"Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented...

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Empowering Writers With a Killer Career Path Sue Warnke, Director, Documentation Seth Katz, Lead Writer, Documentation [email protected] @suewarnke in/susanwarnke [email protected] #stc14

description

Presentation by Salesforce Doc Director and Lead Writer for STC Summit 2014 on defining a documentation career path that empowers doc teams. Context: Insufficient focus on career development is a common complaint among technical writers. Salesforce Documentation director Sue Warnke and lead writer Seth Katz provide an in-depth view of the Salesforce Documentation Career Path and discuss actions writers can pursue to demonstrate eligibility for the next level in their career. Developed from the ground up, the Salesforce Doc Career Path features: * Transparent expectations * Specific action items * A comprehensive definition of the roles and responsibilities of technical writers * Graphical categories and charts Learn in-depth details about what today’s technical writers really do and how they contribute to your organization. Speakers: Sue Warnke, Seth Katz

Transcript of "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented...

Page 1: "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented at STC Summit 2014

Empowering Writers With a Killer Career Path

•Sue Warnke, Director, Documentation •Seth Katz, Lead Writer, Documentation•[email protected] @suewarnke in/susanwarnke •[email protected] #stc14

Page 2: "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented at STC Summit 2014

Sue Warnke Documentation Director

Seth Katz Lead Writer

#stc14 @suewarnke “Empowering Writers with a Killer Career Path”

Page 3: "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented at STC Summit 2014

We are renaissance team members

We write, edit, illustrate, code,test, design interfaces, and

provide product management

We collaborate with product development, infrastructure engineering, Support, QA, Technical Marketing, and

many other groups

#stc14 @suewarnke “Empowering Writers with a Killer Career Path”

Page 4: "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented at STC Summit 2014

But we don’t do all that on our first day

#stc14 @suewarnke “Empowering Writers with a Killer Career Path”

Salesforce.com has created a roadmap detailing the path from beginner to advanced technical writer.

You can use it, too.

Page 5: "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented at STC Summit 2014

What about you?

#stc14 @suewarnke “Empowering Writers with a Killer Career Path”

Page 6: "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented at STC Summit 2014

How Saleforce.com Developed Our Tech Writing Career Path

Page 7: "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented at STC Summit 2014

Careers are a jungle gym, not a ladder.

[I]f I had planned out my career…I would have missed my

career.

--Sheryl Sandberg

Page 8: "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented at STC Summit 2014

Research

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Page 9: "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented at STC Summit 2014

Breakdown of Skills

ContentCreation

40%

Impact25%

Collab- oration

20%

Innova-tion15%

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Page 10: "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented at STC Summit 2014

Salesforce.com Tech Writing Career Path

Page 11: "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented at STC Summit 2014

There will be a test

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Content Creation

Page 12: "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented at STC Summit 2014

Impact

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Page 13: "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented at STC Summit 2014

Innovation

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Page 14: "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented at STC Summit 2014

Collaboration

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Page 15: "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented at STC Summit 2014

#stc14 @suewarnke “Empowering Writers with a Killer Career Path”

Page 16: "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented at STC Summit 2014

How you spend your time

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Page 17: "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented at STC Summit 2014

% Favorable

May 2012 May 2013 Jan 2014 Trend61% 78% 78% Steady

“I understand what is required to get to the next level”

#stc14 @suewarnke “Empowering Writers with a Killer Career Path”

Page 18: "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented at STC Summit 2014

% Favorable

May 2012 May 2013 Jan 2014 Trend80% 85% 90%   UP

“My manager understands my career objectives and is helping me toward them.”

#stc14 @suewarnke “Empowering Writers with a Killer Career Path”

Page 19: "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented at STC Summit 2014

How do we implement it?

• Regularly!• Budget (training, books, whatever you need)• Frequent, lightweight feedback• Frequent recognition• Strength Assessments• Mentoring • Opportunity Open Market

#stc14 @suewarnke “Empowering Writers with a Killer Career Path”

Page 20: "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented at STC Summit 2014

Finding your path

Page 21: "Empowering Writers With a Killer Career Path" by Sue Warnke & Seth Katz, Salesforce.com - presented at STC Summit 2014

What’s next? • Share with your department, your organization• Start the conversation with your manager• Ask: What are your strengths?

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