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Encountering image crisis &

development of tourism in

Bangladesh

Prepared for:

Riazul IslamLecturer, Department of Marketing

Jagannath University

Prepared by:Name Roll No

Md. Mahfojur Rahman 094630

Md. Mehedy Hasan 094619

Afsana Parveen 094629

Rezwan Ahmed 094631

Md. Rasel Ahmed 094632

Jony Shaha 094616

Kazi Shahariaz 094620

Adnan Al-Rashid 094621Muhammad Imtiaz Ali 094618

Md. Saiful Islam 094617

Course Title: Global Business & Communication

Course Code: Act

Batch: 3rd, Section: c

MBA, Department of AIS.

Date: 20/06/2011


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JAGANNATH UNIVERSITY

Letter of Transmission

June 20, 2011

Riazul Islam

Course Teacher

Department of AIS

Jagannath University.

SUB: SUBMISSION OF GROUP REPORT

Dear Sir,

We have the pleasure to submit the group report on Encountering image crisis and development of

tourism in Bangladesh for your kind perusal and evaluation.

It is a matter of immense pleasure for us to have the opportunity to analyze the on Encountering image

crisis and development of tourism in Bangladesh. We tried our best to accommodate our ideas and

findings as specifically as you asked about within the time frame and resources available. We hope that

the idea presented in the report will provide a clear picture about tourism sector of Bangladesh and the

way of Global Expansion of it.

We would like to mention that there might be some errors in the report that is totally unintentional. We

believe that you will consider such shortcomings while you evaluate the report.

Sincerely yours,

Name Roll No

Md. Mahfojur Rahman 094630

Md. Mehedy Hasan 094619

Afsana Parveen 094629

Rezwan Ahmed 094631

Md. Rasel Ahmed 094632

Jony Shaha 094616

Kazi Shahariaz 094620

Adnan Al-Rashid 094621

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Summary of the report (abstract)

The Tourism industry in Bangladesh is still in its infancy due to various reasons. The

writer identifies the following reasons to be the main roadblocks to the development of the

tourism industry in the country: Bangladesh's image problem abroad as a tourist destination,

lack of knowledge among the planners and policy makers about the fast growing tourism

industry in the world, and of its role as an important earner of foreign exchange, discontinuity in

the implementation of policies and programs for tourism promotion with the change ofgovernments; (d) insufficient infrastructural facilities, poor investment from private sector, lack

of encouragement to foreign investors to develop tourism in isolated islands such as Saint

Martin's, Sonadia, etc (especially for the foreign tourists), lack of appropriate steps for

promotion of rural based tourism, lack of skilled and professional manpower, and lack of easy

availability of visa for regional and international tourists.

Introduction

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Tourism is one of many activities in a community or region that requires planning and

coordination. This assignment provides a simple structure and basic guidelines for

comprehensive tourism planning at a community or regional level. Planning is the process of

identifying objectives and defining and evaluating methods of achieving them. By

comprehensive planning we mean planning which considers all of the tourism resources,

organizations, markets, and programs within a region. Comprehensive planning also considers

economic, environmental, social, and institutional aspects of tourism development.

Objective:

The main thrust of this study has concentrated on the issues relevant to the development

of tourism industry in Bangladesh. However, the details of the objectives of this study are

as under:

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To summarize the nature and categories of tourist attractions in Bangladesh;

To present the tourist facilities available in the country;

To evaluate the role of some tourism organizations operating in the country;

To measure the performance of world tourism sector as well as the performance of

Bangladesh tourism industry;

To measure the satisfaction of visiting tourists on of different tourism services

available in

Bangladesh;

To identify the constraints to the development of tourism and prescribe necessary

Suggestions for reforms and improvements of the tourism industry in Bangladesh;

and

To forecast and highlight the potentials of tourism development in the country.

Literature review

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A substantial number of works on tourism as a subject has been done throughout the

world. But a relatively few works and literatures on the development of tourism

worldwide have been found as yet. Similarly, enough literatures on the same area of

tourism industry in Bangladesh are not available. However, a few articles and research

reports addressing the marketing issues and dealing with the problems of the tourism

industry in a skin-deep manner have been available to the researcher. As a consequence,

literatures reviewed for this study include only a handful of papers and the few research

reports.

Methodology

For collecting information on various aspects of Bangladesh tourism we had to depend onthe secondary sources of data and information. For this purpose we went through the

publications of the following organizations:

Bangladesh Purgation Corporation (BPC).

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Association of travel Agents of Bangladesh (ATAB).

Bangladesh Bureau of Statistics.

UNDP

UNESCO

WTO

Analysis

Tourism is travel for recreational, leisure or business purposes. The World Tourism

Organization defines tourists as people who "travel to and stay in places outside their usual

environment for more than twenty-four (24) hours and not more than one consecutive year for

leisure, business and other purposes not related to the exercise of an activity remunerated

from within the place visited.Tourism has become a popular global leisure activity. In 2008,there were over 922 million international tourist arrivals, with a growth of 1.9% as compared to

2007. International tourism receipts grew to US$944 billion (euro 642 billion) in 2008,

corresponding to an increase in real terms of 1.8%.

Tourism Industry in Bangladesh

History ofBangladesh Parjaton Corporation (BPC):

Before liberation of Bangladesh i. e. during the then Pakistan time, there was a Department ofTourism at the centre (West Pakistan) which was responsible for promotional and regulatoryworks for the development of tourism. But the task of creation of tourist facilities was left withthe private sector except for some areas where private investment was inadequate or nil.

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Accordingly, Bangladesh Parjaton Corporation (BPC) was set up under the Presidential orderNo 143 November 27, 1972 for the "purpose of promotion, better operation and developmentof tourism in Bangladesh.

Development Plans of BPC:Development of tourism potential of Bangladesh requires a long term plan and an investmentof high magnitude. As a part of its activities for promotion and development of tourism inBangladesh, BPC has undertaken a few developmental plans within the framework of country'snational plans.

Interesting Places of Bangladesh:

a)Dhaka

The capital of Bangladesh is Dhaka with its exciting history and rich culture, known the world

over as the city of mosques and muslin; it has attracted travelers from far and nearer

throughout in all the ages. It has a history dating back to earliest time. But the exact date of its

foundation is not known. However, according to recorded history it was founded in 1608 A.D.

as the seat of the imperial Mughal Viceroy of Bengal. It is the centre of industrial commercial,

cultural, educational and political activities for Bangladesh.

Tourist attractions of Dhaka are:

Mosque: Seven domed Mosque (17th century), Rose Garden (Rajbari), Atia Mosque

(Mugal Element), Baitul Mukarram National Mosque, Star Mosque (18th century).

Hindu Temples: Dhakashwari Temple (11th Century), Ramkrishna Mission.

Churches: Armenian Church (1781). St. Mary's Cathedral at Ramna, Church of

Bangladesh or former St Thomas Cathedral Church (1677) at Tejgaon.

Lalbagh Fort : It was built in 1687 A.D., by Prince Mohammad Azam, son of Mughal

emperor Aurangazeb. The fort was the scene of bloody battle during the first war of

independence (1857) when 260 sepoys stationed here backed by the people revolted

against British forces.

Bhahudar Shah Park: Built to commemorate the martyrs of the first liberation war

(1857 - 59) against British rule.

Ahsan Manzil Museum: On the bank of river Buriganga in Dhaka the pink majestic

Ahsan Manzil has been renovated and turned into a museum recently. It is an example

of the nations rich cultural heritage. It was the home of the Nawab of Dhaka and a silent

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Curzon Hall: Beautiful architectural building named after Lord Curzon. It now houses

the Science Faculty of Dhaka University.

Old High Court Building: Originally built as the residence of the British Governor. It

illustrates a happy blend of European and Mughal architecture.

Dhaka Zoo: Popularly known as Mirpur Zoo. Colourful and attractive collections ofdifferent local and foreign species of animals and birds including the majestic Royal

Bengal Tiger are available here.

National Museum: Centrally located, the museum contains a large number of

interesting collections including sculptures and paintings of the Hindu, Buddhist and

Muslim periods.

Botanical Garden: Built on an area of 205 acres of land at Mirpur and adjacent to

Dhaka zoo. One can have a look at the zoo and the botanical garden in one trip.

National Park: Situated at Rejendrapur, 40km. north of Dhaka city. This is a vast (1,600acres), national recreational forest with facilities for picnic & rowing etc.

Central Shahid Minar: Symbol of Bangladesh nationalism. This monument was built to

commemorate the martyrs of the historic Language Movement of 1952. Hundreds and

thousands of people with floral wreaths & bouquet gather on 21 February every year to

pay respect in a solemn atmosphere. Celebrations begin at zero hour of midnight.

Buddhist Monastery: Kamalapur Buddhist Monastry.

National Poet's Graveyard: Revolutionary poet Kazi Nazrul Islam died on the 26 th

August 1978 and was buried here. The graveyard is adjacent to the Dhaka University.

Suhrawardy Uddyan (Garden): Popular Park. The oath for independence of

Bangladesh was taken here on the 7th March 1971. The place is famous for its lush

verdure and gentle breezes.

Banga Bhaban: The official residence of the President, located in the city. One can

have a outside view.

Baldha Garden: It has a rare collection of botanical plants and flowers

Ramna Green: A vast stretch of green garden surrounded by a serpentine lake near

the Sheraton Hotel.

National Assembly: Jatiya Sangsad Bhaban (Parliament House) at Shere e Bengla

Nagar, designed by the famous architect Louis, Kahn, has distinctive architectural

features.

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Coxs Bazar, mostly famous for its beautiful sea beach and the sunset, has several other

attractions, including

Laboni Beach: This is the main beach of Cox's Bazar and is considered the main

beach due to the fact that it is closest to the town.

Himchari: Located about 18 km south of Coxs Bazar[13] along the sea beach, is a niceplace for the picnic and film shooting. This picnic spot is famous for its waterfalls.

Enani Beach: Located 35 km south of Coxs Bazar, this white sandy beach is located

within Ukhia Thana.[15] This beach is famous for its golden sand and clean shark free

water which is ideal for sea bathing.

Other tourist attractions near Cox's Bazar

Maheshkhali

Sonadia Island

Teknaf

St. Martins Island.

Chakaria

d)Bandarban: The capital of the hill district of the same name and home to the Bohmong tribal

king. . It the base for traveling south by country boats down the Sangu river to Ruma,

e)Kaptai Lake at Rangamati: A lush and verdant rural area belonging to the Chakma tribe, is

open to visitors, as is Kaptai Lake. The lake, ringed by thick tropical and semi-evergreen

forests, looks like nothing else in Bangladesh.

f)Sundarban: The Sundarbans are the largest mangrove forest in the world, stretching 80km

into the Bangladeshi hinterland from the coast. It is optimistically estimated that there are

around 400 Royal Bengal tigers (of which you'll never see one -- and be grateful for it) and

several thousand spotted deer in the area.

g)Mainamati: This 8th-century Buddhist Vihara was formerly one of the biggest Buddhist

monasteries south of the Himalayas. Although in an advanced state of decay, the overall plan

of the temple complex is easy to figure out and includes a large quadrangle with the monks'

cells forming the walls and enclosing a courtyard. It is just a few minutes from Comilla.

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h)Syllhet-land of two leaves and a bud: Next to the Hill Tracts, Sylhet is the widely hilly district

in the country. Nestled in the picturesque Surma valley amidst scenic tea plantations and lush

green tropical forest, it is a prime attraction for all tourists. Its terraced tea gardens, eye

catching orange groves and pineapple plantations and hills covered with tropical forests form a

beautiful landscape.

i)Kuakata: A rare scenic beauty spot on the southernmost tip of Bangladesh in the district of

Patuakhali. It has a wide sandy beach from where one can get the unique opportunity of

seeing both the sunrise and sun setting.

j)Rajshahi a natural silk producing centre: Rajshahi has seen the most glorious periods of

Bengal's Pala dynasty. It is famous for pure silk, mangoes and lichis.

k)Natore- Place of dighpatiya rajbari: About 40km. from Rajshahi by road is Natore, an old

seat of Maharajas with a beautiful palace, now serving as the Uttara Ganabhaban (President's

Official residence of the northern region).

l)Paharpur-The largest Buddhist seat of learning: where the remains of the most important

and the largest known monastery south of the Himalayas has been excavated. This 7th

century archaeological find covers approximately an area of 27 acres of land.

m)Dinajpur- old ornamental temple town: The northern most district of the country, offers a

number of attractions to the visitors. Kantanager temple, the most ornate among the late

medieval temples of Bangladesh is situated near Dinajpur town

n)Mymensingh- the heart of Bengals folklore: Mymensingh has earned a notable position

in Bengali literature as the birth place or rich folklores and folk songs.

Benefits

Economy: -Direct / indirect revenue for country, community and private sector

Society / Culture:- Preserving local culture and heritage social wellbeing and stability-

promotion of cross-cultural understanding

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There is not available ATM booth in the whole country

Our media has no strong hold on global media

Our political situation is not stable which cant create faith on travel

We dont have enough technological support

Distribution channel is not organized

Foreigners are not interested about our country and culture

Political instability

Language problem

Recommendations

Factor travel and tourism into all policies and decision-making, to promote sustainable tourism

Government has to restructure the tourism sectors in properly

Adapt strategic thinking to develop tourism with benefits for everyone -Include less powerful

individual providers and sectors.

Manage available sponsorship

Tourism management have to be very strong

Enough hotel and motel have to create by privet and public

Our technical supports have to be good

To be ensured security in tourism site

To be used strong distribution channel

Our media have to get important responsibility about tourism

Our communication systems have to be developed

Available bank and ATM booth have to create

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To be increased advertisement about tourism of Bangladesh

Proper train up to tourist guide

International cosine should be maintained

Conclusion

Bangladesh is a natural beautiful country. We should come forward personally as well as co-

operatively to spread our tourism business all over the world. Government should give more

concern on the establishment of tourism sector so that we can make our prosperous. If Asian

country Thiland can be popular tourism place like:

Sea beach

Hill

Culture

References

http://en.wikipedia.org/wiki/Tourism_in_bangladesh

http://en.wikipedia.org/wiki/Tourism

http://images.supamela.multiply.multiplycontent.com/attachment/0/S6RYbAooCtcAAD7

wI041/THE%20PROCESS%20OF%20TOURISM%20FORMULATION.ppt?

key=supamela:journal:108&nmid=324865238

http://student.fnu.ac.fj:82/Commerce/MGT705/Lecture%20Notes/topic%204.ppt

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http://en.wikipedia.org/wiki/Tourism_in_bangladeshhttp://en.wikipedia.org/wiki/Tourismhttp://images.supamela.multiply.multiplycontent.com/attachment/0/S6RYbAooCtcAAD7wI041/THE%20PROCESS%20OF%20TOURISM%20FORMULATION.ppt?key=supamela:journal:108&nmid=324865238http://images.supamela.multiply.multiplycontent.com/attachment/0/S6RYbAooCtcAAD7wI041/THE%20PROCESS%20OF%20TOURISM%20FORMULATION.ppt?key=supamela:journal:108&nmid=324865238http://images.supamela.multiply.multiplycontent.com/attachment/0/S6RYbAooCtcAAD7wI041/THE%20PROCESS%20OF%20TOURISM%20FORMULATION.ppt?key=supamela:journal:108&nmid=324865238http://student.fnu.ac.fj:82/Commerce/MGT705/Lecture%20Notes/topic%204.ppthttp://en.wikipedia.org/wiki/Tourism_in_bangladeshhttp://en.wikipedia.org/wiki/Tourismhttp://images.supamela.multiply.multiplycontent.com/attachment/0/S6RYbAooCtcAAD7wI041/THE%20PROCESS%20OF%20TOURISM%20FORMULATION.ppt?key=supamela:journal:108&nmid=324865238http://images.supamela.multiply.multiplycontent.com/attachment/0/S6RYbAooCtcAAD7wI041/THE%20PROCESS%20OF%20TOURISM%20FORMULATION.ppt?key=supamela:journal:108&nmid=324865238http://images.supamela.multiply.multiplycontent.com/attachment/0/S6RYbAooCtcAAD7wI041/THE%20PROCESS%20OF%20TOURISM%20FORMULATION.ppt?key=supamela:journal:108&nmid=324865238http://student.fnu.ac.fj:82/Commerce/MGT705/Lecture%20Notes/topic%204.ppt


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http://www3.tjcu.edu.cn/wangshangketang/lyxgl/kejian/Chapter%202%20Fundamental

%20Concepts%20&%20Tourism%20System.ppt

http://academics.rmu.edu/~karadag/Int%20Tourism%20Ch%2017%20Tourism%20in

%20the%20Future.ppt

http://www.google.com/url?sa=t&source=web&cd=1&ved=0CCIQFjAA&url=http%3A%2F%2Frestonews.bilkent.edu.tr%2FTravel_Patterns_and_Trends.ppt&rct=j&q=tourism%20in

%20bangladesh%20filetype

%3Appt&ei=N5j9Tby2Jcek8QPPpKyqCQ&usg=AFQjCNHvJpXZpv3MLYIYq1WvgNfuu3NiC

g&cad=rja

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