eMMa White Paper 6 - Social App Install Ads: ROI Optimization

Social App Install Ads Facebook, Instagram and Twitter

ROI Optimization White Paper 6 January 2016

Although it seems impossible, it’s estimated that each day there are 3,2K million interactions on Facebook, 500M tweets and 70M pictures published on Instagram.

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Faced with this perspective, it’s undoubtable that, if you pretend to reach a considerable mobile audience, sooner or later you will have to knock the door of these social networks.



However, with all the existing competence, it’s not enough with

launching a Facebook Fan Page or publishing periodical tweets

promoting your app updates. You must take a step forward.



This is where Social Media works as Ad Platforms that may

help you generate more app installs taking advantage of all

the offered creative and segmentation options.



The effectiveness of these platforms is unquestionable, but unfortunately these are quite expensive if you pretend to generate

qualified installs. For this reason, now more than ever you should know in detail how to a launch a Social Ad that truly works.

Let’s go!



First of all, if there is something that can make these Social

campaigns truly profitable is because of its advances options of:

SEGMENTATION



What does SM knows about your customers?

Device Info - OS Shopping preferences

Demographic Data Digital activityLifestyle



With this in mind, HOW CAN YOU CREATE THE PERFECT AD?



COPY

Balance a natural tone with a sense of urgency

that doesn’t sound too commercial.

Reduce the use of # and @. It has been proven that

abusing of them seriously reduces the CTR.

Problem > SolutionStart the ad with a question or a problem. Then, briefly describe

how your App solves that problem. This direct and close message usually attracts the attention of the core target.



COPY

Provide social evidence that support the benefits of using

your app.

App Ratings Testimonials Prizes

“ ”



ART

Using ads with images increase a 10% the Twitter

interaction rates and a 30% the Facebook ones.

Select different images according to the

target group you want to impact according to its age,

gender, lifestyle, etc.Don’t work with too detailed or heavy images. This way, you will adapt better to any screen size.



ART

Avoid using

ambiguous images. Show

your App and its

benefits.

Use a minimalistic,

cohesive and

attractive design.

Surprise your

audience. Include any

element that

stops the user doing scroll.



CALL TO ACTION

It doesn’t matter how accurate the copy and art

are if the ad doesn’t end up converting

making it easy to the user with an effective CTA.

CTAs offered by Facebook_Instagram and Twitter are limited, but that doesn’t prevent that in the same message or image you include

another call to action to reinforce it.



CALL TO ACTION

There is life outside the INSTALL button.

You can test other CTAs that relate to your mobile business.



We can explain you how it can sound even better.

Do you want to talk?

[email protected] · Skype: luis.emma.io

DO YOU WANT TO LEARN MORE?

Imagine you were able to try all this and discover real time what is working better in a single platform.

It sounds good, don’t you think?

http://luis.emma.io

AND IN OUR NEXT WHITE PAPER…

We’ll check in detail how can you

better measure and optimize your

Facebook App Install campaigns.



eMMa. Move your data today.CONTACT US

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[email protected]

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eMMa White Paper 6 - Social App Install Ads: ROI Optimization

Marketing

Transcript of eMMa White Paper 6 - Social App Install Ads: ROI Optimization