empoweringco-designingscaling:a service design modelfor the sustainable futureof textile artisans’ communities

Loughborough Design School | AHRC Design Starsupervisors: Dr MC Escobar-Tello, Dr VA Mitchell

Francesco Mazzarella, PhD researcher

index

research problem aim scope methodology studies conclusions

research problem

the global economic andenvironmental crisis is posingcomplex challenges

redistributedmanufacturing

circulareconomy

flexibleproduction

alternativeeconomies

slowconsumption

advancedartisanship

designerentrepreneur

enablingecosystems

to explore how service designcan contribute to encouragetextile artisans’ communitiestowards a sustainable future

aim

scope

material

by handsmachinerydigital tools

bottom-upskills, quality

human controlmaterial culture

local, naturaldiscarded fibrestextiles & fashion

artisancommunity

local businesssmall batchesflexiblelocal market

tool making

PAR methodology

2A

actsustainablefuture trends for TAC

reflectbarriers,enablers,sustainablemanifesto

planmap TAC &future trends

plansampling strategy,study protocol,pilot

reflectimpactof service designmodel

2Cto developtheoretical

framework forsustainablefuture for

TAC

conclusions& discussion

to developflexible service designmodel of co-designingcollaborative servicesfor sustainable TAC

to empowerTAC

to co-designa collaborative

serviceto scale upinnovations

within enablingecosystem

1B

1C

1A main studies evaluation

scop

ing st

udy

2B actsustainablefuture trends for TAC

TAC:textile artisans’ communities

service design methods

discover define

develop deliver

focus groupinterviews

shadowing

contextualinterviewsbrainstorming

participatorydesign

workshop

stakeholders mapecosystem canvasservive blueprint

user centred, relational, systemic process of co-creation oftangible and intangible values to encourage holistic sustainability

challenging sustainable futures

discover

focus groupinterviews

shadowing

experts’ focus group shadowing

semi-structured interviews

theoretical framework

a sustainable manifestofor textile artisans’ communities

Shift the focus from aesthetics to ethics, from style to quality meanings;

Ethical labour and rights must be set: less bad is not good;

Textile artisanship stands as a slow reaction to fast fashion;

Textiles are interconnected to their wholeness: materials, processes,

people, places;

Being vs. having, learning from nature and acknowledging the unpredictable;

Manage connectivity within local communities, as collective wisdom and

social act of collaboration;

Design as political agent, embracing diversity as resource, weaving

synergies among di�erent assets;

Scale up open initiatives within peer-to-peer networks at a glocal scale;

Understand the root system and trigger holistic and systemic change,

from micro to macro scales;

Build an enabling ecosystem: complex, adaptive infrastructure supported

by polycentric governance.

barriers enablers

Dominance of financial structures based

on profits;

Lack of time & e�orts to develop

alternative models;

Lack of skills;

Export of machinery and outsource of

production;

Lack of interest for young people in craft

production;

Endangered craft heritage;

Consumers’ misperception of quality;

Over-consumption;

Lack of information on textiles, artisans

and sustainability challenges;

Lack of sustainability uptake;

Lack of training in strategies/management/

entrepreneurship in design curricula.

Change of mindset (systemic thinking);

Interconnected

design-artisanship-academia

-policy-consumers;

Cultural empathy with artisans;

Metatools, flexible, collaborative, reflective;

Storytelling to elicit and convey engaging

meanings;

Empowerment models: access to

information, awareness, ability,

independency;

Development of sustainable business

models;

Technological advancements.

PAR strategy

participatoryaction

research

to develop a flexibleservice design modelof co-designingcollaborative services,encouraging textileartisans’ communitiestowards a sustainable future

new york

cape town

nottinghamto empowera heritage artisans’ community

to scale upa cutting-edge artisans’ ecosystem

to co-designwith contemporary artisans

storytelling withnottingham lace artisans

define

contextualinterviewsbrainstorming

Kula Tsurdiu

bridal dressesleavers lace

shawlsknitting lace

jewelleryembroidered lace

G H Hurt & Son Ltd

JC Middlebrook

initial findings

g h hurt & son ltdstorytelling withnottingham lace artisans

photo-diaries SWOT analysis of ideas

challenges & opportunities to move towards a sustainable future

next...

community

develop deliver

participatorydesign

workshop

stakeholders mapecosystem canvasservive blueprint

1 day participatory design workshop:co-designing a sustainable future

for nottingham lace artisanso

rga

nisations

des

igner

s

consumers

textile artisans’ communitiescan contribute to a sustainable

development

rescue cultural heritage provide social engagement

encourage economic development enhance environmental stewardship

questions ?

f.mazzarella@lboro.ac.uk francesco.mazzarella10

Francesco Mazzarella