English Assignment 1

Name: Lim Winnie

Student ID: 2014050068

Course: Diploma in Interior

Design ( Group 2 )

Lecturer: Miss Thanusha

B&U Agro

- produce honey drinks

- a platform for other honey

drinks companies

- environment-friendly

company

Demographic andpsycho graphics Segmentation

- female & male working adult

- young people

- health conscious

- people who care about personal appearance

Main Target

Audience is

Housewife

- Spending power

- Always care and

show love for their

children

- Health drink

- Contains vitamin A, B1, B2, B6, C and E

- Natural and fresh raw materials

- No addition sugar

- Good for laxation, skin and oral

Health Benefits

ProductName

Type of Product

- Honey Lemon Drinks with Aloe

- Honey Green Tea with Aloe

- Honey Aloe Vera Drinks

Market Needs- Set a affordable and reasonable price

- Provide the best product to customers

- Three different sizes of bottle with different

prices for its different segment of

customers.

250 ml, 750ml, 1 liter

Strategies against competitors:

To compete with the major competitors we can adopt

the following measures:

-Affordable price

-Quality Assurance

-Fresh image TV ad about the products

-Providing the best service such as courtesy

greeting

-Continuous upgrade, innovation and

modification of the products

Promotional Tools:- discount at 50%

- lucky draw for our new

product up to 3 months

- giving gifts

- lucky coupons

- tour tickets depending

on the market

Contact us to getmore information

012-3868990

Website:

www.fighting-win.blogspot.com

THE END

THANK YOU