Empowered Networking to Power Your Business
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Transcript of Empowered Networking to Power Your Business
Get Smart Web Consulting 1
Get Smart Networking
Get Smart Web Consulting 2
Why do we network?To get clients and make lots of money, duh.
đź‘Ą
Get Smart Web Consulting 3
Defining Roles. Marketing vs Networking vs Sales.
Marketing Networking Sales
Opens the door, creates opportunity,gets you noticed, and keeps you in front of people.
This is where you close, the door wasopened, the tour has concluded, and the selling can happen.
Builds the relationship, helps peopleget to know you, helps you get to know them, and leads to the sale.
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Networking StylesYou know these people.
Take Charge SargeI am on a mission and I am not
taking prisoners. I have a plan, I am going to execute that plan,
and get out.
Slick Rick
I can save you money, make you money, and you won’t have to
spend any money!
Suzy SeriousIt’s all about work, what I do, how
I do it, and why I do it. I am passionate and you will love
working with me!
Good Time Charlie
Life’s great, I like to have fun, talk to people, and let the chips
fall where they may!
đź‘Ą
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What is the result?Total Disconnect
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Say What?
Well one of us is happy!
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What is the result when we adapt?Synergy, Connection, Friendship
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Well one of us is happy!
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Learning your own behavioral styleNot always pretty.
You Are Fired!
We will send you your belongings!
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Hard Truths You’re not as awesome as you thought.
ME
Sense of UrgencyBridget is often frustrated when working with others who do not
share the same sense of urgency.
No PatienceBridget may lack the patience
to listen and communicate with slower acting people
Get to the PointBridget may lose interest in what
others are saying if they ramble or don’t speak to the point
OpinionsShe challenges people who
volunteer their opinions. She would rather have options than
opinions.
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I think I’m a cool innovatorHow do other people see me? How do they need to see me?
âś’đź‘Ą
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Who are you?How do others see you?
Dominance: Direct & Decisive
High D's are strong-willed, strong-minded people who like accepting challenges, taking action, and getting
immediate results.
Influence:Optimistic &
OutgoingHigh I's are "people people"
who like participating in teams, sharing ideas, and
energizing and entertaining others.
Steadiness:Sympathetic &
CooperativeHigh S's are helpful people who like working behind the
scenes, performing in consistent and predictable
ways, and being good listeners.
Conscientiousness:
Concerned & CorrectHigh C's are sticklers for
quality and like planning ahead, employing
systematic approaches, and checking and re-checking
for accuracy.
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Source: http://www.vtaide.com/gleanings/DISC-recognise.htm
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What we doSee yourself and others
Influence ConscientiousDominance Steady
Conscientious (c):are slower paced (slower to move, talk and respond), more indirect (take time to get to the point and gives detailed information), task/goal orientated (wants to do things the right way first time) and personally more guarded (do not disclose personal information readily)
Steady (S):are slower paced (slower to move, talk and respond), more indirect (take time to get to the point and gives detailed information), relationship orientated (want to get to know you) and personally more open (will disclose personal information)
Dominance (D):are faster paced (movement, talking, deciding) more direct (to the point), task/goal orientated (want to win) and personally more guarded (do not disclose personal information readily)
Influence (I):are faster paced (movement, talking, deciding), more direct (to the point), people orientated (seek out and enjoy the company of others) and personally more open (disclose personal information readily)
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đź‘Ą đź‘Ą đź‘Ą đź‘Ą
Source: http://www.athleteassessments.com/how_to_identify_another_person.html
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Recognizing the ProfileConnecting is easier if you know what they want
Recognizing the Behavioral ProfilesAsk and Tell; Control and Emote.
(Ask - Tell) describes the continuum in which a person interacts with others.
Is the person more proactive or reactive? In conversation, does the person tend to ask rather than tell?
(Control - Emote) describes the continuum in which a person reveals her personal thoughts and feelings to others.
To what extent does this person keep to himself or express his thoughts and feelings to others?
Based on your observations of a person's behavior plus what this person is concerned about (his motivation), you can form an initial impression of the person's probable profile as to whether he is a high D, I, S or C. I tried to be normal once. Worst two minutes of my
life ` Unknownâťž
âťž
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Source: http://www.vtaide.com/gleanings/DISC-recognise.htm
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Spotting the behaviorsThe more you see, the better you can connect
D’s
Steady & Correct
1. Infrequent use of gestures and voice intonation to emphasize points
2. More patient and cooperative3. Often makes qualified, well-structured statements4. Subtle body language or gestures5. Infrequent but profound contributor in the team6. More likely to wait for others to introduce themselves7. Reserves expression of opinions
I & S: Open & People Focused• Shows feelings and enthusiasm freely• More relaxed and warm• Emphasizes main ideas• Goes with the flow• Conversation can wander in team meetings• Opinion-oriented• Animated facial expressions• Easy to get to know• Friendly body language or gestures• Initiates/accepts physical contact
Drivers & Influencers
• Frequently uses gestures and voice intonation to emphasize points
• Less patient; more competitive• Often makes emphatic, generalized statements• Sustained eye contact• Frequent contributor in the team• Obvious and strong body language or gestures• Expresses opinions readily and openly• More likely to introduce self to others
D & C: Guarded & Task Focused• Keeps feelings private• Limited range of facial expressions• More formal and proper• Avoids/minimizes physical contact• Goes with the suggested program• Speaks in specifics; cites facts and examples• Formal body language or gestures• Conversation stays on subject
I’s
S’s
C’s
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Source: http://www.athleteassessments.com/how_to_identify_another_person.html
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Communication TipsCommunicating on their level will get you farther
Communicating with a person who is
Ambitious, forceful, decisive, strong-willed,
goal-oriented
: Be clear, specific, brief and to the point: Stick to business: Be prepared with support material : Don’t talk about irrelevant issues: Don’t leave loopholes or be unorganized
đź‘Ą
Communicating with a person who is
Magnetic, enthusiastic, friendly, demonstrative
: Provide a warm & friendly environment: Don’t deal with a lot of details: Ask feeling questions to get opinions: Don’t control the conversation: Don’t drive on facts & figures
Communicating with a person who is
Patient, predictable, reliable, steady, relaxed, modest
: Begin with personal comment –break ice: Present your case softly, nonthreateningly: Ask “how?” to draw opinions: Don’t rush headlong into business: Don’t force them to respond quickly
Communicating with a person who is
Dependent, neat, conservative,
perfectionist, careful
: Be prepared: Stick to business: Be accurate & realistic: Don’t push too hard: Don’t be giddy, casual, or too loud
Source: http://www.athleteassessments.com/how_to_identify_another_person.html
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My Networking BucketsHelps define the relationship early
ClientYou could be a client of mine, right now or in the future, and you fit my perfect customer model.
ReferrerHit the jackpot! These people are rare find and should be cherished. They are natural
referrers, they just can’t help but refer business. I Like You
There is a connection, I like you and would enjoy hanging out.
CustomerI could be a customer of yours. You have a service or product I might want now or in the future
Not a Match
I am just not that into and/or you are just not that into me
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Marketing strategy circleWhere to connect online?
(I)LinkedIn, Twitter, Facebook, Instagram, Pinterest, Youtube, In-Person
(D)LinkedIn, Twitter, Email, In-Person
(S)LinkedIn, Twitter, Facebook, Instagram, Pinterest, Youtube, In-Person
(c)LinkedIn, Facebook, Pinterest, Email, In-Person
MarketingStrategy
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Networking OnlineKnowing what to share with whom and understanding people by what they share and don’t share.
đź“ŁSocial Media
đź“·
🎤
🌄
♫
📱
🎬
photo sharing
Expertise
Connect
Community
Interests
Video sharing
Tech
In-Person
đź“Ł
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Success!What does success look like for you?
âś’
Like minds!
In everyone’s life, at some time, our inner fire goes out. It is then burst into flame by an encounter with another human being. We should all be thankful for those people who rekindle the inner spirit. ~Albert Schweitzer.
A business that makes nothing but money is a poor business. ~Henry Fordimage🚀
SUCCESS
Now for a
COFFEEBREAK
30 min