Empowering K-12 Technology Leaders with the Tools to...

Empowering K-12 Technology Leaders with the Tools to Succeed

2013 eMEDIA OPPORTUNITIES

2 | ContaCt your sales representative now or visit www.tHeJournal.Com.

T.H.E. JOURNAL EMEDIA SOLUTIONS

about t.H.e. Journal’s websiteTHEJournal.com is the companion resource to T.H.E. Journal’s all-digital publication for K-12 education technology decision-makers who influence technology purchases for their classrooms, schools and districts. THEJournal.com provides exclusive online content on news, information and trends, and includes searchable, archived content with a browse-by-topic feature. The website is the go-to online resource for valuable best practices, white papers, Thought Leadership programs, virtual summits, podcasts and webinars, delivering sought-after insight and practical ideas K-12 administrators, technologists and educators need to advance the use of technology to educate and operate schools and districts.

Demographics and statisticsT.H.E. Journal Audience Demographics

Job TiTlE* PErcEnTAgE

Superintendent / Asst. Superintendent 14%

Principal / Asst. Principal 28%

IT / Program Management 33%

Librarian / Media Specialist / Learning Resources 5%

Computer / Tech-Using Specialist 16%

Government Org. / Other 4%

EDucATion inDusTry focus** PErcEnTAgE

District Office 28%

Elementary School 23%

Jr. High/Middle School 16%

High School 26%

Government Organization 7%

EVAluATE, rEcoMMEnD, sPEcify & APProVE TEcHnology PurcHAsEs** PErcEnTAgE

Yes 74%

No 26%

* Source: June 2012 BPA Circulation Statement** Source: T.H.E. Journal Website Registrants, January 2013

T.H.E. JOURNAL eMEDIA SOLUTIONS

3ContaCt your sales representative now or visit www.tHeJournal.Com. |


t.H.e. Journal emedia product offeringsT.H.E. Journal offers a wide variety of eMedia marketing opportunities—from website banners and newsletter sponsorships to customized webinars, white papers, eBooks, Thought Leadership Programs and microsites. Each opportunity effectively provides advertisers with the ability to reach targeted K-12 evaluators and buyers of technology products and solutions.

t.H.e. Journal emedia sponsorshipsT.H.E. Journal website provides run-of-site or targeted advertising options. Banner graphic files can either be static or rich media. To view a list of our website marketing opportunities, please see page 9.

HigH iMPAcT AD uniTs PosiTion sPEcificATions

Half-Page Banner ROS 300 x 600, 40k max file size

Dog Ear Targeted 40k max file size

Ticker Targeted 70 characters including spaces

Interstitial Targeted 336 x 280, 40k max file size

Site Skin Branding Home page 1295 x 900 min, 100k max file size

Expanding Banner Home page 728 x 90 (closed), 728 x 500 (expanded)

sTAnDArD AD uniTs PosiTion sPEcificATions

728 x 90 ROS, Targeted 40k max file size



Sponsored Text Link ROS (Bottom) 70 characters including spaces


t.H.e. Journal e-mail newsletters T.H.E. Journal has several online marketing opportunities with each of its seven newsletters. Each newsletter provides relevant, in-depth news and information focused on specific technologies that K-12 education technology professionals find of interest.

nEwslETTEr / circulATion AD uniTs DEscriPTion (nEwslETTErs DEliVErED in HTMl)

T.H.E. News Update (62K) 728 x 90, 160 x 600, 300 x 250, Trends, tools, and usage for instruction Logo Ad, Text Box Ad and administration.

K-12 Mobile Classroom (50K) 728 x 90, 160 x 600, 300 x 250, A compendium on all the news, information and Logo Ad, Text Box Ad insight K-12 educators need to stay current on the best ways to serve their students and their communities with mobile technologies.

District Cloud Computing (50K) 728 x 90, 160 x 600, 300 x 250, Supplies IT professionals and others involved in Logo Ad, Text Box Ad education with the latest on cloud computing.

T.H.E. 21st Century School (45K) 728 x 90, 160 x 600, 300 x 250, Hardware, display devices, infrastructure, and Logo Ad, Text Box Ad interactive classroom technologies.

K-12 E-Learning (50K) 728 x 90, 160 x 600, 300 x 250, The latest in online and digital learning technologies Logo Ad, Text Box Ad and their implementation in schools.

FETC Learning Network (45K) 728 x 90, 160 x 600, 300 x 250, The new digital counterpart to the FETC National Logo Ad, Text Box Ad Conference, provides best practices, tech integration

tips, thoughts, and practical advice, for education professionals, including year-round insights into the most important trends a nd topics in education technology.

T.H.E. Custom Focus (45K) 728 x 90 Topic-specific custom written newsletter featuring in-depth information about a sponsor’s product(s) or service(s). Sole-sponsored, 100% share of voice.



Our lead generation programs create a highly strategic media approach in which T.H.E. Journal excels. The strength of our in-house Audience Procurement Team along with our extensive database of e-mail contacts produces industry leading results. Everything from webinars, microsites to white papers and more delivers high volume, qualified leads—offering you the greatest flexibility to build your program.

cusToM wEbinArLeverage effective real-time marketing via a 60-minute live audio and slide presentation to interested prospects. Companies who have incorporated our webinars have experienced:• Stronger brand recognition within your target market.• Credibility as a respected ed-tech industry leader and expert

problem-solver.• Increased sales and stronger conversion of leads into viable customers.• Improved relationships with industry professionals and interested prospects.

Lead time: 8 weeks to develop and initiate promotion of your webinar event. Our service includes the following:

• content strategy—we collaborate with you to develop a strong and compelling presentation.• surveys, polls and Q&A—options you can include in your webinar event.• Targeted prospect list—promoted to T.H.E. Journal’s database of ed-tech professionals.• online registration page—branded with your company information, your page can include custom questions to

further qualify prospects and collect the data you seek.• Qualified, targeted leads—via a secure site, we provide you with contact information for all registrants, including

those who signed up but were unable to attend the session.• social media integration—generate your own buzz through various social media outlets while the webinar is

going on.• Marketing assistance: • Dedicated e-mail marketing to drive registration and awareness. • Promotional text links on the T.H.E. Journal website and its portfolio of e-mail newsletters. • Buzz and awareness through various social media outlets. • In-depth reports on leads, promotional efforts and audience interaction. • Your archived event posted online for 90 days of on-demand viewing.• guarantee—we guarantee a minimum number of leads per custom webinar event. Contact your representative

for more details.

t.H.e. Journal emedia lead Generation programs



cusToM VirTuAl suMMiTs/EVEnTsThis is a cutting-edge, cost-effective K-12 networking and lead generation opportunity that eliminates the expense of travel, tradeshow shipments and out-of-office downtime. Your virtual summit usually lasts one day, delivering valuable information to attendees, and remains available on-demand for up to 90 days. Lead time: 8 weeks before “live” day. A virtual summit sponsorship includes the following:

• branded environment—the event is branded with your logo and event name and includes an Auditorium, Lounge, Exhibit Hall, Prize Center, Media Center and Virtual Briefcase.

• robust participant communications—foster lead-generation and networking during and after the event via real-time chat, blogs, e-mail, social media and business card exchange.

• Exhibitor booth—post sales/marketing materials, including video and audio, and man it from your own computer while you manage other daily activities.

• Program development—our event program specialists will help you create a schedule of content-rich sessions presented by industry specialists and education experts.

• Marketing assistance: • Driving attendance—our marketing team will manage a strategic multi-channel, multi-touch event registration

campaign targeting the T.H.E. Journal database. May include dedicated e-mails, online, print and social media. • Exhibitor marketing option—marketing efforts are available to help find exhibitors for your exhibit hall.• in-depth reports—includes full attendee contact information, records of live chat or e-mail conversations with

prospects, ability to track a prospect’s activity and interest areas, and ability to rank leads by criteria you choose.• Extended event visibility—your event remains accessible for 90 days after the live-event day.

MicrosiTE sPonsorsHiP – T.H.E. JournAl soluTion cEnTErsT.H.E. Journal Solution Centers are topic-specific sections on THEJournal.com where advertisers can promote in-depth information on their technology solution. Microsites are populated with your assets, relevant articles, white papers, webinars and other valuable resources. It positions you as the subject-matter expert providing a viable solution to a problem faced by schools and districts. Sponsorships are topic-exclusive, ensuring no competition and include the following:• Ad roadblock—placed within your Learning Center.• Dedicated e-mail promotions.• lead generation—online registration is required every time your assets are downloaded.• Text link promotions—placed on THEJournal.com and in the “Online Resources” section of newsletters.Optional—we can create a custom article for your microsite (see pg. 9 for rate).

THougHT lEADErsHiP sPonsorsHiPEstablish your company as a thought leader and become a trusted source of solutions through T.H.E. Journal’s exclusive Thought Leadership Sponsorship. Lead time: 10 weeks to create site and report. Package includes an integrated custom campaign with the following elements:• custom report—six to eight pages presenting a client-identified topic, key trends, market drivers, tips and best

practices that IT decision makers seek. Includes editorial content with Q&A responses from education leaders and the sponsoring client, concluding with a client delivered summation of solutions.

• Microsite—presents a teaser of the report with an invitation to download the full report. Includes the opportunity to include three additional resources for lead generation.



THougHT lEADErsHiP (conTinuED)• T.H.E. Journal magazine spread—a summation of the report will be included in the magazine.• Qualified, targeted leads—we provide an online portal to download the contact information for all registrants.• lead generation—promotional text links on THEJournal.com, in e-mail newsletters and social media outlets to

drive prospects to a registration form required to download your white paper.• Extended visibility—your sponsorship microsite and report posted for 90 days on THEJournal.com.• guarantee—we guarantee a minimum number of leaders per sponsorship.

DATA-DriVEn inDusTry DiscussionWe work with your company to craft a survey that will create the foundation for your thought-leading, multi-touch report. Lead time: 12 weeks to create survey, site and report. Package includes an integrated custom campaign with the following elements:• survey—up to 15 questions on a targeted topic that is built and distributed to select titles.• custom report—six to eight pages presenting a client-identified topic, key trends, market drivers, tips and best

practices that IT decision makers seek. Includes editorial content with Q&A responses from education leaders and the sponsoring client, concluding with a client delivered summation of solutions.

• Microsite—presents a teaser of the report with an invitation to download the full report. Includes the opportunity to add three additional resources for lead generation.

• T.H.E. Journal magazine page—a summation of the report will be included in the magazine. • Qualified, targeted leads—we provide an online portal to download the contact information for all registrants. • lead generation—promotional text links on THEJournal.com, in e-mail newsletters and social media outlets to

drive prospects to register and download your white paper. • Extended visibility—your sponsorship microsite and report posted for 90 days on THEJournal.com• guarantee—we guarantee a minimum number of leaders per sponsorship.

cusToM wHiTE PAPErT.H.E. Journal’s editorial team can assist you with creating a compelling story about your technology solution. We work with you to develop the content’s focus and direction, then promote it to generate leads. Lead time: 8 weeks to develop content. We provide the following:• content strategy—we work with you to develop a strong editorial approach for your product.• branding—your logo and company profile are included in your white paper.• Qualified, targeted leads—we provide an online portal to download the contact information for all registrants.• lead generation—promotional text links on THEJournal.com and in e-mail newsletters drive prospects to a

registration form required to download your white paper.

cusToM inTErAcTiVE EbookOur six- to twelve-page eBook will deliver your company’s focused message alongside relevant editorial features to create one valuable resource education technology decision makers will reference. Lead time: 8 weeks to produce the document and initally promote. An eBook includes the following: • content strategy—T.H.E. Journal’s editorial team will work with you to pull relevant articles from our extensive

content database for inclusion in the eBook.• client story—client-created case study, white paper, video or other success story will be included in the

digital book.• branding—your logo and company profile are included in document.• Design—we design and layout the content for your eBook, sending to you for final approval.• lead generation—dedicated e-mail marketing to our subscriber database, plus promotional text links on

THEJournal.com, in e-mailed newsletters and social media outlets to drive downloads of your document.• Extended visibility—your document posted for 90 days on THEJournal.com.• guarantee—we guarantee a minimum number of leaders per sponsorship.



cusToM cAsE sTuDyT.H.E. Journal’s editorial team will collaborate with you and one of your education clients to write about a project success, and then promote it to generate leads. Lead time: 8 weeks to develop content.• content strategy—we work with you and one of your education

clients to create a compelling two-page story for your product.• branding—your logo and company profile are included in your case

study.• Qualified, targeted leads—we provide an online portal to download

the contact information for all registrants. • lead generation—promotional text links on THEJournal.com and in

e-mail newsletters drive prospects to a registration form required to download your case study.

• guarantee—45 leads.

ViDEo sErVicEsT.H.E. Journal can assist you with developing a video story to boost your product’s marketing promotions to the next level. Content is discussed and presented in a storyboard format for approval before any production begins.

PoDcAsT sErVicET.H.E. Journal’s online media team can create either a stand-alone podcast or a series of 10- to 20-minute podcasts that build your brand’s recognition with prospects. Podcast content is moderated by one of T.H.E. Journal’s editors and includes a representative from the sponsor company, such as a customer or subject-matter expert. Content also includes a 10-second pre- and post-roll ad and posting on THEJournal.com under the “Resources” section for six months.

cliEnT-suPPliED AssET PosTingAdvertisers may post and make available for download their own white papers, case studies, and research reports in the “Resources” section of THEJournal.com. Site visitors fill out an online form to access your posted documents. These leads are collected and accessible to sponsors via a unique URL. Sponsors may submit one ROS text link to promote their offering. Minimum lead guarantees available. Contact us to learn more.

cusToM surVEysConduct targeted research about your products or about specific segments within the K-12 industry and have the opportunity to collect leads. T.H.E. Journal’s marketing team will help you devise an online survey that delivers the data you need to move forward on new product development or to formalize new marketing strategies. Lead time: 4 weeks to launch and to initially promote your survey. Completion time varies depending on target response rate desired. We provide the following:• Online survey development—we take your questions and build them into an online survey.• Survey promotion—we promote your survey to the T.H.E. Journal database.• Data output options—we can either provide you with the raw data file so that you can create your own summary

report, or for an additional cost, we can create one for you.



t.H.e. Journal emedia rates and ContactsnEwslETTEr DisTribuTion 728 x 90 160 x 600 336 x 280 logo AD TExT box AD

T.H.E. News Update Weekly – Tuesdays $3,300 $3,300 $3,300 $3,300 $1,140

T.H.E. 21st Century School Weekly – Wednesday $3,300 $3,300 $3,300 $3,300 $1,140

K-12 E-Learning Monthly – Thursday $3,300 $3,300 $3,300 $3,300 $1,140

FETC Learning Network Monthly – Tuesday $3,300 $3,300 $3,300 $3,300 $1,140

District Cloud Computing Monthly – Wednesday $3,300 $3,300 $3,300 $3,300 $1,140

K-12 Mobile Classroom Monthly – Thursday $3,300 $3,300 $3,300 $3,300 $1,140

T.H.E. Focus Custom – by request $4,500 N/A N/A N/A N/A

wEbsiTE sPonsorsHiPs PosiTion rATE PosiTion rATE

sTAnDArD AD uniTs HigH iMPAcT AD uniTs

728 x 90 ROS $68 cpm Dog Ear Targeted $4,000 / mo.

300 x 250 ROS $68 cpm Interstitial Targeted $5,000 / mo.

336 x 280 ROS $68 cpm Ticker Targeted $5,000 / mo.

160 x 600 ROS $68 cpm Site Skin Branding Home page $10,000 / mo.

Sponsored Text Link ROS bottom $21 cpm Expanding Banner ROS $150 cpm

Half-Page Banner ROS $136 cpm

EMEDiA lEAD gEnErATion oPPorTuniTiEs rATE rATE

Custom Webinar $19,500 Client-Supplied Asset Posting $2,500 / mo.

Microsite Sponsorship $15,000 Custom Virtual Summit/Event Call for details

Thought Leadership Sponsorship $30,000 Custom Article for Microsite* $2,500

Data-Driven Industry Discussion Call for details Video Service $8,000 + travel expense

Interactive eBooks Starting at $8,000 Podcast Service $4,500

Custom Case Study (2 pages) $4,500 Custom Surveys Call for details

* Purchase of a Microsite Sponsorship is required to add the custom article to your microsite.

CustomWhitePaPers rate LeadGuarantee

6 pages $7,500 75

8 pages $10,000 100

10 pages $12,500 150

12 pages $15,000 200

Have something else in mind that you don’t see here? give us a call. let’s work together to meet your expectations.

saLesContaCts

Wendy LaDuke, President and Group Publisher (949) 265-1596 [email protected]

Mark Buchholz, West Coast Regional Sales (714) 504-4015 [email protected]

Tom Creevy, Midwest Regional Sales (847) 358-7272 [email protected]

MF Harmon, Eastern Regional Sales (207) 883-2477 [email protected]

Jean Dellarobba, Senior Account Executive (949) 265-1568 [email protected]

Bryce Wilson, Sales Development (949) 265-1533 [email protected]



emedia online specificationsbAnnErs• Max file size: 40k – all banner units.• Standard format: GIF, JPEG (72 dpi, 256 colors). Looping accepted, may not exceed 40k.• Rich media format: Flash, Shoshkeles, HTML, Enliven, Unicast, Bluestreak, Point Roll, HTML, Eyeblaster,

Real Player. Other formats will be considered and require extra processing time. GIF/JPEG ad files must display to users unable to view rich media.

• Alternative text: 50 characters max. Text appears for users unable to view graphics. If no alternative text is submitted, company name will appear.

• Click-through URL: Advertisers are responsible for a working URL. Click rates not guaranteed.

Dog EAr• Minimized state image: 100 x 100, 10k max file size. Revealed image: 650 x 650, 20k max file size.• Standard file format: GIF or JPG file (72 dpi, 256 colors).• Please also provide editable files (PSD, PNG & font types).

TickEr AnD TExT link• 1 line of copy, 70 characters max. Provide redirecting URL. First part of copy appears in bold.

siTE skin• Max file size: 100k.• Format: Static single image GIF or JPG. Neither animation nor rich media accepted.

Width: 1295 pixels minimum (designed for minimum resolution size of 1344 x 840), Height: 800 to 900 pixels.• Design notes: Advertiser message and branding elements should be positioned close to the website page

borders. Visible area for ad copy and graphics: 140 pixels each side. An accompanying PSD template will be provided to follow strict guidelines.

ExPAnDing bAnnErCall for details.

rEsourcEs sEcTion on T.H.E. JournAl wEbsiTE• White papers, case studies and reports: Submit PDF file and promotional text link.

Text link includes 1 line of copy (70 characters max) and links to T.H.E. Journal registration page.• Microsite: (1) 728 x 90, (1) 300 x 250, and (2) text links. See file size and copy requirements above.• Resources: See specifications and requirements listed in preceding section.

nEwslETTErs• Banners: 40k, GIF/JPG only. Rich media files not accepted.• Logo Ad: 160 x 120 image, GIF or JPG, 40k max in size. Text headline: 55 characters max, spaces included.

Body text: 360 characters max, spaces included. Include a redirecting URL.• Text Box Ad: Submit body copy and headline for ad. Body copy: 360 characters max.

Headline: 55 characters max. If no headline is provided, company name will appear as listed on insertion order.

Send all materials to:Jon Wittenberg, Online Production (818) 814-5287, [email protected]


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