Engaged Journalism: Connecting With

Digitally Empowered News Audiences

Visiting research fellow, 2013-14 academic year

Jake Batsell @jbatsell jbatsell@smu.edu

Assistant professor, Division of Journalism

South by Southwest Interactive Austin, Texas March 16, 2015 #engagedj

Engagement, Loyalty and Revenue • @jbatsell • 6.11.14

• Based on visits to more than 25 news organizations in U.S./U.K.

• 100+ interviews

• Aimed at journalists, academics,

students and anyone else interested in the future of news

• Part of CJR Books series

• More details: j.mp/engagedj

ENGAGED JOURNALISM (Columbia University Press)

JEM 499 • @jbatsell • 10.7.14 #engagedj • @jbatsell • 3.16.15

What is engaged journalism?

My definition:

The degree to which a news

organization actively considers and interacts with its audience in furtherance of its journalistic

and financial mission.

I found that news organizations are trying to engage audiences in five main ways:

#engagedj • @jbatsell • 3.16.15

1. Face-to-face engagement #engagedj • @jbatsell • 3.16.15

2. News as conversation #engagedj • @jbatsell • 3.16.15

3. Serving the ‘passionate vertical’ #engagedj • @jbatsell • 3.16.15

4. Search, explore, play #engagedj • @jbatsell • 3.16.15

5. Measuring and monetizing the audience relationship

#engagedj • @jbatsell • 3.16.15

The book, boiled down to a tweet:

#engagedj • @jbatsell • 3.16.15

Thanks!

Visiting research fellow, 2013-14 academic year

Jake Batsell @jbatsell jbatsell@smu.edu

Assistant professor, Division of Journalism

More info: j.mp/engagedj