English II - Assignment 2

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SCHOOL OF ARCHITECTURE, BUILDING & DESIGN Research Unit for Modern Architecture Studies in Southeast Asia Foundation in Natural and Built Environment (FNBE) ASSIGNMENT: A Comparative Analysis of 2 Businesses of Similar Industry in Different Geographical Locations REPORT TITLE: PETS SHOP GROUP MEMBERS: LEE NING 0320125 LEE ZI YING 0320435 LIM ZIA HUEI 0321031 LOONG BO LIN 0321469 CHONG JIAYI 0320869 ONG SHI HUI 0320303 HAU HUI YEE 0320283 ENGLISH II / ENGLISH 2 [ELG30605] LECTURER: MS. CASSANDRA WIJESURIA

Transcript of English II - Assignment 2

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SCHOOL OF ARCHITECTURE, BUILDING & DESIGN

Research Unit for Modern Architecture Studies in Southeast Asia

Foundation in Natural and Built Environment (FNBE)

ASSIGNMENT: A Comparative Analysis of 2 Businesses of Similar Industry in Different Geographical Locations

REPORT TITLE: PETS SHOP

GROUP MEMBERS:

LEE NING 0320125

LEE ZI YING 0320435

LIM ZIA HUEI 0321031

LOONG BO LIN 0321469

CHONG JIAYI 0320869

ONG SHI HUI 0320303

HAU HUI YEE 0320283

ENGLISH II / ENGLISH 2 [ELG30605]

LECTURER: MS. CASSANDRA WIJESURIA

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Table of Content

No. Title Page

1. Artistic Page Cover i

2. Taylor’s Assignment Page Cover ii

3. Table of Content iii

4. Key Summary of:

- Location- Assignment- Methodology

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5. Research Report

- History and Description of the trade- Brief description of the business- Comparative Analysis- Conclusion

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6. Recommendations 22-23

7. Appendices 24-38

8. Bibliography 39

9. References 40

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KEY SUMMARY

Location

The trade of business that we are studying for this research report is pet shops. The two pet shops that we have interviewed are K9 Pets Shop in Georgetown, Penang and Petsmore. Sdn. Bhd. in Klang Valley, Selangor.

K9 Pets Shop which is located in a developing town is operating as a home-based business while Petsmore is a commercial business spreaded all over in a city, Klang Valley. The locations of the pet shops have made the biggest different between K9 Pets Shop and Petsmore which is the type of business they are operating.

Assignment

In this research report, we are to study two business in the same trade in Penang and Klang Valley.

The main objective that we are doing this research report is to analyze the combination of data and informations from different sources. For example, interviews, internet and printed media.

Finally, we have to make a conclusion to the comparison between the two business and recommendations to improve the business.

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Methodology

Data Collection

a. Mass Media- Internet/ Online ResearchBy researching online, we have gained the basic informations about the pets shop. For examples, the products and accessories sell in the the pets shops, the operating hour and the services provided in the pets shops.

After comparing a few pet shops, we decided to have an interview session for the two pets shop that we have selected, K9 Pets Shop and Petsmore.

b. Interview sessionsBy conducting the interview sessions with the founders of K9 Pets Shop and Petsmore, more informations for the businesses were gained. In the interview sessions, tasks were given to all of the members. For examples, taking minutes, recording, taking videos and asking the interview questions.

Throughout the interview sessions, more informations about the historical background of two businesses, the businesses operating methods and the main products of the businesses were collected.

Analyse Data

By using the data collected from the online research and interview sessions, the similarities and differences between the two business were analyzed. The weakness of the businesses were found to be improved.

Data Presentation

After completing the report, the content report were summarized into a powerpoint presentation slide. This is because there is a final presentation for our report by the end of the submission date.

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HISTORY OF PET STORES

Pets business was all started out in the early 1700s and early 1800s in America. The trade in pet animals was informal during that era, people could only buy caged birds and small animals in city markets, but most of them received from their neighbors.

Between 1840s to early 1930s, pet industry started came along as a business industry. By 1840s, “bird stores” started to appear in large cities in America. By the 1890s, pet stores started to offer a wide range of specialise supplies and equipment to facilitate care and display to the pets.

Modern pet stores differ from the early shops in degree, but the basic array of pets supplies that sold today is remarkably similar to the inventory found in pet shop in the early 1900s. By the 1920s, pet supplies and sometimes the animals themselves were offered for sales in the department stored. At that time, tropical fish were first introduced for sale in neighborhood pet stores in the 1920s. Meanwhile the trend of owning purebred caning came along during the 1920s, too. An increasingly controversial part of the trade is found in the rise of the "puppy mill," as demand for unregistered purebred puppies has led to operations that breed and rear dogs as livestock. During this high peak season, pet stores were slowly spreading to the world steps by steps. And then, the rodents were appeared for sales in the 1950s.

DESCRIPTION OF PET TRADE

Pet shop is a retail business which sells different kind of pets to the public. Besides selling pets, pet shop also provides variety of pet supplies and pet accessories.

Due to this ever-changing era, new ideas have been implemented in this business to provide a better life for pets. This is how the customer services enter this market and the reason why we have the grooming services now. Besides the walked-in pet shop which required a shop lot, the pet shop business even developed in online business form to save the time for the customers.

Day by day, our country has network technology which affect by Western Countries. Pet businesses are starting online business because most customers prefer to online purchase. It is convenient and save time to a customer, no matter in day or night.

Basically, there are a few types of pet shops:

A. Standard Retailers for Pets

These kinds of shops can be found in almost every town with the large store chains.Most of the consumers love to purchasing at this kind of pet shop is because it created to supply just about anything that pet owner might need daily. Purchasing at this type of pet shop is very hassle-free.

B. Specific Pet Stores

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The pet owner can probably find a specialized store that caters to the kind of pet they have.This kind of shop will provide a wide choices of item for specific type of pet, it is very convenient to the pet’s owner to find things they need.

Beside, it is more professional, because they may have much more knowledge about the subject when it comes to certain animals.

C. Online Pet Stores

The web based pet shop is now a really common choice for a number of various points, especially for young pet lovers.

This is because it provide a more convenience way to shop as the consumer does not need to travel anywhere to obtain what they need. They do not need to handle traffic, other animals, or any of the common annoyances of the typical local store.

Next, it helps the consumers to save their money. The consumer will spend less by purchasing via internet even with shipping. This is because, online pet shops don’t have overhead costs like big shops. There are actually standard pet shops as well as specialized shops on the internet.

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BRIEF DESCRIPTION OF THE BUSINESSES

DESCRIPTION OF BUSINESS 1

LOCATION OF THE K9 PET SHOP

BASIC INFO

Location: 268 Macalister Road,Georgetown, 10400 Penang,Malaysia

Number of employee: 3 loading workers and the rest will be his relatives such as daughter and son-in-law

Number of branches: NO

DESCRIPTION OF THE K9 PET SHOP

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K9 Pet Shop is a home-based business that initiated and operated by Mr. Tan Teik Poh in 1974. It is located in Georgetown, the well-known tourism area of Penang. He started his career as dog trainer by looking after other’s dogs when he was in secondary school. He played, walked or exercised their dogs on his bicycle. Moreover, he cleaned their dog’s kennels and bathed them.

Later, his friend suggested him go abroad to learn about training the dogs. At first, he was hesitated to go because of his father’s objection but the ticket was booked so he had no choice. He went to Montana, USA, worked in the top Doberman Kennels, the Marienburg Kennels in 1980. He became the assistant to Mr. Moe Miyagawa, showing Doberman in US Show circuit.

During that time, Mr. Tan studied in the Sun Valley Dog Training Academy and graduated as a Master Trainer. Later, he continued his training in Germany at Hundeschule Rasch by Mr. Fritz Rasch.

In 1982, at age of 24,he established K9 Training Centre in Penang. Then he cooperated with Dato’ Eddy Choong to start a professional kennel at Bukit Gambier, Penang which is K9 Paradise, They named their company as K9 that means canine which is the scientific name of dog.

In 1998, Mr. Tan decided to start K9 Pets, a one stop shop specialized for all dogs’ demands after gaining experience by years of involvement in kennel. He started his business with capital of 12-15 thousand ringgit which sponsor by Pro-plan Dog Food. K9 Pets at that time also was the importer of Pro Plan Dog Food.

Then in 2000, K9 Pets shop was relocated into a 3 storey shop-house in Macalister Road, Penang until now.

He then imports dog food which is Diamond brand from United State and repackaging in Malaysia. Also, K9 Pets is the first company to introduce the Pooch Mobile from Australia to Malaysia.

Mr. Tan also involved actively in dog shows. He was an obedience and All Breed Judge. He also served as a Director of Malaysian Kennel Association for 5 terms and was the secretary of MKA Penang branch for many years. Mr. Tan was also the President of Malaysian Kennel Association in 2004.

In 2005, Mr Tan’s son in law Mr Ivan Soon involved in expanding business of K9 Pet Shop and became as a partner of the business. He had converted Teik Poh Canine Pets Centre from a sole proprietor company to K9 Pets Sdn. Bhd.

K9 Pets Sdn. Bhd. is now managed by Ivan Soon. He was interested with dogs during his secondary school days when his father took him to Teik Poh Canine Pets Centre to buy his first imported Golden Retriever in 1993. While training his dogs he shown his natural touch, keen interest and great understanding with dogs. He was exposed to training with dogs and learned to running pet business. He was also learning the basic and hands-on experience at K9 Pet shop. He went to Australia, Germany, Czech Republic, Thailand and Indonesia to show, work, train and attends International Pet trade Fair.

The shop lot consists of 4 storeys(include rooftop). As it is a home-based business and most of his employees are his relatives, his shop and house are within a same building. The ground floor is the operating pet shop, first floor is his house, second floor is his private library and shop’s storeroom, and the fourth floor which is the rooftop is his dogs’ kennel.

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According to Mr. Tan Teik Poh, he does not believe in competitors and branches. He does not compete with other while he would do something people do not want or couldn’t think to do, for instance he provides pooch mobile dog wash service which other pet shop didn’t provide. His business aim is to provide a good quality of services for his customer while not aiming for expanding his business.

His strategies to operate his business are introducing online services in purchasing dog food and deliver them by using Citylink service. It is very convenient and popular among his customers. Moreover, he does not advertising his business as he know that a good service and product will promote itself.

It is quite strange if a pet shop which only sell and provide product for a type of pet as many pet shops nowadays aim to become a one-stop pet centre to attract more customers. K9 is the pet shop which only provides dog’s food and accessories. Mr. Tan Teik Poh answered our doubt by telling us that he is not providing products and services for other pets because he does not want to downgrade his services. He said that he is only expert in training dogs so he would like to provide professional services for his customers. He also builds good relationships with his customers to understand what are their needs and recommendations.

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PRODUCTS:

1) Dog foods

Diamond Natural brand Diamond brand Diamond- Nutra-gold

2) Dog accessories

Leather muzzle with steel bar Working leash

Dumbbell for IPO training Leather Collar

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DESCRIPTION OF BUSINESS 2

PETS MORE SDN BHD

LOCATION OF PETSMORE PET SHOPS IN SELANGOR:

BASIC INFO:

Interview location: PETSMORE Sdn Bhd 2-G,

JALAN BULAN BQ U5/BQ SEKSYEN U5,

BANDAR PINGGIRAN SUBANG,

40150 SHAH ALAM,

SELANGOR

Number of branches: 20 in Klang Valley

Company size: 51-200 employees

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DESCRIPTION OF PETSMORE PET SHOP

PetsMore.com is a new Pets Concept Store and capital investment by Mr Chin Kong Hanand Ms Lee Ah Peng husband and wife on March 2003 who has started managing pet shop since 1988. The Brand Founder was Sean Saw, Fionne Chin and Ys Chin who was also act as the key management teams to expand the brand into the retail-brand concept.

We had the opportunity to interview one of the Brand Founder, Mr Sean Saw who started to involve in pet industry when he was 16. He was still studying in secondary school at that time. He work in a pet shop which was opened by his cousin as part-time job during his holiday.

After he graduated from secondary school, he further study in electrical engineering. He get a good result but this field did not interested him much. Furthermore, he had to further his study to master if he wanted to be recognize as a professional electrical engineer. He decided to involve in pets industry starting with online business. Unlike today, online business was not a trend at that time. It was very brave and determined of him to decide to involve fully in this industry at that time.

The business was founded in 2002. After struggling for a year, he finally started the first outline. His wife’s parents supported him in opening his first shop in November, 2003. After that, he continue his passion in this industry until today. Now, Pets More has become a the largest pet retail-chain store in Malaysia. It was a great success for Mr Sean Saw. However, he would not stay proud and continue his hard work in aiming for the position of top pet shop in Malaysia.

Their Vision:

Archive 100 outlets by 2020

Clear direction for future development is needed in a good company. Vision will create work dynamic, wonders, excitement and organizational growth. Hence, Pets More set their vision to archive 100 outlets by 2020.

Their Mission: Bring L.I.F.E. to the world. Love

Ideology

Family

Education

A meaningful mission can act as a moral and corporate compass for future development. It helps in aligning corporate core values and goals. With this mission, employees’ career achievement become more meaningful while building them to be professionals in pet industry.

Their Values:

Conscience

Open-minded

Trust

Respect11

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Excellence

Shared values represent their corporate identity in this business. They emphasize on individual core values as well as corporate values. Pets More shared values aim to develop a

person with good character and right mindset.

Live pets:

Dog Cat

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Fish Small animals

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Products:

1)Foods

Dry food Wet food Snack and treat

2)Health and beauty products

Beauty and skincare product

Healthcare product Wellness product

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3)Household products

Training aids products Cages Paper and cotton

4)Fashion

Artificial Furniture Clothes and apparels

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The photos of the shops in Selangor:

Klang Valley

WangsaWalk

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COMPARATIVE ANALYSIS

K-9 Petsmore

i. Competitors There are 3 pets shop that are only meters away from K-9

Petsmore had chain stores all over Klang Valley. Competitors are everywhere

ii. Brief Description of competitors

Huang Cheng Pets Shop Pet Lovers Centre

- Operating since 2011.- New in this industry.- Provide one-stop-center services.- Mainly on canine and feline only.

- Operating since 1973- Based in Singapore, chain store spreading over Malaysia and Thailand.- 17 chain stores in Malaysia- Professional vet-trained per consultant- Helpful and friendly staffs- Small sized pets are sold only.- Not quite famous in Malaysia as most of the services provided like dogs grooming, dog’s bakery are all available in Singapore only.

Chew Thean Yeang Aquatic & Pets

Pets Wonderland

- Operating since 1963.- Comfortable environment with 10’000 square feet multi-stories pet center that can accommodate 1000 visitors.- Good variety of tropical fish- Mainly focusing of aquarium pets.- Lack of knowledge about animals.- Staffs are not friendly.

- Operating since 2001- One-stop pet center- Provide vet consultation and grooming service- Pet boarding not available- Prices are slightly higher than usual- Staffs are friendly but are not aware of customers that are in need. Customers need to look up for the staffs at the cashier.

Alan’s Pets Shop The Pets Family

-Operating since 2003-Friendly service

- Operating since 2004- spacious environment

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-have passion for pets-gives detailed and professional advices-sells canine, feline and aquarium pets-exclusive accessories-Provide pet grooming

- Affordable prices- Unprofessional pet grooming service- Good pet care advice- selling various types of pets including canine, feline, reptiles and aquatic pets.

iii. Strategies Pets Sold

Canine Canine, Feline, Aquatic Pets, Small Animals

Pricing

Affordable prices Affordable, doesn’t mark-up price from the price stated by supplier

Advertisement

Not much advertisement and mostly is from face-to-face advertise

Currently focusing more on internet advertising, since most people read news from internet

Selling Point

Online Shopping One Stop Center for petsOnline Shopping

Quality of service

-Since it is a home-based pet shop, they are extremely friendly- Expertise in Canine Training- The owner could remember his customers due to frequent chatting.

- Friendly- Professional- Responsible (Pet boarding)- Efficient

Variety of Product

-Focus on Canine Products and Accessories

- Selling different species of pet’s product and accessories -Main focus on Canine Products.

iv. Obstacles faced Mr.Tan came from an Mr.Sean Saw first started out

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in starting new business

average family. The main obstacles faced is to find venture capitals to start his own business.

his pets business as an online business. The main obstacles faced is online is still not a trend as it is today, only a few people will do online business. Even worst in pets industry.

v. Ways and mind sets to keep the business going

Passion for Pets

Provide pets a better lifestyle they deserve, like what humans are having now

Help ease owner to get appropriate food, care and consult for their pets

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vi. Summary of Similarities and Difference between 2 business

K-9 Similarities Petsmore

Pets Food Main Products sold

Pets Food

Provide Pets a Better Living Standard

Mission Bring L.I.F.E to the World

Passion to Dogs Key Founder interest

Passion to Dogs

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K-9 Difference Petsmore

1974 Year Founded 2002

Tan Teik Poh Key Founder Sean Saw

Professional Trainer Status of Key Founder

General Manager

Home-based Type of Business Commercial

Penang Location Klang Valley

0 Number of Branches

20

1 Number of Warehouse

6

4 Number of Employees

180

Family Relationship Between

Employees

Employee

Pet Food Major profit Service

Mobile Car Pooch Service Walk-in Grooming ServicePets Boarding

10.30 am – 7.00 pm Business hour 10.00 am – 10.00 pm

Shortsighted Future Plan Hundred chain of franchises

Diamonds Brand of Food Wider variety type of imported and locals food

products

Canine only Types of Pets Sold

Canine, Feline, Aquatic pets, and small animals

Pre-order Way to Sell Pets In Stock

Sells dog food Strategy to Function

One stop center

Pre-order Way to Sell Pets In Stock

No Membership Yes

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5% discount for members on all products and member’s day

to give major discount

Customer is not always right Customer Right Customers always right

Not much advertisement and mostly is from face-to-face

advertise

Advertisement Advertise through Mass Media

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CONCLUSION

Petsmore is a more commercially successful business.

Based on the comparative analysis, Petsmore has a clear and proper future plan to expand the business in the future. Besides, Petsmore provided job training services for their worker to make sure that they have well knowledge about pets. This will definitely improve their customer services by providing a comprehensive professional service to the customers.

Other than that, Petsmore promote their products by advertising them via mass media. Besides having 20 branches in Klang Valley, they also used the convenient of the internet to connect their customer and provide more accessible ways to shop. Furthermore, they are connected with their customer by giving out memberships to them. By doing this, customers can keep shopping with them with a lower privilege price.

Moreover, they will import a larger amount of products from the supplier to get a lower price in order to benefits their customer by selling the products at a lower marketing price.

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RECOMMENDATION

K9 PETS Sdn.Bhd.

Current Situation Recommendation

Sell only one product for dog food May import more different brands of dog food to provide a variety of choice for the customer.

No branches and poor location The location of this shop is hard to find. K9 may relocate the shop to a better location like a shop lot but not a home-base shop. They may also maintain the old shop with other easy access branches.

Provide specialized services for dogs only They could expand their specialize to many type of pets such as, cat, tortoise, hamster, rabbit

Consultant of dogs They may cooperation in veterinary and provide a health-care services for dogs

No advertisement K9 may make advertisement for themselves through the mass media like internet and flyers to connect more people to their shop

Fix price for all customer May provide a privilege or member card for the customer so that they can be benefit if they continue to shop with K9.

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PETSMORE.COM

Current Situation Recommendation

20 branches in Klang Valley May explore their business to outstation in Malaysia or further to overseas

Consultant of dogs They may cooperation in veterinary and provide a health-care services for dogs

Only provide walk-in grooming services May provide a mobile service for customers those who have no time to sent their pets to the shops

Selling pets May associate with the pets adoption centre and advise the customer to adopt a pet instead of buying

Provide job training for workers May provide all training courses for all workers to make sure that they have well knowledge about pets in order to provide a professional service for the customers

Privilege Member Card to connect customers

May have some interaction with the members like organize some campaigns to educate the customers and not only limited to giving discount of products to the customers.

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APPENDICES

K9 Pets Shop

Articles found in K9 Pets Shop

Awards won by Mr. Tan Teik Poh

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Group Photo with Mr. Tan

Pets More

Certificates and Awards Received by Petsmore

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Articles and Principles found in Petsmore

Workers achievement Bulletin Board

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Group Photo with Mr. Sean Saw

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Interview Questions

1. When was the business founded?

2. Who are the key founders?

3. What prompted the founders to start this business?

4. What are your main products?

5. What is your shops selling point?

6. Who are the customers?

7. What is the business annual revenue figure?

8. How many branch offices/ stores do you have?

9. Can you provide a brief history of your business and its most recent developments?

10. Do you have many competitors? Who are they? Who are the top 3 competitors?

11. Is the business constantly facing strong competition from other competitors? What strategies have they used to compete with you?

12. How much capital is required to start this business? What field of knowledge do you need to run this business?

13. Generally, do you feel it is easy or hard to enter this market? Why?

14. How do you compete with your competitors?

15. How often do you release a new product?

16. Are your pricing decisions strongly affected by your competitors?

17. How many workers are there in your shops?

18. What is your future plan for your business?

19. What difficulties do you met before?

20. Does GST affect your business?

21. What is your major profit? (Grooming service, accessories… etc)

22. What is the age limit of the pets to be sold?

23. How do you manage the pet’s food that can’t be sold?

24. What happen to the pets you don’t sell? (send to rescue team, euthanized, return to breeder)

25. What method used to promote your shop?

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26. How many kind of pets do you sell currently?

27. Do you received any rewards?

28. What qualifications do you have to run this business?

29. Do you bring import’s pet or local pets?

30. What criteria do you focus on when you hire someone?

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MINUTES OF MEETING (1)

DATE: 28 APRIL

TIME: 2.24PM

VENUE: Taylor’s University E6.14

NAMES OF GROUP MEMBERS

TUTORIAL GROUP ROLE

CHONG JIA YI THURSDAY 0800-1000 N/A

HAU HUI YEE FRIDAY 1200-1400 N/A

LEE NING THURSDAY 0800-1000 N/A

LEE ZI YING THURSDAY 0800-1000 N/A

LOONG BO LIN FRIDAY 0800-1000 N/A

LIM ZIA HUEI THURSDAY 0800-1000 N/A

ONG SHI HUI FRIDAY 0800-1000 N/A

NO. ACTIVITY ACTION TAKEN BY

1. Details of brief discussed and made clear ALL

2. Research on pet shop in Penang CHONG JIA YI, LEE NING

3. Research on pet shop in Klang Valley LIM ZIA HUEI, ONG SHI HUI

4. Contact respective shop CHONG JIA YI, LEE NING

5. Preparation of question LEE ZI YING, LOONG BO LIN

6. Research of Penang transportation route system

HAU HUI YEE

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MINUTES OF MEETING (2)

DATE: 30 APRIL 2015

TIME: 9.00AM

VENUE: TAYLOR’S UNIVERSITY INFRONT LIBRARY

NAMES OF GROUP MEMBERS

TUTORIAL GROUP ROLE

CHONG JIA YI THURSDAY 0800-1000 RESEARCH

HAU HUI YEE FRIDAY 1200-1400 RESEARCH

LEE NING THURSDAY 0800-1000 RESEARCH

LEE ZI YING THURSDAY 0800-1000 QUESTION PREPARATION

LOONG BO LIN FRIDAY 0800-1000 QUESTION PREPARATION

LIM ZIA HUEI THURSDAY 0800-1000 RESEARCH

ONG SHI HUI FRIDAY 0800-1000 RESEARCH

NO. ACTIVITY ACTION TAKEN BY

1. Brief of current situation LEE NING

2. Discussion of business ALL

3. Discussion of itinerary (Table a) ALL

4. Delegation of duty (Table b) CHONG JIA YI, LEE ZI YING

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ITINERARY FOR 2ND MAY 2015 (Table a)

7.00AM WAKE UP

8.00AM BREAKFAST

9.00AM FREE TIME

11.00AM MEET UP AT INTERVIEW AREA

11.30AM LUNCH + SMALL DISCUSSION FOR LATER INTERVIEW

12.00PM INTERVIEW

16.00PM BACK HOTEL

16.30PM FREE TIME

DELEGATION OF DUTY (Table b)

CHONG JIA YI TRANSCRIPT WRITING

HAU HUI YEE UNABLE TO ATTEND

LEE NING LEADER / INTERVIEW

LEE ZI YING VIDEO RECORDER

LOONG BO LIN INTERVIEW

LIM ZIA HUEI TRANSCRIPT WRITING

ONG SHI HUI TRANSCRIPT WRITING /AUDIO RECORDER

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MINUTES OF MEETING (3)

DATE: 15 MAY 2015

TIME: 9.00AM

VENUE: TAYLOR’S UNIVERSITY LIBRARY DISCUSSION ROOM 3.2

NAMES OF GROUP MEMBERS

TUTORIAL GROUP ROLE

CHONG JIA YI THURSDAY 0800-1000 N/A

HAU HUI YEE FRIDAY 1200-1400 N/A

LEE NING THURSDAY 0800-1000 N/A

LEE ZI YING THURSDAY 0800-1000 N/A

LOONG BO LIN FRIDAY 0800-1000 N/A

LIM ZIA HUEI THURSDAY 0800-1000 N/A

ONG SHI HUI FRIDAY 0800-1000 N/A

NO. ACTIVITY ACTION TAKEN BY

1. Brief of current situation CHONG JIA YI

2. Discussion of business ALL

3. Discussion of itinerary ALL

4. Delegation of duty LIM ZIA HUEI, ONG SHI HUI

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ITINERARY FOR 18TH MAY 2015

8.00AM PSYCHOLOGY CLASS

10.00AM MEET UP AT 7/11 FOR TAXI

10.45PM REACH INTERVIEW AREA

11.00PM START INTERVIEW

13.00PM INTERVIEW END

14.00PM REACH BACK TAYLOR’S

DELEGATION OF DUTY

CHONG JIA YI TRANSCRIPT WRITING

HAU HUI YEE UNABLE TO ATTEND

LEE NING LEADER / INTERVIEW

LEE ZI YING VIDEO RECORDER

LOONG BO LIN INTERVIEW

LIM ZIA HUEI TRANSCRIPT WRITING

ONG SHI HUI TRANSCRIPT WRITING /AUDIO RECORDER

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MINUTES OF MEETING (4)

DATE: 18 MAY 2015

TIME: 14.40PM

VENUE: TAYLOR’S UNIVERSITY D8.07

NAMES OF GROUP MEMBERS

TUTORIAL GROUP ROLE

CHONG JIA YI THURSDAY 0800-1000 N/A

HAU HUI YEE FRIDAY 1200-1400 N/A

LEE NING THURSDAY 0800-1000 N/A

LEE ZI YING THURSDAY 0800-1000 N/A

LOONG BO LIN FRIDAY 0800-1000 N/A

LIM ZIA HUEI THURSDAY 0800-1000 N/A

ONG SHI HUI FRIDAY 0800-1000 N/A

NO. ACTIVITY ACTION TAKEN BY

1. Brief of current situation LEE NING

2. Delegation of duty LEE ZI YING

DELEGATION OF DUTY

CHONG JIA YI REPORT WRITING (K-9)

HAU HUI YEE REPORT WRITING (INTRODUCTION + RECOMMENDATION)

LEE NING AUDIO MAKING

LEE ZI YING REPORT WRITING (COMPARATIVE TABLE)

LOONG BO LIN AUDIO MAKING

LIM ZIA HUEI REPORT WRITING (PETSMORE)

ONG SHI HUI REPORT WRITING (SIMILARITIES AND DIFFERENCE

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TABLE)

MINUTES OF MEETING (5)

DATE: 1 JUNE 2015

TIME: 11.00AM

VENUE: TAYLOR’S UNIVERSITY LIBRARY LVL 5

NAMES OF GROUP MEMBERS

TUTORIAL GROUP ROLE

CHONG JIA YI THURSDAY 0800-1000 REPORT

HAU HUI YEE FRIDAY 1200-1400 REPORT

LEE NING THURSDAY 0800-1000 AUDIO

LEE ZI YING THURSDAY 0800-1000 REPORT

LOONG BO LIN FRIDAY 0800-1000 AUDIO

LIM ZIA HUEI THURSDAY 0800-1000 REPORT

ONG SHI HUI FRIDAY 0800-1000 REPORT

NO. ACTIVITY ACTION TAKEN BY

1. Brief of current situation LEE NING

2. Discussion of Progress ALL

3. Delegation of duty LEE NING

DELEGATION OF DUTY

CHONG JIA YI SLIDES

HAU HUI YEE REPORT

LEE NING REPORT

LEE ZI YING ARTISTIC COVER

LOONG BO LIN REPORT

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LIM ZIA HUEI SLIDES

ONG SHI HUI REPORT

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BIBLIOGRAPHY

Library.bcu.ac.uk,. (2015). How to write a report. Retrieved 3 June 2015, from http://library.bcu.ac.uk/learner/writingguides/1.02%20Reports.htm

MakeUseOf,. (2010). How To Create Professional Reports & Docs on Word. Retrieved 3 June 2015, from http://www.makeuseof.com/tag/writing-professional-reports-documents/

Grier, K. (2006). Pets in America. Chapel Hill, NC: University of North Carolina Press.

Strasser, S. (2003). Commodifying everything (pp. 43-71). New York: Routledge.

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REFERENCES

1) K-9 Pets Sdn. Bhd. (n.d.). Retrieved June 1, 2015, from http://www.k9pets.com.my/ 2) Malaysia Largest Online Pet Shop With Best Price | PetsMore.com. (n.d.). Retrieved

June 2, 2015, from http://www.petsmore.com/ 3) Marketing Executive. (n.d.). Retrieved June 2, 2015, from

http://jobs.jobstreet.com/my/jobs/2615383?fr=21 4) Ask.metafilter.com,. (2015). When did the first pet shops open?. Retrieved 3 June

2015, from http://ask.metafilter.com/277705/When-did-the-first-pet-shops-open5) Tripadvisor.com.my,. (2015). Chew Thean Yang Aquarium Reviews - George Town,

Penang Island Attractions - TripAdvisor. Retrieved 3 June 2015, from http://www.tripadvisor.com.my/Attraction_Review-g298303-d2456291-Reviews-Chew_Thean_Yang_Aquarium-George_Town_Penang_Island_Penang.html

6) Cty-fish.com,. (2015). About us ― cty-fish.com. Retrieved 3 June 2015, from http://www.cty-fish.com/index.php?ukey=auxpage_1

7) Petloverscentre.com,. (2015). Pet Lovers Centre :: All Passion. All Pets. Retrieved 3 June 2015, from http://www.petloverscentre.com/Forms/Index.aspx

8) Petswonderland,. (2015). About Us | Petswonderland. Retrieved 3 June 2015, from http://www.petswonderland.com.my/about-us/

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