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Energy Efficiency Study SFA 2006

Saint Vincent & the Grenadines

Energy Conservation Education and Awareness Programme (ECEAP)

12th December 2011

D. Alexandra Blason

Context: Energy Efficiency Study SFA 2006

EU funded project aiming at identifying potential for energy savings in government owned buildings

Implementation period: January-November 2010

Activities: Energy audits in 70 facilities

Energy management plan

Energy consumption forecast

Energy Conservation Education and Awareness Programme for government employees (ECEAP)

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Main purpose

The main purpose of the ECEAP was

to support the energy conservation technical measures

by promoting “energy efficient” practices among the employees of government facilities.

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Background

Previous Awareness campaigns in SVG

The National Campaign on Dengue Fever

The Dietary National Campaign

The HIV-AIDS National Campaign, etc.

Previous EE Awareness campaigns

VINLEC Campaign

Energy saving bulbs campaign

Experiences from EE campaigns in other countries (Cuba, Chile, South Africa, UK, USA, …)

SOME LESSONS LEARNED

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Background

What makes an awareness campaign become a success?

Insertion in a more ambitious behaviour change programme

Support from policy and decision makers

A successful design phase

Use of well-tailored communication channels and tools

Use of good-quality monitoring and evaluation tools

SOME LESSONS LEARNED

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16151

4489

870

115

Top

Management

Middle line Operating staff Support and

technical staff

Maintenance

staff

Chosen target sub-group statistics

Analysis and Segmentation of Audiences

Campaign targets Government employees

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Sub-groups Characteristics Implications

Top Management

This is the smallest sub-group (+- 20 persons) of our target audience, composed of the highest level SVG’s political decision makers: Prime Minister, Governor, Members of SVG Cabinet (ministers) and permanent secretaries.

Educational activities via formal channels (memorandums, formal interventions in SVG Cabinet meetings, etc.).

Middle management

This group included +- 160 intermediate managers (department or unit directors) in charge of taking operational decisions and passing information (top-down/bottom-up).

Educational activities (workshops, conferences and diffusion of scientific information) via formal channels (memorandums, circulars, official invitation and letters).

They could be also motivated by an EE competition and the EE label. Other events such as the EE week would also be motivation.

Operating staff

This is the largest group, composed of +-5000 civil servants in charge of operational tasks in different fields (specialists, researchers, doctors, teachers, etc.).

Attractive graphic mass communication campaign and mass communication events, such as the EE week or the EE competition.

Analysis and Segmentation of Audiences

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Analysis and Segmentation of Audiences

• Characteristics : Energy Efficiency Quiz (EEQ) on a sample of 125 employees

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Main Findings:

Good knowledge of SVG energy mix: 68% of questioned people marked right answer

89 % of questioned employees did not know the annual electricity consumption / the monthly energy cost in their work place

Confusion about principal energy consumers: most of the questioned employees consider “computers” are the principal energy use

Motivation : decreasing energy bill, climate change, air pollution

Lack of visibility of Government’s initiatives: 60 % didn’t answer or answered “don’t know”

Analysis and Segmentation of Audiences EMPLOYEES’ KNOWLEDGE OF ENERGY MATTERS

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Implementation GENERAL OBJECTIVE

Main goal is to raise awareness of the importance of everyday energy efficient uses and behaviours in preserving the

environment and reducing the impact on the climate change among civil servants and other employees of government

owned buildings.

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Implementation SPECIFIC OBJECTIVES

Spread information and educate people on economic and environmental effects of non-renewable and non-efficient energy uses

Promote everyday energy efficient practices and show their economic and environmental impact

Promote the EE Programme of SVG Government

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Implementation APPROACH

1. Segmentation of audiences

• Limited period of time (2 years)

o Step 1: education actions (decision makers, opinion leaders and

more concerned employees)

o Step 2: mass communication actions (the rest of civil servants).

(The ECEAP could be considered as a pilot initiative for a future EE national or regional awareness campaign)

2. Schedule for the campaign implementation

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Implementation APPROACH

3. Three ideas to captivate people’s attention

“Think global” and “act local”

“Act now”

The link between “present” and “future”

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Implementation APPROACH

4. Three types of messages

DID YOU KNOW?

• The necessity of energy conservation by explaining the impact of the energy consumption on the environment and SVG economy

WHAT CAN I DO?

• How people consume energy in their life and every day energy saving solutions.

WHAT THE GOVERNMENT DOES?

• The investment options for saving energy with a good return rate

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Implementation APPROACH

5. An attractive name, slogan and visual identity

6. Innovative communication tools • Posters,

• Screen savers,

• T-shirts,

• Etc.

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Implementation CONCEPTUAL AND VISUAL IDENTITY

Proposal for the ECEAP Mascot

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Implementation CONCEPTUAL AND VISUAL IDENTITY

Proposal for ECEAP Slogan

National Competition : Shortlist of 5 “candidates” from over 30

submissions

1. Everyone switch one for a brighter future.

2. Energy Efficiency means less environmental impact, act today - save tomorrow !

3. Act without delay ! For a brighter tomorrow, Conserve Energy Today !

4. Start switch off today or tomorrow we’ll surely pay !

5. Saving Energy Today Ensures a Brighter Tomorrow : Ask How, Conserve Now!

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Implementation CONCEPTUAL AND VISUAL IDENTITY

“Save SVG Energy”

This name summarizes the idea of “urgency” and makes a link between a global problem (Save Energy) and the local context (in Saint Vincent & Grenadines).

Proposal for the ECEAP Name and Slogan

“Act now for a brighter future”

Consultant’s proposal

The final EES workshop

Setting up the management structure:

selection and training of the staff,

appointing the EE Focal Point in each building

1st EE Workshop with Focal Points

Presentation of the Campaign at SVG’s Cabinet meeting

Press Conference: Official Launching Event

Articles and press releases in all Gov’t websites and internal medias

Implementation

Preliminary Phase

1st Energy Efficiency Meeting in every concerned building

Energy Efficiency guidelines

Intermediate Energy Efficiency Meeting in every concerned building

Final Energy Efficiency Meeting in every concerned building

Implementation

Education and Communication Actions

Events

SVG Energy Efficiency Weeks

Energy Efficiency Day (monthly)

Energy Efficiency Competition & Label

Press articles on EE issues would be published in different medias

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ActivitiesNovember

20101st 2nd 3th 4th 5th 6th 7th 8th 9th 10th 11th 12th 13th 14th 15th 16th 17th 18th 19th 20th 21st 22nd 23th 24th

Prior actions

1 EFS Final Workshop

2Selection & Training of the ECEAP

implementation team

3Presentation of the ECEAP in a SVG’s Cabinet

meeting

4Appoint one Energy Efficiency Focal Point in

every public facility

51st Energy Efficiency Workshop with EE Focal

Points

6Design & print the ECEAP communication

supports and tools

7 Press conference : Official launching event

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Articles and press releases about ECEAP

launching in all Gov’t websites and internal

medias

Education & Communication Actions

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1st Energy Efficiency Meeting in every

concerned building (organized by EE focal

point)

10 Energy Efficiency guidelines distribution

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Intermediate Energy Efficiency Meeting in every

concerned building (organized by EE focal

point)

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Final Energy Efficiency Meeting in every

concerned building (organized by EE focal

point)

13 SVG Energy Efficiency Week (annual)

14 Energy Efficiency Day (monthly)

15 Energy Efficiency Competition & Label (annual)

16Press articles on EE topics to be published in

different SVG Gov’t internal medias

Evaluation

17 ECEAP Ex-ante evaluation

18 ECEAP Mid-term evaluation

18 ECEAP Ex-post evaluation

EE Contest lauching

EE Award

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Implementation CAMPAIGN MATERIALS

ECEAP Poster

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Implementation CAMPAIGN MATERIALS

ECEAP Thematic posters

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Implementation CAMPAIGN MATERIALS

ECEAP T-shirt

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Implementation CAMPAIGN MATERIALS

ECEAP Official paper template

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Implementation CAMPAIGN MATERIALS

ECEAP Screen Saver

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Implementation CAMPAIGN MATERIALS

ECEAP Calendar

EE guideline leaflets

Thematic stickers

Power point template

Banner for e-mails

Banner for the SVG’s Gov. websites

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Implementation MANAGEMENT STRUCTURE AND RESOURCES

Energy Unit (EU): in charge of the coordination and implementation of the Awareness Campaign

The EE Focal Point : • responsible for carrying out education and communication activities • will play the role of an opinion leader in her/his facility • will organize information and training activities.

International consultant: training, transfer of knowledge and external evaluation

THANK YOU FOR YOUR ATTENTION

Proposals for the Awareness Campaign Slogan

1. Everyone switch one for a brighter future.

2. Energy Efficiency means less environmental impact, act today - save tomorrow !

3. Act without delay ! For a brighter tomorrow, Conserve Energy Today !

4. Conserving Energy Today, Securing a brighter future tomorrow.

5. Start switch off today or tomorrow we’ll surely pay !

SHORTLIST

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Main findings EMPLOYEES’ KNOWLEDGE ON ENERGY MATTERS

Q1: Knowledge on annual electricity consumption

89%

6%2%

2%1%

10 000 - 50 000 KWh 50 000 - 100 000 KWh 100 000 - 300 000 KWh I don't knowNo answer

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Main findings EMPLOYEES’ KNOWLEDGE ON MONTHLY ELECTRICITY COST

Q2: Knowledge on monthly electricity cost

6%

90%

3%0%

1%

5 000 - 50 000 ECD 50 000 - 100 000 ECD100 000 - 300 000 ECD I don't knowNo answer

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Main findings EMPLOYEES’ KNOWLEDGE ON APPLIANCES’ ELECTRICITY CONSUMPTION

Q5: Knowledge on equipments' electricity consumption

Computer&

printers

Air conditioning Transformers Lights Refrigerators Other electrical

equipments EEQ answers

Right answer

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Main findings EMPLOYEES’ AWARENESS OF EVERYDAY ENERGY EFFICIENT PRACTICES

Q6: Reducing lighting consumption

0,40%

0,79%

1,19%

4,35%

5,93%

7,11%

9,09%

17,00%

20,95%

32,81%

0,40%Switch off main power when leaving

Repairs broken swichts

Enable computer saving mode

Turn off light when watching TV

Iron once/week, less often

Open windows and curtains / Use natural light

Close fridge / reduce going

No answer

Use energy saving bulbs

Turn off (unplug) equipments, appliances, switches when not using

(TV, AC, computers)

Turn off lights when not using

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Main findings EMPLOYEES’ AWARENESS OF EVERYDAY ENERGY EFFICIENT PRACTICES

Q7: Reducing air conditioning consumption

3,29%

7,89%

9,87%

9,87%

11,18%

57,89%

Use fans instead

Adjust properly / Automatic temperature

control

Keep windows closes when AC on

Turn off when not needed

Open windows / Use natural ventilation

No answer

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Main findings EMPLOYEES’ AWARENESS OF EVERYDAY WATER EFFICIENT PRACTICES

Q8: Reducing water consumption

0,41%

0,41%

0,81%

2,03%

3,25%

3,66%

4,88%

5,28%

5,69%

6,10%

6,50%

7,72%

8,94%

9,35%

15,45%

19,51%

Flush toilet only was necessary

Have a bottle of water

Check water counter

Catch water from rain

Wash disches in slopped sink

Use rain or used water for wet plants

Reduce washing of clothes

Cut dawn water presure / Use water wisely

Reuse water / use tanks

Don't run water when brushing teeth

Take a shower instead a bath

Wash vehicles with rain or reused water

Keep pipe close when taking a bath

No answer

Fix pipes / check & repair leaks

Make sure taps or pipes are closed

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Main findings EMPLOYEES’ AWARENESS OF THE IMPACT OF ENERGY EFFICIENT MEASURES

Q3: Knowledge on main SVG energy sources

26%

68%

3% 3%0%

Wind energy Solar energyHydropower energy FuelNo answer

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Main findings EMPLOYEES’ AWARENESS OF THE IMPACT OF ENERGY EFFICIENT MEASURES

Q4: Awareness of the global and environmental impact

of the EE measures

22%

1%

31%

44%

2%

Reduce air pollution Increase income taxes

Reduce carbon emissions Decrease energy bill

No answer

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Main findings AKNOWLEDGEMENT AND ENDORSEMENT OF SVG GOV EE PROGRAMME

Q9a: Akcnowledge of SVG Gov't EE measures

6,35%9,52%

60,32%

23,81%

YesNonI don't knowNo answer

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Main findings AKNOWLEDGEMENT AND ENDORSEMENT OF SVG GOV EE PROGRAMME

Q9b: Information about SVG Gov't EE measures

0,85%

0,85%

0,85%

0,85%

1,69%

1,69%

2,54%

3,39%

87,29%

Replace bulbs by energy saving lights

Close doors when AC on

Produce a green policy

Email footer requesting non printing unless necessary

Turn off computers

Don't open fridge often

Turn off light when not necessary

Turn off AC

No answer

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Main findings AKNOWLEDGEMENT AND ENDORSEMENT OF SVG GOV EE PROGRAMME

Q10: Endorsement of SVG Government EE measures

8,11%

8,65%

11,89%

13,51%

14,05%

16,22%

27,57%

Insulate roof areas

Install solar water heater

Install motion sensors

Install solar photovoltaic systems

Retrofit air conditioners with hydrocarbon

refrigerant

Replace inefficient lights

No answer