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Moroso racconta:– Miss Sarajevo

Moroso racconta:– Miss Sarajevo2011, Karmelina Martina design

Distanceand nearness:Udine–Sarajevo

699 km“A city in which Eastand West have come

to rest.This is a city”

Ivo Andric, Nobel Laureate for Literature 1961.

Miss Sarajevo –2011, Karmelina Martina

Miss Sarajevo, a sofa designed by Karmelina Martina in 2011, represents the meeting of two distant worlds, two (only) apparently contrasting geographic and cultural opposites.This “borderline” sofa has the spontaneous, functional simplicity of folk tradition; of industrial design, it has the smart solutions of mass production and material quality and performance. An Italo–Bosnian designer, Karmelina pours her past into a contemporary design and reinstates its positive value. Its female energy re–emerges, making tangible the hope which U2 and Luciano Pavarotti sang in Miss Sarajevo as a protest against the horrors of a war which fortunately is now behind us.

Folk tradition merges with

industrial design

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Miss Sarajevo –2011, Karmelina Martina

In this sofa, an ideal world returns to life in the memory of salons permeated with the aroma of Turkish coffee, of rooms decorated with lace ornaments, of jambolijas (shaggy wool blankets), of carved wooden tables and the endless variety of handmade tablecloths and napkins covering them

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The design is sleek and understated. A light, linear frame holds the large seat and backrest cushions. The sofa’s simple look has the added touch of the backrest cushions inspired by the Bosnian tradition of covering sofas with a length of fabric richly decorated with embroidery and other ornamentation.Ornamental beauty and practicality, identity and memory. The designer intended the cushion cover as a complementary personality, a way of introducing change, of adapting to times and contexts. The embroidered fabric is not just an ordinary cover. With its intimate, domestic nature, it is rather a garment that reveals a world and a way of life, a sign of cultural belonging.

Miss Sarajevo –2011, Karmelina Martina

Sarajevo

Capital of modern Bosnia–Herzegovina, Sarajevo is a symbol of the integration and coexistence of different cultures and peoples. Despite the long, painful siege during the war in the former Yugoslavia, today Sarajevo is once again a city of vibrant mentality and unique beauty. A city where the four great religions manage to coexist, a hundred metres one from the other, in the city centre. Catholic and Orthodox Christians, Jews and Muslims live together peacefully in mutual respect in Sarajevo, thereby showing the whole world that the “clash” of civilisations can be turned into a pacific, constructive dialogue, into cultural and spiritual enrichment, into an opportunity for progress.

There are many things that make Sarajevo unique: the Gazi Husrev–beg mosque with its 45–m minaret dominating the market below it, and the library,

which houses thousands of Arab, Turkish and Persian manuscripts; the covered markets, the many

Ottoman–style homes, the Latin Bridge. A European, cosmopolitan city,

an ancient boundary line between East and West.

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Being in Europe but feeling

somewhere else

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Miss Sarajevo –2011, Karmelina Martina

The double ellipses embroideredon the cushion cover bandswere inspired by the sun symbolseen on many exhibits in theBrusa Bezistan Museum, the oldSarajevo silk market

10 /11Miss Sarajevo –2011, Karmelina Martina

Two–seat sofa available in three sizes – 180, 200 and 240 – Miss Sarajevo is composed of a steel–core frame embedded in cold–formed polyurethane foam covered with polyester wadding. Feet in a choice of chrome steel, black gloss chrome or matte gunmetal painted.Cushions are filled with goose feathers. The seat cushions have a polyurethane foam insert to ensure maximum, long–lasting comfort. All Miss Sarajevo models have fully removable covers.

Miss Sarajevo is easy to include in many different domestic settings. Its delicate, slender base and bold upholstery signal its great capacity to adapt to very diverse styles and tastes in interior décor. An elegant, discreet presence which, with the addition of embroidered cushion covers, easily becomes an appealing focal point.Accessible comfort for everyday use, its simple care and cleaning counterbalance an extreme care in the choice of materials and finishing details. A sophisticated design approach is therefore translated into spontaneity, a directness that immediately gives this sofa a familiar air.

A practical sofa, sophisticated

and contemporary, suited to diverse uses and needs

This product sheet meets the provisions of Italian law no. 126 of 10 April 1991 “Consumer Information Law” and Decree no. 101 of 8 February 1997 “Executive Regulation”.

Moroso is a member of the FLA – Associazione FederLegnoArredo

Miss Sarajevo –2011, Karmelina Martina 12 /13

“Udine (Moroso) – Sarajevo (home). 699 km. This is the distance in kilometres between the two worlds which coexist in me.” Seventeen years spent in Sarajevo and 17 in Italy, including many in Udine, hovering between East and West, between future and memory.

Karmelina Martina was born in Sarajevo but lives and works in Udine where, since 2006, she has supervised Moroso’s product development and manufacturing process management department. In 2001 she obtained a degree with top marks in industrial design in Florence. She studied under Vanni Pasca, Isao Hosoe, Paolo Deganello and other internationally renowned designers. Together with Moroso she decided to follow, like the great masters of the past, a radical path in the design world by combining the empirical expertise which she acquired from the company’s vast know–how with an ongoing, everyday intellectualdialogue. This led to her personal approach to design centred around a fine balance of industrial qualities and the object’s conceptual nature.

Technical info

Karmelina Martina

Miss Sarajevo –2011, Karmelina Martina 14 /15

1. Internal steel frame 2. Fire-retardant, cold–cured foam covered with polyester wadding3. Goose–down backrest and armrest cushions4. Goose-feather seat cushions with polyurethane insert5. Chromed, glossy black chromed or matt gunmetal painted steel feet

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MISS SARAJEVO Miss Sarajevo is a range of sofas. The main structure consists of a steel frame embedded in fire–retardant,cold–cured foam covered with polyester wadding.The feet are in chromed steel, black chromed or painted.Seat cushions are filled with goose feather with a polyurethane foam insert, while the backrest and armrest cushions and optional throw cushions are padded with goose feather only.Miss Sarajevo covers can be removed completely.

USE AND CAREMiss Sarajevo is indicated for domestic indoor use.Do not sit or jump on the back and armrests as this may cause breakage. When moving the seating for any distance whatsoever, do not drag it along the floor: lift it instead to avoid damage to the frame and to the floor itself. Protect the parts that touch the floor from knocks and contact with water or cleaning products containing corrosive chemicals.Do not apply chemicals or detergents to the exposed metal components.Wipe with a damp cloth then wipe dry.The polyurethane foam padding is CFC–free. Plump the feather cushions frequently to help them keep their shape over time. Upholstery cleaning: each fabric has unique

characteristics, therefore please follow the washing instructions on the label supplied with the warranty.The label is composed of five symbols: tub (washing temperature); triangle (bleaching); square (tumble drying); iron (ironing temperature); circle (professional cleaning).Clean leather upholstery simply by dusting with a dry, clean, soft cloth. If necessary, clean with a clean, damp cloth and leave the leather to dry on its own. For leather upholstery care, please use the MOROSO leather cleaning set.

DISPOSALAt product end of life, separate the different parts as much as possible (the upholstery from the polyurethane, the steel feet from the frame), then take it to an approved recovery or disposal service, making sure that the procedures implemented comply with current legislation in the relevant country.

MOROSO SPA

TECHNICAL SECTION

Cod.MJ078Divano

Cod.MJ002Divano

Cod.MJ018Divano

Cod.MJ017Pouf

434385

66 102

90

90

180

240

4385

66 102

120

180

4385

66 102

140

200

Cod.MJ078Sofa

Cod.MJ002Sofa

Cod.MJ018Sofa

Cod.MJ017Pouf

434385

66 102

90

90

180

240

4385

66 102

120

180

4385

66 102

140

200

Miss Sarajevo –2011, Karmelina Martina 16 /17

Miss Sarajevo –2011, Karmelina Martina

Moroso racconta: Miss Sarajevo eng.layout 04/2012

concept+editorial project: Acrobatiktext: Lorenzo Taucertranslation: Studio Intragraphic design: Designworkphotography: Alessandro Paderni/Eye

Moroso has for more than 50 years been the preferred choice for those who enjoy rewarding themselves with unique, non–standard furnishings of the highest aesthetic and design quality. Furnishings that display authentic quality and a meticulous eye for detail; diverse ideas and solutions to meet the different styles of modern life. An eco–sustainable approach which is the result of rigorous control throughout the entire production cycle, from choosing materials and suppliers to the product’s end–of–life. Each Moroso design is the fruit of a long process of dialogue, discussion and interpretation between the company and the most exciting, influential international designers.

Moroso Spa

via Nazionale, 60

33010 Cavalicco / Ud Italy

T +39 0432 577 111

F +39 0432 570 761

e-mail: info@moroso.it

www.moroso.it

Made in Italy