Enrollment Management Update for the Fall 2012 President’s Retreat
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Transcript of Enrollment Management Update for the Fall 2012 President’s Retreat
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Recruit, Retain, Complete, and Serve.
Enrollment Management Updatefor the
Fall 2012 President’s Retreat
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ChimeIn
There are two ways to submit anonymous questions:< Text 370 plus your answer to 1 (818) 334-2958 to ask
your questions via SMS. < http://link.mnsu.edu/enrollment
Please share any question you may have about our Enrollment Plans?
• http://link.mnsu.edu/enrollment• Text 370 plus your answer to 1-818-334-2958
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Registration SnapshotComparing August 2, 2011 to August 7, 2012
2011 20120
2,000
4,000
6,000
8,000
10,000
12,000
2,330 2,135876 797
9,875 10,029
NEF
TRF
RETURN
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Enrollment SnapshotComparing August 2, 2011 to August 7, 2012
2011 20120
2,000
4,000
6,000
8,000
10,000
12,000
14,000
11,720 11,627
1,361 1,334
13,081 12,961
Total Enrolled Students
UG TotalGR TotalTotal HC
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2002 2003 2004 2005 2006 2007 2008 2009 2010 20110
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
13,795
14,058
14,151
14,333
14,149
14,515
14,621
14,955
15,40815,645
TotalGraduatesReturning UndergraduatesNew Transfer Students
Historical Fall Enrollment
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Developing Our Enrollment Management Plan
•We aim to identify, recruit, and retain students in order to fulfill our mission and goals.
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Our Five-Year Enrollment Trends
Since 2007, Minnesota State Mankato has: Grown by 7.6% in total headcount Undergraduate enrollment is up 6.6% Graduate enrollment is up 14.6% Transfer Student enrollment is up 4.1%
• http://link.mnsu.edu/enrollment• Text 370 plus your answer to 1-818-334-2958
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We are changing
Since 2007, Minnesota State Mankato has seen our student and pedagogical delivery method change. Ethnic Minorities grew to be 9.6% of our
student body. International students are now 4.1% of
our student body. Caucasian student enrollment ▼ to 82.2% Online and off-campus coursework
▲14.3%
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Our Region is changing: % Change in HS Graduates by
State, 2005-2015
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Projected Proportion of Minority HS Graduates, 2014-2015
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MnSCU Students are Changing During past 5 years, Non-Traditional student growth
has grown by 3.8%
For the FY ending in 2010:< 23.3% of MnSCU students were 21-24 years old< 21.7% of MnSCU students were 25-34 years old
Most 25-34 age students are place bound
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2012-2017 Enrollment Management Goals
Goal One – Increase our four-year graduation rate by 15% by 2017
1.1 Increase First-Time Full-Time Student four-year completion rate incrementally by 3% annually. (Increase from 20% to 35%)
1.2 Increase First-Time Full-Time Transfer Student two-year completion rate incrementally by 2% annually. (Increase from 42% to 52%)
• http://link.mnsu.edu/enrollment• Text 370 plus your answer to 1-818-334-2958
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2012-2017 Enrollment Management Goals
Goal Two – Increase our six-year graduation rate for all populations to 65% by 2017 (Currently 49%)
2.1 Increase completion rate incrementally by 3% annually.
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2012-2017 Enrollment Management Goals
Goal Three – Increase the first- to second-year retention rate incrementally to 85% by 2017. (Currently 77%)
3.1 Increase first-year student retention incrementally by 2% annually.
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2012-2017 Enrollment Management Goals
Goal Four – Increase total student enrollment through recruitment and retention to 17,000 by 2017.
4.1 Increase new undergraduate student enrollment incrementally by 1.5% each year.
4.2 Increase new graduate enrollment incrementally by 2% each year.
4.3 Increase current undergraduate student retention incrementally by 2% each year.
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So, What are we doing?1. Using our Enrollment Management Model
2. Expanding our out-of-state recruiting
3. Hired a Metro-based Admissions Officer
4. Implementing Recruiting Analytics
5. Developing partnerships in the Metro area
6. Implementing early alert systems to help our students
7. Hiring a Family Program Coordinator to better support and educate families of our students
And we need to do more . . .
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Our Enrollment Management Model
Recruitment Retention Service
Strategies for Admissions Marketing & Recruitment
Strategies for Retention
Assessment Plan for Measuring Success
P i l o t P r o j e c t s
Completion
Strategies for Degree and Certificate Completion
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And, Why are we doing it?
Our Students Our Mission Our Strategic Plan Our Livelihood
< 100 in-state undergraduate students = $753,208 annually
• http://link.mnsu.edu/enrollment• Text 370 plus your answer to 1-818-334-2958
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Questions, Observations, Fears, Ideas, and Concerns
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ChimeIn Questions
https://chimein.mnsu.edu/result/view/370
• http://link.mnsu.edu/enrollment• Text 370 plus your answer to 1-818-334-2958