English Attack! Digital Immersion English
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ENGLISH ATTACK! The revolutionary Digital Immersion approach to learning English
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Transcript of English Attack! Digital Immersion English
ENGLISH ATTACK! The revolutionary Digital Immersion
approach to learning English
THE DIGITAL REVOLUTION IN ENGLISH LANGUAGE LEARNING
Context:
MARKET VISION The (R)EVOLUTION in media consumption
Film
Music
Knowledge
Education ?
Place-based training
Packaged physical course (books, CD-Roms)
Linear structure
Product purchase
Anywhere / anytime
Online services
Short-session discovery
Subscription
Individual learning Social learning
Graded materials Authentic content
TRENDS in English language learning The (R)EVOLUTION in consumer behavior
DIGITAL IMMERSIONENGLISH
English Attack! is a digital platform for English
language learning which uses an innovative
pedagogical approach based on learner
motivation and frequency of use.
Subscribers improve their English via short, daily
interactive online sessions based on current authentic content (movies, music, TV
series).
Newly acquired language items are consolidated
with practice games and the ability to use English
communicatively within a global virtual community
of learners of English.
Key advantages of English Attack!
A TRULY EFFECTIVE way of helping learners improve
The English Attack! method was developed in association with researchers in cognitive neuroscience and fine-tuned with the help of teachers of EFL and ESL in various countries as well as with that of experts in video gaming, learning games and mobile entertainment.
A 100% ONLINE APPROACH
English Attack! was designed to meet the expectations of a new type of learner - digital natives - and is fully in tune with web trends, conventions and best practice.
English ACCESSIBLE for all
Integrating content based on popular culture, an easy-to-use interface and very accessible pricing, English Attack! is designed for easy, immediate rollout across schools, language institutes, companies or organizations.
The English Attack! pedagogical method
social
gamephoto
video
PHOTO DICTIONARIESsports, travel, cuisine, science, business…
PRACTICE GAMES
4The 4 key components of WEB use
INTERACTIVE VIDEO EXERCICES Clips from recent movies, TV series, music, news…
Over800 videos.New units published every day.
GLOBAL SOCIAL NETWORKfriends, comments, leaderboards…
Pedagogical Principle #1: Motivation
ENTERTAINMENT and MEDIA attract, captivate and stimulate
The pedagogical units on English Attack! (interactive videos and visual dictionaries) are all based on popular culture entertainment and media: clips from current films and TV series, music videos, news, sport, travel, hobbies, and business.
MOTIVATION is a key condition required for learning to occur. Only a method which creates enthusiasm based on what the learner is interested in can lead to voluntary repeat use at a frequency
sufficient to enable the effective learning of English.
A REWARD ECOSYSTEM providing constant positive reinforcement
Learners’ activity on the site is compensated with the awarding of badges, user level cards, and scores, marking achievement and rewarding effort in a continuous positive reinforcement loop.
AUTONOMY involves the learner in the educational objective
Instead of being limited by the time and scheduling constraints of a conventional classroom course, the learner can define his or her own task and time in which to do it, choosing – according to what is most motivating at that specific moment – from a huge library of learner units categorized by content theme and difficulty.
Pedagogical principle #2: Long-term memory
CONTEXT accelerates memorization and learning
The language exercises on English Attack are based on authentic content (film clips, photography…) and always situated uniquely in the context of that content. They thus engage the learner both intellectually and emotionally.
The MEMORIZATION of newly acquired language elements over the longer term (previous three months) is obviously essential to learning. Advances in cognitive neuroscience have given us a better understanding of how information moves from short-term to long-term memory, allowing us to design
pedagogical approaches that result in greater effectiveness in retention.
SHORT SESSIONS optimise learner concentration.
The video clips used have an average duration of 2 minutes, and a learning unit never takes more than 8 minutes to complete. Each video-based lesson or learning game is limited to a maximum of 8 lexical items, an ideal number for focus and comprehension.
REPETITION: the key factor in long-term retention and acquisition
The Practice Games on English Attack! allow learners renewed contextual contact with lexical items seen in the video and photo-based exercises. The high “replayability” of these games, together with the score mechanism which creates additional performance motivation, helps accelerate the shift of these items from short-term to long-term memory through repetition and association.
Pedagogical Principle #3: Learning effectiveness over time
A constant flow of FRESH AUTHENTIC CONTENT constantly renews the learner’s level of interest, making it easier to get into the habit of using the site several times a week or even daily, even if for brief periods.
New pedagogical content is published on English Attack! every day. They might be based on a new film currently showing in theatres, the hit music video of the moment, or a current news item. Currency = motivation.
The learning of English is only worthwhile if it is effective over time, with LASTING RESULTS. This can only be achieved via regular and self-motivated exposure to the language over a relatively long period of
time. English Attack! can thus be an ideal complement to more intensive but short-duration training sessions such as classroom courses or language study abroad.
A combined system of level cards and points allows learners to measure their PROGRESS.
Everything the learner does on English Attack! generates points, and at set points totals the learner is granted a new Status Card. With 50 levels of cards to move up through, there is a constant challenge-reward loop which creates motivation and positive feedback over an extended time period.
The site allows learners to use their developing language skills in the context of an INTERNATIONAL SOCIAL NETWORK OF LEARNERS, from over 70 countries, all of whom use English as their common language. The learner can thus establish contact with some of the over 100,000 learners already registered on the site and use his or her English for true communication.
What the MEDIA are saying
Some of our PARTNERSHIPS
