ENABLING INNOVATIVE SMART HOME BUSINESS MODELS€¦ · Generic devices Domain specific devices User...

16
1 ENABLING INNOVATIVE SMART HOME BUSINESS MODELS LIFE IS FOR SHARING

Transcript of ENABLING INNOVATIVE SMART HOME BUSINESS MODELS€¦ · Generic devices Domain specific devices User...

Page 1: ENABLING INNOVATIVE SMART HOME BUSINESS MODELS€¦ · Generic devices Domain specific devices User Interface / Application / Interactions FINDING THE KILLer APP / USE CASES Pet care

1

ENABLING INNOVATIVE SMART HOME BUSINESS MODELS

LIFE IS FOR SHARING

Page 2: ENABLING INNOVATIVE SMART HOME BUSINESS MODELS€¦ · Generic devices Domain specific devices User Interface / Application / Interactions FINDING THE KILLer APP / USE CASES Pet care

2

KEY SUCCESS FACTORS

YOUR CUSTOMERS … … THEIR NEEDS AND PERCIEVED VALUE

… LINKING TO YOUR ASSETS AND STRATEGIC OBJECTIVES

TELECOM ENERGY INSURANCE ASSISTED LIVING

Page 3: ENABLING INNOVATIVE SMART HOME BUSINESS MODELS€¦ · Generic devices Domain specific devices User Interface / Application / Interactions FINDING THE KILLer APP / USE CASES Pet care

3

PROPRIETARY APPROACH

THE OPEN PLATFORM MODEL

OPEN PLATFORM MODEL

CLOSED AND limited PARTNER SET

Proprietary technologies

Single / Limited use case options

NOT sustainable business model

Page 4: ENABLING INNOVATIVE SMART HOME BUSINESS MODELS€¦ · Generic devices Domain specific devices User Interface / Application / Interactions FINDING THE KILLer APP / USE CASES Pet care

4

Heating management

Energy usage control

Energy reporting and analytics

Virtual occupancy

Video monitoring

Intrusion alarms

Philips HUE Integration for personalized ligthing schemes

Lights control

Home safety Control of individual appliances

DELIVERING CORE SMART HOME USE CASES

ENERGY SECURITY COMFORT

Rules & automation

Remote device control

Absence / presence mgt

Pairing / configuration

COMMON FEATURES

Page 5: ENABLING INNOVATIVE SMART HOME BUSINESS MODELS€¦ · Generic devices Domain specific devices User Interface / Application / Interactions FINDING THE KILLer APP / USE CASES Pet care

5

THE PLATFORM FACTOR

PLATFORM

DELIVERY EFFICIENCY ENABLER

SOLUTION SERVICE OFFER BUILD DEPLOY OPERATE TTM COST SCALE RATIONALIZE

Page 6: ENABLING INNOVATIVE SMART HOME BUSINESS MODELS€¦ · Generic devices Domain specific devices User Interface / Application / Interactions FINDING THE KILLer APP / USE CASES Pet care

6

BUILDING SCALE AND DELIVER MASS MARKET

Attractive device portfolio

2

Large developer community

1

Great product and usability

Access to large customer pools

Partner ecosystem and brands

5

3

4

QUALITY

Page 7: ENABLING INNOVATIVE SMART HOME BUSINESS MODELS€¦ · Generic devices Domain specific devices User Interface / Application / Interactions FINDING THE KILLer APP / USE CASES Pet care

7

QIVICON ARCHITECTURE OVERVIEW

At Home In the Cloud

PARTNER

UI

Partner Applications

Partner Applications

Partner Applications

Remote App (Client or Cloud

Service)

Home Base

local Ext.

local Ext.

local Ext.

QIVICON Platform

Device

Device

Device

Device

QIVICON Backend

Smartphone App

USER

INTERFACE

Page 8: ENABLING INNOVATIVE SMART HOME BUSINESS MODELS€¦ · Generic devices Domain specific devices User Interface / Application / Interactions FINDING THE KILLer APP / USE CASES Pet care

8

DISCUSSION #1: Gateway or CLOUD CENTRIC ?

Device centric Gateway centric

Cloud centric

Move to the

cloud

Devices with central functions

Increase local

execution

Cheap / no gateway

Adapted to various IoT models

Facilitated management

Reduced latency

Support off-line mode

Personal data stay at home

Page 9: ENABLING INNOVATIVE SMART HOME BUSINESS MODELS€¦ · Generic devices Domain specific devices User Interface / Application / Interactions FINDING THE KILLer APP / USE CASES Pet care

9

DISCUSSION #2 : ADAPTATION AND FLEXIBLITY POINTS

CLOUD SERVICES

USER APPLICATION

HOME BASES

DEVICES

Page 10: ENABLING INNOVATIVE SMART HOME BUSINESS MODELS€¦ · Generic devices Domain specific devices User Interface / Application / Interactions FINDING THE KILLer APP / USE CASES Pet care

10

Discussion #3 ENABLING OPEN AND PARTNER DEVELOPMENTS

QIVICON Core

ESH Extension

Partner Extension

QIVICON Extension

Developer Extension

developer.qivicon.com

ESH Core

ESH Extension

Common extensions

Specific extension

Community extensions

PARTNER DEVELOPPERS OPEN COMMUNITY DEVELOPPERS

Tools and methodology

OSGi based framework

Page 11: ENABLING INNOVATIVE SMART HOME BUSINESS MODELS€¦ · Generic devices Domain specific devices User Interface / Application / Interactions FINDING THE KILLer APP / USE CASES Pet care

11

OFFERING A BRANDED SMART HOME SERVICE

B2C relation

Customer Care Remote management Business / Admin portal Product administration Reporting

YOUR Customers

Platform

Local run-time Wireless protocols

Partner ecosystem

Your branded application

...

Your SSO services Your back-end systems

YOUR SERVICE

Page 12: ENABLING INNOVATIVE SMART HOME BUSINESS MODELS€¦ · Generic devices Domain specific devices User Interface / Application / Interactions FINDING THE KILLer APP / USE CASES Pet care

12

… IN THE HANDS OF YOUR CUSTOMERS

The Application The Home Base Devices

Page 13: ENABLING INNOVATIVE SMART HOME BUSINESS MODELS€¦ · Generic devices Domain specific devices User Interface / Application / Interactions FINDING THE KILLer APP / USE CASES Pet care

13

BASED ON SET CONTROLS AND INTERRACTION CAPABILITIES

ALARM SYSTEM HEATING MANAGEMENT DEVICE CONTROL Widgets LIGHT CONTROL

Page 14: ENABLING INNOVATIVE SMART HOME BUSINESS MODELS€¦ · Generic devices Domain specific devices User Interface / Application / Interactions FINDING THE KILLer APP / USE CASES Pet care

14

SEAKING UNIQUE AND DIFFERENTIATING VALUE PROPOSITION

Core infrastructure - Common functions Device Pairing / Rules Engine / Presentation principles

Domain specific devices Generic devices

User Interface / Application / Interactions

FINDING THE KILLer APP / USE CASES

Pet care / pet feeding ?

Energy optimisation ?

Enegy analytics?

Shutter automation ?

Anti-theft security ?

Panic and help ?

Home presence management ?

Heating automation ?

Home damage prevention ?

Elderly care ?

Page 15: ENABLING INNOVATIVE SMART HOME BUSINESS MODELS€¦ · Generic devices Domain specific devices User Interface / Application / Interactions FINDING THE KILLer APP / USE CASES Pet care

15

PROMISSES AND CHALLENGES

CUSTOMER ADOPTION MASS SCALE UNCOVER THE VALUE

What will turn a “general” interrest in a real and genuine adoption

Deliver and overaching expeirence from the massified connected world

Meet customer’s willingness to pay or enable other innovative business model

Page 16: ENABLING INNOVATIVE SMART HOME BUSINESS MODELS€¦ · Generic devices Domain specific devices User Interface / Application / Interactions FINDING THE KILLer APP / USE CASES Pet care

THANK YOU !

Francis Henry Senior Business Development Manager Deustche Telekom Connected Home / Qivicon [email protected]