Employee Recognition & Change

Management

1

Chris Winkelspecht, Ph.D.Director of Strategic ServicesMaritz Motivation Solutions

2

Making the Case - value of focusing on Change Management

Sharing the Space - an overview of where we fit in change management

Creating the Face - reinforcement planning as our area of expertise

Change Management & Recognition

3

Change Management in HR Technology• Companies with strong culture of change

are 2X more likely to succeed in the minds of business leaders1

• Companies with poor culture or experience in change suffer 250% higher costs of HR technology implementations1

12015 Cedar Crestone survey and 2015 Bersin by Deloitte Change Research 4

Opportunities for Change Management

5

• $15 billion in HR Technology• $600 billion in general IT for

Fortune 500

Technology Adoption

That’s an average spend of $1.2 billion per company

in the Fortune 500 per year6

Cost Saving Initiatives• 77% of CEOs reported

implementing cost saving strategies• 19% “insourced” previously

“outsourced” work• 25% had reductions in force greater

than 5%

7

Organization Restructuring • In 2015 $10 billion+ deals total over $2 trillion • Investment bankers capture 0.5 percent in fees (~$10 billion)• Research shows over 70% fail to increase shareholder value

8

• How many people are from a Recognition/Reward company?

• How many people are currently working with a recognition provider or are looking to work with one?

• How many people are from a management consulting firm?

What’s Your Experience?

9

$385 billion industry

If change management is 1%...

And half is channeled to recognition/rewards…

~$2billion

Management Consulting

10

Point of convergence

Change Management and Recognition

11

Change Models

12

Meaningfulness Safety Availability

9 7 8Academic Popular Leadership

CertificationLeadership

Change Models

13

Change Models

Popular Leadership

KotterCreate a sense of urgencyBuild the guiding teamGet the right visionCommunicate for buy-inEmpower actionCreate short term winsDon’t let upMake it stick

AcademicArmenakis et al.

ReadinessPersuasive communication HR/Management practicesManagement of informationActive ParticipationReinforcementInstitionalization

Certification Leader

PROSCIAwarenessDesireKnowledgeAbilityReinforcement

14

Change Models

Popular Leadership

KotterCreate a sense of urgencyBuild the guiding teamGet the right visionCommunicate for buy-inEmpower actionCreate short term winsDon’t let upMake it stick

AcademicArmenakis et al.

ReadinessPersuasive communication HR/Management practicesManagement of informationActive ParticipationReinforcementInstitionalization

Certification Leader

PROSCIAwarenessDesireKnowledgeAbilityReinforcement

15

Reinforcement

Presentation of a stimulus following a response that increases the probability that response will be repeated in similar future situations

Reinforcement Defined

17

How to Apply R+ to Change Management

• Begin with stakeholder analysis

• What outcome do you want to see for each group?

• What do they need to do to get there?

• What comes first and/or is most critical

• What will motivate?18

How Can Recognition Motivate?Individual level Public level

• Stories• Vicarious Learning• Social Norms

• Rewards• Program design

19

• What do you want them to do?

• What rewards will motivate desired action?

• Who should deliver – when – how?

• What expectations are set for leaders?

• What is your measurement plan?

For Each Stakeholder Group

20

Don’t Forget the Managers

21

Reinforcement Plan Practice

22

A Note on Measurement• Need to balance quantity and

quality

• Could be the most important factor for success

23

Positioning

24

Positioning

25

Conclusions• Most of the people in this room are highly qualified to

guide their clients in the reinforcement area of change management planning

• The subject matter expertise we offer complements all other areas of change management and project management

• Establishing ourselves as SMEs in this area of Change Management is good for all Recognition Professionals

26

27