Enrolling in the Creative Class
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Transcript of Enrolling in the Creative Class
Enrolling in the Crea.ve Class
David Wiley, PhD
Brigham Young University
Open Educa.on and the New Economy
Monday, October 19, 2009
@opencontent
hBp://slideshare.com/opencontenthBp://twiBer.com/opencontent
hBp://facebook.com/opencontent
Monday, October 19, 2009
Monday, October 19, 2009
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Monday, October 19, 2009
TAPE
Educa.on is the “E”
Monday, October 19, 2009
Long Division
A great innova.on!
Monday, October 19, 2009
IV ) CDXLVII
For a Chili Willi’s GiV Cer.ficate!
Monday, October 19, 2009
CXII
(Even the Chinese had to invent an Arabic-‐style coun.ng system for doing long division!)
Monday, October 19, 2009
Some.mes New and Old Don’t Mix
You need to choose one or the other,the middle ground is a disaster area
Monday, October 19, 2009
Old Thinking ♥ New Tech
Like Roman numerals and long division
Monday, October 19, 2009
Those who cannot remember the past are condemned to repeat it.
George Santayana
http://en.wikipedia.org/wiki/George_Santayana
Monday, October 19, 2009
When Tech and Policy Collide
1000 A.D. -‐ 1600 A.D.
Monday, October 19, 2009
•hBp://www.flickr.com/photos/wonderlane/27701688/
Monday, October 19, 2009
Access Was Zealously Guarded
By people whose inten.ons were pure and virtuous
Monday, October 19, 2009
11th Century
Vernacular transla.ons of the Bible forbidden
Monday, October 19, 2009
14th Century
Wycliffe finishes English transla.on
Monday, October 19, 2009
15th Century
Anyone caught reading the English Bible will "Forfeit land, caBle, life, and goods
from their heirs forever."
Monday, October 19, 2009
15th Century
Gutenberg, the prin.ng press, and metallic movable type
Monday, October 19, 2009
15th Century
The church leverages technology to print indulgences at scale for a
frac.on of the cost
Monday, October 19, 2009
16th Century
English and German Bibles are mass-‐produced and pirate Bibles are smuggled
in flour sacks and coBon bales
Monday, October 19, 2009
16th Century
Empowered with access, people won’t tolerate foolishness
(including indulgences)
Monday, October 19, 2009
16th Century
Luther and others work to reform from the inside, but #fail
Monday, October 19, 2009
16th Century
Protestant sects split away and the Church loses membership and revenue
Monday, October 19, 2009
17th Century
30 Years War ends Pope's pan-‐European poli.cal power
Monday, October 19, 2009
17th Century
Popular reforms finally carried out too liBle, too late
Monday, October 19, 2009
Morals of the Story
-‐ Don’t bet against the transforma.ve power of informa.on technology (regardless of the size or influence of the “industry”)
-‐ You’re going to end up adap.ng anyway, why not do it on your own terms?
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Monday, October 19, 2009
“The World is Changed”
Galadriel, Lord of the Rings
Monday, October 19, 2009
It’s Actually Worse (or BeBer)
The World is Changing
Monday, October 19, 2009
Analog ⇒ Digital
Music, Phones, TV, Newspapers,
Movies, Journals, Communica.ons,
Intelligence, Defense
Monday, October 19, 2009
Tethered ⇒ Mobile
Phones, Internet Access,
Employment
Monday, October 19, 2009
Isolated ⇒ Connected
People, Content, Systems
Monday, October 19, 2009
Generic ⇒ Personal
Cars, Computers, Mobile Phones
Monday, October 19, 2009
Consuming ⇒ Crea.ng
Radio / Podcas.ng, Newspapers / Blogs
Movies / Vodcas.ng
Monday, October 19, 2009
Closed ⇒ Open
SoVware (OSs, Applica.ons),
Data (Weather, GIS),
Content (Blogs, Wikis)
Monday, October 19, 2009
Open, adj.
Providing users a collec.on of rights called “the four R’s”
Monday, October 19, 2009
The 4 R’s
Reuse -‐ verba.m
Redistribute -‐ share
Revise -‐ make deriva.ves
Remix -‐ make combina.ons
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Offers easy to use 4R’s licenses
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Monday, October 19, 2009
Then vs NowAnalog ⇒ Digital
Tethered ⇒ Mobile
Isolated ⇒ Connected
Generic ⇒ Personal
Consump.on ⇒ Crea.ng
Closed ⇒ Open
Monday, October 19, 2009
Educa/on vs EverydayAnalog ⇒ Digital
Tethered ⇒ Mobile
Isolated ⇒ Connected
Generic ⇒ Personal
Consump.on ⇒ Crea.ng
Closed ⇒ Open
Monday, October 19, 2009
“Daily Divide” Is a Huge Threat
And the wider the disconnect,
the bigger the threat to higher educa.on
Monday, October 19, 2009
But Wait! We’re Educa5on!
Our historic monopoly is (gratefully) being challenged on almost every front
Monday, October 19, 2009
Why Do Students Come?
Content, Research, Support Services Social Life, Degrees
Monday, October 19, 2009
Content
The “World Wide Web,” Wikipedia, Flat World Knowledge, etc.
Monday, October 19, 2009
Research
Public Library of Science, Arxiv.org, Google Scholar, etc.
Monday, October 19, 2009
Support Services
ChaCha, Yahoo! Answers, RateMyProfessor, Email, Instant
Messaging, TwiBer, etc.
Monday, October 19, 2009
Social Life
Facebook, MySpace, MMOG, TwiBer,
iPhone loca.on-‐aware apps, etc.
Monday, October 19, 2009
Degrees
MCSE, RHCE, CCNA
Monday, October 19, 2009
The Monopoly Is Being Busted
Everything we provide is now offered by someone else
Monday, October 19, 2009
When Ins.tu.ons Specialize
They usually provide beBer quality at a beBer price
Monday, October 19, 2009
Higher Ed, On the Other Hand
76% increase in cost over 10 yearsHow’s our quality?
Monday, October 19, 2009
Monday, October 19, 2009
Industries Failing Everywhere
Banks, Insurance, Automobiles...
Higher Educa.on?
Monday, October 19, 2009
A Bail Out for Higher Ed?
More like double-‐digit budget cuts
Monday, October 19, 2009
No Monopoly and No Bail Out
How can we innovate to stay relevant?
Monday, October 19, 2009
No Monopoly and No Bail Out
How can we innovate to stay relevant?
How do we support a thriving crea.ve class?
Monday, October 19, 2009
What About E-‐learning?
Monday, October 19, 2009
What About E-‐learning?
Quite innova.ve in 1995!
Monday, October 19, 2009
Characteris/cs of E-‐learningCharacteris/cs of E-‐learningCharacteris/cs of E-‐learning
Analog or Digital
Tethered or Mobile
Isolated or Connected
Generic or Personal
Consuming or Crea.ng
Closed or Open
Monday, October 19, 2009
Openness is the Cornerstone
Openness underpins everything interes.ng happening online and is “what they know”
Monday, October 19, 2009
Why Make Such a Claim?
Let’s ask Alexa what the 50 most popular sites on the web are…
Monday, October 19, 2009
Sites Where Anyone Can:
Share a video, share a photo, share a blog post, share their personal info, share their
ra.ngs, share their files, share their exper.se
Monday, October 19, 2009
Characteris/cs of E-‐learningCharacteris/cs of E-‐learningCharacteris/cs of E-‐learning
Analog or Digital
Tethered or Mobile
Isolated or Connected
Generic or Personal
Consump/on or Crea.ng
Closed or Open
Monday, October 19, 2009
Connec.ng
You can’t connect to something if you don’t have access to it
Monday, October 19, 2009
Personalizing
You can’t adapt or localize somethingif you don’t have the rights to modify it
Monday, October 19, 2009
Crea.ng
You won’t be crea.ve if there’s no outlet for your work
Monday, October 19, 2009
Sounds Great in Theory...
But will any educa.onal ins.tu.on do it?
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And in Public Educa.on...
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Giving Things Away is Great, But
How do you sustain it?
And so what if you can?
Monday, October 19, 2009
1. Openness Is Great Marke.ng
Some.mes you CAN have your cake and eat it, too
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Monday, October 19, 2009
Economics Textbook A
University of Nebraska Professor$134 from Amazon
Monday, October 19, 2009
Economics Textbook B
UC Berkeley ProfessorFree online
$29.95 in print
Monday, October 19, 2009
$8M Series A, Spring 2009
In alpha and beta tests,60% of students s.ll made a purchase
Monday, October 19, 2009
Double BoBom Line
38,000 college students will save $3 Million in Fall 2009 Semester
Monday, October 19, 2009
Monday, October 19, 2009
2.7% of Visitors Become Customers
(One of) The most effec.ve marke.ng campaigns
Monday, October 19, 2009
With 3.8% Margin OCW Breaks Even
With a greater margin it creates new revenue
Monday, October 19, 2009
2. Openness Connects Community
Prospec.ve StudentsCurrent Students (Planning)Current Students (Review)
Alumni
Monday, October 19, 2009
The “Nexlix” University
Subscribe for just $50 per month!
Monday, October 19, 2009
Educa.on Maintenance Org
When costs are fixed, lifelong learning can become an employee benefit
Monday, October 19, 2009
3. Openness Improves Quality
Invite a professor to put her: syllabus in the open
lecture notes in the openaudio or video podcast in the open
Monday, October 19, 2009
4. Content Is Infrastructure
Free and open infrastructure lowers the cost and risk of experimenta.on and innova.on
Monday, October 19, 2009
Linus Torvalds
Don’t EVER make the mistake that you can design something beBer than what you get from ruthless massively parallel trial-‐and-‐error with a feedback cycle. That’s giving your intelligence much too much credit.
http://en.wikipedia.org/wiki/Linus_Torvalds
Monday, October 19, 2009
Educa.on Will Eventually Be Open
(It already is)
Monday, October 19, 2009
Will MU, WVU, &c. Be Open?
Can your school find the ins.tu.onal will to change?
Or will you fight a 30 year war, lose, and change anyway?
Monday, October 19, 2009
Not a Technology Problem
Look around the Internet – not only do the technologies we need exist, they’re open source
Monday, October 19, 2009
This Is a Policy Problem
Universi.es and schools are behaving like the church (or recording and movie industries)
Monday, October 19, 2009
Policy To Defend Tradi.on
Instead of as a tool of innova.on
Monday, October 19, 2009
“The last tempta5on is the greatest treason, To do the right deed for the wrong reason.”
Archbishop Thomas BeckeB (T. S. Eliot)
Monday, October 19, 2009