further taken up in the next stage of exploratory research. This stage shall help me to restrict and

select only the important question and issue, which inhabit growth and segmentation in the

industry.

The various tasks that I have undertaken in the research design process are:

Defining the information need

Design the exploratory, descriptive and casual research.

Research design- Descriptive research

Descriptive research:

Statement of the problem

Identification of target population and determination of sampling plan

Identification of information needed to solve the problem

Development and selection of instruments for gathering the information


Design of procedure for information collection

Collection of information

Analysis of information

Generalization and predictions

DATA COLLECTION PLAN

Data Collection is an important aspect of any type of research study. Inaccurate data collection

can impact the results of a study and ultimately lead to invalid results.

Data collection methods for impact evaluation vary along a continuum. At the one end of this

continuum are quantitative methods and at the other end of the continuum are Qualitative

methods for data collection.

PERSONNAL INTERVIEW OF DATA GATHERING

T h is s t ud y in vo lve s d a t a co l le c t io n ( p r imar y r es ea r c h) fr o m d i f fe r e nt

Co r po r a t e Off ic e s indifferent areas of Ahmedabad.

CCoolllleeccttiioonn ooff QQuuaannttiittaattiivvee ddaattaa

PPRREELLIIMMIINNAARRYY IINNVVEESSTTIIGGAATTIIOONN

This phase involved preliminary investigation of the various factors which could possibly affect the

consumer’s perception about the various brands and in turn influence the purchase decisions of the

consumer. We primarily used three methods to identify the various factors..

MMeeaassuurreemmeenntt aanndd SSccaalliinngg PPrroocceedduurreess:: Non-Comparative Rating scale is used in which

respondents evaluate only one object at a time, and for this reason non comparative scales

are often referred to as monadic scales. Non comparative techniques consist of

continuous and itemized rating scales.

We have used continuous rating scale in order to rate the choices for purchase

considerations and the sources of purchase decisions.

QQuueessttiioonnnnaaiirree DDeessiiggnn:: This phase involved the design of the questionnaire on the basis

of the potential factors identified as influencing the customer behavior. Research

problems were listed and then the information needed was identified. The questions were

then prepared in order to fulfill the information requirements as identified earlier.


SSuurrvveeyy:: Different Survey methods were used for collection of data. The principle method

used was Personal Interviewing of the respondents. Corporate Office interviews were

conducted by us at various locations in Ahmedabad.. Due to the shortage of time, we

conducted a few telephonic interviews to maintain diversity in data.

SAMPLING

TTaarrggeett PPooppuullaattiioonn:: The target population is the collection of elements or objects that process

the information sought by the researcher and about which inferences are to be made. Our target

population involves the users, deciders and buyers of food .The users include the old and the

young population. The deciders and the buyers mostly include the Admin, HR Executives,

Managers, etc who buy the product from the market.

SAMPLING METHOD

Here, we have used probability sampling method this means that a sample procedures

in which each elements of the population has a fixed probability chance of being selected for the

sample. In probability sampling method, We have choose sub – sampling method, that is of

MIXTURE OF QUOTA, RANDOM, & STRATIFIED SAMPLING METHOD, that means

that sample has been selected randomly & Thus there are equal chances for selection of

respondents based on the target segment of the market.

SSaammppllee SSiizzee:: It denotes the number of elements to be included in the study. Due to time

constraints the sample size chosen is very small.

DETERMINATION OF SAMPLE SIZE:

To choose a sample from the population is as follows,

n = (Za/2)²

e2

Here, n=sample size

a/2= 0.025 because a=0.05

=(5/4)²

E= error

n= (1.96)²*(5/4)²


(0.173)²

= 3.8416*1.5625

0.0299

= 6.0025

0.0299

=200.75

n= 200(approximately)

SSaammpplliinngg TTeecchhnniiqquuee:: A mixture of quota and stratified method was used for sampling, with

care being taken to get responses from customers of different age groups and different family

sizes.

SPECIFING THE SAMPLING PLAN: -

We have to choose SAMPLING PLAN which is as follows:-

SAMPLE SIZE:-200 Respondents

SAMPLE UNIT : 200 New & Existing Corporate Offices.

TYPE OF RESEARCH:-Exploratory Research

SAMPLING PROCEDURE:- Convenience based sampling.

SAMPLING INSTRUMENT: - Questionnaires

SAMPLING TECHNIQUE: -Personal Interview.

EXTENT:-Ahmedabad.

DATA SOURCE:-Primary.

SAMPLING FRAME:-Ahmedabad.

AREA OF THE RESEARCH STUDY:- Ahmedabad

TIME TAKEN:-6 Weeks.

SAMPLE DESIGN:-

The target populat ion for our study is Corporate offices main HR person, or an

Admin person, or any other who manages the Ordering of food for their respect ive

Companies Offices in for their employees and their own management people as well

as working staff. The sample will be selected by a simple random sampling method .


RESEARCH INSTRUMENT

In this study the research instrument is Questionnaire. It consists of set of question presented

to respondents. The questionnaire is structured & combinations of various close and open ended

questions. Close ended question already have the possible answers and the open ended question

allow the respondents to answer in their own word. Hypothesis testing and cross tabulation is

also used in this survey

CHOICE OF RESEARCH DESIGN:- Research design is helpful to specify the method and procedures for conducting a

particular study.

A research design is the plan strategy of investigation conceived so as to obtain

answer to reserved question and to contact variance.

Various authors have classified the designed in different ways. Different types of

research designed have emerged on account of the different prospective from which a researcher

study can be viewed.

While observation and focus groups are best situated for exploratory research survey

are best suited for descriptive research. We undertake surveys about customers’ knowledge,

beliefs, preference, and satisfaction and so on to measure these magnitudes in the general

population.

Descriptive study could be taken up when he is interested in knowing the proportion

of people in a given population we have behaved in particular manner making project of certain

things or determining the relationship between two or more variables.

Descriptive studies can be divided into to broad categories cross sectional studies

are of two type’s field study and survey data on number of characteristics of sample elements are

collected and analyzed.


TThheeoorreettiiccaall ffrraammeewwoorrkk

The objective of this research is to identify the factors that influence a person into making a

decision to buy a particular restaurant and more than one restaurant. So as to provide the long

term marketing strategies of PetPooja

As mentioned in the Literature Review, according to industry analysts, this category has grown

only on promotions and for now, except for promotions, nothing seems to be working. Therefore,

ideally, this research should be able to bring to the fore, certain other factors that could lead to a

growth of this segment.

At the very least, the research should corroborate the existing assumptions regarding the

influencing factors, so we can come to decide the various marketing strategies of PetPooja. It

should be in a position to verify that the steps various players are taking to stimulate volumes are

in the right direction, and would eventually lead to an increase in market share.

RReesseeaarrcchh QQuueessttiioonnss

I. What are the different “Customer Segments” depending upon the preferences?

II. What is the perception of people towards the leading brands of Restaurants to influence

them to order from PetPooja rather than the restaurant Food?

III. What are different factors that influence the customer when He/She buys a food from any

restaurant in Ahmedabad?

IIVV.. Who are the major Influencers in the purchase decision of Food?

IIddeennttiiffiiccaattiioonn ooff iinnffoorrmmaattiioonn nneeeeddeedd

After fixing the objective, we started an extensive reading on the topic. The very first question we

needed to clear in our mind was: “What does PetPooja –Multi Restaurant Delivery Service mean?”

The subsequent readings helped us understand the consumer patterns and perceived needs of the

consumers to order the food from PetPooja multi restaurant Delivery Services. Depending upon that, we

listed down several factors that can influence a consumer in buying or not buying a health drink.

The study on “Consumer Behavior” throws light on the prevalent consumer purchase influencers like

Price, Nourishment, Palatability, and Packaging which are included in the purchase influence factors in

the questionnaire, so we can able to design the marketing Strategies of PetPooja.


The Literature on “Indian Nourishment” shows that the Indian consumer is getting more and more

health conscious and thus there is huge potential for the packaged food from the restaurants in the

market. Here our potential market and target customers are the employees who are working in the

various reputed corporate companies and who are the people responsible and having the authority for

ordering their corporate offices.

Nowadays there can be a number of sources that influence a family in buying a Food from their favorite

restaurants. These sources can be promotions, Peer Group talks (word of mouth) and choice of the

authorized people themselves.

All identified factors were discussed and screened by the research team. In this process, factors that did

not convey much, did not sound authentic or did not differ much from other factors were eliminated.


RESEARCH DESIGN

The methodology followed for analyzing the consumer behavior of customers such as corporate office’s

admin person, HR Executives, Management people, etc are as shown in the figure.

Preliminary Investigation

Secondary data analysis

Qualitative research

Collection of Quantitative data

Measurement and Scaling Procedures

Questionnaire Design

Survey

Sampling Process

Target population

Sample Size

Sampling technique

Plan for Analysis of Data

Hypothesis test

Z Test

Chi Square

Field Work


FIELDWORK The survey was conducted keeping in mind the customers and the person who are responsible for

ordering the food from PetPooja such as Admin, HR Executives, Managers, etc and other decision

making authorities of the various corporate companies. The survey was conducted in the Ahmedabad in

the areas of Gujarat. We made several trips to the Various Offices of the Corporate Company who are

our corporate customers who gives their food orders to PetPooja to gather information from relevant

people.

SCOPE OF STUDY

Investment has been subjected to speculations and inefficiencies, which are beached to the

rationality of the investor for any kind of business. But here in PetPooja the company deals with

the multi restaurants delivery service. Here the Scope of Study of PetPooja deals with how the

marketing strategies are prepared and execute in delivering the good services to the customer,

who are the corporate offices as well as tie ups with various restaurants in Ahmedabad, So as to

generate the profit margin which is any company’s primary target. Traditional theory is based on

the two assumptions. Firstly, how much company is ready to invest in delivering the service to

their customer. Secondly what are the target customers which are to be reached at maximum

level by Marketing Strategy, which helps me to make, design, plan and execute the marketing

strategies of PetPooja to make rational decisions.


INDUSTRY ANALYSIS

Industry Analysis of US Pizza who started the home delivery of the Pizzas in the home.

Thus taking the idea and finding the Gap that this can be established as a company who can

provide the multi restaurants delivery service to various customers identified and selected as the

target segment of the PetPooja. This Industry analysis presents an overview of the U.S. Pizza

franchise industry including background of its integration into American cuisine and current

trends within the industry. It also outlines the initial costs associated with investing in a pizza

franchise. The report is based on data drawn from online sources and the Franchise Disclosure

Documents (FDD) of a sample of 20 pizza franchises.

From its origins in the Naples-region of Italy, pizza has become a mainstay in the

American diet. According to the latest Pizza Power Report, an annual analysis of the industry by

respected trade publication PMQ Pizza Magazine, there are approximately 65,000 pizza

restaurants in the United States, which combine for over $36 billion dollars in sales per year.

Over 90% of Americans eat pizza at least once per month, and 26% of Americans eat pizza at

least once a week.2

Pizza arrived in the United States in the early 1900s thanks to a large population influx of

Italian immigrants. Up until the mid-1940s, pizza remained confined largely to the areas where

the immigrants had gathered – most notably New York City, Chicago, San Francisco and

Philadelphia. The popularity of pizza in the United States grew with the return of American

troops to the U.S. after being stationed in Italy during World War II. Upon their return, the

troops brought home to the U.S. a demand for the dish they had enjoyed in Italy, which

expedited the mainstreaming of pizza into American cuisine.

Because of this boom in demand, pizzerias began opening all over the country between

the mid-1940s and early-1960s to create enough supply. Franchises that were founded in this

timeframe that would become mainstays and market leaders in the pizza business include Pizza

Hut, Little Caesars, and Domino's.

For prospective pizza franchise buyers, acquiring financing will continue to be a main

challenge, as it has been across all franchise industries. Commodity prices, such as gas and grain

prices, will also have an impact on the rate of growth the pizza industry will experience in the

near future. If the commodity prices rise, pizza franchises may have to consider raising prices to

offset the increases, or find ways of absorbing the extra production costs. Despite these

challenges, the outlook for the pizza industry is positive. Factors such as the increased usage of

mobile internet devices and the popularity of social networking sites have helped pizza

franchises keep pace with the demands and landscape of the marketplace. Additionally,

consumers have become more budget-conscious over the past several years leading to some

diners to trade down from more upscale restaurants to options including pizza establishments.

If you’re looking to get into a diverse industry with stable demand, a franchise within the

pizza industry is an attractive for you. Operating a pizza franchise provides a franchisee

advantages over their independent pizzeria counterparts. These advantages include an established

http://www.franchisedirect.com/foodfranchises/pizzafranchises/pizzafranchiseindustryreport20111/80/292#ref2


business model, access to a larger pool of resources, and the marketing benefits that come with

the experience and branding of a known pizza provider.

The Pizza Restaurants industry has felt the heat over the five years to 2012. Operators

have been substantially affected by changes in consumer spending, intense external competition

and an increase in health consciousness. “Despite these challenges, the industry still expanded as

pizza restaurants adjusted their products to adapt to consumer preferences,” says IBISWorld

industry analyst Mary Nanfelt, and consumer spending returned in 2010, which increased the

demand for overall restaurant food. From 2007 to 2012, industry revenue is forecast to grow an

estimated 1.5% per year to $42.8 billion. In 2012 specifically, revenue is projected to grow 4.5%

as consumer confidence in the economy improves and people indulge in luxuries such as eating

out.

As the economy continues to improve, consumers will increase their purchases of

nondiscretionary goods, such as restaurant pizzas. However, the Pizza Restaurants industry will

continue to be negatively affected by increased competition from grocery stores and increased

health consciousness from consumers. Grocery stores will continue offering a variety of unique

goods, such as made-to-order pizza, which will entice customers away from pizza delivery

shops. Also, says Nan felt, consumers will steer toward healthier foods, so pizza restaurants are

expected to use fresher ingredients and add products on their menu that cater to the more health-

conscious diners, such as entree salads. In line with greater competition, the industry will face

higher ingredients costs as the price of milk and wheat rise. Higher costs will hamper profit

margins in the next five years.

As revenue continues to expand in the next five years, establishments' numbers will follow.

More players will enter the industry as revenue grows steadily and Americans keep demanding

pizza. While there are well-established and well-known pizza brands in the industry, there is also

a large number of small, independent and locally focused pizza restaurants across the United

States. Over the five years to 2012, concentration has increased slightly. As unprofitable

operators have exited the industry, survivors have captured a larger portion of demand,

increasing their presence in the Pizza Restaurants industry. Most of the industry's largest

operators have also grown by successfully introducing new products and expanding their

marketing and promotional activities. Major companies include Yum! Brands Inc. (Pizza Hut),

Domino’s Inc., Papa John’s International Inc. and Little Caesar Enterprises. For more

information, visit IBIS World’s Pizza Restaurants report in the US industry page.

http://www.ibisworld.com/industry/pizza-restaurants.html?partnerid=prweb




COMPANY OVERVIEW

Overview This document is intent to give you brief idea about the innovative

service in food industry of Ahmadabad called as “PetPooja”. It depicts

the introduction of the service, how it works, service offerings and

benefits.

About PetPooja

PetPooja is a part of „Prayosha food service s Pvt. Ltd‟. It is a multi

restaurant delivery service operating through call center and web site

that links individuals and companies with the best local restaurants.

It is launched by the professionals who have more than 7 years of

experience in service industry and having wide range of experience

from supply chain, operations, financial modeling, venture capital,

customer relations, vendor management, business process

engineering, retail management, people management and so on.

PetPooja is associated with almost all major restaurant in Ahmadabad

and also tie up with large corporate. We are one stop solution for any

food from any restaurant for corporate and retail customer and delivery

solution for the restaurants

300 + restaurants

One stop solutions

for all your food

Single point of

contact for food

Eat food of your

choice

Lots of food

options

Choose any food

Choose any

restaurant

Delivery at any

place

Fastest Delivery

Easy to order

Easy way to find

your restaurants

Customized food

solutions

Customized food

solutions

Get best guidance

of what to eat

what to no

Any food, Any

place, Any time –

Are you hungry,

Don’t worry

PETPOOJA

Delivering Happiness


Company Introduction

What is PetPooja?

PetPooja is a multi restaurant food delivery service to serve lunch-

dinner-snacks to corporate

Let us say, you have a corporate lunch or dinner, where food for more

than 10 people is being ordered. The problem is evident: Not

everybody wants to go for Punjabi or Pav bhaji or Dosa. Not everybody

wants to go for same restaurant Havmor or Sankalp or Barbaque

Nation etc. So what is the solution? Minority is always being

suppressed and all people agree to same choice? Punjabi and

restaurant X. But solution is not supposed to be that way always.

Why can’t we have a service where we order the food from multiple

restaurants?

Why every person in the group has to eat same dish from same

restaurant?

Here is a unique solution. It‟s PetPooja. We are the one-stop-delivery

guys for you. Give us order involving deliveries from multiple

restaurants; we make sure your food reaches at your door step. Our

Business objective is to fulfill the client‟s need for food, of their choice –

from multiple places, and make food available to them conveniently

For companies, it‟s a cost savings, time saving, stress reducing as well

as convenient service that simplifies and streamlines the food ordering

process. It‟s PetPooja- we automates the entire order process, allowing

employees to focus on work, instead of dealing with the hassle of

passing around paper menus, coordinating meal sign-up sheets, and

calling restaurants with multiple orders.

Single point of

contact

All in 1


How it Works?

Call PetPooja

Group Orders

Happy Customers

Call PetPooja on 079 4008 1234 call center to place your food order

Or

Login www.PetPooja.com for online order

Your order forwarded to particular restaurants.

We collect your food from restaurants

Your food is on the way.

Your delicious food arrives at your place where you are….

Enjoy PetPooja

http://www.petpooja.com/


.

Where to call ? You just have to call on our call center number. Below is our escalation

matrix structure to serve you better.

We have our two call center number.

1. 079 4008 1234

2. 079 3245 9020

If all lines are engaged you can give orders to our coordinator.

1. 90999 12487

2. 90999 12484

If you have any query, feedback then just call to RM.

1. 90999 12481

2. 90999 12484


PetPooja Services PetPooja is the best way to order you food for delivery and pick up from

restaurants over 300 + restaurants in Ahmedabad. PetPooja have below

services started first time in India starting from Ahmedabad.

Multi restaurants delivery service

More than 300 + restaurants tie ups

You can demand multi restaurants food on single call

Customized food solutions

Free Delivery from PetPooja for corporate orders only

Single point contact for all restaurants

Company / Group Orders PetPoojas' Group Orders make it easy for a group to order from one or a few restaurants.

The PetPooja system automates the entire order process, allowing employees to focus on work, instead of dealing with the hassle of passing around paper menus, coordinating meal sign-up sheets, and calling restaurants with multiple orders.

Catering service

PetPooja catering service simplifies the entire process of ordering food

from local caterers. PetPooja’s catering experts are available to help you

place orders, set up saved favorites, reconfirm delivery times, and more.

Your company can focus on the reason for the gathering instead of worrying

about the food.

Companies can customize information required at checkout, set any

necessary budget rules or time restrictions and run real-time reports on

catering spend.

Create relationships with a broad network of caterers and gain peace of

mind - all in one place.

Corporate Canteen

PetPooja believes in customized care, we adapt ourselves according to

the needs of the client and provide best quality services at competitive

market rates.

PetPooja’s aim to provide you the best options of canteen service

provider who provide hygienic, healthy and delicious food as per your

customized requirement.

Multi Restaurants

Delivery

Group Orders

Catering Service

Corporate

Canteen


Restaurants Benefits

Service Features Advantage

Restaurant Marketing

through PetPooja Increasing Brand valuation,

Market awareness about restaurants

More value addition of brand

In summary sales increase

PetPooja Delivery Boys Your food will move in

Ahmedabad

Delivery is free

Saving of money on fixed coast of delivery boys

Trained delivery boys

PetPooja Call Center Centralize Call center for your

restaurants

Marketing of your restaurant through Call Center

Easy and smooth order system

Corporate Sales Increasing sales through our

corporate network

More corporate awareness

Single Marketing platform Reducing the cost of marketing

Easy for everyone to reach you

Cash Collection by PetPooja No investment in collection

channel

Assurance to take money from customers

Restaurant listing on

WWW.PETPOOJA.COM Increasing visibility of your

products

More customers aware about your restaurants

24*7 & 365 days continue marketing

Staff Training

Conferences

Party

Celebration

Birthday

Celebration



Restaurants Proposal

Service Features Advantage

Tie up with PetPooja for one year

Restaurant listing on PetPooja

Menu listing on PetPooja

Rs. 1500 /- Year

Delivery boy on your order delivery (any

location) 15 % Commission

Commission on our order 15 % Commission

PetPooja Delivery boy on our order delivery

(any location) Free Delivery

Dedicated co-coordinator for cash

management and menu update Free

Commission on our order 15 % Commission

Vehicle on any either of the delivery Free

Any types of marketing till 6 months Free

Staff Training

Conferences

Party

Celebration

Birthday

Celebration


Terms and Conditions

This Agreement entered into at Ahmedabad dated on the ____________

BETWEEN

Prayosha Food Services Private Limited, a company incorporated under the Companies Act, 1956

having its registered office at “5/Sushilnagar Society-2, Opp. Apang manav Mandal, Drive-in Road,

Memnagar, Ahmedabad - 380052” hereinafter called "PetPooja" (which expression shall unless it be

repugnant to the context or meaning thereof be deemed to mean and include its successors and assigns

) being the party of the FIRST DRAFT;

AND

HAVMOR, a proprietorship firm having its registered office at through its proprietor Mr. ____________

and resident of “________________________________________________________” (which

expression shall unless it be repugnant to the context or meaning thereof be deemed to mean and

include the survivors of the proprietor/his respective heirs and legal representatives and the proprietor for

the time being) being the party of the SECOND PART.

FOR THE PURPOSE OF

Providing services offered by PetPooja to HAVMOR and its customers as agreed between the parties

hereto for the consideration and upon the terms and conditions hereinafter

mentioned.

WHEREAS

1. PetPooja provides service of delivering food ordered online through its portal to the customers.

2. HAVMOR provides restaurant /food services.

NOW THIS AGREEMENT WITNESSETH AS FOLLOWS :

1. HAVMOR agrees to provide its restaurant Menu, which shall contain list of the items sold

alongwith its prices to PetPooja and thereby permits PetPooja to place the Menu so provided on

the website(s) run by the PetPooja for the use of public. HAVMOR would take onus of supplying

Menu information on a periodic basis or as and when there is a change in the Menu items and/or

its price. The information so supplied by HAVMOR would be used for calculating amount to end

customers and commission to be paid to PetPooja.


2. PetPooja in return of its services (delivery of food), would collect the amount charged from end

customers and would settle with HAVMOR (including the commission charged by the PetPooja)

at first day of the every week ( Monday). Till that day of every week, the PetPooja would keep the

amount collected from the customers.

3. PetPooja shall charge HAVMOR for the services it provides as a percentage of the amount of

order it handled. If the order has come from the PetPooja‟s own channel (website/phone call to

the PetPooja or its employees ), then PetPooja would charge @ 15 % of the amount of order it

handled, to the HAVMOR.

4. If the order has come from the HAVMOR channels (website/phone call to the PetPooja or its

employees), then the PetPooja would charge the 15% of the amount of order it , to the

HAVMOR. The settlement mechanism of the commission would as mentioned in previous clause

(clause no. 2) of the agreement.

5. If the order has come from the PetPooja‟s own channel (website/phone call to the PetPooja or its

employees), then PetPooja would free charge extra delivery or marketing fee to end-customers

(amount declared to end-customers as a separate charge).In that case, The HAVMOR would not

have any right whatsoever in deciding the delivery or marketing fee charged to customers.

Above fees (delivery or marketing) would be charged on in the case when order has come from

the PetPooja‟s own channels.

6. Photos related to HAVMOR and name of HAVMOR, content, menu, dish name and other

credential including owner name, phone no, address and other details shall be place on the

website run by PetPooja for the marketing purpose and HAVMOR permits PetPooja for the same.

PetPooja is charging listing fee to place the details of HAVMOR on PetPooja‟s website. However,

in future PetPooja may decide to charge any consideration for placing the details of HAVMOR on

PetPooja‟s website. If it is so decided, it shall be communicated to HAVMOR and shall be agreed

upon by both the parties on mutual understanding. Till the time agreement is in place, HAVMOR

will not have any problem with the content and their credentials. If the details are provided

wrongly by HAVMOR, which can damage our brand name, PetPooja shall have full right for

damage penalty (decided on case to case basis).

7. For listing restaurant party halls/buffets, Photos and other details like menu, prices, past

customers etc. related to party halls or buffets would be put up on PetPooja site as part of Party

hall listing service and PetPooja would be marketing them through its website.

8. charging listing fee to place the details of HAVMOR on PetPooja‟s website. However, in future

PetPooja may decide to charge any consideration for placing the details of HAVMOR on

PetPooja‟s website. If it is so decided, it shall be communicated to HAVMOR and shall be agreed

upon by both the parties on mutual understanding. Till the time agreement is in place, HAVMOR

will not have any problem with the content and their credentials. If the details are provided


wrongly by HAVMOR, which can damage our brand name, PetPooja shall have full right for

damage penalty (decided on case to case basis).

9. If restaurant or individual provides Catering services, detail profile (with photos of caterer) of

caterers would be put on PetPooja site and PetPooja would be marketing them through its

website. PetPooja is currently not charging any amount to place the details of caterer on website.

However, in future PetPooja may decide to charge any consideration for placing the details of

caterer on website. If it is so decided, it shall be communicated to caterer and shall be agreed

upon by both the parties on mutual understanding. Till the time agreement is in place, caterer will

not have any problem with the content and their credentials. If the details are provided wrongly

by caterer, which can damage our brand name, PetPooja shall have full right for damage penalty

(decided on case to case basis).

10. If restaurant or individual – in this case HAVMOR wants to participate in the weekly deals

services provided by PetPooja through its website, restaurants or individuals would not share the

same deals (shared with PetPooja) with any other third party including end customers if end

customer has not come from PetPooja channel. In the event, deal is shared without prior

permission from PetPooja, shall have full right for damage penalty (decided on case to case

basis).

11. In the event of strike, fire, flood, lock-out, accidents, interruption of power, inability to procure

raw materials, war, riots viz. major and other causes beyond the control of the PetPooja which

interfere with the normal production and transportation of its products in and out of the premises

of the PetPooja, the deliveries under the agreement may be suspended or delayed for such

period till any of the aforesaid contingency or cause is removed or repaired any in no way

the principal shall be liable for breach of contract.

12. TERMINATION

If either party desires to terminate its agreement, it can do so by giving 90 (Ninety) days notice

period in writing. On termination of this agreement, the PetPooja would not provide its services to

the HAVMOR. It shall be the PetPooja‟s right to decide on continuing the HAVMOR Menu items

on its website(s).

NOTWITHSTANDING anything contained in this clause, the agreement shall be terminated

ipsofacto upon the HAVMOR committing any act of insolvency or going into voluntary liquidation

or making any change in the management which in the opinion of the PetPooja is detrimental to

any interest of the company or permitting any distress

attachment distraint or other proceedings to be taken against them or transferring the entire

undertaking except by way of amalgamation or reconstruction.

13. If any dispute or difference arise on any of the provisions contained in this agreement

such dispute or differences shall be referred to an arbitration in accordance with the provisions

the Indian Arbitration Act, 1940.


14. All legal proceedings in respect of any matter governed by this agreement shall be subject to

the jurisdiction of the courts of Ahmedabad or Gujarat.

TO THOSE INTENTS AND PURPOSES the parties hereto set their hands Dt. ________ on above

written.

SIGNED AND DELIVERED BY

FOR PRAYOSHA FOODS SERVICES PVT. LTD.

Director

Date: _________________

SIGNED AND DELIVERED BY :

FOR HAVMOR,

Date: _______________


Corporate’s PetPooja Requirements General corporate have below general requirements for food.

Corporate Food Requirements

Basic fix lunch

Meetings food

Conferences food

Seminars food

Annual Meets / Quarterly Meets/ Sales Meets food

Trainings / Farewells / Ger together food

Birthday celebration food

Festivals celebrations food

Event celebrations food and many more…..

Corporate Food Problems

Very few options for food

Same food in whole trainings

Timely delivery is major headache

Not every restaurants doing delivery

Different food requirements from staff and management

Do not have restaurants knowledge

Have to call each restaurants for every requirements but don’t know restaurants number

Morning and late night delivery ..uffffff……no options

Few options for Food packets

Corporate Food Questions

1. Is it possible to order different food at single place?

2. Is it possible to call only single point contact for all food requirements?

3. Can every restaurants food delivery possible?

4. Can we have someone to guide for different food ?

5. Can it possible to get different food , lunch pack on daily bases?

6. Can we get best quality food as per our price and budget?

7. Can someone guide us for customized food solutions?

8. Can we get at one place al restaurants menu?

9. Can we able to give good, bad and very good dishes reviews.?

Staff Training

Conferences

Party

Celebration

Birthday

Celebration


PetPooja Corporate Solutions for

Basic fix lunch

Meetings food

Conferences food

Seminars food

Annual Meets / Quarterly Meets/ Sales Meets food

Trainings / Farewells / Ger together food

Birthday celebration food

Festivals celebrations food

Event celebrations food and many more…..

Terms and Conditions We are very transparent to the customers.

Delivery Charge

Free delivery till 10 kms for corporate orders

Minimum order value is Rs. 300/-

More than two restaurant food order, delivery charge of Rs.30/-

Time

General office timings for order is 9:00 am to 9:00 pm

Sunday is closed for food orders

Advance order will be delivered at any place any time including sunday

Price

Food price is as same as the restaurant price

There is no charge on food price from PetPooja

Billing

PetPooja will provide you the food bill inclusive of VAT

Payment

Cash on delivery

Cheque

Credit for 15 days to corporate customers only

General Conditions

Once the order placed it cannot be cancelled.

PetPooja is acting solely as a facilitator of communications between the restaurant/ different food vendors and the customers.

PetPooja shall not be responsible for the quality of goods or services offered by the restaurants and different food vendors to you or for any delayed/defective delivery.


Company Information’s

Particulars Descriptions

Company Name Prayosha Food Services Pvt.Ltd.

Brand Name PetPooja

Address 2- Mangal Shopping Complex, Above

Yogeshwar Medical Store, Vastrapur,

Ahmedabad-15

Contact No 1. 079 – 4008 1234

2. 079 – 3245 9020

3. 90999 12487

4. 90999 12486

Email [email protected]

Director Mr. APURV PATEL

Nature of Business Service Industry

Current bank ICICI

Bank Account

Number

136705000192

Company PAN Card AAGCP0140D

TIN Number 24073406007

Date_of_registration. 19 May, 2011


List of Restaurants associated with PetPooja

Associated Restaurant /Food joints–More than 300……

Panjabi Cuisine Restaurant options

Gwalia Groups ( Cine Masala)

Mirch Masala

Tomato’s

Amazo

Panache

902 Dhaba

Tulsi

Topaz

Picca Lili

Tweet Point

Zodiac

Abhilasha

Epicurean Alley

Junglebhookh

WOW

Dinne Bell

Navarang

Vaibhav

Tastey

Anand Snacks

Awadhpuri

Saffron

Eat Smart

Dugli Dums

Meritorious

Curries

Kabir Bavarchi

Epsalon Upper Crust

And many more….


Gujarati Cuisine Restaurant options

Sasuji

Gopi

Agashiyan

Ame Gujarati

Dadi

Gokul

Rasoi

Gordhan Thal

Corn Fantasy

Jalaram Parotha House

And many more continuous to be added….

Snacks Restaurant options

TGB

Krunal

Jay ambe

Shambhu

Neelkanth

Treat

Tummy Fillers

Jay Bhavani

Purohit

Charbhuja


Pizza Restaurant options

US Pizza

Uncle Same’s

Garcia

G2 Pizza

Fresh Cook Real Paprika

Waah

Pizza Hub



Organization Chart of PetPooja-Multi-Restaurant Delivery Service.


CONCEPTUAL FRAMEWORK

A conceptual framework is used in research to outline possible courses of action or to

present a preferred approach to an idea or thought. For example, the philosopher Isaiah Berlin

used the "hedgehogs" versus "foxes" approach a "hedgehog" might approach the world in terms

of a single organizing principle; a "fox" might pursue multiple conflicting goals simultaneously.

Conceptual frameworks (theoretical frameworks) are a type of intermediate theory that

attempt to connect to all aspects of inquiry (e.g., problem definition, purpose, literature

review, methodology, data collection and analysis). Conceptual frameworks can act like maps

that give coherence to empirical inquiry. Because conceptual frameworks are potentially so close

to empirical inquiry, they take different forms depending upon the research question or problem.

Several types of conceptual frameworks have been identified, such as

Working hypothesis

Descriptive Categories

Practical ideal types

Models of operations research

Formal hypotheses

These are linked to particular research purposes such as:

Exploration or Exploratory research

Description or Descriptive research

Decision making

Explanation

Prediction

Market ing research is the collect ion and interpretat ion of data that help the

market ing management to get the products more efficiently in to the hands of the

consumers.

American Marketing Association defines, “Marketing research as systematic collection,

recording, analysis,

http://en.wikipedia.org/wiki/Research

http://en.wikipedia.org/wiki/Isaiah_Berlin

http://en.wikipedia.org/wiki/Working_hypothesis

http://en.wikipedia.org/wiki/Operations_research

http://en.wikipedia.org/wiki/Exploration

http://en.wikipedia.org/wiki/Exploratory_research

http://en.wikipedia.org/wiki/Description

http://en.wikipedia.org/wiki/Descriptive_research

http://en.wikipedia.org/wiki/Decision_making

http://en.wikipedia.org/wiki/Explanation

http://en.wikipedia.org/wiki/Prediction


in t e r p r e t a t io n a nd r epo r t ing o f in fo r ma t io n a bo u t ex is t i ng o r potential

markets marketing strategies and tactics etc.”

Marketing research and market research should not be confused. Market

r e s e a r c h i s o n e o f t h e m a r k e t s i t s e l f t h a t i s i t s s i z e n o .

o f competitor active in it and their market share.

Market research can be used for estimating the market share but in r e a l it y t he r e ma y

ha ve t o be e l imina t ed beca us e o f c e r t a in factors. Market research is very much

significant in determining t h e m a r k e t p o t e n t i a l .

I n t he r es ea r c h u nd er t ake n fo r t he po t ent ia l bu yer s o f us ing t he

se r v ic e s o f Pe t Po o ja a r e market research has played an important role. Thus

market ing research can help the manufacturer, but here in this case Restaurants

and service provider PetPooja in deciding his potential market in the context of size of

market a n y R e s t a u r a n t s s e e k i n g a n e w m a r k e t w o u l d b e interested in

getting this informat ion because this will help to decide whether or not it is accepted

in the market.

I n t h is w a y r e sea r c h p la ys a n impo r t ant r o le f i r s t l y f i nd o u t market share

& how to the increase the market share.

o T o a n a l y z e t h e p r i m a r y d a t a a n d t h e n d e c i d e s t r a t e

g y f o r increase the market share. A n y m a n u f a c t u r e r w h o h a s

l a u n c h e d a n e w p r o d u c t w o u l d b e interested in getting this

informat ion because this will help to decide whether or not the product is

accepted by the consumers.


DATA INTERPRETATION & ANALYSIS OF SURVEY QUESTIONS.

CORPORATE COMPANIES SURVEY QUESTIONNAIRE.

Creating New Corporate Customers which is the Target Customers of PetPooja.

1) A) Do you order the food from the restaurant?

Response Yes No

No of Respondent 158 42

Percentage 70% 30% Chart 1:-

B) If Yes, Will you going to order the food from the restaurants if they provide you the

better service and free food delivery at your place?(Out of 158)

Response Yes No

No of Respondents 127 31

Percentage 80.37% 19.63% Chart:-2

79%

21%

Orders food from restaurant or not?

Yes No

80%

20%

Gives order,when provided the free delivery service

Yes No


Interpretation

There are 70% of respondents who orders food from restaurants for their employees and

Among that 70% of respondents, 80% of the respondent are going to order the food from

restaurants if they are provided with the better service and food delivery at their place.

2) Have you ever heard of the multi restaurant delivery service (one stop solution for all

restaurants) in India?

Response Yes No



Interpretation:-

There are 91% of the respondent said that they haven’t heard such multi restaurant

delivery service in India and about 9% of the respondent have filled up without reading

the question properly or might not understood the concept of Multi Restaurant Delivery

Service in India or else they might have understood PetPooja as a Single restaurant

delivery service only.

8%

92%

Heard about the multi restaurant Service

Yes No


3) Which kind of Requirement of food is there in your office?(Out of 158)

Response Fix lunch Snacks Cakes Others food items

No of Respondents 79 56 20 3

Percentage 50% 35.4% 12.65% 1.89%

Chart:-4

Interpretation:-

There are about 50% of corporate companies who requires the fix lunch type of food in

there office, So I need to prepare the marketing strategies according to it for the

maximum percentage of our targeted customers.

And about 35% of the companies require the snacks.

And about 13% of the companies requires the Cakes and all, so I need to get the tie ups

with the well branded cakes shops such as monginis, TGB cakes, etc in Ahmedabad, so

the customers who requires the cakes.

And about 2% of the companies require others types of food.

50%

35%

13% 2%

Kind of Requirement of food

Fix lunch Snacks Cakes Others food items


4) A) Do the small orders of foods such as dabeli, vadapav, tea, coffee,etc gives you the

accurate and registered bill for the corporate, to show in your balance sheet?(Out of 158)

Response Yes No



Interpretations:-

Here, Out of the total 158 respondents who gives the orders.

From the pie chart, I can interpret that about 76% of respondent didn’t get the accurate

bills of small orders of foods such as dabeli, vadapav, tea, coffee, etc.

So PetPooja needs to create the new customers who didn’t know that they can get the

accurate and correct bill of such small variety of foods, snacks,etc.

That’s the reason why the PetPooja needs to emphasize our marketing strategies with the

focus of proper and accurate billing procedures.

24%

76%

Small orders bills will help in balance sheet

Yes No


B) If No, Then if you are provided the bills of such small expenses on such food then,

Will It going to help in your Accounts department to show in the yearly balance sheet?

(Out of 120)

Response Yes No



Interpretation:-

Out of 120 respondents, 82% responded that it will going to help in their accounts

department for their yearly balance sheet purpose.

We can interpret that majority of the corporate companies needs the bills of such a small

invoice billings so that they can maintain an accurate record of their expense of their own

corporate company.

And the remaining 22% respondent out of120 said that it will not going to help because

they never count such small amount of bills in their official accounts because they do

celebrate such events on their own expenses so as the professional relations are

maintained.

82%

18%

Helps in Accounts by simple billing

Yes No


5) If you are provided with the options of ordering the food from more than one restaurant,

Are you going to order the food items? (Out of 158)

Response Yes No



Interpretation:-

79% of the corporate companies responded that they are going to order the food from

more than one restaurants, and about 21% of the respondents said No, because they are

having the brand loyalties of US Pizzas, KFC, Pizza Hut, TGB, etc well reputed brands in

Ahmedabad.

Thus I need to design the marketing strategies according to that so as to convert them to

PetPooja customer by offering them the discount and various quality foods from other

available restaurants in Ahmedabad such as Curries, Mehmaan, Ame Gujarati, Bluez,etc

79%

21%

Options of Ordering from petpooja

Yes No


6) How many of the restaurants provide you the free delivery of food within 10 kms

diameter from your place? (Out Of 158)

Response One Two Three Four


Percentage 71.51% 10.75% 10.12% 7.59% Chart:-8

Interpretation:-

From above, I can interpret that 71.51% of the respondents said that there are one

restaurant who provide them the free delivery within 10 kms of diameter from their place.

And about 10.75% of respondents said that there are two restaurants, who provide them

the free delivery within 10 kms of diameter from their place.

And about 10.12% of respondents said that there are three restaurants, who provide them


And about 7.59% of respondents said that there are four restaurants, who provide them


020406080

100120

One Two Three Four


Percentage 71.51% 10.75% 10.12% 7.59%

No of Restaurants who provide free delivery within 10 kms


7) How do you rate the Concept of PetPooja -Multi restaurant Delivery System?(Out of 200)

Response Excellent Good Neutral Poor Bad

No of

Respondents

122 40 16 15 7

Percentage 61% 20% 8% 7.5% 3.5% Chart:-9

Interpretation:-

61% of the respondent rate the concept of PetPooja as excellent, which means marketing

strategies should be highly aggressive. PetPooja is in the introduction period of product

life cycle and there is no competitor available in the market of Ahmedabad. Thus

PetPooja needs aggressive marketing in Ahmedabad Market.

And 20% of the corporate respondents rate the concept of PetPooja as Good & 8% of the

corporate respondents rate the concept of PetPooja as Neutral, & 7% as poor and Only

4% as poor.

61%20%

8%7%

4%

Concept of Petpooja

Excellent Good Neutral Poor Bad


SURVEY ON EXISTING CORPORATE CUSTOMERS OF PET POOJA (MULTI-RESTAURANT

FOOD DELIVERY SYSTEM)

The Age Factor.

Age

Frequency Percent Valid Percent

Cumulative

Percent

Valid 1 to 20 4 2.0 2.0 2.0

21 to 30 42 21.0 21.0 23.0

31 to 40 130 65.0 65.0 88.0

41 to 50 24 12.0 12.0 100.0

Total 200 100.0 100.0

Chart:-10

Interpretation:-

From the above pie chart we can interpret that 65% of the respondents are in the age between 31

to 40, who are the exisiting customers that gives orders to PetPooja.

And about 21% are between the age of 21 to 30.



0% 2%

21%

65%

12%

Age

Valid 1 to 20

Valid 21 to 30

Valid 31 to 40

Valid 41 to 50


Employee Strength:-

Employee Strength


Cumulative

Percent

Valid 0 to 50 74 37.0 37.0 37.0

51 to 100 89 44.5 44.5 81.5

101 to 150 15 7.5 7.5 89.0

151 to 200 14 7.0 7.0 96.0

201 plus 8 4.0 4.0 100.0

Total 200 100.0 100.0

Chart:-11

Interpretation:-

From the above pie chart we can interpret that 44% of the respondents/corporate companies are

between 51 to 100, who are the existing customers that give order to PetPooja.

And about 37% are between the employee strength of 0 to 50,And about 8% are between the

employee strength of 101 to 150,And about 7% are between the employee strength of 151 to 200,

And about 4% are between the employee strength of 200 plus

Thus the marketing strategies included to concentrate on the corporate companies who are

having most of the employee strength, here in this case I need to prepare the marketing strategies

for the companies who are having the employee strength of about 100 to 200 plus.

0%

37%

44%

8%7% 4%

EMPLOYEE STRENGTH

Valid 0 to 50 Valid 51 to 100 Valid 101 to 150

Valid 151 to 200 Valid 201 plus


Company Sector:-

Company Sector


Cumulative

Percent

Valid IT 74 37.0 37.0 37.0

BPO 10 5.0 5.0 42.0

FINANCE 32 16.0 16.0 58.0

TELECOM 33 16.5 16.5 74.5

EDUCATION 19 9.5 9.5 84.0

INFRASTRUCTURE 24 12.0 12.0 96.0

AUTOMOBILE 8 4.0 4.0 100.0

Total 200 100.0 100.0

Chart:-12

Interpretation:- From the above pie chart we can interpret that 37% of the

respondents/corporate companies are from IT sector who are the exisiting customers that gives

orders to PetPooja, about 16% -16% are from the Telecom and Finance Sector respectively, and

about 5% are from the BPO sector, and about 10% are Education Sector, and about 12% are

from Infrastructure Sector,and about 4% are from Automobile Sectors.

Thus the marketing strategies included to concentrate on the IT, Telecom, Finance, Infrastructure

and Education sector, who are having capacity of giving the business to PetPooja.

0%

37%

5%

16%

16%

10%

12% 4%

COMPANY SECTOR

Company Sector Valid IT

Valid BPO Valid FINANCE

Valid TELECOM Valid EDUCATION

Valid INFRASTRUCTURE Valid AUTOMOBILE


Cusine:-

Cusine


Cumulative

Percent

Valid PUNJABI 65 32.5 32.5 32.5

GUJARATI 60 30.0 30.0 62.5

SOUTH INDIAN 19 9.5 9.5 72.0

CHINESE 22 11.0 11.0 83.0

ITALIAN 17 8.5 8.5 91.5

OHTERS 17 8.5 8.5 100.0

Total 200 100.0 100.0

Chart:-13

Interpretation:-

From the above I can interpret that mostly about 32% of the existing customers who are surveyed

respondent that they likes Punjabi food. And abou 30% likes Gujarati, and about 11% likes

Chinese food, Italian and other kinds of food.

0%

32%

30%

9%

11%

9%9%

Cuisine

Valid PUNJABI Valid GUJARATI

Valid SOUTH INDIAN Valid CHINESE

Valid ITALIAN Valid OHTERS


Kind of requirement:-

Kind of Requirement


Cumulative

Percent

Valid Fix lunch 108 54.0 54.0 54.0

Snacks 41 20.5 20.5 74.5

Tiffin 17 8.5 8.5 83.0

Others 34 17.0 17.0 100.0

Total 200 100.0 100.0

Chart:-14

Interpretation:-

From the above I can interpret that 54% existing customers of PetPooja likes to order the Fix

lunch and about 34% of the people gives the order of other food items, and about 20% of the

people likes to order snacks, and about 17% of the people likes to give the order of tiffin services

0%

54%

20%

9%

17%

Type of Food Required

Valid Fix lunch Valid Snacks Valid Tiffin Valid Others


How do you get to know about the services of PetPooja?

Get_To_Know_About_the_Service


Cumulative

Percent

Valid Radio 1 .5 .5 .5

Newspaper 3 1.5 1.5 2.0

Leaflets 4 2.0 2.0 4.0

Sales People 143 71.5 71.5 75.5

Friends 30 15.0 15.0 90.5

Websites 19 9.5 9.5 100.0

Total 200 100.0 100.0

Chart:-15

Interpretation:-

From the above pie chart, We can interpret that about 72% of the existing customers get to know

about PetPooja via sales people, and about 15% of the people get to know about PetPooja via

friends, and about 10% is through Websites. 1%,1% and 2% get to know about radio, newspaper

and leaflets.

-1%1% 2%

72%

15%

10%

How do you get to know about petpooja

Radio

Newspaper

Leaflets

Sales People

Friends

Websites


Descriptive Statistics for all hypothesis.

N Minimum Maximum Mean Std. Deviation

Price_of_Food 200 1.00 5.00 3.2450 .99999

Quality_of_Food 200 1.000 5.000 3.28500 1.149077

Quantity_of_Food 200 1.00 5.00 3.2450 .99999

On_Time_Delivery_of_Food 200 1.00 5.00 2.4700 .95059

Food_Packaging 200 1.00 5.00 3.2800 1.09893

Behavior_of_Delivery_Boys 200 1.00 5.00 2.7600 1.07619

Hottness_of_Food 200 1.00 5.00 2.7650 1.07497

Quality_Of_Communication_

via_Telephone 200 1.00 5.00 3.1200 1.10075

MultiRestaurant_Service 200 1.00 5.00 3.1550 1.03262

Simple_Billing 200 1.00 5.00 2.6800 1.00631

Guidance_in_Selection_of_F

ood 200 1.00 5.00 3.2850 1.14908

Best__Possible_Food_within

_your_Budget 200 1.00 5.00 3.2900 1.11900

Home_Office_Delivery 200 1.00 5.00 2.6550 .92208

Providing_the_Discount_whe

n_in_bulk_order 200 1.00 5.00 3.5250 1.10248

Table 1


1. Price of the PetPooja food to the Existing Customers?

Step:1 Null Hypothesis H0: μ ≥ 3:-Prices is excellent, good or neutral

Alternate Hypothesis Ha: μ < 3:-Prices is bellow neutral or poor.

Step:2 Since the value of n is 200, which is more than 30. Thus the appropriate

test is Z test

𝒁 =𝑿−𝝁𝝈 𝒏

Step:3 Specify the Type I Error rate.

Since our test is one tailed test we will take α= 0.05

Step:4 Z value :

=0.5000-0.0500=0.4500 = (-1.645).

An observed test statistic must be less than (-1.645) to reject the null hypothesis.

Step:5 Data collection :


……………………………………………………(Eq) :-1

X = 3.2450 , µ = 3 , σ = 0.9999, n= 200, putting all these values in Equation

1,we get

Step:6 Z=3.465

Step:7 As Z calculated 3.465 is not less than Z α (-1.645). it lies in acceptance

area. Hence, we (fail to reject) means accept the null hypothesis.

Interpretation:

Hence, from the above hypothesis testing, we can see that most of existing

customers rated that the price of the food is neutral, good and excellent category.

Thus PetPooja should continue to maintain the price which is considered as the

topmost priorities by customers to get the best food in best price.


2. Quality of the PetPooja food to the Existing Customers?

Step:1 Null Hypothesis H0: μ ≥ 3:-Quality of food is excellent, good or neutral

Alternate Hypothesis Ha: μ < 3:-Quality of food is bellow neutral or poor.

Step:2 Since the value of n is 200, which is more than 30. Thus the appropriate test is

Z test




Step:4 Z value :

=0.5000-0.0500=0.4500 = (-1.645).




……………………………………………………(Eq) :-1

X = 3.2850, µ = 3 , σ = 1.1490, n= 200, putting all these values in Equation 1,we get

Step:6 The Z(Calculated ) = 3.5098.

Step:7 As Z calculated 3.5098 is not less than Z α (-1.645). it lies in acceptance area.

Hence, we (fail to reject) means accept the null hypothesis.

Interpretation:

Hence, from the above hypothesis testing, we can see that most of existing customers

rated that the Quality of the food is neutral, good and excellent category. Thus PetPooja

should continue to maintain the Quality of food which is considered as the topmost

priorities by customers to get the best Quality of food in best price.


3. Quantity of the PetPooja food to the Existing Customers?

Step:1 Null Hypothesis H0: μ ≥ 3:-Quantity is excellent, good or neutral

Alternate Hypothesis Ha: μ < 3:-Quantity is bellow neutral or poor.


Z test




Step:4 Z value :

=0.5000-0.0500=0.4500 = (-1.645).




……………………………………………………(Eq) :-1

X = 3.2450 , µ = 3 , σ = 0.9999, n= 200, putting all these values in Equation 1,we

get

Step:6 Z=3.4653

Step:7 As Z calculated 3.465 is not less than Z α (-1.645), it lies in acceptance area.


Interpretation:


rated that the Quantity of the food is neutral, good and excellent category. Thus

PetPooja should continue to maintain the quantity of food which is considered as the

one of the topmost priorities by customers to get the best food in best price of the

considerable quantity.


4. On Time Delivery of the PetPooja food to the Existing Customers?

Step:1 Null Hypothesis H0: μ ≥ 3:-On time Delivery is excellent, good or

neutral

Alternate Hypothesis Ha: μ < 3:-On Tine Delivery is bellow neutral or poor.


Z test




Step:4 Z value :

=0.5000-0.0500=0.4500 = (-1.645).




……………………………………………………(Eq) :-1

X = 2.470 ,µ = 3 , σ = 0.95059, n= 200, putting all these values in Equation 1,we get

Step:6 Z= -7.886

Step:7 As Z calculated -7.886 is less than Z α (-1.645), it does not lies in acceptance

area. Hence, we reject (fail to accept) the null hypothesis.

Interpretation:


rated that the On Time Delivery of the food as bellow neutral, and poor category. Thus

PetPooja should apply the marketing strategies of improving & increasing the number

of Delivery boys in their company so as to provide the On Time Delivery of food which

is considered as the one of the topmost priorities by existing customers of food.

PetPooja’s core business is Multi Restaurant Delivery Service. Thus, They needs to

focus much more on the Delivery pattern and gives the training to their delivery boys.

Thus PetPooja needs to increase the employee staff of the Delivery boys which is very

much necessary when the new customers are added in the business. Thus PetPooja

needs to invest in Delivery boy’s staff.


5. Food Packaging to the Existing Customers?

Step:1 Null Hypothesis H0: μ ≥ 3:-Food Packaging is excellent, good or

neutral

Alternate Hypothesis Ha: μ < 3:- Food Packaging is bellow neutral or poor.


Z test




Step:4 Z value :

=0.5000-0.0500=0.4500 = (-1.645).




……………………………………………………(Eq) :-1

X = 3.2800 , µ = 3 , σ = 1.09893, n= 200, putting all these values in Equation 1,we get

Step:6 Z= 3.6036.



Interpretation:


rated that the Packaging of the food is neutral, good and excellent category. Thus

PetPooja should continue to maintain the Packaging of food which is considered as the

attraction for the customers to give the orders and business to PetPooja.

Packaging of the aluminum foil, and outside wrappers should be done better to attract

the customers of the PetPooja, which is considered in the marketing strategies of

PetPooja.


6) Hottness or Freshness of the food to the Existing Customers?

Step:1 Null Hypothesis H0: μ ≥ 3:-Hottness or Freshness of food is excellent,

good or neutral.

Alternate Hypothesis Ha: μ < 3:- Hottness or Freshness of food is bellow

neutral or poor.


Z test




Step:4 Z value :

=0.5000-0.0500=0.4500 = (-1.645).




……………………………………………………(Eq) :-1


Step:6 Z= -0.1790.

Step:7 As Z calculated -0.1790 is less than Z α (-1.645), it lies in rejection area.

Hence, we (fail to accept) means reject the null hypothesis.

Interpretation:


rated that the Packaging of the food is below neutral, or poor category. Thus PetPooja

should do something about the packaging of food, as well as the box which carries the

food at the time of delivering the food, so as to keep the food as much hot as well as

fresh as possible to increase the customer satisfaction as well as to maintain the

customer relationship with PetPooja, Marketing Strategies also include to invest more

in to the bikes as well as in the Container box. So as to keep the freshness and hotness

of the food with it.


7). Quality of Communication via Telephone of the food to the Existing

Customers?

Step:1 Null Hypothesis H0: μ ≥ 3:-Quality of Comm_Via_telephone is excellent, good

or neutral.

Alternate Hypothesis Ha: μ < 3:- Quality of Comm_Via_telephone is bellow

neutral or poor.


Z test




Step:4 Z value :

=0.5000-0.0500=0.4500 = (-1.645).




……………………………………………………(Eq) :-1


Step:6 Z= 1.5424.



Interpretation:


rated that the Quality of Communication is neutral, good and excellent category. If the

communication via telephone is not good then that will go to affect the executing the

sales of the PetPooja.


8). Multirestarant Delivery Service of the food to the Existing Customers?

Step:1 Null Hypothesis H0: μ ≥ 3:-Multi-restaurant Delivery Service is excellent, good

or neutral.

Alternate Hypothesis Ha: μ < 3:- Multi-restaurant Delivery Service is bellow

neutral or poor.


Z test




Step:4 Z value :

=0.5000-0.0500=0.4500 = (-1.645).




……………………………………………………(Eq) :-1


Step:6 Z= 2.1232.



Interpretation:


rated that the Multi-Restaurant Delivery Service as neutral, good and excellent

category. Less of the Respondent said that multi restaurant delivery service is as good

and excellent system, Thus the concept of PetPooja needs to expand its marketing

strategies to reach as many corporate as well as to expand the business like the Mumbai

Dabbawalas inMumbai reached.


9). Guidance in selection of the food to the Existing Customers?

Step:1 Null Hypothesis H0: μ ≥ 3:-Guidance in selection of food is excellent, good or

neutral.

Alternate Hypothesis Ha: μ < 3:- Guidance in selection of food is bellow

neutral or poor.


Z test




Step:4 Z value :

=0.5000-0.0500=0.4500 = (-1.645).




……………………………………………………(Eq) :-1


Step:6 Z= 3.5076.



Interpretation:


rated that the Guidance in selection of Food as neutral, good and excellent category.

Less of the Respondent said that Guidance in selection of Food is bellow neutral, poor

,Thus the proper guidance in the selection of the foods needs to be explained to the

existing customer so as to make new customers in the market and its marketing

strategies to reach as many corporate.


10). Providing the Discount when in bulk order to the Existing Customers?

Step:1 Null Hypothesis H0: μ ≥ 3:-providing the discount when in bulk order rate it as

excellent, good or neutral.

Alternate Hypothesis Ha: μ < 3:- providing the discount when in bulk order

rate is bellow neutral or poor.


Z test




Step:4 Z value :

=0.5000-0.0500=0.4500 = (-1.645).




……………………………………………………(Eq) :-1


Step:6 Z= 7.2453.



Interpretation:


rated that the providing the discount when in bulk order of food is as neutral, good and

excellent category. Less of the Respondent said that providing the discount when in

bulk order of food is bellow neutral, poor.


1) AGE VS CUISINE.

Step:1 Null Hypothesis H0:- Cuisine is dependent on Age.

Alternate Hypothesis Ha:- Cuisine not dependant on Age.

Age * Cuisine Cross tabulation

Cuisine

Total PUNJABI GUJARATI SOUTH INDIAN CHINESE ITALIAN OHTERS

Age 1 to 20 2 1 0 1 0 0 4

21 to 30 21 3 13 3 2 0 42

31 to 40 39 41 5 14 14 17 130

41 to 50 3 15 1 4 1 0 24

Total 65 60 19 22 17 17 200

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)

Pearson Chi-Square 62.747 15 .000

Likelihood Ratio 64.314 15 .000

Linear-by-Linear Association 1.956 1 .162

N of Valid Cases 200

Table:-2

Interpretation.

From the above chi square test we can conclude that, the Asymp sig is less than 0.05 then reject

the null hypothesis, which means Cuisine is not dependent on Age of the food.


2) EMPLOYEE STRENGTH V/S PRICE.

Step:1 Null Hypothesis :H0:-Price is dependent on Employee Strength.

Alternate Hypothesis :Ha:- Price is not dependent on Employee Strength.

Crosstab

Price_of_Food

Total Very Poor Poor Neutral Good Excellent

Employee Strength 0 to 50 0 0 38 36 0 74

51 to 100 3 11 13 54 8 89

101 to 150 6 7 2 0 0 15

151 to 200 5 7 1 1 0 14

201 plus 1 3 4 0 0 8

Total 15 28 58 91 8 200

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)

Pearson Chi-Square 1.354E2a 16 .000



Table :-3

Interpretation.


the null hypothesis, which means Employee Strength is independent on price of the food


3) COMPANY SECTOR V/S PRICE.

Step 1:- Null Hypothesis H0:- Company sector is dependent on price of the food.

Alternate Hypothesis Ha: Company sector is not dependent on price of the.

food.

Company Sector * Price_of_Food Crosstabulation

Price_of_Food


Company Sector IT 0 0 38 36 0 74

BPO 0 0 0 10 0 10

FINANCE 0 2 0 30 0 32

TELECOM 0 3 9 14 7 33

EDUCATION 4 8 6 0 1 19

INFRASTRUCTURE 10 12 1 1 0 24

AUTOMOBILE 1 3 4 0 0 8

Total 15 28 58 91 8 200

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)




Table :- 4

Interpretation:-


the null hypothesis, which means Company sector is independent on price of the food


4) COMPANY SECTOR V/S AMOUNT(BUDGET) .

Step 1:- Null Hypothesis H0:- Budget/Amount is dependent on Company Sector.

Alternate Hypothesis Ha: Budget/Amount is not dependent on Company

Sector.

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)



Linear-by-Linear Association .008 1 .929


Table :5

Interpretation:-


the null hypothesis, which means Amount/Budget is independent on Company Sector.


5) KIND OF REQUIREMENT V/S EMPLOYEE STRENGTH .

Step 1:- Null Hypothesis H0:- Kind of Requirement is dependent on Employee

Strength.

Alternate Hypothesis Ha: Kind of Requirement is not dependent on Company Sector.

Kind of Requirement * Employee Strength Cross tabulation

Employee Strength

Total 0 to 50 51 to 100 101 to 150 151 to 200 201 plus

Kind of Requirement Fix lunch 69 39 0 0 0 108

Snacks 5 27 0 1 8 41

Tiffin 0 17 0 0 0 17

Others 0 6 15 13 0 34

Total 74 89 15 14 8 200

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)

Pearson Chi-Square 2.316E2 12 .000



Table :- 6

Interpretation:-


the null hypothesis, which means kind of Requirement is independent on Employee Strengths.


6) KIND OF REQUIREMENT V/S PRICE OF FOOD.

Step 1:- Null Hypothesis H0:- kind of Requirement is dependent on Price of the food.

Alternate Hypothesis Ha: Kind of Requiremtn is not dependent on Price of

the food.

Kind of Requirement * Price_of_Food Crosstabulation

Price_of_Food


Kind of Requirement Fix lunch 0 5 45 58 0 108

Snacks 1 3 4 33 0 41

Tiffin 2 3 4 0 8 17

Others 12 17 5 0 0 34

Total 15 28 58 91 8 200

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)




Interpretation:-


the null hypothesis, which means kind of Requirement is independent on price of the food.


7) KIND OF REQUIREMENT V/S HOW EXISTING CUSTOMERS GET TO

KNOW ABOUT THE PET POOJA SERICES.

Step 1:- Null Hypothesis H0:- kind of Requirement is dependent on “How

existing customer get to know about the PetPooja Services”

Alternate Hypothesis Ha: Budget is not dependent on “How existing customer get

to know about the PetPooja Services”.

Get_To_Know_About_the_Service * Kind of Requirement Crosstabulation

Kind of Requirement

Total Fix lunch Snacks Tiffin Others

Get_To_Know_About_the_S

ervice

Radio 0 0 1 0 1

Newspaper 1 0 2 0 3

Leaflets 1 0 3 0 4

Sales People 103 32 8 0 143

Friends 2 9 3 16 30

Websites 1 0 0 18 19

Total 108 41 17 34 200

Chi-Square Tests

Value df

Asymp. Sig. (2-

sided)





Interpretation:-


the null hypothesis, which means kind of Requirement is independent on “How existing

customer get to know about the PetPooja Services”.


Swot analysis is a tool for auditing an organization and its environment. It is the first

stage of planning and helps marketers to focus on key issues. SWOT stands for strengths,

weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors.

Opportunities and threats are factors

S Things the PetPooja Company does well.

W Things the PetPooja Company does not do

well.

O Conditions in the external environment that

favor strengths.

T Conditions in the external environment that

do not relate to existing strengths or favor

areas of current weakness.


OOppppoorrttuunniittiieess

AAnndd

TThhrreeaattss

((EEXXTTEERRNNAALL))

● Social

● Demographic

● Economic

● Technological

● Political/Legal

● Competitive

● Production Costs

● Marketing Skills

● Employee Capabilities

● Financial Resources

● Available Technology

● Company/Brand

Image

SSttrreennggtthhss

aanndd

WWeeaakknneesssseess

((IINNTTEERRNNAALL))


Strengths-

The only available Multi-Restaurants Delivery Service Company who provides such service.

No Competition of PetPooja available in the Market.

PetPooja believe’s in the customer satisfaction and focuses on the time delivery of foods in the

fresh and hot conditions.

PetPooja has a broader Service line and good reputation among the new customers.

Revenues and increasing market share

Great brands, strong distribution, innovative capabilities

Popular with the HR admin people.

Provide every product of food, from each food category: Dairy Products, Bakery Products,

infant food etc.

Degrade the headaches of bills and free Delivery within 10kms diameter.

The very new concept and execution of the food with proper coordination.

company has good market share in Ahmedabad

Company has a brand among Consumers.

Attractive schemes for Delivery, which no franchise provides

Specialization in Marketing and Distribution of Restaurant in Corporate Market

Weaknesses-

PetPooja does not use the centralized software to execute the coordination.

Failurers of listing all the menus and foods available on PetPooja website.

Does not have a proper and well maintenance of their vehicles which are used in the Delivery

of Foods.

PetPooja does not focus on small Corporate Sectors where the employee strength is small.

Not a proper distribution of work to each and every delivery boys.

No provision for regular replacement of fake orders calls from fake customers.

Company focuses on Zero cost marketing strategies which is not possible without proper

investment on distribution pattern.

Not able to get the Tie ups with the lead restaurants like Havmor, US Pizzas, etc which are well

established brand in Ahmedabad.

Opportunities-

As there is no competition company can attain more profit with the proper distribution pattern

Things to learn from various food delivery services such as US Pizzas, McDonalds, etc

Increase the coverage areas from Ahmedabad to Gandhinagar and Baroda.

Increase market share by improving service

Increase the target consumer every year.

Opportunity to be substitute to other delivery providing Restaurants

PetPooja can go for Monopoly, once they can fully penetrate the whole market.

Threats-

Aggressive marketing strategies of US Pizzas, Dominos Pizza, Sasuji, Bluez, and various other

restaurants are also wants to start up the free delivery services in Ahmedabad.


Can distract from the core business of Delivery system into manufacturing.

Distribution of delivery of the foods does not take place on time, due to the uncontrollable

factors of rain and untrained delivery boys.

Possibility of active attack by the major competitor, If any of such services are made available

in Ahmedabad, the the marketing strategies of the Company should be redefined, which means

if there arise any completion of well established brand names then the sustainability of the

company should be questioned in the near future.

Decline in market reputation due to ineffectiveness & delivering service.


MARKET SEGMENTATION

a. Markets consist of buyers. These buyers may differ in their wants, resources, locations, buying

attitudes, and buying practices. Through market segmentation, companies divide large, heterogeneous

markets into smaller segments that can be reached more effectively with products and services that

match their unique needs.

Segmenting Consumer Markets

b. There is no single way to segment a market. Marketers must try different segmentation variables,

alone and in combination, to find the best way to view the market structure.

1. Geographic segmentation divides the market into different geographical units, such as nations,

regions, states, counties, cities, or even neighborhoods. PetPooja Company may operate in one or a few

geographic area such as in Ahmedabad, or it may operate in all areas but pay attention to geographical

differences in wants and needs.

2. Demographic segmentation divides the market into groups based on variables such as age, gender,

family size, family life cycle, income, occupation, education, religion, race, generation, and nationality.

Consumer wants, needs, and usage rates often vary with demographic variables. Demographic variables

are also easier to measure than other variables.

3. Psychographic segmentation divides buyers into different groups based on social class, lifestyle, or

personality characteristics. People in the same demographic group can have very different

psychographic make ups, and marketers often segment by common lifestyles.

4. Behavioral segmentation divides buyers based on their knowledge, attitudes, uses, or responses to a

product.

i. Occasion segmentation groups buyers according to occasions when they get the idea to buy, actually

make the purchase, or use the purchased item.


ii. Benefit segmentation requires finding the major benefits people look for in the product class, the

kinds of people who look for each benefit, and the major brands that deliver each benefit.

iii. User status groups buyers according to whether they are nonusers, ex-users, potential users, first-

time users, or regular users of the product.

iv. Markets can also be segmented according to usage rate—light, medium and heavy product users.

v. Loyalty status looks at the level of loyalty to brands, stores, and companies.

TARGETING

Target Marketing involves breaking a market into segments and then concentrating your marketing

efforts on one or a few key segments. Target marketing can be the key to a small business’s success. The

beauty of target marketing is that it makes the promotion, pricing and distribution of your products

and/or services easier and more cost-effective. Target marketing provides a focus to all of your

marketing activities.

Here in PetPooja, we have decide the target market and customers are those who are working in big

corporate so that the restaurant foods are reach in bulk quantity.

Thus Target customers of PetPooja is the main HR admin who arrange the foods for their employees for

various occasions such as party, get together, birthday celebration events every month by various IT

companies, training and development session of the various companies, Education institutes, Finacial

companies such as banks & broking firms.

POSITIONING STRATEGY

As already mentioned before, Reliance Communications (previously Reliance Communication) has

believed in introducing innovative techniques and practices in all its marketing strategies --- be it

segmenting, targeting or positioning itself in the market. Starting from the 1st of its kind --- PetPooja

needs to offer to the present day offer of connecting the entire Ahmedabad through ONE STOP

SOLUTION TO ANY KIND OF FOOD, PetPooja always has always believed in making its services affordable

to the people while not compromising on the services offered and at the same time getting substantial

profit margins to sustain its growth. This principle forms the primary basis of Petpooja’s delivery service

positioning strategy.


Product Differentiation: - PetPooja as a food delivery service should provide the food, in such a way that

quality, price, quantity and freshness of any kind of food to their existing customer should be feel that

the services which are provided by PetPooja should differentiate in the eye of food customers.

Service Differentiation PetPooja as a food delivery service should provide the food, in such a way

that quality, price, quantity and freshness of any kind of food to their existing customer should be

feel that the services which are provided by PetPooja should differentiate in th eye of food

customers.

Channel Differentiation: The Distribution of food should be done in such a way so as to reach

the customer who have order the food on time.

Image Differentiation:-The company petooja should differentiate and create the image of

PetPooja as an option to all the restaurant at the customer’s door step.


The Process of Preparing the Marketing Strategies are as follows.

1) Customer Analysis:-Analysis of Potential customers of PetPooja are done during the survey

questions, which leads to the foundations that

61% of the respondent rate the concept of PetPooja as excellent, which means marketing

strategies should be highly aggressive. PetPooja is in the introduction period of product life cycle

and there is no competitor available in the market of Ahmedabad. Thus PetPooja needs

aggressive marketing in Ahmedabad Market.

And 20% of the corporate respondents rate the concept of PetPooja as Good & 8% of the

corporate respondents rate the concept of PetPooja as Neutral, & 7% as poor and Only 4% as

poor.

Which suggests that about 81% of corporate who are surveyed responded that they require the

Multi- Restaurant Delivery Service.


2) Market Analysis:-Market of Ahmedabad in which the potential corporate offices, who

requires the food on the daily basis for the purpose such as meetings, conference, training, get

together

There are about 50% of corporate companies who requires the fix lunch type of food in there

office, So I need to prepare the marketing strategies according to it for the maximum percentage

of our targeted customers.

And about 35% of the companies require the snacks.

And about 13% of the companies requires the Cakes and all, so I need to get the tie ups with the

well branded cakes shops such as monginis, TGB cakes, etc in Ahmedabad, so the customers

who requires the cakes.

3) Competitor Analysis:- As I have found that there is no direct competitor available in the

market who provides the multi restaurant delivery services as such.

But indirect competitor such as Mc Donalds, KFC, US Pizzas who delivers their own product to

the customers and they do have their own delivery systems as a whole for their own foods.

4) Distribution Channel Review:-Distribution Channel of Petpooja delivery Services are based

on bikes scooters, etc and they do not have a big van or such four wheeler to execute the big and

bulk order, also they rely on rikshaws and some local transport.

Thus I suggest that Petpooja needs to improve in the delivery service as it is there core business.

5) Developing the Marketing Mix:-


4 P’S OF MARKETING MIX

4 P’s of Marketing Mix Current Marketing Strategies Improved Marketing Strategies

PRODUCT A product is seen as an item that

satisfies what a consumer needs or

wants. It is a tangible good or an

intangible service. Intangible

products are service based like the

tourism industry, the hotel or

Restaurant industry and the

financial industry.

Product by PetPooja is nothing, but

it provides the delivery services of

various food prepared by various

well known & renowned

Restaurants in Ahmedabad.

This Product/Services of PetPooja

are for the Corporate Office who

requires the food on various

occasions such as training,

seminars, meetings, birthday

celebration in the company, and

various events

In addition to the current

Marketing Strategies PetPooja

can also enter in the retail

manufacturing of the product by

itself, this can be done when

PetPooja establish as a brand of

itself in the Markets of

Ahmedabad.

This Product/Services of

PetPooja needs to enter in to the

retail customers such as

The marketer must also

consider the product mix.

Marketers can expand the

current product mix by

increasing a certain product

line's depth or by increasing the

number of product lines.

Marketers should consider how

to position the product, how to

exploit the brand, how to

exploit the company's resources

and how to configure the

product mix so that each

product complements the other.

The marketer must also

consider product development

strategies.

PRICE The price is the amount a customer

pays for the product. The price is

very important as it determines the

company's profit and hence,

survival.

The price which is set by PetPooja

is just the same as the restaurants

from which the customer is going

to order. First the budget of the

customer is asked and then they are

recommended the restaurant names

from which the customers can

The Prices should be given

some amount of discount to the

loyal customers of PetPooja if

they agree to give the business

to PetPooja on daily basis.

If the customers do so, then

PetPooja is able to give 5%

discount to such customers.

The price should be as nominal

as restaurants, which will

increase the customer loyalty

towards PetPooja.

http://en.wikipedia.org/wiki/Tourism_industry

http://en.wikipedia.org/wiki/Hotel_industry

http://en.wikipedia.org/wiki/Hotel_industry

http://en.wikipedia.org/wiki/Financial_industry

http://en.wikipedia.org/wiki/Product_lining


afford the food.

Petpooja does not charge a penny

higher than the restaurant price

from the customers. In fact they do

have tie-ups with the restaurants

from where they earn the profit.

PROMOTION Represents all of the methods of

communication that a marketer may

use to provide information to

different parties about the product.

Promotion comprises elements such

as: advertising, public relations,

personal selling and sales

promotion.

The current promotion strategy of

PetPooja is door to door, but here in

this case corporate office to offices

by sending the sales executive

directly to meet the target

customers and make the marketing

by them.

Promotion by PetPooja is done

through emails, telephone calls, and

maintaining the customers

relationship strong through this

media.

PetPooja also introduced the radio

advertisement in local radio station

93.5 Red Fm of about 20 seconds.

Company had given us the field

work to go and create the business

for PetPooja that is also one of the

marketing promotion strategies.

In addition to the current

marketing strategies of

PetPooja, the promotions should

be done at a local televisions of

Ahmedabad, cable T.V, as well

as banners.

But If PetPooja goes for the

expansion in Gandhinagar &

Baroda, then its should have the

promotion style of penetrating

the customers in Gandhinagar

and Baroda through banners at

the Various Cross Roads

Increase the number of

Employees as right now it is

having a Scarcity of Human

Resource in the form of

Delivery Boys and Sales

executive.

Packaging of the food includes

the brand name of PetPooja.

Uniforms of the Delivery boys

should be designed that it shows

the quality of PetPooja as a

Brand.

PLACE Refers to providing the product at a

place which is convenient for

consumers to access. Place is

synonymous with distribution.

Various strategies such as intensive

distribution, selective distribution,

exclusive distribution and

franchising can be used by the

marketer to complement the other

Refers to providing the product

at a place which is convenient

for consumers to access. Place

is synonymous with

distribution. Various strategies

such as intensive distribution,

selective distribution, exclusive

distribution and franchising can

be used by the marketer to

http://en.wikipedia.org/wiki/Advertising

http://en.wikipedia.org/wiki/Public_relations

http://en.wikipedia.org/wiki/Personal_selling

http://en.wikipedia.org/wiki/Sales_promotion



http://en.wikipedia.org/wiki/Distribution_%28business%29

http://en.wikipedia.org/wiki/Distribution_%28business%29#Type_of_marketing_channel

http://en.wikipedia.org/wiki/Franchising

http://en.wikipedia.org/wiki/Distribution_%28business%29

http://en.wikipedia.org/wiki/Distribution_%28business%29#Type_of_marketing_channel

http://en.wikipedia.org/wiki/Franchising


aspects of the marketing mix.

Place is preferred by customers, as

PetPooja is multi-restaurants

delivery service, This service is

provided wherever customer wants

which is convenient for them

complement the other aspects of

the marketing mix.

Place is preferred by customers,

as PetPooja is multi-restaurants

delivery service, This service is

provided wherever customer

wants which is convenient for

them


There is no any multi restaurant delivery service company available in the market except

pet pooja. It means there is no any competitor of pet pooja in the market of Ahmedabad.

Pet pooja comes with new and innovative idea in the market and there are good

feedbacks for that from the customers.

Pet Pooja believes in the customer satisfaction and focuses on the time delivery of foods

in the fresh and hot conditions.

Company really needs to train their delivery boys for timely delivery of food or company

require to pay good compensation to their delivery boys.

From the research it is found that company needs to tie up with all lead restaurants in

Ahmedabad, which is having great brand value and influence on the customers point of

view and from the company’s point of view.

Company provides good credit period to its customers, which leads to increase the sales

of the company.


Followings are the suggestions and Recommendations.

The Whole execution of taking the orders of food from the customers via a phone call

and website should be centralized software, which will have the

Recommendation of increasing the Staff in the Company to generate the orders and

increase the market share and to cover the whole market of Ahmedabad corporate

companies.

Marketing Strategies needs very much loose shunted as PetPooja only have 4 employees

for marketing the PetPooja brand in the Ahmedabad Market.

PetPooja should list all the menus of the various restaurants on their websits

Company needs to improve timely delivery service

Company needs to provide some schemes and discount.

Quality should not be reduced during delivery of food

PetPooja Company should execute big & bulk orders properly

PetPooja Company requires to tie up with the lead restaurants in Ahmadabad.

PetPooja Company needs to provide some schemes and discount.

Pet pooja is not enough popular with some corporate sectors like INFRA and

TELECOM, and not associate with lead restaurants like pizza hut, KFC, Subway, etc.

Company needs to give proper training to its delivery boys and employees.

Company requires creating more awareness by giving advertisement on television, radio,

news paper etc. Company should expand its business globally as there is no or less

competition in whole market.


For student

From this Report student will come to know that how is Marketing Strategies of any

company is prepared and get to know, study and plan the marketing strategies of the

company.

From this research student will come to know that which are the feasible marketing

strategy for PetPooja by studying the market segment of PetPooja and how the company

is going to reach and penetrate the Ahmedabad offices.

Student will get knowledge about Hypothesis of analysis which is SWOT Analysis as

well as STP Analysis.

For researcher

From this report researcher can study the statistical data providing in this report and they

can make solution in decision making of the business strategies.

Researcher will come to know that how kind of requirement v/s how existing customers

get to know about the PetPooja services age and employee strength in the company

affects to customers while they render the service of PetPooja.

Researcher will get to know that multi restaurants delivery service as a very great

business opportunity to establish and make it as their own business in the metro cities

which are having huge population as well as very well established corporate offices in

the city.

For company

From this report company will get to know that the target custumer of the company and

how costumer behaves while getting the services from PetPooja

From this report company will come to know that what consumers exactly want from the

Service

Company may prepare the marketing strategies according to this project report.


Company should know that time to time survey of the existing customers should be done

online so as company can find the strength as well as weakness of the Company. This

will also help the company to study the customer satisfaction which is the top priority of

the PetPooja company to increase the brand value in the market of Ahmedabad.

Company should able to know that the expansion plans of Baroda and Gandhinagar is

feasible or not, which is the next marketing strategy of PetPooja Company.


The Influence of question content, question wording, response strategy, and primarily

planning on question construction.

In my training I also learnt how to handle the situation, when consumer not interested to

cooperate with you.

I have tried to design the marketing strategies of Pet Pooja, which will help me in the

future from the career point of view.

Finally in personal life, learnt how to manage the time and how to achieve the target

which fulfills the organizations need.

Behavioral pattern in the Organization should be professional.

Professionalism & Organizational behavior is so much necessary to have a great career in

Marketing.

I learnt several marketing strategy,

1. Marketing Plan.

2. Door-to-door selling

3. Reference marketing

I learnt how to communicate with people and that improves my confidence to get into

marketing field.


LIMITATIONS OF THE STUDY:

In attempt to make this project authent ic and reliable, every possible

aspect of the topic wa s kep t in mind . N e ver t he le s s , des p it e o f fa c t

co ns t r a int s w er e a t p la y dur ing t he formulation of this project. The main

limitations are as follows:

Time limitation:-

Due t o l imit a t io n o f t ime o n ly fe w pe o p le wer e s e le c t ed fo r t he

s t ud y. So t he sample of consumers was not enough to generalize the findings of

the study

So ur ce o f D a t a : - T he ma in so ur ce o f da t a fo r t he s t ud y wa s

p r ima r y da t a w it h t he he lp o f se l f - administered questionnaires. Hence, the

chances of unbiased information are less.

Personal biases:

Some of the responded may have personal bias due to which they may not have given

correct information and thus the right conclusion may not have been arrived at.

People were also hesitant to disclose the true facts.

Area:

The area for the research work was limited to the some part of ahmedabad city. The

result may have varied, if it was conducted in whole ahmedsbad.

Sample size:

The size of sample in the research study was few because of limitation of time.

So the sample of customers was not enough to generalize the results of the study.


Majority of the Consumers are satisfied with the availability of the PetPooja Services

because it provides the flexibility of restaurants to the customers, so that they can give

order by one phone call and get the food delivered at their door step.

The Research gets to the conclusion that PetPooja needs to enter in to the tiffin delivering

service like Dabbawala’s in Mumbai, because it has been found out during the survey

that most of the employees of the corporate are demanding the services of providing the

tiffin’s service and they also suggested that it should be around Rs 35 to 40, if the quality

of the food is better, then they can afford up to Rs 50.

PetPooja owns the most of the market share in its own kind of delivery industry.

The Demand for the PetPooja Services are about 91% among the corporate company in

the market.

The Current Marketing Strategies of PetPooja needs to be accelerated as there is no

competition in the Ahmedabad market. But once if the competition arises from some

branded company then it will be difficult for PetPooja to sustain.

The Awareness, Popularity and Branding of PetPooja is about 50% of the the

Ahmedabad, because PetPooja only serves in the western side of Ahmedabad. They need

to expand the business in the Central & Eastern part of Ahmedabad.

I can conclude that there is no direct competitor in the Market who provides such service.

Marketing Strategies in the Introduction phase of the Life Cycle needs excessive

marketing and it has been found out that about 71.5% of the customers came to know

about services of PetPooja through Sales people executive. Thus Marketing Strategies

needs a lot of investment in Human Resource in the Company to execute the marketing

of the PetPooja Service. I can conclude that, they also needs to add the training programs

and increase in the number of delivery boys.

I Can also conclude that Multi Restaurant Delivery Service is feasible and sustainable in

the Ahmedabad Market.


Books:

Philip kotler, Marketing Management.

P.K. Shrivastav Marketing Management.

Ken black, Business Statistics.

Company’s Introduction:-

Director of PetPooja has given the company profile and how it works.

Website link:

www.petpooja.com

http://www.google.co.in/url?sa==t&crct=j&q=&esrc=s&source=web&cd=2&ved=ocgoQFjAB.p

df

http://www.google.co.in/imgres?hl=en&sa=G&biw=1280&bih=697&tbm=isch&prmd=imvnsb&tbnid=ZY

1PDwFIoLKKeM:&imgrefurl=http://www.1000ventures.com/business_guide/marketing_strategy_mix.ht

ml&docid=lPJDtqxi9-

iNzM&imgurl=http://www.1000ventures.com/design_elements/selfmade/marketing_mix_4p.png&w=4

32&h=324&ei=FO4GUIHVG8LTrQfy-

7WoBg&zoom=1&iact=hc&vpx=506&vpy=276&dur=6320&hovh=194&hovw=259&tx=115&ty=91&sig=1

13495127974069441672&page=1&tbnh=146&tbnw=195&start=0&ndsp=18&ved=1t:429,r:14,s:0,i:131

http://www.google.co.in/imgres?hl=en&sa=G&biw=1280&bih=697&tbm=isch&prmd=imvnsb&tbnid=zd

GaRBrm--q3mM:&imgrefurl=http://eppic.biz/2010/07/17/the-4-ps-of-marketing-applied-to-td-learning-

knowledge-

management/&docid=WHKFymY6WefjZM&imgurl=http://eppicinc.files.wordpress.com/2010/07/slide1

3.png&w=960&h=720&ei=FO4GUIHVG8LTrQfy-

7WoBg&zoom=1&iact=hc&vpx=677&vpy=374&dur=626&hovh=156&hovw=207&tx=77&ty=62&sig=113

495127974069441672&page=2&tbnh=156&tbnw=207&start=18&ndsp=23&ved=1t:429,r:3,s:18,i:155


http://www.google.co.in/url?sa==t&crct=j&q=&esrc=s&source=web&cd=2&ved=ocgoQFjAB.pdf

http://www.google.co.in/url?sa==t&crct=j&q=&esrc=s&source=web&cd=2&ved=ocgoQFjAB.pdf

http://www.google.co.in/imgres?hl=en&sa=G&biw=1280&bih=697&tbm=isch&prmd=imvnsb&tbnid=ZY1PDwFIoLKKeM:&imgrefurl=http://www.1000ventures.com/business_guide/marketing_strategy_mix.html&docid=lPJDtqxi9-iNzM&imgurl=http://www.1000ventures.com/design_elements/selfmade/marketing_mix_4p.png&w=432&h=324&ei=FO4GUIHVG8LTrQfy-7WoBg&zoom=1&iact=hc&vpx=506&vpy=276&dur=6320&hovh=194&hovw=259&tx=115&ty=91&sig=113495127974069441672&page=1&tbnh=146&tbnw=195&start=0&ndsp=18&ved=1t:429,r:14,s:0,i:131







http://www.google.co.in/imgres?hl=en&sa=G&biw=1280&bih=697&tbm=isch&prmd=imvnsb&tbnid=zdGaRBrm--q3mM:&imgrefurl=http://eppic.biz/2010/07/17/the-4-ps-of-marketing-applied-to-td-learning-knowledge-management/&docid=WHKFymY6WefjZM&imgurl=http://eppicinc.files.wordpress.com/2010/07/slide13.png&w=960&h=720&ei=FO4GUIHVG8LTrQfy-7WoBg&zoom=1&iact=hc&vpx=677&vpy=374&dur=626&hovh=156&hovw=207&tx=77&ty=62&sig=113495127974069441672&page=2&tbnh=156&tbnw=207&start=18&ndsp=23&ved=1t:429,r:3,s:18,i:155








MARKETING STRATEGIES OF MULTI-RESTAURANT DELIVERY SYSTEM”.

FIELD WORK AND CORPORATE COMPANIES SURVEY QUESTIONNAIRE.

Creating New Corporate Customers which is the Target Customers of PetPooja.

Full Organization Name:

Name of Person Completing Questionnaire:-

Designation:-

Approx. Employee Strength:-

Please tick one Company Sector:- IT, BPO, Finance, Bank, Telecom, Infrastructure, Auto.

Any other please specify:-

Address of the Organization:-

Land line Number: CELL Number: E-mail

8) A) Do you order the food from the restaurant?

YES{ } NO{ }

B) If Yes, Will you going to order the food from the restaurants if they provide you the better

service and free food delivery at your place?

YES{ } NO{ }

9) Have you ever heard of the multi restaurant service (one stop solution for all restaurants) in India?

YES{ } NO{ }

10) Which kind of Requirement of food is there in your office?

Fix lunch{ } Snacks { } Tiffin { } Others{ }


11) A) Do the small orders of foods such as dabeli, vadapav, tea, coffee,etc gives you the accurate

and registered bill for the corporate, to show in your balance sheet?

YES{ } NO{ }

B) If No, Then if you are provided the bills of such small expenses on such food then,

Will It going to help in your Accounts department to show in the yearly balance sheet?

YES{ } NO{ }

12) If you are provided with the options of ordering the food from more than one restaurant,

Are you going to order the food?

YES{ } NO{ }

13) How many of the restaurants provide you the free delivery of food within 10 kms diameter from

your place?

One{ } Two{ } { }Three Four{ }

14) If you are provided with the free delivery within 10 kms (free delivery at your place), Will you

order the food from your favorite restaurant (The Choice of restaurant will be yours, You can

choose more than one restaurants at a time)

YES{ } NO{ }

15) How do you rate the Concept of PetPooja -Multi restaurant Delivery System?

5) Excellent 4) Good 3) Neutral 2) Poor 1) Bad

16) Is there any of events which are coming in the near future, which requires the food from any

restaurants of your choice?

YES{ } NO{ }

If Yes, Give Details

Sr No Tentative Date of

Order

Name of Multi

Restaurant

Selected

Cuisine Time of

Delivery of

Food

Address of

Delivery of

Food

Sincere Thanks for your time and efforts to fill up the questionnaire.


EXISTING CORPORATE CUSTOMERS OF PET POOJA (MULTI-RESTAURANT FOOD

DELIVERY SYSTEM)

Full Organization Name:___________________________.Name of the person:- ______________________.

Age:- A) {10 to 20}, B) { 21 to 30 }, C) { 31 to 40 }, D) { 41 to 50 }

Designation:-

Approx. Employee Strength:- A) 0 to 50 B) 50 to 100 C) 100 to 150 D) 150 to 200 E) 200 +.

Please tick one Company Sector:- IT, BPO, Finance, Telecom, Infrastructure, Auto, Education, etc

Any other please specify:-

Address of the Organization:-

Landline Number: CELL Number: E-mail

1) Which “cuisine” do you order?

A) Punjabi B) Gujarati C) South Indian D) Chinese E) Italian F)Other

2) Which kind of requirement of food is there in you company?

1) Fix lunch 2) Snacks 3) Tiffin 4)Others

3) How much “amount” do you normally order?

A)Rs 300 -1000 B)1000-3000 C)3001-5000 D)5000-10000 E)More than 10000.

4) How do you get to know about the services of PetPooja?

{1}Radio {2} Newspaper {3}Leaflets {4}Sales People {5}Friends {6 }Website.

5) How many “times” you have ordered the food from PetPooja multi restaurant

delivery System?

1) One time 2) 2 to 5 times 3) 6 to 10 times 4) 11 to 15 times 5)15 times or more.

6) Do you know, that PetPooja provides the “Value added Services” to their regular customers,

who gives the order of around Rs 10,000 or more per month?


A) Currencies of Various Saloons B) Movie tickets for you families. C) Free gifts.

7) From How many Restaurants do you order the Foods from PetPooja?

A) 1 B) 2 C)3 D) 3 or more

8) How do you rate the “Price” of the Food delivered by PetPooja?


9) How do you rate the “Quality” of Food in terms of Freshness by PetPooja?


10) How do you rate the “Quantity” of Food in terms of Freshness by PetPooja?


11) Do you get the Food Delivered “On Time”?

A) On Time B) Before Time C) Late.

If Late, How much Late?

5) 5 mins 4) 10 mins 3) 15 mins. 2) 20 mins. 1) 30 minutes and more.

12) How do you rate the “On Time Delivery of food” at you Place?

5) Excellent 4) Good 3) Neutral 2) Poor 1) Very Poor

13) How do you rate the “Food Packaging” you receive from PetPooja?


14) How do you rate the “Behavior” of the Delivery Boys ?


15) How do you rate the “Hotness” of the food Delivered to you ?


16) How do you rate the quality of communication by Telephone while giving the order and while

following up the updates of order?


17) How do you rate the Concept of PetPooja -Multi restaurant Delivery System?



18) How do you rate the simple billing provided by PetPooja ?


19) How do you rate the PetPooja in the guidance of selection of food?


20) How do you rate the PetPooja in providing you the best possible food within your budget?


21) How do you rate the PetPooja in providing you the Discount when you give the orders in Bulk

Quantity?


22) Do You like to give any suggestions, complains So that the Services of PetPooja can be

improved?

_____________________________________________________________________________.

Sincere Thanks for your time and efforts to fill up the questionnaire.

Enrollment No 117320592040 Prashant R Satpute Marketing Strategies of Petpooja

Documents

Transcript of Enrollment No 117320592040 Prashant R Satpute Marketing Strategies of Petpooja