Encore Media PackDale Richardson

The typical Encore reader.Gender

MaleFemale

Age

18-24 25-3435-44 45-5455-64 65-7475+

The pie charts show you that the typical Encore reader is male and between the 18-24 age range and from the ABC1 social group.

Social Group

ABC1C2DE

Information on the Target Audience• They are predominantly from the ABC1 social group with 60%.• The average age is 21.• Heavy Rock fans.• Attracts an audience of 18-24 year olds.• Predominantly Male.• Most likely to spend £200 on albums a year.• They also enjoy reading about music, films, games, technology and politics. • They will be dedicated music fans with 5.5 times more likely to attend a gig.

Audience Profile; Age: 22 Gender: MaleEthnicity: British Geographic: London

Mission Statement• Encore will ensure that we are constantly appealing to our

spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from EMO to Thrash etc. to the readers who respect Encore as an authority when it comes to our scene’s heritage bands.

• Each issue will include a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world.

• We will focus on the biggest things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into and on top of this the interest in older, harder bands, cementing our role as an educator.

Encore Overview• Publisher: Bauer Media Group• Editor: Dale Richardson• Circulation: 30,000• Frequency: Weekly• First Issue: November 2013• Country: United Kingdom

Encore Brand Extensions

ENCORE-FM is a radio station that plays classic and modern rock throughout the day.

ENCORE-TV is a television station on sky that shows classic and modern rock music videos and interviews all day every day.

@ENCORE is the official twitter feed for ENCORE magazine, it gives sneak peeks of the next issue and exclusive videos.