Energy Saving Server SolutionsPresented by MicroAge

© 2006 MicroAge

Programme

Introduction to MicroAge

– Brett BeranekMarketing DirectorMicroAge Canada

Energy-saving Server Solutions

– Martin Chagnon System X SpecialistIBM Canada

Q & A

© 2006 MicroAge

MicroAge at a glanceCanada’s leading network of independently owned systems integrators and value-added resellers

Over 40 locations across Canada, many in operation since 1981

Specializing in multi-vendor turnkey solutions: hardware + software + technical & professional services

Vast experience in SME & public sector

© 2006 MicroAge

MicroAge Delivers

IT Solutions

Industry-leading IT products

IT consulting

Procurement planning

Training

Technical support

Flexible leasing/financing options

© 2006 MicroAge

MicroAge: your trusted business technology partner

Highly qualified local IT personnel

Proven experience and IT knowledge breadth and depth

Strength of national network

Commitment to customer service excellence

© 2008 IBM Corporation

IBM Big Green OverviewA Focus on Energy Efficiencyin the Data Center

7

Top IT Business Priorities

Virtualization now the norm in most datacenters

Power / Heat is top priority

Blades everywhere

10GB Ethernet starting to break through Multi-core processors (six core now / octo-core 2009)

Server Consolidation

‘green’ technologies

8

Technologies that Matter

Hot-swap SATA Drives

Hot-swap fans in 1u server

Light-path diagnostics

Hot-spare / mirrored memory

Blade Expansion Options

SFF SCSI drives

ServeRaid module

Cool-Blue™ Portfolio

PFA on more components

eX4 Architecture

InnovationManageability

Serviceability

Reduced Failures

ScalabilityPerformance

Redundancy

Flexibility

HIGH AVAILABILITYFeatures

9

Power in - $ out

According to IDC, by 2010 for every $1 spent on hardware, 70 cents will be spent on power and cooling and by 2012 for every $1 spent on hardware, $1 will be spent on power and cooling.

Data centers typically consume 15 times more energy per square foot than a typical office building

10

Data center

IT Load

55% 45%

Power and Cooling

How is energy typically used in the data center?

Dept of Energy Stats

11

Where does the energy go in a typical data center?

Average Data Center > 2,000 Sq. ft. and 3 years or older

33 UnitsDelivered

100 Unit Input

35 UnitOutput

Server, Storage, and

Network Operations

Chillers, Humidifiers, CRAC, PDU,

UPS, Conversion,

and Distribution

55% Power and Cooling

45% IT Load

Chillers, humidifiers,

CRAC, PDU, UPS,

Lights, and Power

distribution

Chillers, humidifiers,

CRAC, PDU, UPS,

Lights, and Power

distribution

Servers, Storage, and Network

Servers, Storage, and Network

Data source: Creating Energy-Efficient Data Centers, , U.S. Department of Energy , May 18, 2007

12

Why green data centers?• Highly energy-intensive and rapidly growing

• Consume 10 to 100 times more energy per square foot than a typical office building

• Large potential impact on electricity supply and distribution

• Used about 45 billion kWh in 2005

• At current rates, power requirements will double in 5 years.

Data source: Creating Energy-Efficient Data Centers, , U.S. Department of Energy, May 18, 2007

Typical Data Center Cooling Conversion

IT Load

Power and Cooling Power and Cooling

IT Load

A 10% Improvement could save 20 billion kwH

in the USA. 55%45%55% 45%

13

“IBM to reallocate $1 billion a year” . . . Armonk, May 10, 2007

• Create an 850 member worldwide IBM “Green Team” of energy efficiency specialists.

• Plan, build or prepare our facilities to be Green Data Centers based on IBM best practices and innovative technologies in power and cooling.

• Use virtualization as the technology accelerator for our Green Data Centers – to drive utilization up and our annual power cost per square foot down.

Re-affirmed IBM’s long standing commitment to environmental leadership

1. IBM energy conservation efforts from 1990 – 2005 have resulted in a 40% reduction in CO2 emissions and $250 billion in energy savings. IBM is committed to an additional 12% CO2 savings by 2012.

2. IBM will double the compute capacity in our Green Data Centers by 2010 without increasing power consumption or carbon footprint, thus avoiding 5 billion kilowatt hours per year.

IBM Project Big Green

IBM response – Project Big Green

14

RTP Green Demo CenterDescription Extension of Systems and Technology Group’s RTP Executive Briefing Center providing a

demonstration showcase for IBM and partner energy efficient data center elements

Rack dense Blades, Servers and Storage Solutions

Big Green Partnership Solutions: APC, Eaton, Emerson and GE

Power/Workload Management HW &SW innovations Tivoli solutions, IBM Systems Director Active Energy Manager

Rack Level Cooling Estimated size: 2000 sq ft

Value proposition Providing an environment to showcase IBM and partner innovation in energy efficient data

center solutions and to promote leadership technologies and showcasing IBM’s and partner “green” capabilities for our customers

Co-location at IBM EBC allows broad exposure to large number of EBC events and integration into focused, Power & Cooling themed events.

Onsite proximity to GTS, SWG and Retail Executive Briefing Centers for cross platform sales activity

Business impact Drive awareness of IBM leadership position in energy efficient data center technology

Promote sales for IBM solutions and data center services

15

RTP Green Solution Center Layout

A B

C

D

E

F

G

16

Broad energy ecosystem to holistically address the issue

Partnering with leading global data center power and cooling technology providers in the world

Governments and energy utilities are also helping clients improve their overall energy efficiency

RTP EBC Green Solutions Center Showcase – April 2008

17

IBM Data Center Stored Cooling Solution – The ”Cool Battery” Increase the cooling capacity in existing or new data center Cut energy costs

IBM Optimized Airflow Assessment for Cabling Replace cabling systems with high-performance fiber transport systems Improve cooling and reduce energy usage across data center

IBM Scalable Modular Data Center Get racks, power, cooling, security and monitoring Deploy 500 and 1,000 square foot data centers in 8 to 12 weeks Manage integration and coordination of data center Save 15% over the price of a traditional approach

IBM Thermal Analysis for High Density Computing Identify and resolve existing and potential heat-related issues Prevent outages and provide options for power savings and expansion

Innovations to build energy-efficient data center

18

Example – IBM Data Center Stored Cooling Solution

Thermal storage solution to improve efficiency of cooling system by 40-50% and reduce energy costs

– Shift energy usage to off-peak hours saving up to 30%

– Provide extra cooling capacity to enable growth and survive grid failures

Cooling System with PCM (phase-change material)

heat

HVAC unit PCM storage Chiller

Coolingtower

heat

Thermal storage device between computer room air conditioners and chillers

19

Server hardware

70% 30%

Power supply, memory, fans, planar, drives . . .

Processor

Data center

Power and Cooling

IT Load

55% 45%

How is energy typically used in the data center?

2020

$1B investment in energy initiatives

Technologies across full STG family

Recognized as industry leader

Modular systems contributions: Rear-door heat xChanger Bezel designs Back-to-back fans Vectored cooling Thermal sensors on planar Low-voltage processors 91% efficient power supplies Flash drives Active Energy Manager

See BLUE , think GREEN

21

IBM’s Vision For Green Data Centers Of Tomorrow

Decrease Server Power Consumption by 50% Cut expenses with leadership energy-efficiency

Eliminate the Need for Data Center Air ConditioningCap the carbon footprint for Data Centers

Increase Compute Density by a factor of 10Scale Data Center computing with no new construction

Eliminate Servers From LandfillsCompletely recycle old servers

By the End of the Decade, IBM will -

22

Nearly 10% lower power and cooling costs with BladeCenter H

Smarter thinking around power and cooling with IBM can lead to savings greater than 30% over traditional thinking LV processors

BladeCenter E (super efficient chassis)

Larger DIMMs

Solid State Drives

BladeCenter can deliver 10-30% more processors per rack for power restricted environments

Edison Group Blade Power Study (Nov 7, 2007). Comparable configurations IBM HS21XM vs. HP BL460c:: 2 x 1.86GHz processors, 8x1 GB of memory, RAID 1 internal storage. Test exerciser SpecJbb2005. Ambient temperature 75F +/- 2F. 30% claim uses 1.86GHz LV, 4x2GB DIMMs, 16GB .SSD.

Edison Power Study Summary

http://www-03.ibm.com/systems/bladecenter/new/power/Edison_Blade_Center_Power_Study.pdf

Less Power and Cooling with IBM BladeCenter

System

IBM BladeCenter

HLocal

Storage

HP BladeSyste

m c7000Local

Storage

Server Blades Per Chassis 14 16

Peak Power Consumption per Server Blade (Watts) 300.63 333.42

IBM Advantage - Percent Less Power Consumption Per Blade 9.84% N/A

Server Blade BTU/Hr 1025.14 1136.97

IBM Advantage - Percent Less BTU/Hr Per Server Blade 9.84% N/A

Combined Server and Cooling Power Consumption (kWh) 134.68 149.37

Combined (Server & Cooling) Cost per year Uniform Configuration (224 blades) $110,902.12

$122,999.76

23

Bladcenter Power

There are two kinds of power: DC – the type of power the server components run on AC – the type of power that we distribute in the data center Power supply converts AC to DC

Typical PowerSupply

220V AC in 12V DC out

Example: 2000W AC in at 70% efficiency = 1400DC output

Heat

BladeCenterPowerSupply

220V AC in 12V DC out

Example: 2000W AC in at 91% efficiency = 1820DC output

Heat

Because BladeCenter power supplies are over 90% energy efficient a lot less power is wasted as it is transitioned from AC to 12V DC for the server to run on

24

Lesspower,moresavings

How cool?Single Blade BladeCenter

Chassis4 BC Chassis

per Rack

Average Power per blade 350W 3500W 16800W

Power Consumption Reduced(from two 3.5” SAS drives to two

Solid State Drives16W – 2W = 14W x 2 drives)

28W 392W 1568W

Cost Savings per year(at $.10 USD per KW)

$27.99 (1) $391.90 $1959.53

Solid state drive power consumption is extremely low: 87% less than that of conventional drives

Generate practically no noise compared to traditional HDDs

IBM Solid State Drives Power

25

IBM Technologies “Cool Blue” Technologies

Imperative for dual/quad-core

Lower noise/power levels

Patented “Flo-thru”

Advanced cooling technology

Server level cooling

Moore’s Law

Rack level cooling

Low Voltage Smarter design

Function Density

Datacenter Improvement

Airflow increases

Utilization

Current Leakage

Power Management

Power & Cooling

Virtualization

Power Executive

Heat Sinks Efficient Power

Supplies

26

IBM Technologies “Cool Blue” Technologies

Imperative for dual/quad-core

Lower noise/power levels

Patented “Flo-thru”

Advanced cooling technology

Server level cooling

Moore’s Law

Rack level cooling

Low Voltage Smarter design

Function Density

Datacenter Improvement

Airflow increases

Utilization

Current Leakage

Power Management

Power & Cooling

Virtualization

Bezel DesignHeat xChanger

Hot Swap Fans

27

IBM Rear Door Heat eXchanger

Ideal solution to help customers deal with increased BTU output for increasing dense server deployments

Removes up to 50,000 BTU (14KVa) per rack

Fits on IBM Enterprise rack

Runs with Customer supplied water (with-in IBM specs)

Front Cold

BackHot

Cable Opening

Subfloor

Underfloor Chilled Air

Air flow

Perf tile Tile floor

Front Cold

BackHot

Cable Opening

Subfloor

Underfloor Chilled Air

Air flow

Perf tile Tile floor

water lines

Rear Door Heat Xchanger

IBM Enterprise Rack

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Temperature Gradient on RDHx Over Time

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0

Time in Minutes

Tem

per

atu

re in

Deg

rees

C

Air temperature exiting RDHxprior to water circulation After water

flow begins

IBM Rear Door Heat eXchanger

29

Innovation – IBM Rear Door Heat eXchangerHelp Cut Exhaust Heat up to 50 or 60%

Solving today’s data center issues with mainframe thinking

IBM used water in the mainframe back then…

Helps: Increase density easily Solve “hot spots” in the data center Avoid cost of purchasing another AC unit Potentially postpone spend on major renovations in the data center

BeforeAfter

30

Georgia Tech and Cool Blue savingsOn Feb 8, 2006 Georgia Institute of Technology dedicated their new super computer (named Razor) which, according to the press release, became the 41st fastest computer in the world. Razor features 1000 IBM BladeCenter LS20 server blades with 2000 dual-core AMD processors (4000 processing cores) in a 1000 ft2 space. The use of 12 Rear Door Heat eXchangers allowed for cooling with the existing CRAC units, avoiding a costly retrofit of the computer room -- Savings of $160,000*

*http://www-03.ibm.com/press/us/en/pressrelease/19231.wss

31

Data center

Power and Cooling

IT Load

Server hardware

70% 30%

Power supply, memory, fans, planar, drives . . .

Processor

55% 45%

Server loads

80% 20%

Idle

Resourceusage rate

How is energy typically used in the data center?

32

Typical Server Utilization Rates

UNIX® x86Mainframe

Used

Wasted

< 20%

33

System 1

AP

P 1

AP

P 2

10% busy2KW

System 2

AP

P

3

AP

P 4

10% busy2KW

System 4

AP

P 7

AP

P 8

10% busy2KW

…

Server consolidation exploiting virtualization is a very effective tool in reducing energy costs

Total Power 8KW

Virtualization Software

AP

P 5

AP

P 6

70% busy4KW

AP

P 1

AP

P 2

AP

P

3

AP

P 4

AP

P 7

AP

P 8

Total Power 4KW

Server consolidation conserves energy

Virtualization – Economic engine of a green data center

34

How could virtualization help you lower costs?

Immediate savings potential for:

Reduce the number of devices in the data center

Improve utilization of existing resources

Save on data storage costs

Reduce the number of software licenses to monitor and pay

Allow recapture floor space for more profitable use

Increase your power and cooling efficiencies

Cut administrative expenses

35

Active Energy Manager

Manage Power at the rack, server,

blade, storage,

switch and iPDU level

Compare actual vs.

name plate power at

system level

Trend power use over time and view current

data

Ability to set power

capping without

performance throttling

36

Data center Server hardware Server loads

70% 30%Processor

80%Idle

20%Resource usage rate

55% 45%Power supply, memory, fans, planar, drives . . .

Power andCooling. . .

IT Load. . .

•Scalable Modular Data CenterScalable Modular Data Center•Data Center Facilities DesignData Center Facilities Design•Energy Efficiency AssessmentsEnergy Efficiency Assessments•Thermal Analysis Thermal Analysis •Server Consolidation ServicesServer Consolidation Services

IBM BladeCenterIBM BladeCenter

IBM Cool BlueIBM Cool Blue

Rear DoorRear DoorVectored CoolingVectored CoolingBack to Back fansBack to Back fansEfficient Power suppliesEfficient Power supplies

•Active Energy Management

•Storage and server virtualization leadership

IBM offerings help across the board

37

Take advantage of innovative technologiesIBM has 40 years of experience in delivering energy efficiency

IBM BladeCenter®

IBM X-Architecture®

Active Energy Manager

© 2006 MicroAge

Questions

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