Media Kit2812 East 26th Street Minneapolis, MN 55406P: 612.728.8600F: 612.728.8601mppub.com

2016

AboutMinnesotA PhysiciAn PublishingEstablished in 1986, Minnesota Physician Publishing is a respected source for industry-leading information in the fields of health care policy, medical business, and human resources management. We publish Minnesota Physician, a monthly medical business journal; Minnesota Health Care News, a guide to consumer information; MedFax, a weekly newsletter covering the health care industry; Employee Benefits Planner, a quarterly journal of human resources management; and an annual Medical Services Directory. We also host the Minnesota Health Care Roundtable, a semiannual conference devoted to the evolution of health care policy.

contActAdvertising612.728.8600 or info@mppub.com

MAiling & street Address2812 East 26th Street, Minneapolis, MN 55406

BillingPhone: 612.728.8600Fax: 612.728.8601

WeBsitemppub.com

Advertising rAtes Effective January 2016

guArAnteed & speciAl positionEmployee Benefits Planner retains placement rights for all ads. A 10% premium will guarantee placement of ads ½ page or larger. For inside covers, add 10%.

Ad submissionEmail your camera-ready ad to your account executive. Please submit ads in PDF file format. (EPS and/or Tiff files are also acceptable.) Resolution should be set at 300 dpi. All files must be CMYK or grayscale and are inspected prior to produc-tion. Covers are printed on 60 lb. coated stock. Inside pages are printed on 30 lb. newsprint.

Materials not submitted camera-ready are subject to production charges.

Please use these photo specifications for inside pages from our printer:

•Color photos should be saved as CMYK (not RGB)

•Scan resolution = 300 dpi

•Total ink limit (C+M+Y+K) = 230%

•Black ink limit = 70%

•Press Dot Gain = Approx 25%

•Minimum dot value (highlights) = 7% Anything less will not hold ink

•Maximum dot value (shadows) = 70% Anything more will saturate to solid

pAyment terms/billing informAtion

•All rates listed are net.

• A 3% discount may be taken from any invoice paid within 10 days.

• A finance charge of 18% per annum will be charged on past-due invoices.

• Non-camera-ready advertising materials will incur production charges on an individual basis.

•Payment is due within 30 days of invoice date.

• Interest, collection agency fees and/or reasonable legal fees shall be due as in-curred if applicable to unpaid advertising invoices.

Ad siZe 1 insertiOn 4X (Per Ad) 8X (Per Ad)

Full page $3010 $2759 $25332/3 page $2675 $2457 $2350

½ page $2005 $1854 $17741/3 page $1625 $1602 $1541

¼ page $1575 $1467 $1278

Back cover $3115 $2775 $2570

Color included in cost.

Advertising conditions

•The publisher reserves the right to refuse any advertisement.

•The publisher is not responsible for any damage resulting from the content or errors in the content of any advertisement.

•If the publisher is at fault for any advertisement appearing incorrectly, the limit of that liability shall be to publish such advertisement correctly in the next issue.

•Advertisers are held responsible for all invoices billed to advertising agencies that default on payment.

•Unearned frequency discounts and cancellation penalties related to advertising agree-ment termination are charged back to the advertisers.

•Advertising cancellations after the 25th of the month preceding publication are not possible and will be billed.

•All ads must be bordered.

online AdvertisingAdvertising is available on the Minnesota Physician Publishing website. Any ad placed in the publication can be loaded onto the Marketplace section for 10% of the ad cost. This e-ad will link to the home page of the advertiser. Visit our site at mppub.com.

print Ad sizes

reprints

•A great way to leverage press coverage of your organization

•An ideal supplement to your marketing/advertising program

•Perfect for educational handouts at seminars and conferences

•An outstanding complement to your public relations campaign

•Color or Black & White

•Reprints are usually letter size and printed on both sidesReprints requiring reformatted photos, additional text, logos, new photos, etc., incur production charges at $150/hr., with one-hour minimum. Some articles are too long to print on a single page and different pricing applies.

Quantity Color Price100 Black & White $300

500 Black & White $500

1000 Black & White $725

Read-only pdf file

With reprint order $125

No reprint order $250

2-color $300 extra

4-color process $450 extra

Minimum order is 100 copies

Local delivery $35

Width Height

Full page 8.5" 11.625"

Trim size 9.5" 12.625"

Full-page bleed 10" 13.125"

Width Height

½ page horiz. 8.5" 5.25"

½ page vert. 4" 10.875"1/3 page 4" 7.75"

¼ page 4" 5.25"

full PAge 1/3 PAge½ PAge

¼ PAge

½ PAge

readership statistical analysis

number of employees Businesses % of total

corporations% of total

employed statewide

50–99 4,289 3.16% 14.2%

over 100 3,330 2.59% 49.65%

Note: 21.95% of all corporations in Minnesota have 0 employees 39% have between 1–4 employees

editoriAl ProfileEmployee Benefits Planner is an independent, controlled-circulation business journal with a circulation of 7,000. It is published quarterly and contains the latest ideas on the interaction between employer and employee in Minnesota. Experts write on benefits, workplace issues and new ways for companies to get the most from what they invest in their workforce.

Employee Benefits Planner is published by Minnesota Physician Publishing Inc., which also publishes Minnesota Physician, MedFax, Minnesota Health Care News and the Medical Services Directory. The company also hosts the Minnesota Health Care Round table, a semiannual conference on topics affecting the evolution of health care policy. Employee Benefits Planner is not affiliated with any insurance company, healthcare manage ment company or any national, state or county medical association or society. Our independence lets us present sensitive topics candidly and from an unbiased perspective.

Employee Benefits Planner is written by professionals from the human resources management industry. Physicians, attorneys, accountants and respected consultants speak from their unique areas of expertise. Recognizing the intelligence and creativity of Minnesota employers, we are dedicated to providing up-to-date thinking that can be applied immediately to building and main-taining a competitive workforce.

circulAtionEmployee Benefits Planner is published quarterly: March, June, September and December. Its circulation is 7,000. According to recent statistics from the Minne-sota Department of Employment and Economic Development, over 2,300 Min-nesota non-government business entities have more than 100 employees. Over 4,700 non-government business entities have between 50 and 99 employees. Employee Benefits Planner is distributed to the presidents, CFOs and human resources managers responsible for purchasing health care and other benefits for their organizations. Every corporation in the state with over 50 employees receives a complimentary subscription to Employee Benefits Planner. Annual subscriptions are available for $24.

demogrAphicsThis demographic information is based on the latest Minnesota Department of Employment and Economic Development survey and United States Department of Labor Bureau of Labor statistics.

Businesses between 50—100 employees

2,616Metro

1,673Outstate 2,051

Metro

1,296Outstate

Businesses over 100 employees

geographic distribution of circulation

Natu

ral R

esourc

es a

nd M

inin

g

Const

ruct

ion

Manufa

cturi

ng

Trade,

Tra

nsp

ort

ation, &

Utilit

ies

Info

rmation

Financi

al A

ctiv

itie

s

Pro

fess

ional &

Busi

nes

s Se

rvic

es

Educa

tion &

Hea

lth S

ervi

ces

Leis

ure

& H

osp

italit

y

Oth

er S

ervi

ces

Uncl

ass

ified

Gove

rnm

ent0

5

10

15

20

25

1.57%

10.10%

4.86%

22.87%

2.01%

9.52%

17.25%

9.28%8.61% 8.66%

0.29%

4.99%

employer descriptions (% in Minnesota)

2016 PublicAtion dAtes

Key

Ad Space Reservation (for next issue)

Ad Materials Due

Employee Benefits Planner Issue Published

Mission stAteMentEmployee Benefits Planner is an indepen-dent, controlled-circulation business journal with a circulation of 7,000. It is published quarterly and contains the latest ideas on the interaction between employer and employee in Minnesota. Experts write on benefits, workplace issues and new ways for companies to get the most from what they invest in their workforce.Employee Benefits Planner is written by professionals from the human resources management industry. Physicians, attorneys, accountants and respected consultants speak from their unique areas of expertise. Recognizing the intelligence and creativity of Minnesota employers, we are dedicated to providing up-to-date thinking that can be applied immediately to building and main-taining a competitive workforce.

sPeciAl issues & PublicAtionsQuarter one

•Staffing: Developing the workforce of the future

•Minnesota Health Care Roundtable: Behavioral Health Integration—Developing new pathways to care

•Policy: Bereavement in the workplace

Quarter two•Employment law: Terminating

employees

•Pharmacy: Expanding access to new medications

•Labor Law: Minnesota’s new PTO regulations

Quarter three•Presidential Politics: The candidates’

views on employment issues

•Corporate Culture: Ensuring fair promotion policies

•Payroll management: Proper use of independent contractors

Quarter four•2017 Legislative session preview

•Employee wellness: Policies for dealing with behavioral health issues

•Transportation: New roles for telecommunication

novemberS M T W TH F S

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27 28 29 30

January S M T W TH F S

1 23 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30/31

februaryS M T W TH F S

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28 29

MayS M T W TH F S1 2 3 4 5 6 7

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JuneS M T W TH F S

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septemberS M T W TH F S

1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30

octoberS M T W TH F S

12 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 2223 24 25 26 27 28 2930 31

MarchS M T W TH F S

1 2 3 4 56 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31

AprilS M T W TH F S

1 23 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30

JulyS M T W TH F S

1 23 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30/31

AugustS M T W TH F S

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decemberS M T W TH F S

1 2 34 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31

2016 editoriAl cAlendAreMPlOyee Benefits PlAnner

QuArter One QuArter tWO

editOriAl Assigned By 10/28/2015 1/28/2016

editOriAl due By 12/29/2015 3/25/2016

Written by human resources management professionals and industry experts, each edition features reports on trends and technology that can be meaningfully applied to maintain a productive and competitive workforce.

staffing: Developing the workforce of the future

Minnesota Health Care roundtable: Behavioral Health integration

Developing new pathways to care

Policy: Bereavement in the workplace

employment law: Terminating employees

Pharmacy: Expanding access to new medications

labor law: Minnesota’s new PTO regulations

Ad sPACe reservAtiOn 2/5/16 5/9/2016

Ad MAteriAls due 2/12/16 5/16/2016

QuArter tHree QuArter fOur

editOriAl Assigned By 4/29/2016 7/29/2016

editOriAl due By 6/24/2016 9/23/2016

Written by human resources management professionals and industry experts, each edition features reports on trends and technology that can be meaningfully applied to maintain a productive and competitive workforce.

Presidential Politics: The candidates’ views on

employment issues

Corporate Culture: Ensuring fair promotion policies

Payroll management: Proper use of independent contractors

2017 legislative session preview

employee wellness: Policies for dealing with behavioral health issues

transportation: New roles for telecommunication

Ad sPACe reservAtiOn 8/8/2016 11/7/2016

Ad MAteriAls due 8/15/2016 11/14/2016

Dates and topics are subject to change.

2812 East 26th Street, Minneapolis, MN 55406 | 612.728.8600 | 612.728.8601 fax | www.mppub.com

Bedroom vs. boardroomJosh Natzel, JD, and Nancy Vollertsen, JD

I-9 complianceLoan Huynh, JD

Open enrollmentPadma V. Tamma, MAIR, MA

Third QuarTer 2014 • Volume 21 • Number 3

Second Quarter 2014 • Volume twenty-one • number 2

Protecting genetic dataJeremy Gruber, JD

E-cigarettes in

the workplacePaul R. Orman

Measuring the

total cost of care Gunnar Nelson

Project GO! Employee

health intervention

Lara LaCaille, PhD

9 tips for hiring

great employees

Don Dunn

Severe weather

commutingDrew Kerr

Quarter 4 2013/ Quarter 1 2014 • Volume twenty • number 1

minnesota’s journal of human resource managemnt

2812 East 26th Street, Minneapolis, MN 55406 | 612.728.8600 | 612.728.8601 fax | www.mppub.com

reach your marketing goals

Employee Benefits Planner can increase your business with Minnesota’s human resources management industry.

Providing Minnesota’s best human resources management

information for 30 years

Written by respected local and national business experts, we provide a unique opportunity to send your company’s message to every corporation in the state with over 50 employees. This invaluable business-to-business marketing tool is your most cost-effective way of reaching employers in Minnesota.

•7,000 copies published quarterly

•Very supportive editorial content

•Highly targeted readership: CEOs, CFOs, Presidents and HR managers

•Enhances all other marketing activity

•Positions your company as a leader in your field