Engage, Interact and Grow with Social Media with Allan and Farshid
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Transcript of Engage, Interact and Grow with Social Media with Allan and Farshid
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A Review of Best Practices
Engage, Interact and Grow with Social Media
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Welcome!
! Allan Pulga, Manager of Communications @poonisms ! Farshid Zavosh, Manager of Partner Programs
@farsh_tweets
Format: • 30 min presentation: Social Media strategy and best
practices • 20 min open discussion: What has worked for you? • We’ll also post a follow-up “Social Media Cheat Sheet” of
highlights from this presentation on iQmetrix.com/events/retail-summit
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iQmetrix’s Audiences
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Who are your company’s audiences?
• Customers • Partners
• Potential Employees • Advertisers?
• Who else?
• How can you provide value to your audience?
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Which social networks does iQ use?
iQ Blog iQmetrix.com/industry-news-and-views
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Marketing ≠ Social media
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Your brand personality
How do you want customers to perceive you?
ss
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Which social networks should you use?
Your Company
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Social media growth
Relationship Management
Collaboration Build Reach Conversation
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The key is to listen…
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Social media: Listening
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Social media: Timing
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The key is to listen…
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Social Media: Tracking Results
! Campaign Reach ! Frequency
! Social Reach ! Clicks
! Actions
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Twitter best practices:
! Short handle ! HootSuite or TweetDeck
! Repeat your tweets; time of day ! Use hashtags; see what’s trending
! URL shortener (e.g. bitly.com)
! Follow back ! Twitter lists
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Twitter by the numbers:
! 140M+ users ! 55% use Twitter on mobile, 40% growth by Q
! Users send 1B Tweets every 3 days ! 60% of users tweet; 100% are listening.
! 79% follow brands to get exclusive content.
! Super Bowl 2012 , 1/5 ads had a hashtag. ! Promoted Tweets: avg. engagement 1-3%
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Cautionary Tales: Twitter
! #McDStories ! @BicForHer
! #Rogers1Number
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Pinterest: Worth it?
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Social media is not your brand’s savior.
! Don’t put all your eggs in the social media basket; complement existing channels.
! Human matters: Your customers still want answers over the phone and in-store service and support.
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Social media is not your brand’s savior.
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Originality & Authenticity
“The opportunity lies in doing things differently. Invest in great content based on real insights and stay flexible.” -Seth Simonds, Social Innovation Director, Mullen advertising agency (via Advertising Age)
“People want to deal with people, not companies. When
companies tweet in a human voice, in a meaningful way, they can establish relationships that are stronger than on other social platforms because they are in real time and ongoing.” - B.L. Ochman , President, Whatsnextonline.com
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“Social engagement is the new SEO.” – Fast Company
! Google’s new algorithms (Aug. 2012) consider your brand’s appearance in social media interactions (both peer-peer and peer-brand) when determining your website’s rank.
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“This is what social really needs to be: a method of creating real value for customers, connecting them deeply and efficiently with the information they need to become – and then stay – satisfied, long-term customers of the companies and brands that matter to them.”
– Tom Kelly, President and CEO, Moxie Software (via Forbes)
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Questions?
Fire away! (20 minutes for Q&A) • Our question for you: How has your company
successfully used social media to drive sales, engagement and repeat business?
• Email/tweet additional questions or best practices to:
[email protected] @poonisms [email protected] @farsh_tweets
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iQ Social Media Cheat Sheet
! Scan for highlights of this presentation:
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