Connecting with Audiences Using Experential Marketing: Campaigns by MSLGROUP Netherlands
Connecting a global audience€¦ · your next marketing and communications campaign. Connecting...
Transcript of Connecting a global audience€¦ · your next marketing and communications campaign. Connecting...
Connecting a global audienceYour complete maritime marketing solution
Celebrating 50 years of maritime communications #Seatrade
www.seatrade-maritime.com
Connect through our Marketing Services Solutions
Partnering with Seatrade MaritimeMore than a news website and magazine. Seatrade Maritime is a communications company for the Maritime industry – from the written word of Seatrade’s leading maritime publications and news channel to the spoken word and live experiences of global exhibitions and conferences. For 50 years Seatrade has been a leading voice of the maritime industry.
Partner with Seatrade Maritime to boost your company’s reach, activation, conversion and engagement.
We provide marketing solutions for the global maritime marketSeatrade Maritime bridges the gap, connecting procurement professionals with products and services, influencers with decision makers.
Discover how Seatrade Maritime can optimise the reach of your next marketing and communications campaign. Connecting you to new and engaged audiences by specifically targeting the sectors, demographics and regions that matter to your business.
Whatever your goal may be, an integrated marketing campaign can help. Our team deliver marketing advice that is right for your business objectives. Whether it’s online, in print or content marketing.
Our campaigns are backed with tracking, reporting and data capture allowing us to demonstrate your Return on Investment and transparency across all channels.
Image by: Arya Behkam
As a new digital landscape emerges, we provide touchpoints to reach your audience through an omni-channel approach…
Sponsored Content
Editorial Webinar Sponsorship
Custom Webinar Creation
Custom Podcast Creation
Editorial Podcast Sponsorship
Reports
Newsletters
Content Pieces
Videos
Whitepapers
Article Advertising
Geo Fencing
Newsletter Advertising
Retargetting
Homepage Advertising
Display Advertising Content
Marketing
Webinars and
PodcastsResearch
Extend your marketing reach
Image by: Arya Behkam
Serving core industry segments
Classification Society
Law & Legal Services
Ship Designers & Naval Architects
Fuels & Lubricants
Security & Safety
Finance & Insurance
Port Services & Terminal
Operations
Digital, IT Navigation &
Communications
Logistics
Ship Equipment
Education & Training
Official & Regulatory
Ship Management, Operations,
Owners, Brokers
Engineering & Technical
Oil & Gas
Ship Yards
Seatrade Maritime’s Global AudienceSeatrade Maritime’s audience and global reach stems from 50 years of communications to and from key maritime segments; including publishing from Seatrade Maritime Review, Seatrade Maritime News and Seatrade Maritime Events, as well as Seatrade produced events.
Our audiences:Audience by region Top 15 Industry Segments Top 20 Job Functions
Ship Equipment 21.27%
Ship Managers, Owners and Operators 17.43%
Digital, IT, Navigation & Communication 12.70%
Oil & Gas 11.86%
Ship Brokers 7.47%
Law & Legal Services 4.82%
Classification Societies 3.80%
Ship Yards 3.48%
Bunkering 3.34%
Finance & Insurance 3.11%Engineering 2.70%Consultancy 2.41%Security & Safety 2.03%Logistics 1.84%Maritime Associations 1.67%
Logistics, Purchasing & Procurement
4.37%
Finance & Accounting 4.13%
Design & Engineering 2.83%
Project Management 2.61%
Distribution / Transport Management
2.44%
Legal 2.32%
Human Resources (HR), Training & Organizational Development
1.76%
Research & Development 1.51%
Public Relations & Media 1.43%
Information & Communications Technology
1.11%
Health & Safety 0.94%
Consultant 0.62%
Seafarer 0.60%
Business Development
Management
Administration / Office Management
Technical Services
C-suite, director and senior management Sales and Marketing
Operations
21.61%
11.34%
10.73%
8.35%
8.34%
6.92%
5.94%
NEWS
Seatrade Maritime NewsSeatrade Maritime News communicates daily and breaking updates on the most important topics in maritime. Written by a team of highly experienced correspondents across Asia, the Middle East, Europe and America, Seatrade Maritime News has a strong focus on operational, regulatory and technology related stories, including interviews with key executives – all free to read.
The most popular topics on Seatrade Maritime news are: regulatory, container shipping, ports & logistics, ship operations, seafarers & crewing, ship building and yards, tankers, digital & technology, finance & insurance and bunkering.
341,000+Page Views
02m 56sTime spent on page
210,000+Average Monthly Users
9,000+Newsletter Subscribers
Seatrade Maritime ReviewFor over 50 years Seatrade Maritime Review’s quarterly maritime insights and reports has been a staple source of in-depth information and analysis. Produced to help the maritime sector navigate through a sea of opportunity and challenges, this publication appeals to management and leadership professionals across all sectors and functions.
Distributed digitally to
18,000+contacts
Published Quarterly and distributed at all Seatrade Maritime and key third party events
Distributed in print to
3,500+contacts
Seatrade Maritime Club unites industry influencers, senior leaders and key stakeholders from across the global shipping industry through a unique alliance that exists to promote, protect and proactively enable economic development that benefits the entire market.
CHINA
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MIDDLE EAST IND
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Connecting the global maritime marketRegister as a supplier or start your search as a buyer: www.maritime.market
Register as a supplier to benefit from:
Access to the one of the world’s leading databases of more than 120,000maritime professionals to promote your latest products and services directly.
A marketing platform to showcase your latest products and services and reach new and existing audiences.
Promotional opportunities to give you increased lead generation and exposure across the site.
Buyers will be able to:
Use Maritime Marketplace free ofcharge to access the bestproducts from our globalnetwork of trusted suppliers.
Streamline their procurementprocess and gain direct accessto your company all year round.
Compare suppliers from ourglobal network and speakdirectly to suppliers, giving themunrivaled access to makeefficient buying decisions.
Maritime Marketplace is supported by world leading maritime events and media
Gain access to one of the world’s largest databases of maritime professionals and connect with maritime suppliers year round.
Free Listing
Company contact information
Company logo and short description
One Searchable Category attached to profile
Company URL included
Standard Listing
Company contact information
Company logo and description with cover image
Company URL included
Latest news and product information
5 Searchable Categories tagged to your news and products
Event promotion and Social Media links
Uploadable news and product pages
Customer enquiry form
Traffic dashboard
US $600 for Two Years
Reach, Activate, Convert and Engage with Seatrade Maritime…
Display Advertising Content Marketing Webinar & Podcasts
Advertising on Seatrade Maritime News HomepageShowcase your product or service in front of our audience with run-of-network, run-of-site and contextual targeting positions. Ads will automatically adapt to mobile devices.
Advertising OptionsAll rates are based on weekly tenancy.
1 Leaderboard (top/bottom)• Desktop size: 728x90• Mobile size: 300x250RatesLeaderboard £500 / €600.00 / $615.00Bottom Banner £350 / €420.00 / $430.50
2 MPU• Desktop & Mobile size: 300x250RatesMPU 1 £500 / €600.00 / $615.00MPU 2 £450 / €525.00 / $553.50 MPU 3 £400 / €470.00 / $492.00MPU - in article £400 / €470.00 / $492.00
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3 Floor Ad• Desktop size: 1200x90 / 1200x410 expandedRatesFloor Ad £700 / €840.00 / $861.00
4 Skin• Desktop size: 1510x750 (low res) and 1920x1080 (high res)RatesSkin/Wallpaper £2,250 / € 2,700.00 / $2,767.50
5 Welcome Ad• Desktop size: 640x480• Mobile size: 300x416RatesWelcome Ad £3,000 / €3,600.00 / $3,690.00
Image by: Cameron Venti
Advertising on Seatrade Maritime News ArticlesShowcase your product or service in front of our audience by targeting category/topic specific articles to ensure your message is seen by engaged and highly relevant readers. Ads will automatically adapt to mobile devices.
Advertising OptionsAll rates are based on weekly tenancy.
1 Leaderboard (top/bottom)• Desktop size: 728x90• Mobile size: 300x250RatesLeaderboard £500 / €600.00 / $615.00Leaderboard - article £400 / €470.00 / $492.00
2 MPU• Desktop & Mobile size: 300x250RatesMPU- in article £400 / €470.00 / $492.00
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Advertise in Seatrade Maritime News newsletters Seatrade Maritime News has 9,000+ engaged newsletter subscribers. As an advertiser you can choose to promote your advertisement on our daily, weekly newsletters with a visually engaging MPU or Leaderboard banner position.
Advertising OptionsAll rates are based on weekly tenancy.
1 Leaderboard• Desktop size: 728x90• Mobile size: 300x250RatesLeaderboard £500 / €600.00 / $615.00
2 MPU• Desktop & Mobile size: 300x250RatesMPU £400 / €470.00 / $492.00
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Image by: Avijit Ghosh
Display Advertising Retargeting and Geo-FencingWhen someone visits our website, retargeting tracks them and shows them your ads as they continue to browse the internet.
Use your own customized, eye-catching visuals and text to attract the attention of our online visitors, during and long after they visit our website!
Ad sizes and specs
1 Leaderboard (top/bottom)• Desktop size: 728x90• Mobile size: 300x250
2 MPU• Desktop & Mobile size: 300x250
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Geo-fencingDefine locations relevant to the event - convention center, nearby hotels, etc. and serve ads to users in real time during the event.
Geofencing ads can use a variety of creative types and sizes. Impressions will serve on mobile devices and tablets within the event, while users are browsing the internet and in-app content.
Image by: Avijit Ghosh
Native Ads and Content MarketingNative ads are assimilated into Seatrade Maritime News; your highlighted content (white paper, video, or product announcement) looks cohesive within our trusted editorial environment.
Native Ad units are designed for marketers who want to make their content discoverable while driving brand awareness with our engaged audience.
RatesSponsored Article (Native Article) £2,500 / €3,000 / $3,075
The sponsored content is pinned for a week on Seatrade Maritime News homepage, it then moves down to a sponsored content curated box lower on the homepage.
HOW IT WORKS • Content marketing can be published to Seatrade Maritime News, tagged and organized
into appropriate categories.
• The content is flagged as advertising and gets the appropriate labelling when published.
• When published, that content is then pushed out to the content channels, recent headline feeds, search results, related content, etc.
• That content can also be “pinned” to stay in a fixed location on related channel pages and as related content where appropriate.
Image by: Jeanette Ellam
Speedcast partnered with Seatrade on webinar to launch new services - generating 44 requests for information
- Email communications- Social media posts- Display advertising- Webinar production
“We have never run such an effective campaign over such a short period of time. We were
able to generate more than 300 leads. 40 of which we would
class as hot leads...”
Shipping and COVID-19 – Market & Legal Impacts WebinarLast week, the World Health Organization declared the COVID-19 outbreak a pandemic. There are few aspects of l ife on which it’s not had an adverse impact. From sustaining the health of populations and preserving life, to the deceleration of global markets, its ramifications are reverberating around the world.
The engine of the world economy, shipping is now at the centre of turmoil
The industry must come to grips with this new reality. However, the main problem we face is one of uncertainty. Will the actions of governments prove effective in curbing its spread, or will the situation deteriorate further? Looking further into the future, how will this impact shipping both long and short -term?
During this webinar, you'll learn about:
• The impact of the coronavirus on shipping markets• What the market impact will mean for your shipping and charter contracts• How charterers can declare force majeure
With participation from:
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Discover Intelligent Content Solutions Right now, your digital strategy is more important than ever before – and aligning it with a brand synonymous with world-class industry content could create remarkable business opportunities.
Map
IMO 2020: Industry Implementation Update
The Next Wave of Digitalisation in Shipping
A round-the-clock campaign gives gravitas to brand exposure, creating a holistic presence with your audience.
Website traffic
28,315 page views
22,492unique visitors
EditorialThe official media partner for Digital Maritime Week,
Seatrade Maritime News delivered nearly 3,000 unique views across all
related editorial.
PodcastsFrom on-demand to
on-the-go, two of our most popular sessions from
Digital Maritime Week are driving an average of 150
downloads a week.
Sunny PatelGlobal Digital Lead | Maritime & Cruise | Informa Marketse: [email protected]: +44 (0)20 7921 8286
Thought LeadershipThrough carefully curated content, thought leadership has the potential to not only drive engagement, but also foster brand affinity. Become part of the conversation on critical market themes and watch the contribution of conversion to real revenue.
20+ thought leaders from around the world aligned with Digital Maritime Week and brought each webinar to life, including:
Esben PoulssonChairman,
International Chamber of Shipping
Rosita LauPartner,
Ince & Co.
Steen Lund Singapore Shipping
Association (SSA) Council Member and Chairman,
SSA Digitalisation Committee
Dr Şadan Kaptanoğlu
President, BIMCO and CEO,
HI Kaptanoğlu Shipping
Cameron Mitchell Director, Isle of Man
Ship Registry
Jörgen Strandberg Director Agile Business Development, Wärtsilä
Richard TurnerChief Executive
Officer, Tapiit Ltd
Dr Wang Jin-baoResearcher in Ship Hydrodynamics, Marine
Design and Research Institute of China (MARIC); Chairman of ITTC Specialist
committee on Ship in Operation at Sea; and Deputy Director of SSNAME
@SeatradeGlobal @Seatrade Seatrade Maritime
www.seatrade-maritime.com
From 22 – 26 June, familiar brands from Informa Markets Maritime united to curate Digital Maritime Week.
Across five engaging days, Digital Maritime Week captured the attention of a proactive network of industry professionals with a diverse series of live webinars. Influencers from around the world came together to share ground-breaking insights within each session, ensuring that the global market is kept on the very pulse of the latest industry movements.
1Objective
Registrations
527Listened live
58%Registrations
852Listened live
60%Watch On-Demand Now Watch On-Demand Now
Leaders Debate: Showing Resilience & Recovery
through COVID-19
Looking Towards the Future for the Turkish
Shipping Industry
Registrations
512Listened live
57%Registrations
331Listened live
53%Watch On-Demand Now Watch On-Demand Now
Crew Welfare and the Skills Challenge
Post COVID-19: The State of the China Shipbuilding Industry
Registrations
516Listened live
54%Registrations
355Listened live
55%Watch On-Demand Now Watch On-Demand Now
In Depth Spotlight - Japan’s Shipowners and Shipbuilders
Registrations
524Listened live
67%
2Objective
Holistic Brand Exposure
3Objective
View All Speakers
Ready to Make Your Move? When it comes to business objectives, only exceptional experiences can
drive exceptional results. From off-the-shelf bundles to bespoke creations, our team is ready to put together a package that captures the attention
of your target audience.
Live WebinarsCritical conversations with a live audience who can
participate in Q&A.
On-the-go Podcasts1-2-1 conversations with the editorial team behind Seatrade Maritime News
Ocean Intelligence Orchestrated
conversations, recorded and then distributed after.
12%represented ship
owners and operators
Sample of Companies in attendance:
Topline Statistics:
Get in touch
Meet the audience our team connected through Digital Maritime Week.
111 countries represented
4,822 registrations
Dedicated Data Acquisition
LIVE
Case Study:
castP O D
Watch On-Demand Now
Choose between sponsoring editorial lead webinars or create your own custom webinar. Position your brand as an expert on a key topic through powerful, engaging content that generates high-volume, targeted leads.
Live or on-demand Webinars that are developed based on customer preference of subject matter. Seatrade will provide a moderator, the advertising and marketing campaign, and the production of the webinar. Typically includes PowerPoint, audio, and polls.
Sponsored Editorial Webinar Custom Webinar(Rate: £12,500 / $15,000)
Our content team will collaborate with you to develop a topic, produce the webinar and market the program to our audience. Includes all of the above benefits, plus: Opportunity to speak on session as a moderator
or panelist, to be determined with Seatrade Maritime Content Team
Case Studies:
Seatrade Maritime Webinars
BUILD-UP Partner Platinum Gold
Announcement of sponsorship across all marketing channels 3 3 3
Sponsor speaker name to be mentioned and promoted in pre-webinar article on the news platform, www.seatrade-maritime.com 3
Sponsor logo to be displayed on Registration Page 3 3 3
Sponsor logo included in all marketing assets produced including;Promotional Emails, Social Media and Display Advertising, along with any reference to post webinar communications; articles and press releases
3 3 3
WEBINAR EXPERIENCE Partner Platinum Gold
Speaker opportunity on live webinar panel 3
Sponsor logo to be displayed on webinar background console (Live webinar) 3 3 3
Thank you message from the moderator on the webinar itself 3 3 3
POST WEBINAR Partner Platinum Gold
Leads from all sign ups* 3 3
One piece of your literature to be emailed after the webinar to all attendees 3 3
*Details will only contain contact information for those opted-in.
Seatrade Maritime Podcasts
Seatrade Maritime News Podcast(Rate: £4,000 / $5,000)Sponsor a podcast hosted by a Seatrade Maritime News editor on topics that are relevant to the maritime community.
• Pre-roll soundbite to be read mid-interview by podcast host (up to 15 seconds)
• Pre- and post-roll sponsor thank you mention
• Sponsor listed on podcast listing page on Seatrade Maritime News site
• Multiple distribution points (seatrade-maritime.com, Apple iTunes, Google Play Music, Spotify, and other relevant sources)
• Podcast can be featured/embedded on sponsor’s digital outlets
• Blog post (up to 400 words and 2 images) about webinar topic to be uploaded to Seatrade Maritime News
Custom Podcast(Rate £6,000 / $7,400)Our content team will collaborate with you to develop a topic, produce the podcast and market the program to our audience. Includes all of the above benefits plus:
• Pre-roll soundbite to be read mid-interview by podcast host (up to 30 seconds)
• Opportunity to be interviewed on podcast by Seatrade Maritime News editor, to be determined with Seatrade Maritime Content Team
Speakto the Right
People
We have never run such an affective campaign over such a short period of time. We were able to generate more than 412 leads, 44+ of which we would class as hot leads...
Marketing Director, Maritime, Speedcast
Seatrade’s digital maritime week was a great opportunity for IOM Ship Registry to form part of a well-meaning panel discussion on crew welfare. Whilst it is not possible to meet clients nor travel to maritime events during Covid restrictions, this digital forum provided the perfect platform and a timely boost in awareness of the initiatives we are working on to help our crew. The level of enquiries and leads generated following our panel discussion was extremely rewarding. Sincere thanks to Seatrade Maritime for a very well organised and far reaching broadcast. We look forward to working with them on future events.
Deputy Director, IOM Ship Registry
Image by: Icen Paler
Contact usFor more information or to secure your advertising space, please get in touch with your local representative today!
Regional Representatives:
Global Digital LeadSunny [email protected]+44 755 760 7877240 Blackfriars RoadLondon, SE1 8BFUnited Kingdom
Head of Key Accounts, Maritime Chris Adams [email protected]+44 7866 799191Sheepen PlaceColchester, EssexCO3 3LPUnited Kingdom
Marketing Director, Maritime Emma Howell [email protected] +44 7866 799217Sheepen PlaceColchester, EssexCO3 3LPUnited Kingdom
Content and Digital Marketing Manager, Maritime Daniel Chapman [email protected]+44 7557 173090Sheepen PlaceColchester, EssexCO3 3LPUnited Kingdom
Hong KongVictor [email protected]+852 2585 617217th Floor China Resources Building26 Harbour RoadWanchaiHong Kong
Middle EastRichard JohnsonRegional Business [email protected]: +971 4 408 2850Mobile: +971 52 9022 97120th Floor, Dubai World Trade Centre Tower Sheikh Zayed RoadDubai, United Arab Emirates
Middle East & Indian Sub-ContinentArshed HussainRegional Business [email protected]: +971 4 408 2851Mobile: +971 52 902 296920th Floor, Dubai World Trade Centre Tower Sheikh Zayed RoadDubai, United Arab Emirates
ChinaLi [email protected]+ 86 139 1772767158 Dongdaming RoadSuite No 1813,SIPG Building Shanghai 200080P.R China
Celebrating 50 years of maritime communications #Seatrade
www.seatrade-maritime.com
The AmericasChristophe [email protected]+57 317 501 69 44San Felipe Reservado, Casa 79Cra 5a - 2Sur # 45Chia, CundinamarcaColombia
Middle East & AfricaAdam WhiteheadBusiness Development [email protected]: +971 4 408 2852Mobile: +971 52 902 297020th Floor, Dubai World Trade Centre Tower Sheikh Zayed RoadDubai, United Arab Emirates
The Americas (Panama)Jorge Luis [email protected]+507 6122 4291Av. Cincuentenario con Republicade la IndiaPH Bahia del GolfTorre 400, 18AAltos del GolfoPanama City, Panama
SingaporeMarcus Hand Editor, Seatrade Maritime News [email protected] Kallang Avenue#09-16 Aperia Tower 2Singapore 339510