Energy and power of web community
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The Energy and Power of a Campus Web Community HARNESSING THE POWER OF THE EVER ‐ CHANGING WEB WORLD
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Learning how to leverage the power of an ever changing web environment to build a collaborative higher ed campus web community.
Transcript of Energy and power of web community
The Energy and Power of a Campus Web CommunityHARNESSING THE POWER OF THE EVER‐CHANGING WEB WORLD
Happy Birthday, “Interwebs”!!
Nathan Gerber• Director, Web Dev. Services, Utah Valley University 15yrs.
• Web IA, CMS Consulting• Noel‐Levitz Associate Consultant, Web Strategy and Interactive Marketing Services team
UVU• Centralized CMS• Decentralized content• 30,000 public pages• 420+ web folks across campus
Nathan Gerber@nathangerber
Sometimes, change isn’t what we expect.
“There is nothing permanent except change”
– Heraclitus
It’s what we do with the change that counts.
ENERGY
ENERGY
All Change Creates Energy
USE IT FOR
NEGATIVE
USE IT FOR
POSITIVE
Positive Energy!
Not So Much…
What are you doing with the energy from change?
Where Does Energy/Power Come From on a Website?
CONTENT FUNCTION DESIGN
Beginning a Website Redesign Project
The End of a Website Redesign Project
Where Does Energy/Power Come From on a Website?
YOUR PEOPLE
But wait, let’s rewind a bit…
Whoahh!
Not THAT far back!
(Nathan Gerber – 1973)
UVU Web Developers 2011
UVU Web Community 2011
ResourcesAdministration
Campus Community
Technology Changes
When Lightning Strikes…
Wanted to harness the energy
(Nathan Gerber – 2058)
UVU Web Community 2013
Web Community 2.0
Our ToolsEngagement Sessions, OU Campus
Communication Channels (Website, Email, Blog)
Three Pronged ApproachConnecting > Training > Collaborating
IT
Campus Collaboration
MarketingTHE WEBTEAM
Web Governance
@ UVU
University Communications Committee
Presidents Council
Strategic Web Action Team (SWAT)
Aca
demic Affairs
Stud
ent A
ffairs
Adm
inistration
Aca
demic Program
s
Stud
ent L
ife
eLea
rning & Outreac
h
Facilities & Plann
ing
Unive
rsity Relations
Marke
ting
Plann
ing an
d Bud
get
Hum
an Res
ources
Dev
elop
men
t
Alumni
Preside
nts O
ffice
Web Support Team (IT and Marketing)
UVU Web Community(Site Owners, Site Managers, Content Contributors)
Change of Administrators
Change of Administrators
In the past year…
Lost almost 500 years of institutional history
•Sr. VP Academics•One VP•4 Deans (50%)•7 AVPs•Several division leaders•Many web stewards
How should we deal with all this change?
How did we deal with all this change?
Met with each new administrator•Explained the collaborative model•Partnered together to fund dedicated support positions
Kicked off a full site content audit•Reduced UVU site 52% of all pages•Deleted out‐dated•Combined duplicates•Streamlined content
Strategic Web A
ction Team (SW
AT)
Academic Affairs
Student Affairs
Administration
Academic Programs
Student Life
eLearning & Outreach
Facilities & Planning
University Relations
Marketing
Planning and Budget
Human Resources
Development
Alumni
Presidents Office
Web Support Team
(IT and Marketing)
What are you doing with the energy from change?
The Top 10 Things Higher Ed Web Teams Should Never Say
10. “We don't care about mobile, it's only affects afew of our visitors.”
9. “Javascript is just a passing fad.”
8. “Analytics is just for geeks, we don’t need it.”
7. “Ah…come on! More changes?”
6. “What’s eduWeb Digital Summit?”
The Top 10 Things Higher Ed Web Teams Should Never Say
5. “I don’t care what it says, just make the page look pretty.”
4. “Our website is finally complete!”
3. “If one more person asks me how to link to a PDF…so help me…”
2. “What do you mean we’re out of Pringles and Mt. Dew?!”
The Top 10 Things Higher Ed Web Teams Should Never Say
1. “We’re bored.”
What Does The Future Hold?I don’t know…but there will be
change and energy!
Leverage and harness the energyand propel your site and team forward!
Use this conference to
increase your energy!
