Killer Applications Or Devices

Killer Applications or DevicesZahid Ghadialy

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Killer Devices and Killer Apps

A ‘killer device’ is used to refer to a mobile device (or any electronic device for that matter) that revolutionises the way a technology is used and boosts the technology it runs on.

A ‘killer app’ is used to refer to a mobile application (or any computer application) that is so necessary or desirable that it proves to be core value of the mobile device or platform which it runs on.

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What makes ‘killer devices’?

Nokia 1100: Over 200 million units soldNokia 3310: Over 126 million units soldMotorola RAZR: Over 50 millionBlackberry: Over 50 MillioniPhone: Over 17 Million (Mar 09)LG Chocolate: Over 15 million

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What is an iPhone?Call by simply pointing at a name or numberCreate Favourite list from most frequency called listAbility to merge calls and create conference callsVisual voicemailFull QWERTY soft keyboardPhoto Library applicationEasily Synced to PC/MACQuad Band + WiFiAdvanced SensorsMultiple Apps, Easy to download and installSatnav and LBS with mapsNew Features recently released:

Copy and PasteDialup up from Laptop/PCMMS

Phone

iPod

Internet

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Is iPhone a ‘killer device’?

NOMost of the technologies it uses has already been available for long timePeople use other phones as well for similar things but they don’t get enough publicityDoes not support JAVA –The most popular applications platform

YESIt uses the existing technologies in a new, user friendly waySimple to learn and understandMobile Internet revolutionMobile Apps revolutionNew way to find new apps

– 1 Billion Apps downloadedLBS and GPS


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Top 10 reasons for people owning iPhone

Its cool / Everyone else owns it / Fashion statementEasy to use/browse internetTouch-screen InterfaceLots of AppsReceived as gift from friend/relative/officeEmailsFacebookMusic (compatibility with iPod)Nice/Cheap gamesGPS/LBS


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What do users want? - 1

What is the one thing you want from your mobile phone that you don’t have in your phone right now:

Voice command based operationBigger screenTouch screenVery Long Battery lifeEasy to find (voice activated, even when silent)Helps you find your way when you are lostEasier to browse internetHelp find friends/people/loveHealth monitoringRetrieve/Erase all information when phone is robbedHelp to answer basic questionsShow weather/traffic informationEasy to share things (photos, music, videos)


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What is the one thing you want to change in your current phone:

Bigger ScreenMake it LighterIncrease battery lifeMake it simpler to operateMake it more secureAutomatic backup of the phone dataEasy to share/printEasy to search pictures/videos/musicCustomisable displayABCD/QWERTY keyboardEasy to find when in Silent modeEasier to be able to synchronise multiple phones


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What do you hate in your existing phone:Small battery lifeToo many clicks to start an application Very slowCamera not good enough

– Cant use front camera to take photosCant see some websites (Flash/Java/etc.)Phone/App crashBrowsing through multiple websites simultaneouslyKeyboard too smallToo bigCant install Apps easilyPhone gets unlocked automaticallyCant sync with Bluetooth deviceHave to input same information in multiple phones


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‘Killer Qualities’ of iPhone

Killer Qualities

Big Screen

Easy Calling

Fashionable

Touch Screen

Custom Display

Many Apps Easy to use

Easy to learn

Sync with PC

Easy to backup info Easy to browse

Easy to Search

Proven Brand

Easy to purchaseapps

Easy to downloadMusic and Videos

User in controlOf everything


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iPhone ‘Clones’ and ‘Killers’Are they succeeding

Samsung OmniaOverall similar specs and review as compared to iPhone.Best selling Windows mobile last 2 quartersQ1 09 sales of iPhone was about 3.8 million as compared to all of Samsung phones of 46 million. Omnia sales were 2.5 million units.

Nokia N97Billed as iPhone killer with 32GB storage and 5megapixel cameraReviews of this are far better than iPhoneJust appearing in the markets but its supposed to exceed the sales of Nokia 5800 XpressMusic which sold 3 million units in Q1


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Krusell’s List of Top-Sellers

2008

1. (-) Apple iPhone 2. (-) Nokia 3109 3. (2) Nokia 6300 4. (-) Nokia E51 5. (-) HTC Diamond 6. (-) Nokia N95 8GB 7. (-) Sony Ericsson K800i 8. (-) Sony Ericsson C702 9. (-) Sony Ericsson K850i 10. (-) Sony Ericsson K53

( ) = 2007 figures

April 2009

1. Nokia 3109 2. (1) Samsung SGH-i900/i910

Omnia 3. (8) Nokia 5800 4. (5) Nokia E71 5. (4) HTC Touch HD 6. (7) Nokia 3120 7. (3) Nokia 6300 8. (6) Nokia E51 9. (-) Sony Ericsson C702 10. (-) Sony Ericsson X1 Xperia

( ) = Last months (Mar. 09) figures


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Nokia 6300: The real ‘Killer Device’

Launched January 200720 Million sold in 200740 Million sold by Aug. 2008Still going strong


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Conclusion

Killer devices and Killer Apps are necessary to boost sales but by no means enough

Devices should be made simple to use.It should be easier to Download and Install Applications.It should be easy to find applications that are installed and also easy to uninstall them.Errors should be reported in simplest possible language.

It should be easy to search and find applications and read reviews if possibleIt should be possible to see the app on the screen and start it with a single clickThere should be some way to report problem with the app.New version/updates should be installed automatically and all settings should be preserved


Old but still relevant

Killer Applications Or Devices

Technology

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