Emirates NBD Newsfeed SmartApp case study - Interactive apps that work directly on the FB Newsfeed

February 2016

ENBD used interactive FB posts to gain audience insights.

Case Study

Emirates NBD Questionnaire

Sector - Banking & Finance

Emirates NBD is a respected and widely known brand in the banking sector in Middle East. How do you find out via social, what products your customers are using and what other products existing or new customers could potentially use? Can Facebook be used to record interest for a certain banking product?

BRIEF

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With Newsfeed SmartApp's interactive posts technology we could achieve just that! A simple survey that takes no more than 30-40 seconds and we gather some incredible insights. Thanks to the seamless user experience right in the Newsfeed, you have high conversion rates of users actually answering questions that some may find boring. Emirates NBD was able to learn more about their customers and also collect valuable feedback.

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STRATEGY



Screen 1

Click playto stand a chance to win AED 250

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Screen 2

Select the category you belong to

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Screen 3

Click “Play” to experiencethe Newsfeed SmartApp

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Screen 3

Tell us the products you are currently using from ENBD

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Screen 4

Select your category again

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Screen 5

Tell us which ENBD products you'd be interested in

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Screen 3


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Screen 6

Fill out the form to win AED 250

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Screen 3


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Screen 7

That's it, you're done.

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Result & Analysis


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Activations & Form FillsComparison between the number of activations and number of form fills registered per day, throughout the week.

Activations Form Fills

1,661 forms filled out, voluntarily! ENBD gained incredible insights, with data points like what services their customers used and which of their products/services are their users interested in!

301 users, who don't currently use ENBD products, shared data on what products they would be willing to avail in future. Along with their contact details.

And you thought people don't like filling out forms on social?


Number of times ‘play’ was clicked

6,554 395 6,159

Number of forms filled

1,661 172 1,489

Conversation rate

25.34% 43.54% 24.17%


NEWSFEED SMARTAPPSUS Patent File Number: US2014880295 / Indian Patent File Number: 5298/CHE/2014 / GCC Patent File Number: 2015/30232

Newsfeed SmartApps is a patent pending innovation that let's brands post rich, engaging & interactive status updates on their FB pages resulting in higher engagement. With Newsfeed apps deploy engaging games, quizzes, surveys, mini-websites, data collection apps, videos or product slideshows with call to action and any interactive element right in the newsfeed!

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Easy to Post Works onNewsfeed

MobileFriendly

Promotable viaFacebook Ads

No allow app &FB app tab

Sharable & Likeable

ComprehensiveAnalytics

NEWSFEEDSMARTAPPS

Newsfeed SmartApps

https://www.facebook.com/NewsfeedSmartApps/?fref=ts

https://www.newsfeedsmartapps.com/

Emirates NBD Newsfeed SmartApp case study - Interactive apps that work directly on the FB Newsfeed

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