Power of empowered stakeholders Robert Hamburger
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Transcript of Power of empowered stakeholders Robert Hamburger
THE POWER OF EMPOWERED STAKEHOLDERS
Robert HamburgerCNN DXG
A responsive design project...
...currently in progress
(Re)introducingUX approachesFacilitating design collaboration
But first...some context.
CNNDXG
Interactives
News Design Destinations
Product
DESTINATIONS
CONTENTTHE HOMEPAGE
APPS SOCIAL
Traditional workflows
destinationrequirements
brandcollaboration
templatecustomization
BROADCASTDEVELOPMENT
QAANALYTICS
OPERATIONSGRAPHICSMARKETINGEDITORIAL
Traditionally:
predictable,repeatableproduction
However...
THE OPPORTUNITY TO IMPROVE...
Avenues for growth
EVENING LEAN BACK
WORKDAY LEAN FORWARD
ANYTIME ON THE GO
New audience insights
WHICH LEADS BACK TO THE PRESENT...
-modernize legacy CMS-implement responsive design-update style and patterns
OVERALL GOALS
-research broadcast needs-incorporate editorial models-help prepare for transition
PROJECT GOALS
First StepBuild a UX Toolkit
The Newsroom advantage
DXG
Editorial
Our approach within Digital
Surveys & Questionnaires
Roundtable Presentations
TeamCollaborations
Surveys & Questionnaires
Roundtable discussions
Capturing design needs
Second StepVisuals & Prototypes
Taxonomy }
Navigation
Third StepTake this show on the Road
CHANGES HAPPEN
Broadcast Goals
-New shows-New franchises-New formats-Focus on digital
Broadcast priorities
TOPICALINTERVIEWS AND FRANCHISES
VARIETYBREADTH AND SOCIAL
RUNDOWNHEAVY DAILY COVERAGE
Modeling editorial needs
LET MEHAVE MORE CONTROL
The Results
News and Franchise Planning
Digital Publication
REMOVINGBARRIERS
A CHANGING ENVIRONMENT REQUIRES FLEXIBILITY
PREPARE YOURTALKING POINTS
ALWAYS BRING THE VISUALS
LISTEN CONNECTRESPOND