Enables E-Commerce

& Supply Chain

Empower

Logistics Solutions for

Social Commerce

Social Commerce Ecosystem

Social Media

Users,Consumers

Brands,Platforms,

SMEs

Marketing,KOL

3PL, Courier, Postal

O2O Redemption

Network

FulfillmentCenter

Covid-19 Game Changer

Traditional Retail Online (E-Com -> Social Commerce)

Advantages of Social Commerce

Social Commerce vs E-Commerce vs Traditional Retail

• Very Matured Network to be tapped on

• Centralized / Groups of Target Audiences

➢ Circles of Friends & Friend-of-Friend (easily expandable to 2-3 layers)

➢ Groups of “Virtual Friends” with similar interests / focus / hobbies / topics on contents

• High Trust Level / Easy be Influenced within the “Circle / Groups”

• Active & Direct Penetration to target audiences instead of passively “waiting for clients”

• With Big Data Technology support, high successful rate for promotion / advertising

➢ “Right-Product-to-Right-Customer”

• Stimulates Purchasing Impulse

• High transparent level. Easy access of Good / Bad comments to enable Purchase Decision.

Challenges of Social Commerce

• Pressure towards “Sellers / Brands” to maintain decent service level & good products.

Or else, easy to be eliminated from the market.

• Very dynamic. Trends may change very fast.

• May always has new products / SKU to maintain the attraction

• Sudden spike on the purchase behavior. Especially during Live Streaming / KOL

promotions

• Requires very quick reaction and flexible logistics support

• Cancel order / return parcel ratio is comparable higher for Live Streaming / KOL

promotions events.

• Orders trends to be smaller in terms of SKU range.

• Very high logistics cost ratio for small order

Challenges of Social Commerce

• Requires high transparency on inventory availability to avoid oversold which may

generates complaints and negative comments

• SMEs normally not invest for WMS and only utilities the basic functions from the Social

Media platform / E-Commerce tools.

• Such OMS / WMS function is normally not user friendly. SMEs may face big challenges

for huge amount of sudden order volume.

Key Elements for E-Com Logistics• Scalable

➢ Sizeable enough to have Economy of Scale➢ Experienced operation team & manpower resources

• Flexible & Ability for Quick Reaction ➢ Able to react fast for market change

• Wide SKU Range➢ Short product live cycle. Able to handle many new SKU, may be different forms,

different storage conditions, huge amount of SKU but small in qty … ➢ Expiry Date, Lot, Batch control with traceability ability

• KPI deliverable➢ High expectations on process lead time. Same day dispatch is quite common.

Key Elements for E-Com Logistics• Strong IT

➢ Powerful WMS, OMS & TMS➢ Able to develop system integrations. ➢ Best to have existing API connections with Platforms, Couriers, Postal, Last Mile

distributors

• Distribution Network➢ Full selection for Courier, Postal or Direct Injection shipping options➢ Decent rates because of the base load or existing pricing tariff with Shipping

Partners➢ Traceability & POD ➢ COD capability➢ Ability to “Consolidate” small parcels through the distribution network

• Returns Management➢ Ability to handle Returned Parcels➢ QC, Inspection, Functionality Test, Repacking …

Solution – E-Commerce SCM +Integrator for E-Commerce Logistics Solutions Eco-System

E-Commerce Ecosystem

Solution – E-Commerce SCM +

Automation Solution (AGV)

Automation Solution (AGV)

Automation Solution (AGV)

Put-to-Light Pick & Pack

Scan Pack Line

Scan Pack Line

Quality Assurance

Value-Added Services

Value-Added Services

Your Logistics Partner

Traditional Retail E-Commerce Social Commerce

Scalability * ***** **********

Flexibility * ***** **********

Speed - ***** **********

Reliability & KPI Achievability

* ***** **********

Ability to handle wide range of SKU

- ***** **********

IT & System Capability * ***** **********

Intelligent - ***** **********

Data Processing - ***** **********

Last Mile Delivery Network Coverage

- ***** **********

Thank You

Enables E-Commerce & Supply Chain

Ben Au

Empower

www.Empower-SCM.com