"Empathy is at the heart of design", - - - how to get it?
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Transcript of "Empathy is at the heart of design", - - - how to get it?
![Page 1: "Empathy is at the heart of design", - - - how to get it?](https://reader034.fdocuments.us/reader034/viewer/2022051609/545c6d2eb1af9f280a8b475f/html5/thumbnails/1.jpg)
“Empathy is at the heart of design”- Tim Brown, CEO at IDEO
Define
Ideate
Prototype
TestEmpathize
Design Thinking
How ?
![Page 2: "Empathy is at the heart of design", - - - how to get it?](https://reader034.fdocuments.us/reader034/viewer/2022051609/545c6d2eb1af9f280a8b475f/html5/thumbnails/2.jpg)
Define
Ideate
Prototype
TestEmpathize
Design Thinking
Various of tools and practices exist for these processes(you may have already experienced some of them).
![Page 3: "Empathy is at the heart of design", - - - how to get it?](https://reader034.fdocuments.us/reader034/viewer/2022051609/545c6d2eb1af9f280a8b475f/html5/thumbnails/3.jpg)
Define
Ideate
Prototype
TestEmpathize
Design Thinking
For consumer businesses, the problem is how to practice this...
![Page 4: "Empathy is at the heart of design", - - - how to get it?](https://reader034.fdocuments.us/reader034/viewer/2022051609/545c6d2eb1af9f280a8b475f/html5/thumbnails/4.jpg)
Empathize
Design Thinking
For consumer businesses, the problem is how to practice this in the era of globalization.
![Page 5: "Empathy is at the heart of design", - - - how to get it?](https://reader034.fdocuments.us/reader034/viewer/2022051609/545c6d2eb1af9f280a8b475f/html5/thumbnails/5.jpg)
Empathize
We’re striving to create a solution for this.
![Page 6: "Empathy is at the heart of design", - - - how to get it?](https://reader034.fdocuments.us/reader034/viewer/2022051609/545c6d2eb1af9f280a8b475f/html5/thumbnails/6.jpg)
We’re building a platform which enhances businesses to empathize with target people globally.
![Page 7: "Empathy is at the heart of design", - - - how to get it?](https://reader034.fdocuments.us/reader034/viewer/2022051609/545c6d2eb1af9f280a8b475f/html5/thumbnails/7.jpg)
The truth is, we all have far more creative potential waiting to be tapped.
- Tom Kelly & David Kelly, founder, IDEO & Stanford D. School
![Page 8: "Empathy is at the heart of design", - - - how to get it?](https://reader034.fdocuments.us/reader034/viewer/2022051609/545c6d2eb1af9f280a8b475f/html5/thumbnails/8.jpg)
Taka KondoFounder and CEO, tansalink llc
Visit tansalink.com