Creative Class Golinski Mosebach
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Transcript of Creative Class Golinski Mosebach
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The Rise of the Creative Class and how it`s transforming work,
leisure, community &everyday life
BASICS OF SUSTAINABLE DEVELOPMENTUrban Geography, Sociology and Governance
everyday life
Richard Florida (2002)
Sophie Golinski & Hendrik Mosebach | M. Sc. Geographie 08.12.2010
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ISSUES
Introduction
The Author: Richard Florida
Contents
Introduction | The Author | Contents | Conclusion
PART ONE: The Creative AgePART TWO: WorkPART THREE: Life and LeisurePART FOUR: Community
Conclusion
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
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THE AUTHOR
Introduction | The Author | Contents | Conclusion
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
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Introduction | The Author | Contents | Conclusion
RICHARD FLORIDA
US American economist and
Director and Professor of Business and Creativity
at the Martin Prosperity
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
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at the Martin Prosperity Institute, Rotman School of Management, University of Toronto
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RICHARD FLORIDA
Introduction | The Author | Contents | Conclusion
*26. November 1957 in Newark, New Jersey
1979 Bachelor of Arts in Political Science
1984 Master of Philosophy in Urban Planning
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
1986 Doctor of Philosophy in Urban Planning
1987-1994 Assistant Professor of Management and Public Policy at different Universities
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RICHARD FLORIDA
Introduction | The Author | Contents | Conclusion
1993-2004 Director and Professor of Regional Economic Development at the Center of Economic Development , Carnegie Mellon University, Pittsburgh
2004-2007 Professor of Public Policy, George Mason University, Washington, D.C.
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
D.C.
Since 2007 Director and Professor of Business and Creativity, Martin Prosperity Institute, University of Toronto
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RICHARD FLORIDA AND HIS MOST FAMOUS BOOKS
Introduction | The Author | Contents | Conclusion
The Rise of the Creative Class. And How It's Transforming Work, Leisure and Everyday Life, Basic Books, 2002.
The Flight of the Creative Class. The New Global Competition for Talent, HarperCollins, 2005.
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
HarperCollins, 2005.
Cities and the Creative Class, Routledge, 2005.
Whos Your City?, Basic Books, 2008.
The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity, Harper Collins, 2010.
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CONTENTS
Introduction | The Author | Contents | Conclusion
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Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
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PART ONE: THE CREATIVE AGE
Introduction | The Author | Contents | Conclusion
consists of three chapters:
The Creative Ethos have a closer look at creativity itself
The Creative Economy the rise of the knowledge economy
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
The Creative Class the new social group of knowledge workers
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PART ONE: THE CREATIVE AGE
Introduction | The Author | Contents | Conclusion
The Creative Ethos
the process of destroying one`s gestalt in favor of a better one (p. 31)
four steps of creativity
preparation incubation illumination verification / revision
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
preparation incubation illumination verification / revision (p. 33)
Driving force: internal motivation
Best environment: domain activity, intellectual receptiveness, ethnic diversity, political openness
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PART ONE: THE CREATIVE AGE
Introduction | The Author | Contents | Conclusion
The Creative Economy
Florida`s social structure of creativity (p. 48)
- new systems of technological creativity and entrepreneurship- new and more effective models for producing goods and services
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
- new and more effective models for producing goods and services- a broad social, cultural and geographic milieu conductive to creativity
creativity in the history and the creative transformation
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PART ONE: THE CREATIVE AGE
Introduction | The Author | Contents | Conclusion
The Creative Class
the new class structure
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
Super creative corescientists, engineers, university professors, poets, novelists, artists, designers, actors, entertainers, nonfiction writers, editors, cultural figures, analysts, opinion makers
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PART ONE: THE CREATIVE AGE
Introduction | The Author | Contents | Conclusion
The Creative Class
the new class structure
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
Super creative corescientists, engineers, university professors, poets, novelists, artists, designers, actors, entertainers, nonfiction writers, editors, cultural figures, analysts, opinion makers
creative professionalspeople in thefinancial serviceshealth carehigh-tech sectorsbusiness management
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PART ONE: THE CREATIVE AGE
Introduction | The Author | Contents | Conclusion
The Creative Class
creative class: 38.3 million workers
(over 30% of the U.S. workforce) super creative core: 15 Million workers
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
traditional Working class: 33 Million w. Service class: 55.2 Million workers agriculture: not important nowadays
Values:
individuality - meritocracy - diversity & openness p. 73
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PART TWO: WORK
Introduction | The Author | Contents | Conclusion
consists of five chapters:
The Machine Shop and the Hair Salon what people want out of their work
The horizontal Labor Market people don`t stay tied to companies anymore
The No-Collar Workplace the open, flexible and interactive workplace
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
Managing Creativity - creativity can not be managed from above
The Time Warp - creative people tend to work long hours
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PART TWO: WORK
Introduction | The Author | Contents | Conclusion
The Machine Shop and the Hair Salon
people prefer working in a Hair Salon
Erik RAYMOND
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
Erik RAYMONDYou cannot motivate the best people with
money []. The best people in any field are motivated by their passion. (p. 88)
p. 91
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PART TWO: WORK
Introduction | The Author | Contents | Conclusion
The Horizontal Labor Market
trends:
1. people are not required to be loyal to large corporations
2. people identify more with their profession than with a company
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
3. people bear more responsibility for their career
more independent system growing corporate oppression
free paradise suffering from stress
optimists pessimists
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PART TWO: WORK
Introduction | The Author | Contents | Conclusion
The No-Collar Workplace
characteristics:
open-office layouts
new office layouts
flexible schedule
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
flexible schedule
new work rules
management methods the new dress code
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PART TWO: WORK
Introduction | The Author | Contents | Conclusion
Managing creativity
The smartest company knows this. Instead of ensnaring employees with more signing bonuses and huge salaries, they are trying to hook them emotionally. I
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
signing bonuses and huge salaries, they are trying to hook them emotionally. I call this soft control. (p. 134)
what creative people want:
flexibility & openness AND job stability, expectations, talented peers
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PART TWO: WORK
Introduction | The Author | Contents | Conclusion
The Time Warp
Creative Economy is characterized by the importance of speed
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
Creative's are rushed and hurried by their daily activities
high levels of stress
having a flexible schedule
change in starting and quitting times
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PART THREE: LIFE AND LEISURE
Introduction | The Author | Contents | Conclusion
consists of two chapters:
The Experimental Life how the creative class is spending its life
The Big Morph evolutionary process of the society
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
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PART THREE: LIFE AND LEISURE
Introduction | The Author | Contents | Conclusion
The Creative Class is
not like the h t t p:
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Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
not like the
DotComGuy!!!
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PART THREE: LIFE AND LEISURE
Introduction | The Author | Contents | Conclusion
The Creative Class wants to have
a very exciting, active free time with
diverse consumable high quality experience
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
exhausting sport activities
a small cabin in the woods furnished by IKEA (p. 170)
the creative lifestyle is driven by much thinking and the will of doing
something active to switch off the brain (p. 169)
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PART THREE: LIFE AND LEISURE
Introduction | The Author | Contents | Conclusion
- Creative people are used to hold their body in shape
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
p. 178 p. 179
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PART THREE: LIFE AND LEISURE
Introduction | The Author | Contents | Conclusion
The hegemony of the street
In the past: a big symphony orchestra, an opera company and a ballad
Today: organic and indigenous street level culture
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
Today: organic and indigenous street level culture
hybrid places multitude, small locations with mixed community
Working, leisure and nightlife in a near, manageable style
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PART THREE: LIFE AND LEISURE
Introduction | The Author | Contents | Conclusion
The pitfall of the experimental world
Consume experience as a brand Generica
Overstocked markets
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
If we crave experiences, we will be sold experiences []. While we scorn the
couch potatoes hooked on TV, the desire for constant stimulation and
experiences can itself come close to looking like addiction
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PART THREE: LIFE AND LEISURE
Introduction | The Author | Contents | Conclusion
The big morph
Evolutionary process from the normal society to the creative one
Two big ethics of the past:
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
Two big ethics of the past:
1.Protestant Work Ethic and 2.Bohemian Ethic
Ethics are melting together
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PART FOUR: COMMUNITY
Introduction | The Author | Contents | Conclusion
consists of six chapters:
The Power of Place
The Geography of Creativity
Technology, Talent and Tolerance
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
From the Social Capital to Creative Capital
Building the Creative Community
The Creative Class Grows Up
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PART FOUR: COMMUNITY
Introduction | The Author | Contents | Conclusion
The Power of Place
The C.C. is moving away from traditional work class centers to Creative
Centers
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
Centers
The C.C. is moving to high quality amenities and experiences
Creative Regions are producing Creative Class
Important questions: Whats there? Whos there? Whats going on?
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PART FOUR: COMMUNITY
Introduction | The Author | Contents | Conclusion
The Geography of Creativity
Working Class Centers are stagnating
Service Class Centers are growing fast and have dead end jobs
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
Service Class Centers are growing fast and have dead end jobs
Creative Centers are the future of economic development
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PART FOUR: COMMUNITY
Introduction | The Author | Contents | Conclusion
Technology, Talent, and Tolerance The 3 Ts of Economic Development
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
a region must have all of the 3 Ts to become economically successful
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Introduction | The Author | Contents | Conclusion
Technology, Talent, and Tolerance The 3 Ts of Economic Development
PART FOUR: COMMUNITY
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach
- a place with more industry, more community cohesiveness an more educated people is likely to grow faster than a place with less.
Source: http://www.creativeclass.com/rfcgdb/articles/The_Creative_Class_or_Human_Capital.pdf
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CONCLUSION
Introduction | The Author | Contents | Conclusion
Urban Geography, Sociology and Governance | Sophie Golinski & Hendrik Mosebach