Engineering Export Council of Egypt - komora.cz · Eng. Mohamed Ismail Abdellatif General Manager &...

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Growth Beyond Borders Engineering Export Council of Egypt Egypt Auto Parts Delegation to Germany 12 th – 16 th November 2017

Transcript of Engineering Export Council of Egypt - komora.cz · Eng. Mohamed Ismail Abdellatif General Manager &...

Page 1: Engineering Export Council of Egypt - komora.cz · Eng. Mohamed Ismail Abdellatif General Manager & CEO Automotive Components Brake Disks Eng. Mahmoud Al Geuzery Manager Car Seats

Growth Beyond Borders

Engineering Export Council of Egypt

Egypt Auto Parts Delegation

to Germany

12th – 16th November 2017

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Growth Beyond Borders - 2 -

Egyptian Delegation

Company Name Representative Title Company’s Products

Dr. Ahmed Fekry A. Wahab Managing Director Brake Disks

Disc Brake Pads

Eng. Mohamed Ismail

Abdellatif

General Manager & CEO

Automotive Components

Brake Disks

Eng. Mahmoud Al GeuzeryManager

Car Seats - Bus Seats - Foam

Handles - Metal Parts

Eng. Raafet El Khanagry General Manager Brake Disks / Axels

Mr. Kirolos Teriak CEO Radiators / Heat Exchangers

Eng. Ehab Ibrahim Factory General ManagerBody Panel Parts

Stamping Parts, Steel Fuel Tank

Eng. Mohamed Abu GalalahHead of Automotive

Division

Sheet Metal Parts - Plastic Parts -

Mechanical Control Cables - Chasis

Modules and Seat Belts

Eng. Mohamed Awad ChairmanBumpers - Door Trims - Wheel Cover

and Logo

Eng. Hany FahmyLocal Content Procurement

and Supply Chain ManagerCars – Auto-Parts

Mr. Ahmed El Mofty Commercial Director Specialized industrial parks including

automotive & its feeding industries

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Growth Beyond Borders - 3 -

Organizers

Name Title Organization

Mrs. Maha Saleh Executive Director Engineering Export Council (EEC)

Mrs. Rana Atef Deputy Head of Department

Trade Fairs and Export Promotion

German-Arab Chamber for Industry &

Commerce

Egyptian Commercial Office in Berlin

Name Title Organization

Mr. Maher El Sherif Commercial Counselor – Head of

Egypt’s Commercial Office in Berlin

Egyptian Commercial Service (ECS)

Ms. Nissreen

Wahish

Commercial Assistant Egyptian Commercial Service (ECS)

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Growth Beyond Borders - 4 -

Index

Part 1 Engineering Export Council (EEC) Profile

Who we are & What we do

How we do it

Activities in 2017

Part 2 Engineering Industries Overview

Key Facts

Sectors and Exports

Part 3 Auto-Parts Industry Overview

Overview

Local Market

Products

Top Exports & Regions

International Clients

Part 4 Egypt’s Vision for Industry Investment Climate Reforms

Suez Canal Zone

Part 6 Cooperation Advantages

Part 5 Why Egypt

Page 5: Engineering Export Council of Egypt - komora.cz · Eng. Mohamed Ismail Abdellatif General Manager & CEO Automotive Components Brake Disks Eng. Mahmoud Al Geuzery Manager Car Seats

Part 1 EEC Profile

Growth Beyond Borders

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Growth Beyond Borders - 6 -

What we do

Helps in lobbying for the private sector by linking them to

policy making in order to facilitate doing business

internationally;

Promotes Egyptian Engineering products in the International

Market;

Stimulates investments and joint ventures for the purpose of

exporting.

Current Members: 350 Regular Exporters

Part 1: EEC Profile – Who we are & What we do

EEC is a PPP established by a Ministerial

Decree in 1997 as an “Advisory Body”

for H.E. Minister of Trade and Industry.

Who we are

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How we do it – EEC Methodology for Development

3 Pillars for Export Development:

Market, Product & Company

Through support in the following areas:

Access to Market

Access to Skilled Labor (Vocational & Managerial)

Access to Information (Market Intelligence)

Access to Finance

Access to Technology Transfer

Access to Quality Infrastructure

Access to Legislation Formulation

Part 1: EEC Profile – How we do it

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Brief about EEC Activities in 2017

9 International Exhibitionso 5 countries (Germany, UAE, South Africa, Kenya, China)

o 60 companies

2 Trade Missionso Kenya (East Africa) & Ghana (West Africa)

o 45 companies

2 Buyers Missionso 100 prospect buyer

o Subsectors: automotive components and electrical industries

Market Studieso 79 studies

o HS Code (53) - Country/Region (22) - Sectoral (4)

Part 1: EEC Profile – Activities in 2017

Page 9: Engineering Export Council of Egypt - komora.cz · Eng. Mohamed Ismail Abdellatif General Manager & CEO Automotive Components Brake Disks Eng. Mahmoud Al Geuzery Manager Car Seats

Part 2 Engineering Industries Overview

Growth Beyond Borders

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Growth Beyond Borders - 10 -

Key facts

One of the top five industries that constitute 80% of theindustrial (non-petroleum) exports of Egypt.

Consists of 21 Sector, top exporting sectors: brown goods,automotive components, home appliances and electrical &electronics. Auto parts represent 21% of export value.

Among 4 priority sectors for the Ministry of Trade andIndustry’s Strategy of Industrial & Foreign TradeDevelopment 2020.

Part 2: Engineering Industries – Key facts

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Growth Beyond Borders - 11 -

Exports (Jan – Sept 2017)

Brown Goods 32%

Automotive Components

21 %

Cables20%

Home Appliances 11%

Electrical & Electronic 6%

Vehicle Industry4%

Blades 2%Remaining Sectors 4%

5 % increase in export value vis-à-vis same period in 2016

Part 2: Engineering Industries – Sectors & Exports

Remaining Sectors (good

export potential)

• Vehicle Industry

• Machinery and Equipment

• Metal Forming Products

• Pumps and Generators

• Agricultural Equipment

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Part 3 Auto Parts Industry

Growth Beyond Borders

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Growth Beyond Borders - 13 -

Industry Overview

• Market Size:

No. of registered vehicles: 9.3 million (Accumulated 2016)

- 51% cars - 14% trucks

- 1% buses - 1% public transportation cars

- 33% Other Vehicles

Part 3: Auto Parts Industry - Overview

.

Cars Trucks Buses Public Transportations other

4.7

1.3

0.1 0.1

3.1

.

* Sources: CAPMAS - AMIC

In Million unit

In 2016 Only:

No. of brands : 37

No. of vehicle units:

198,271 51%

14%

1%1%

33%

Page 14: Engineering Export Council of Egypt - komora.cz · Eng. Mohamed Ismail Abdellatif General Manager & CEO Automotive Components Brake Disks Eng. Mahmoud Al Geuzery Manager Car Seats

Part 3: Auto Parts Industry – Local Market

Passenger Cars141,983

71%

Trucks35,005 18%

Buses21,283 11%

Vehicle Units in Egypt 2016

* Sources: CAPMAS - AMIC

Page 15: Engineering Export Council of Egypt - komora.cz · Eng. Mohamed Ismail Abdellatif General Manager & CEO Automotive Components Brake Disks Eng. Mahmoud Al Geuzery Manager Car Seats

Vehicle Units in Egypt 2016 (CKD & CBU)

CKD100,798

CBU97,473

* Sources: CAPMAS - AMIC

Page 16: Engineering Export Council of Egypt - komora.cz · Eng. Mohamed Ismail Abdellatif General Manager & CEO Automotive Components Brake Disks Eng. Mahmoud Al Geuzery Manager Car Seats

Passenger Cars Buses Trucks

59,319

13,238

28,241

82,664

8,045 6,764

CKD CBU

Vehicle Units in Egypt 2016 (CKD & CBU)

* Sources: CAPMAS - AMIC

Page 17: Engineering Export Council of Egypt - komora.cz · Eng. Mohamed Ismail Abdellatif General Manager & CEO Automotive Components Brake Disks Eng. Mahmoud Al Geuzery Manager Car Seats

South Korea46,150 33.5%

Japan40,685 29.5%

Europe19,547 14.2%

US18,754 13.6%

China12,631 9.2%

Other Asian Countries171

0.1%

Passenger Cars Market in Egypt by Brand Origin (2016)

* Sources: CAPMAS - AMIC

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Products Manufactured in Egypt

Part 3: Auto Parts Industry - Products

Brake Disc/ DrumBrake Pad for Passenger and Commercial Suspension and Axles Sheet Metal and Tube BendingMicro Channel Condensers / Custom made Heat Exchangers Radiators for Passenger and Commercial Exhaust SystemsBody Panel PartsPlastic PartsSteel Fuel TankControl Cables Car Seats Stamping / Chassis PartsPlastic Injections BumpersWheel Cover Batteries/Filters

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Main Export Regions (Jan – Sept 2017)

Part 3: Auto Parts Industry – Export Regions

EU72.80%

Arab Cs18.20%

Other European

2.8%

Africa1.50%

Asia1%

Remaining Countries

3.7%

* Source: GOEIC

Page 20: Engineering Export Council of Egypt - komora.cz · Eng. Mohamed Ismail Abdellatif General Manager & CEO Automotive Components Brake Disks Eng. Mahmoud Al Geuzery Manager Car Seats

We supply to

Part 3: Auto Parts Industry – International Clients

Page 21: Engineering Export Council of Egypt - komora.cz · Eng. Mohamed Ismail Abdellatif General Manager & CEO Automotive Components Brake Disks Eng. Mahmoud Al Geuzery Manager Car Seats

Part 4 Egypt’s Vision for Industry

Growth Beyond Borders

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Growth Beyond Borders - 22 -

Projects established after the implementation of the new lawshall qualify for

50% of Investment costs deduction of Projects in Sector A, includes certaingeographical areas (Suez Canal, Golden Triangle and others)

30% of Investment costs deduction of Projects in Sector B, includes therest of Egypt and certain activities such as the Automotive and itsfeeding industries, labor intensive, renewable energy, strategic nationalprojects and more.

The tax incentive is capped at a maximum of 80% of paid capital and over aperiod of seven years maximum.

Incentives offered by New Investment Law (No. 72 for

the Year 2017)

Part 4: Egypt’s Vision – Investment Climate Reforms

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Growth Beyond Borders - 23 -

Makes Egypt a regional industrial and

trade hub.

A regional development strategy has

been set for the zone with three main

development nodes:

• Port Said (covering auto-parts)• Ismailia• Ain Sokhna

Suez Canal Economic Zone

Part 4: Egypt’s Vision – Suez Canal Zone

- Industrial Zone

- Industrial Parks

- East Port Said

Special Investor Incentives

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Part 5 Why Egypt

Growth Beyond Borders

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Growth Beyond Borders - 25 -

Part 5: Why Egypt – Competitive Advantage

- Relatively Low Cost (Blue Collar av € 2/hr

White Collar av € 1500/month)

- Tailored Trained Packages available

-Relatively Cheap Compared to Global Prices

€ 0.0485 per KWh (Sources: Eurostat and EgyptianMinistry of Electricity)

- Approximate Location

- Low shipping cost of empty cargo containers from Egypt (Competitive Freight Rates)

- Seaports: 8 / Cargo Airports: 4

Labor

Energy

Logistics

Page 26: Engineering Export Council of Egypt - komora.cz · Eng. Mohamed Ismail Abdellatif General Manager & CEO Automotive Components Brake Disks Eng. Mahmoud Al Geuzery Manager Car Seats

Part 5: Why Egypt – Labor

Page 27: Engineering Export Council of Egypt - komora.cz · Eng. Mohamed Ismail Abdellatif General Manager & CEO Automotive Components Brake Disks Eng. Mahmoud Al Geuzery Manager Car Seats

Part 5: Why Egypt – Energy0

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Sources: Eurostat and Egyptian Ministry of Electricity

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Part 5: Why Egypt – Logistics

“in days”

Page 29: Engineering Export Council of Egypt - komora.cz · Eng. Mohamed Ismail Abdellatif General Manager & CEO Automotive Components Brake Disks Eng. Mahmoud Al Geuzery Manager Car Seats

1. GAFTA

2. COMESA

4. Turkey

• FTAs facilitate market access

Expected demand in MENA is to reach 5 million units by

2025:

Import and export of components from Egypt/Europe

Export of vehicles from Egypt to Africa

3. EU

5. EFTA

6. EAC & SADC

Trade Agreements.. Opportunities yet a challenge to the local automotive Industry

Part 5: Why Egypt – Trade Agreements

Page 30: Engineering Export Council of Egypt - komora.cz · Eng. Mohamed Ismail Abdellatif General Manager & CEO Automotive Components Brake Disks Eng. Mahmoud Al Geuzery Manager Car Seats

Part 5: Why Egypt – Quality Infrastructure

Standards and Specs:

Adherence to UN ECE homologation Standards

Egypt has strong “National Quality Infrastructure”

http://www.egyptqualitydirectory.com/

In addition to,

Communication (No Language Barrier and Same Time Zone)

Investment Map available at www.invegypt.com

Page 31: Engineering Export Council of Egypt - komora.cz · Eng. Mohamed Ismail Abdellatif General Manager & CEO Automotive Components Brake Disks Eng. Mahmoud Al Geuzery Manager Car Seats

Part 6 Cooperation Advantages

Growth Beyond Borders

Page 32: Engineering Export Council of Egypt - komora.cz · Eng. Mohamed Ismail Abdellatif General Manager & CEO Automotive Components Brake Disks Eng. Mahmoud Al Geuzery Manager Car Seats

Growth Beyond Borders - 32 -

What we look for?

Partnerships and Joint-Ventures between Egyptian andGerman companies in the Auto-Parts Industry to expandmarket share.

German Companies will enjoy the following:

Access to Local market

Access to untapped markets, making use of Egypt’s freetrade agreements

Access to incentives of New Investment Law 72

Access to incentives of Industrial parks

Explore Untapped Markets

Part 6: Cooperation Advantages

Page 33: Engineering Export Council of Egypt - komora.cz · Eng. Mohamed Ismail Abdellatif General Manager & CEO Automotive Components Brake Disks Eng. Mahmoud Al Geuzery Manager Car Seats

Growth Beyond Borders - 33 -

Auto-Parts Global Demand (2016)

Part 6: Cooperation - Gateway to the World

560 BN Euro

Page 34: Engineering Export Council of Egypt - komora.cz · Eng. Mohamed Ismail Abdellatif General Manager & CEO Automotive Components Brake Disks Eng. Mahmoud Al Geuzery Manager Car Seats

Growth Beyond Borders - 34 -

Egyptian Companies seek the following:

Knowledge & Technology Transfer from Germany which willcontribute to developing the Auto-Parts Industry in Egypt:

- Improving quality of Egyptian Auto-Parts products

- Helping Egyptian Companies meet international standards

- Further developing the skills of the Egyptian workforce

Expansion of their business which will also offer more jobs.

A much stronger capacity for exporting to internationalmarkets.

Suggested Egyptian-German

Cooperation in the Auto-Parts Sector

Part 6: Cooperation Advantages

Page 35: Engineering Export Council of Egypt - komora.cz · Eng. Mohamed Ismail Abdellatif General Manager & CEO Automotive Components Brake Disks Eng. Mahmoud Al Geuzery Manager Car Seats

Growth Beyond Borders - 35 -

Auto Parts in EEC E-Catalogue

Page 36: Engineering Export Council of Egypt - komora.cz · Eng. Mohamed Ismail Abdellatif General Manager & CEO Automotive Components Brake Disks Eng. Mahmoud Al Geuzery Manager Car Seats

Growth Beyond Borders

Thank You

[email protected]

Zusammenkunft ist ein Anfang;

Zusammenhalt ist ein Fortschritt;

Zusammenarbeit ist der Erfolg.Henry Ford

Coming together is a beginning; Keeping together is progress; Working together is success.

www.eec-eg.org