Emerson East–Eken Park Neighborhoods Plan · Emerson East–Eken Park Neighborhoods Plan Adopted...

Emerson East–Eken ParkNeighborhoods Plan

March 1998

EEmmeerrssoonn EEaasstt––EEkkeenn PPaarrkk NNeeiigghhbboorrhhooooddss PPllaann

AAddoopptteedd bbyy CCoommmmoonn CCoouunncciillRReessoolluuttiioonn NNoo.. 5555221122

MMaarrcchh 1177,, 11999988

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Warren J. Kenney, Interim Director, Department of Planning & DevelopmentBradley Murphy, Director, Planning Unit

Mark Olinger, Principal Planner, Special Projects

PPrroojjeecctt SSttaaffffJule Stroick, Planner IV

Archie Nicolette, Planner IIGretchen Patey, Planner I

Debora Morgan, Program Assistant III

NNeeiigghhbboorrhhoooodd SStteeeerriinngg CCoommmmiitttteeeeSusan AgeeRobert GibbonsJulie GuendulayMo HansenJohn HustedtFayth KailLynn KetchumJohn KochKathy LangeMarybeth Wilk

AAllddeerrppeerrssoonnssBarbara Vedder, District 2Dorothy Borchardt, District 12David Schneider, District 15Santiago Rosas, District 17

RReessoouurrccee SSttaaffff TTeeaammChristy Bachmann, EngineeringBev Butor, Public HealthBeth Cleary, Public HealthVirginia Daley, Assessor’s OfficeNancy Dungan, CDBGLeslie Giguere, Fire DepartmentGeorge Hank, Building InspectionTom Maglio, Parks DivisionMary O’Donnell, Community ServicesSharon Persich, Madison Metro

Joyce Sargent, Assessor’s OfficeJerry Tucker, Community & Econ. Dev. UnitTom Walsh, Traffic EngineeringCaptain Yudice, Police Department

CCoouunnttyy BBooaarrdd RReepprreesseennttaattiivveessJudith M. Wilcox, District 2Larry Olson, District 12Thomas Stoebig, District 15Richard F. Kiley, District 17

SSppeecciiaall tthhaannkkss ttoo tthhoossee wwhhoo aatttteennddeeddnneeiigghhbboorrhhoooodd ppllaannnniinngg mmeeeettiinnggssMary Anglim Pat MarfiliusMark Bartels Mike MahnkeChristine Bernards Faith MorganTerrell Brock Joanne PriceMarilyn Clark Sheri ReinRoger Clark Robert SchubertKeith Heimforth Mary SchumacherJohn Hendrick Russell SchwalbeEmy Imhoff David ShepardBob Kail Jim StickelsJan Kerr Steve VincentDino Lucus

The Emerson East–Eken Park NeighborhoodsSteering Committee unanimously approved thedocument on March 10, 1998.

© City of Madison, 1999

i

TTaabbllee ooff CCoonntteennttss

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1

Neighborhood Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

Neighborhood Issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

Neighborhood Plan Recommendations

Neighborhood Business Districts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8East Washington – North–Milwaukee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9North Street–East Johnson Street . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9Northgate Shopping Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

Redevelopment Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12Bowl-A-Vard Site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13Fiore Shopping Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13Former Clark Station . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14Scanlan–Morris Building . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .142200–2400 block of Commercial Avenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14C & F Freight Site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .151800 block of Aberg Avenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15

Housing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18Architectural Preservation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19Housing Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20Maintenance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

Land Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22Zoning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23

Parks and Open Space . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26Demetral Field and East High Athletic Field . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27Eken Park . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28Washington Manor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29Burrows Park . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29Hartmeyer Ice Arena . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29

Physical Improvement on Major Transportation Corridors . . . . . . . . . . . . . . . . . . . . . . . . . .31East Washington Avenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32Pennsylvania–Packers–Commercial Avenues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36Aberg Avenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .37

Public Infrastructure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40Stormwater Drainage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41Pedestrian Crossing and Bridges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41Street, Sidewalks, Curb and Gutters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42

ii

Accessibility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42Street Lighting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43Bicycle Lanes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43Miscellaneous . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .44

Transportation and Safety . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45East Johnson Street . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46Packers Avenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47East Washington Avenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .48Aberg Avenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49

Community Development Block Grant Recommendations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .52

Neighborhood MapsMap 1 – Neighborhood Planning Area . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1Map 2 – Neighborhood Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4Map 3 – Redevelopment Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16Map 4 – Proposed Zoning Changes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25Map 5 – Demetral Field and East High Athletic Field Improvements . . . . . . . . . . . . . . . . . .30Map 6 – Physical Improvements for East Washington Avenue . . . . . . . . . . . . . . . . . . . . .34–35Map 7 – Physical Improvements for Aberg–Packers Corridor . . . . . . . . . . . . . . . . . . . . . . . .38Map 8 – Physical Improvements for Aberg–Commercial Corridor . . . . . . . . . . . . . . . . . . . . .39Map 9 – Proposed Traffic Controls for East Johnson Street . . . . . . . . . . . . . . . . . . . . . . . . . .50Map 10 – Proposed Traffic Controls for East Washington Avenue . . . . . . . . . . . . . . . . . . . . .51Map 11 – Planned Public Infrastructure Improvements, 1997–2002 . . . . . . . . . . . . . . . . . . .53Map 12 – Type of Housing Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .54Map 13 – Owner–Renter Occupied Housing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .55Map 14 – Age of Housing Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .56Map 15 – Single Family Assessed Value (1997) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .57

Appendices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .58Appendix A – Neighborhood Statistical Profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .59Appendix B – Status of 1984 Neighborhood Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .63

Common Council Resolution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .66

IInnttrroodduuccttiioonn ttoo tthhee EEmmeerrssoonn EEaasstt––EEkkeenn PPaarrkkNNeeiigghhbboorrhhooooddss

The attractiveness of the Emerson East–Eken ParkNeighborhoods is its small town atmosphere.Residents can work, shop, and play all within a shortwalk from any home in this near east sideneighborhood. It is a neighborhood that strives tomaintain a diverse population, a variety of housingopportunities, and a high quality of living for all itsresidents.

The purpose of this plan is to identify the major issuesfacing the neighborhood, formulate strategies toachieve desired outcomes, and set the foundation forcollaborative efforts between the public and privatesectors to help implement the plan recommendations.

WWhhaatt aarree tthhee bboouunnddaarriieess ooff tthhiiss nneeiigghhbboorrhhooooddppllaannnniinngg ssttuuddyy??

The planning boundaries include the Emerson East,Eken Park, and Superior Street Neighborhoods (SeeMap 1). The study area is bounded by Aberg Avenueon the north, East Washington Avenue on the east,Fordem Avenue, North Sherman Avenue, and EastJohnson Street on the west, and the Yahara River onthe south.

WWhhyy wwaass tthhee EEmmeerrssoonn EEaasstt––EEkkeenn PPaarrkkNNeeiigghhbboorrhhooooddss sseelleecctteedd ttoo rreecceeiivvee ppllaannnniinngg sseerrvviicceess??

In the Spring of 1997, the Madison CommunityDevelopment Block Grant (CDBG) Commissiondesignated the Emerson East–Eken ParkNeighborhoods (coterminous to census tract 21) toreceive one year of planning services and twosubsequent years of CDBG funding. The criteria usedto select this neighborhood area was based on thepercentage of low and moderate income populationresiding in the area, the willingness on the part ofresidents to develop a neighborhood plan, and thepast successes of neighborhood-based organizations inexecuting neighborhood projects.

HHooww ddiidd tthhee EEmmeerrssoonn EEaasstt––EEkkeenn PPaarrkkNNeeiigghhbboorrhhooooddss ddeevveelloopp tthheeiirr ppllaann??

A cross section of residents from varying income, age,race, and tenure backgrounds was appointed by theMayor and confirmed by the Common Council toguide the preparation of the plan. The EmersonEast–Eken Park Neighborhoods Steering Committeeset the framework for the planning process byidentifying the major issues facing the neighborhoodin the next ten years.

WWhhaatt iiss tthhee oouuttccoommee ooff tthhee ppllaannnniinngg pprroocceessss??

The outcome of this planning process is a set of planrecommendations that will enhance the quality of lifeand environment within the neighborhood. It isunderstood that the implementation of planrecommendations will vary based upon existingresources, community support, and priority of needrelative to other community planning initiatives.However, the Emerson East–Eken ParkNeighborhoods strongly urge city, county, school,community-based organizations, and the businesscommunity to consider funding the neighborhood’srecommendations in upcoming budget cycles.

HHooww ddoo tthhee EEmmeerrssoonn EEaasstt––EEkkeenn PPaarrkkNNeeiigghhbboorrhhooooddss PPllaann rreeccoommmmeennddaattiioonnss ggeettiimmpplleemmeenntteedd??

For the last ten months, the Emerson East–Eken ParkNeighborhoods Steering Committee has informedneighborhood members and solicited support for theplan recommendations through a variety of methods,such as a neighborhood inventory, newsletter articles,face-to-face interviews with various parties, andgeneral public meetings. The Committee has invited

1

Map 1 – Emerson East–Eken Park NeighborhoodsPlanning Area

Yahara River

E Washington Ave

Fo

rdem

Ave

N S

her

man

Ave

Aberg Ave

Aberg Ave

23

[

E Was

hingto

n Ave

DemetralField

BurrJonesField

Oscar Mayer

EmersonElementary

EastHigh

Eken ParkNeighborhood

Emerson EastNeighborhood

Superior StreetNeighborhood

over 30 individuals, businesses, and organizations toreview the preliminary plan.

There are two major steps for plan implementation:

1. Adoption of the Emerson East–Eken ParkNeighborhoods Plan by the Madison CommonCouncil. The Emerson East–Eken ParkNeighborhoods Plan was introduced March 17,1998, to the Common Council for adoption.During the adoption process, eight City Boardsand Commissions reviewed the planrecommendations for approval.

Attached to this neighborhood plan is a CommonCouncil resolution that designates the lead Cityagencies and departments to implement the planrecommendations (See Pages 65-71). Inclusions ofneighborhood improvement projects in the capitalor operating budget, work plans, or other sourcesof funding from state or federal governments arepossible ways to implement planrecommendations.

2. Monitor plan recommendations by Alderpersons andneighborhood associations. As part of the adoptionprocess, the Department of Planning andDevelopment (Planning Unit) will submit anannual status report to the Common Council onplan recommendation implementation.

WWhhaatt aarree tthhee ppoossssiibbllee ffuunnddiinngg ssoouurrcceess tthhaatt ccoouullddhheellpp iimmpplleemmeenntt tthhee nneeiigghhbboorrhhoooodd ppllaannrreeccoommmmeennddaattiioonnss??

One of the roles of the Emerson East–Eken ParkNeighborhoods Steering Committee is to search forpossible funding to carry out the plan’srecommendations. Possible sources include: City ofMadison Capital and Operating Budgets, CommunityDevelopment Block Grant funding, non-profitorganizations, private sector, and neighborhood andbusiness associations.

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As a part of the planning process, the EmersonEast–Eken Park Neighborhoods will receiveapproximately $184,000 in Community DevelopmentBlock Grant funding over the next two years toimplement eligible neighborhood improvementprojects. The Emerson East–Eken Park

Neighborhoods Steering Committee will work withvarious community-based organizations to carry outthe neighborhood’s top recommendations.

WWhhaatt rroollee ccaann tthhee nneeiigghhbboorrhhoooodd ppllaayy iinn tthheeiimmpplleemmeennttaattiioonn ooff tthheeiirr ppllaann rreeccoommmmeennddaattiioonnss??

Although the implementation of recommendations isnot guaranteed, there are three strategic steps that mayhelp implement the neighborhood’s planrecommendations.

1. Neighborhood and business community involvement.One of the most critical factors in determiningthe success of the neighborhood plan is theinvolvement of citizens, neighborhoodassociations, and the business community in theplanning process.

2. Public and quasi-public involvement. Building goodworking relations with the Alderpersons, Citystaff, Dane County Supervisor, school boardrepresentatives (to name only a few) is imperative.Government officials and staff are essential tochaperone recommendations through thenecessary channels.

3. Strategically campaign for plan implementation.Developing a strategy for plan implementation iscrucial. Strategically approach governmentalofficials, city departments, and non-profitorganizations for funding during their annualbudget cycles.

SShhoouulldd tthhee nneeiigghhbboorrhhoooodd rreegguullaarrllyy uuppddaattee tthheerreeccoommmmeennddaattiioonnss iinn tthhee EEmmeerrssoonn EEaasstt––EEkkeenn PPaarrkkNNeeiigghhbboorrhhooooddss PPllaann??

The Emerson East–Eken Park NeighborhoodsSteering Committee strongly recommends that thisplan be viewed as a dynamic document that isrevisited by neighborhood residents annually. Goalsand objectives should be reviewed annually withappropriate modification to better reflect the changingneeds and desires of the neighborhood.

2

WWhhaatt aarree tthhee ccoommmmuunniittyy nneettwwoorrkkss tthhaatt mmaakkee--uupp tthhee

nneeiigghhbboorrhhoooodd??

Community associations, organizations, andinstitutions provide a structure for a neighborhood to organize, network, and possiblyimplement the needs and wants of its residents andbusiness community. Community networks within oradjacent to the planning area include (See Map 2):

Neighborhood AssociationsEken ParkEmerson East

Neighborhood CommunicationsEastside News NewspaperThe Neighbor, Emerson East Newsletter

Centers of WorshipAssumption Greek Orthodox ChurchBashford United MethodistHoly Cross ChurchJames Reeb Unitarian Mission Rescue Church

Financial InstitutionsFirst Federal Savings BankHeritage Federal Credit UnionM & I Bank

Higher EducationHerzing College of Electronics Madison Area Technical College

(MATC–Commercial)

Major Service Organizations Operating in theNeighborhoodAffordable Legal ServicesDane County Humane SocietyNorth/Eastside Senior CoalitionProject HomeState Department of Corrections

(Probation & Parole)

Public ServicesDane County Job CenterHawthorne Branch LibraryMadison Public Health ClinicU.S. Postal Service

Public Schools and PTO/PTA OrganizationsEast HighEmerson ElementaryMalcolm Shabazz HighSherman Middle

3

Neighborhood A

ssets

Fire House Museum, 407 North Street,displays a collection of early Madison’s firehistory. The former Fire Station 8 is open tothe public by appointment (244-6732).

4

Yahara River

N First St

N Second St

N Fourth St

N Fifth St

N Sixth St

N Seventh St

Eighth St

North St

N Third St

E Washingto

n Ave

Hoard St

Fairfield Pl

Commercial Ave

Moland St

Dahle St

Coolidge St

Myrtle St

Stan

g St

Ked

zie

St

Paw

ling

St

May

woo

d St

Nor

th L

awn

Ave

Alg

oma

St

N O

ak S

tO

ak S

t

E Joh

nson

St

E Miffl

in St

E Day

ton S

t

Upham

St

Penn

sylv

ania

Ave

Pack

ers A

ve

Ford

em A

ve

Supe

rior

St

N S

herm

an A

ve

Erie Ct

Michigan Ct

Aberg Ave

Aberg Ave

Roth St

Rus

kin

StR

uski

n St

O'n

eill

Ave

Hux

ley

St

Stephen St

1

2

3

4

Northfield Pl

78

9

10

11

24

20

15

14

17

12

19

13

21

16

22

23

18

25 Õ

26

27

28

29

30

31

32 33

35

36

39

40

34

McC

orm

ick

Ave

Centers of Worship

Assumption Greek Orthodox Church

Bashford United Methodist

James Reeb

Mission Rescue Church

Holy Cross Lutheran Church

Financial Institutions

First Federal Savings Bank

Heritage Federal Credit Union

M&I Bank

Higher Education

Herzing School of Electronics

Madison Area Technical College

(MATC-Commercial)

Parks, Open Space, and Recreational Facilities

Burr Jones Field

Burrows Park

Demetral Fields

East High Athletic Fields

East High Tennis Courts

Eken Park

Emerson School Playground

Golf Course (proposed)

Hartmeyer Ice Arena

James Graaskamp Park

7

1

2

3

4

6

9

10

11

24

20

15

14

17

12

19

13

21

16

22

23

18

25

26

27

28

29

30

33

31

34

32

35

36

37

38

39

Madison Little League Complex

Starkweather Creek

Washington Manor Park

Yahara River

Points of Interest

Dane County Regional Airport

Madison Fire Museum

Public Schools

East High

Emerson Elementary

Malcolm Shabazz

Sherman Middle

Public Services

Dane County Job Center

Hawthorne Branch Library

Madison Public Health Clinic

U.S. Postal Service

Shopping Areas

Camelot

Fiore Center

Lakewood Plaza

Madison East Shopping Center

Northgate Plaza

Shopko – Copps Center

Õ

Ó

37

Town of Burke È

5

5

8

40

38

6

Legend

Map 2Emerson East–Eken Park Neighborhoods Assets

5

The Emerson East–Eken Park NeighborhoodsSteering Committee identified eleven major issuesthat would enhance this near east side neighborhood.In priority order:

1. Redevelop underutilized properties for residential andcommercial uses. The former Bowl-A-Vard at 2909East Washington Avenue, the former Clark GasStation at 2910 East Washington Avenue, theFiore Shopping Center at 1858 East WashingtonAvenue, the 2500 block of East WashingtonAvenue, the Scanlan-Morris Building at 1898 EastJohnson Street and the 2200–2400 blocks ofCommercial Avenue have redevelopment potential.When feasible, incorporate housing units abovethe first floor of commercial buildings to providehousing opportunities.

2. Enhance Demetral Field as a vital community andneighborhood asset. The neighborhood's largest andmost visible public space, it is used intensely inSpring by softball leagues. Improvements toentranceways, lighting and landscaping around thepark shelter, incorporation of neighborhood-oriented activity spaces within it, and constructionof accessible pathways throughout would enhancethe aesthetic of this community park.

3. Improve the neighborhood business district at NorthStreet. The commercial area at East Johnson andNorth Streets could be a pedestrian-friendly,neighborhood-oriented shopping area that isinternal to the neighborhood. Coordinated effortsto improve exterior appearance, joint businessmarketing, and attraction of neighborhood-oriented businesses would bring area cohesiveness.Decorative street lighting, street trees, and privateproperty landscaping treatments would spruce upthe appearance.

4. Restore the 2500 block of East WashingtonAvenue with neighborhood-oriented shopsand streetscape improvements. The mostvisible entry point into the neighborhoodis the intersection of East WashingtonAvenue–North Street–Milwaukee Street(Union Corners). Neighborhood-oriented shops in the vacant storefronts,landscaping in the street terrace betweenthe sidewalk and curb and the Kohl'sGrocery Store lot, decorative street lightsor banners would make this corner moreattractive.

5. Implement physical improvements alongmajor transportation corridors.Beautification of the neighborhood'sgateway transportation corridors – EastWashington, Pennsylvania, Packers,Aberg, and Commercial Avenues –through entrance signage, landscaping ofbuildings and parking lots, and privateand public property maintenance willimprove the edges of this older, near eastside neighborhood.

6. Promote owner-occupancy within one- tofour-unit structures. The EmersonEast–Eken Park Neighborhoods' housingstock is more affordable than the City onthe whole. The affordable housing stockprovides opportunity for low andmoderate-income households to purchase aquality home with assistance from existinghomeownership programs.

7. Preserve architectural integrity of theneighborhood. In new construction orrehabilitation, new architecturaltreatments should reflect the characterand integrity of the neighborhood.Exterior treatments such as porches,windows, and roof patterns; zoningrequirements such as front yard and sideyard setbacks; and building materialsshould be consistent with the scale, styleand materials used in the neighborhood.

8. Increase affordable housing for seniors. Ahigher concentration of seniors than inthe City as a whole live here, 17% vs.12%. Construction of senior housingnear groceries and on bus lines and

Summ

ary of Emerson East–Eken Park N

eighborhoods Issues

Neighborhood residents would like to attractmore neighborhood-oriented businesses to theNorth Street commercial area.

publicity on the City's reverse-mortgage programwould encourage and retain seniors within theneighborhood.

9. Restore neighborhood focus to Fiore Shopping Center.The Fiore Shopping Center, at East WashingtonAvenue and First Street, has a one story buildingset back with a large parking lot facing EastWashington Avenue. Redevelopment to a mixed-use development with housing above would createan attractive place to live. Relandscaping the mainfrontage would improve the appearance of theshopping center. A restaurant, bakery, ice cream,or coffee shop would draw customers from theresidential units, the neighborhood, and users ofBurr Jones Field and Yahara River.

10. Increase pedestrian safety along East Johnson Street.Emerson Elementary and East High Schoolsstudents are dropped off and/or picked up twicedaily. Motorists speed and unsafely pass vehicles.Enforcement of the speed limit andimplementing traffic calming measures wouldreduce speeding along this residential street.Installation of pedestrian street lights along EastJohnson Street would help illuminate thesidewalks for pedestrians.

11. Improve pedestrian and bicycle safety along thePackers corridor. Pennsylvania and PackersAvenues are the principal streets connecting theisthmus and the north side. Due to the trafficspeed and volume on Packers Avenue, it is oftendifficult and dangerous for pedestrians to crossthe street. Traffic controls and other optionsshould be explored to assist pedestrian crossing atAberg and Packers Avenues, between Aberg andCommercial Avenues, and at North Sixth Streetand Packers Avenue.

6

Neighborhood residents want to continue to strive forsafe pedestrian crossings for children attending EmersonElementary School (2421 East Johnson Street) andEast High School (2222 East Washington Avenue).

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Neighborhood Business Districts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Redevelopment Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Housing and Architectural Preservation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Land Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Parks and Open Space. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Physical Improvements on Major Transportation Corridors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Public Infrastructure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

Transportation and Safety . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45

Neighborhood Plan R

ecomm

endations

8

Emerson East–Eken Park residents recognize the importance of a strong commercial base in theirneighborhoods. Attracting neighborhood-oriented businesses to the neighborhood commercial node atNorth–East Johnson Streets and East Washington Avenue–North Street–Milwaukee Street (UnionCorners) would enhance the businesses that are already established. Neighborhood-oriented businessesshould have preference to visible, ground floor storefronts while non-commercial uses should beencouraged on the second floor or above. Attractive facade treatments with decorative street lighting, trees,and other landscaping would improve the overall appearance of the area.

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1. Improve the overall appearance of commercial buildings and streetscape.

2. Attract neighborhood-oriented business to existing commercial buildings and properties.

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East Washington Avenue is the major gateway into the Emerson East–Eken Park Neighborhoods. The most visibleintersection of the neighborhood is at the corner of East Washington Avenue–North Street–Milwaukee Street. Thestreetscape view of the neighborhood features the Greek Orthodox Church, Bill’s Key Shop, the former CathayHouse, Broken Spoke Saloon (former Town Pub), and Red Letter News on the north side with Kohl’s GroceryStore, Muscles & Fitness, and Home Realty on the south side of East Washington Avenue. Facade improvementsand landscaping improvements of the street terrace and parking lots would improve the overall appearance.Additional neighborhood-oriented retailers would help serve the local market (See page 11).

Goal Recommendation Priority

1. As part of the effort to attract neighborhood-orientedbusinesses, encourage property owners to sell/lease to businessesthat are neighborhood-oriented in the storefronts on thenorth side of the 2500 block of East Washington Avenue andthe site of Kohl’s Grocery Store. Attracting neighborhood-oriented businesses in the vacant storefronts on the northside of East Washington Avenue would help revitalize thisarea. Facade improvements such as awnings, andstreetscape improvements such as pedestrian lights andtrees, would spruce up the appearance of the area.

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2. As part of the effort to preserve and enhance thecharacter of the North Street–East Johnson Streetcommercial node, request that the Planning Unit workwith property and business owners to create guidelines forrehabilitation and/or new construction; with particularattention paid to signs, awnings, and building materials thatcomplement existing buildings.

1. Request the Traffic Engineering Division to installdecorative, pedestrian-style light fixtures, banners, benches,trash receptacles, and repair the curb and gutter at NorthStreet and East Johnson Street commercial node.

PriorityRecommendationGoal

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The potential niche for a neighborhood-oriented marketplace is at the North Street–East Johnson Streetcrossroads. Most of the commercial area is compact, with storefronts at the sidewalk’s edge. Storefronts areoccupied by many neighborhood-oriented business, such as Steven’s Restaurant, a laundromat, and Big Mike’sSubs. Although the current business mix draws retail customers, there is an opportunity to attract additionalneighborhood-oriented businesses into retail spaces that would strengthen the overall retail mix of the area. Publicand private partnership in accentuating building facades and streetscape improvements, such as pedestrian lighting,would complement the potential transformation of this neighborhood business niche (See page 11).

10

1. Encourage the property owner of the Northgate ShoppingCenter to consider improvements to parking lot layout design,lighting, landscaping, and pedestrian circulation. Installingelevated tree islands that will separate vehicular andpedestrian uses, with a well-defined roadway pattern,would help reduce the conflict between vehicular andpedestrian traffic.

NNoorrtthhggaattee SShhooppppiinngg CCeenntteerr

The Northgate Shopping Center anchors the north end of the neighborhood. The shopping center provides avariety of goods and services, such as a hardware store, antique shop, restaurants, a video rental store, and a customframing shop. With the new senior housing development complex across North Sherman Avenue, neighborhoodresidents strongly encourage the property owners to improve circulation movement with the parking areas (Seepage 11).


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NNoorrtthh SSttrreeeett aanndd EEaasstt JJoohhnnssoonn SSttrreeeett ((CCoonnttiinnuueedd))

5. As part of an effort to develop a cohesive business area fromNorth–East Johnson Streets to the area surrounding EastJohnson Street–East Washington Avenue, encourage localmerchants to explore joint marketing to promoteneighborhood-friendly, family-oriented businesses in the area.Merchants could use the Fire Station Museum, Ella’s Deliand Ice Cream Parlor, and the Hawthorne Library tomarket the areas.

4. As part of an effort to develop a cohesive business area atNorth Street, encourage the property owner of the formerStevens House of Gifts to convert the first floor into retailspace and relocate the Probation and Parole Office to thesecond floor.

3. As part of the effort to attract neighborhood-orientedbusinesses to North Street commercial node, encourage theproperty owner of the former gas station at East Johnson andNorth Streets to rent or sell the building to a neighborhood-oriented business. Any new construction on site shouldcomplement the existing style of the buildings locatedacross the street.

11

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1. One of the most visible commercial corners thatlead into the neighborhood is the intersection ofEast Washington Avenue–North Street–MilwaukeeStreet. Attracting neighborhood-orientedbusinesses, encouraging facade improvements suchas awnings, and streetscape improvements such aspedestrian lights and trees would spruce up theappearance of the area.

2. At the intersection of East Johnson–North Streetsis the potential for a neighborhood shopping area.Attracting neighborhood-oriented businesses onthe street retail spaces and streetscapeimprovements such as pedestrian-scale lights,banners, planters, and benches would spruce upthe appearance of the area. Photographs have beenenhanced to depict street improvements.

3. Pedestrian movement at Northgate ShoppingCenter would be greatly improved with a newparking lot layout design, lighting, landscaping,and pedestrian circulation. Installing elevated treeislands that will separate vehicular and pedestrianuses, with a well-defined roadway pattern, wouldhelp reduce the conflict between vehicular andpedestrian traffic.

Pedestrian-scale lights would enhance the appearance ofthe business district

Pedestrian-scale lights and planters would enhance theappearance of the business district

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The economic vitality of the east side is contingent on the development, retention, and attraction ofneighborhood-oriented businesses. Vacant commercial properties diminish the long-term economic growthof the neighborhood. Aggressive attempts to lease and/or dispose of these properties are necessary topromote neighborhood vitality.


1. Encourage new construction and/or rehabilitation of underutilized buildings and sites within theneighborhood.

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11. At the site of the former Bowl-A-Vard (2909 EastWashington Avenue), encourage the construction of a newbuilding with an anchor business, an expanded publiclibrary space, and residential housing above the first floor.Investigate the purchase of adjacent businesses on OakStreet to include in the redevelopment site. A newbuilding should take advantage of the style and brickcolor of the Madison East Shopping Center. The sitedesign should concentrate on pedestrian movement to theshopping center.


BBoowwll--AA--VVaarrdd SSiittee aatt tthhee MMaaddiissoonn EEaasstt SShhooppppiinngg CCeenntteerr

The Madison East Shopping Center is located on the 2700–2800 block of East Washington Avenue. One of thefirst shopping centers in Madison, constructed in the early 1950s, Madison East is facing retail competition fromthe new commercial developments on the far east side. Business mix in the shopping center includes: RBPublishing, Paddy’s Pub, Madison Public Health Office, Western Union Check Express, Regis Hairstylists,Blockbuster Video, Consumers Insurance Service, Inc., Wisconsin Wholesale Beer Distributor Association, RentersChoice, Inc., Hawthorne Branch Library, Liquidators Outlet, and Walgreen’s Drug Store. To the east end of theshopping center is a buildable 67,600 sq. ft. lot, the site of the former Bowl-A-Vard Bowling Alley, which wasdestroyed by fire. Neighborhood residents perceived the shopping center was in a vulnerable position, especiallywith the potential relocation of several of the shopping center’s anchor stores. An influx of a new investment at theBowl-A-Vard site and rehabilitation of the Madison East Shopping Center could improve the economic viability ofthis commercial area (See Map 3).

21. At the site of the Fiore Shopping Center (1800 block of EastWashington Avenue), redevelop the site to include a mixed-use development of at least four stories with first flooroffice/retail and residential units above the first floor.Neighborhood residents believe residential housing wouldbe attractive at this location because of the excellentaccess to downtown, adjacent to Burr Jones Field andYahara River Parkway, access to two Madison Metro buslines, and shopping on site.


FFiioorree SShhooppppiinngg CCeenntteerr

Neighborhood residents in the Tenney–Lapham, Marquette, and Emerson East Neighborhoods have been involvedin developing a plan for the Yahara Parkway. Neighborhood residents in these near east side neighborhoodsenvision the makeover of this strip mall. On the 148,500 sq. ft. site, newly constructed retail/office buildings withresidential units could take advantage of the downtown, park, river, and public transit (See Map 3).

14

31. At the site of the former Clark Station (2910 EastWashington Avenue), encourage the construction of a newbuilding with a minimum height of two stories with parkingrestricted to the side and/or rear of the building. First floorretail and residential units/office uses above the first floorare desirable. Request property owner to providetemporary landscaping to improve appearance of lot.


FFoorrmmeerr CCllaarrkk GGaass SSttaattiioonn oonn EEaasstt WWaasshhiinnggttoonn AAvveennuuee

Sites of former gas stations can remain out of the reach of developers that are not in a financial position to proceedwith remediation at the site. The former Clark Station, at 2910 East Washington Avenue, closed several years ago.A closed business, with a deteriorating building and minimal landscaping is an eye sore within the neighborhood.Neighborhood residents would like to encourage the property owner to investigate measures that would assist inthe remediation of the site to make it a buildable site (See Map 3).

41. At the Scanlan-Morris site (1902 East Johnson Street),encourage the architecturally sensitive rehabilitation of thebuilding to residential (loft units), mixed-use, or a site for abusiness incubator. Retain architectural integrity of thebuilding.


SSccaannllaann--MMoorrrriiss BBuuiillddiinngg

On the north side of the 1900 block of East Johnson Street, a three-story, brick building was the home of the formerScanlan-Morris Company. At the turn of the century, the Scanlan-Morris Company was a leading manufacturer ofhospital furniture and sterilizing apparatus (now Ohio Chemical). In the early 1900s, the Scanlan-Morris firmrelocated their manufacturing facilities to this site. In 1915, the manufacturing plant was destroyed by fire. Thecompany rebuilt the present building on site with additions in the 1930s–1940s. Neighborhood residents would liketo encourage the sensitive rehabilitation of the building (See Map 3).

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One of the gateways into the Emerson East–Eken Park Neighborhoods is Commercial Avenue. Neighborhoodresidents are working with Oscar Mayer, MATC–Commercial Avenue, and the Parks Division at Demetral Field toimprove landscaping at the intersection of Commercial–Packers Avenues. However, the first two blocks ofCommercial Avenue (east bound from Packers) is interspersed with vacant land (north side of the 2400 block) andquonset buildings and parking lots on the south side (See Map 3).


1. On the 2200–2400 blocks of Commercial Avenue,encourage the redevelopment of the north and south to amixed use development and/or medium density multi-familyresidential. New construction should reflect the characterof the neighborhood, minimize parking in the front ofthe buildings, and have adequate, mature landscaping.

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61. At the C & F Motor Freight Site on North Third Street,encourage the redevelopment of the site to multi-familyhousing. Four to eight unit multi-family residentialbuildings should be located on site, with, if possible,several ingress/egress driveways. New construction shouldcomplement building materials within the neighborhood.


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On the northeast corner of Pennsylvania Avenue and North Third Street is a trucking firm. The 114,850 sq. ft.parcel is zoned manufacturing. East High Athletic Field lies to the north and the back yards of residentialstructures lie to the east. An infill development site would provide additional housing opportunities in this built-upneighborhood (See Map 3).

71. Encourage the redevelopment of the south side of the 1800block of Aberg Avenue for neighborhood commercial uses.Two underutilized commercially zoned properties liealong the 1800 block of Aberg Avenue: a 29,471 sq. ft.parcel of the former Imperial Gardens, and a 30,056 sq.ft. vacant lot owned by Oscar Mayer Company, lyingdirectly to the west.


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The Northgate Shopping Center is a commercial retail strip mall that is located at the corner of Aberg and NorthSherman Avenues. Neighborhood residents encourage new retail business on the south side of Aberg Avenue,located adjacent to the shopping area (See Map 3).

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1. At the site of the former Bowl-A-Vard BowlingAlley Site (2800 block of East WashingtonAvenue), encourage the construction of an anchorbuilding on the vacant site and adjacent lot tomixed use. New construction of first floor retailwith residential units above. A new buildingshould replicate the style and materials of theadjacent Madison East Shopping Center.

2. Fiore Shopping Center Site (1800 block of EastWashington Avenue). Encourage theredevelopment of the existing shopping center tomixed use. New compact development of at leastfour stories with first floor neighborhood retailand residential units above. Architectural design ofa new structure should blend in with theneighborhood. Attract a new mix of businesses,such as a specialty grocery store, a full-servicerestaurant, and neighborhood specialty shops.

3. Encourage the construction of a two or more storybuilding with parking restricted to the side or rearof building at the former Clark Station Site (2900block of East Washington Avenue). First floorretail and residential or office uses above. Improvethe landscaping of the vacant site immediately.

4. The former Scanlan-Morris Building (1902 EastJohnson Street) is a three story, brick warehousethat was the manufacturer of hospital furnitureand fixtures in the early 1900s. Encourage theconversion of the three story, brick building intoloft residential units, mixed use, or a site for abusiness incubator. Retain architectural integrityof the building.

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5. On the 2200–2300 block of Commercial Avenue,encourage the construction of multi-familyresidential on the vacant lot on the north side ofthe 2300 block and multi-family residential ormixed use on the south side of the 2200–2300block. New construction should complement thearchitectural style of the area, locate parking at therear of the site, plant attractive landscaping, anddesign buildings at appropriate scale for theneighborhood.

6. C & F Motor Freight Site (401 North ThirdStreet) is a parcel located on the northeast cornerof Pennsylvania Avenue and North Third Street.Since the site borders a residential and open spacearea (East High Athletic Field), encourage theredevelopment of the site to multi-familyresidential.

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The Emerson East–Eken Park Neighborhoods are attractive places to live because of the array of housingchoices for single person households, families, and seniors. Constructing new, high-quality, residentialhousing on appropriate sites would provide additional housing opportunities. Attracting new homeownersto purchase single and multi-family units along with reinvestment in the properties will continue to makethis neighborhood a desirable place to live.


1. Retain and maintain existing single and two-family housing stock with the exception of majorredevelopment sites on/or along major transportation corridor. Promote owner-occupancy withinsingle-family to four-unit structures.

2. Encourage minor and major upgrading of electrical, plumbing, weatherization, and energy efficiency.

3. Ensure that rehabilitation and new construction in the neighborhood is consistent with the characterand integrity of the neighborhood. Retain the architectural scale of the neighborhood to reflect thepredominant one to two story height of buildings, with the exception of some areas along EastWashington Avenue.

4. Ensure the availability of quality, affordable housing, including housing for seniors and people withdisabilities.

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2. Request the Planning Unit to work with neighborhoodproperty owners to establish a Neighborhood ConservationArea within specific areas of the neighborhood.Neighborhood Conservation Areas would provide theemphasis on design standards that bring continuity toresidential areas. Property owners, in conjunction with theDepartment of Planning & Development, would customdesign a mechanism that would preserve and enhance thearchitectural character of residential areas, such asrecommending new construction to incorporate thedominant roof pattern within the neighborhood.

1. Encourage the preservation of residential and commercialhistorically significant buildings within the neighborhood.Neighborhood residents would like to retain the exteriorarchitecture of: Scanlan-Morris building on East JohnsonStreet, Mission Church on East Mifflin Street, East HighSchool on East Washington Avenue, Fire Station Museumon North Street, Chicago & Northwestern RRRoundhouse on Commercial Avenue, FarmersCooperative Packing Company (Oscar Mayer) on PackersAvenue, and the Greek Orthodox Church on NorthSeventh Street.


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One of the unique qualities of the neighborhood is its architectural character. Remodeling of some of the olderhomes in the neighborhood has resulted in the removal of details that architecturally tie the neighborhoodtogether, such as porches, windows, and siding. Remodeling that is sensitive to the original design of a structurewill continue to benefit the overall architectural appearance of the neighborhood.

Two-story, single-family, and two-flats are thepredominant housing stock in the Emerson EastNeighborhood. Constructed in the early 1920s, theaverage assessed value of single-family homes was$86,900 in 1997.

Single-family homes built in the 1930s is the typicalhousing stock in the Eken Park Neighborhood. Single-family homes are affordable, with an average assessedvalue of $79,900 in 1997.

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21. Encourage new multi-family, higher density housing units ormixed use developments on major transportation corridorsand appropriate underutilized sites. Potentialredevelopment sites include: former Bowl-A-Vard site onEast Washington Avenue; C & F Freightway on NorthThird Street; East Washington corridor between NorthStreet and Highway 30; Fiore Shopping Center on EastWashington Avenue; Scanlan-Morris building on EastJohnson Street; and 2200-2400 block of CommercialAvenue (See Map 3).

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HHoouussiinngg OOppppoorrttuunniittiieess

Fifty-one percent of the housing stock is owner-occupied. Out of the 2,556 housing units in the neighborhoods,56.2 % (1,436) are one unit, 17.8% (456) are two units, 11.3 % (289) are three-four units, and 14.7% (375) arefive units and more. Neighborhood residents would like to promote owner-occupancy, especially in the one to fourunit structures. In addition, the neighborhood would like to encourage new housing developments that wouldprovide affordable housing for seniors in the neighborhood (See Maps 12–15).

4. Request the Community Development Authority andCommunity Development Block Grant Office to work withnon-profit organizations to construct senior housing, mediumcare facilities, and housing for people with disabilities.Locate senior facilities in close proximity or on accessibletransportation lines to basic need services such as grocerystores. Construct dwelling units that are accessible topeople with disabilities.

3. Request the Community Development Authority,Community Development Block Grant, and CommunityEconomic Development Unit work with non-profitorganizations to construct and/or rehabilitate quality,affordable, scattered-site rental housing within theneighborhood. New construction or rehabilitation ofexisting buildings should conform to the architecturalintegrity of the neighborhood.

2. Request the Community Economic Development Unit topromote owner-occupancy within single-family to four-unitstructures. Promote existing housing programs (grants,loans, and related programs) and support thedevelopment of new housing programs that will assist lowand moderate income households in purchasing owner-occupied property. Neighborhood residents will assist inpromoting the programs through newsletters.

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Sixty-four percent (64%) of the housing units were built prior to 1950. With over one half of the neighborhoodhousing stock over fifty years old, it is most likely that some of the older structures could use minor and majorupgrading in electrical, plumbing, weatherization and energy efficiency (See Map 14).

1. Request that the Building Inspection Unit work with theneighborhood to inspect and monitor private properties inthe neighborhood to ensure compliance with minimumhousing and property maintenance codes. Neighborhoodresidents will promote available services to propertyowners and renters. Neighborhood residents, inconjunction with MG&E, will also help promoteweatherization and energy efficiency.

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A complementary pattern of residential, commercial, and industrial uses minimizes conflict between landuses. For numerous residential and commercial properties, the zoning classification does not accuratelyreflect existing land use. Neighborhood residents would like to work with property owners to rezonenumerous properties so that the properties preserve the character of the neighborhood.


1. Preserve the existing land use pattern in the neighborhood.

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Communities shape land use patterns through adopted land use plans and implement them through zoning codes.The Emerson East–Eken Park Neighborhoods desire to preserve the existing character of the neighborhood.However, existing zoning classification would allow for, in many cases, the: 1) conversion of single family homes totwo or more units; and 2) allowance of highway commercial uses in residential areas (See Map 4).

3. As part of an effort to preserve park and open space areas inthe neighborhood, request the Planning Unit to work withthe Parks Division to rezone Demetral Field, East HighAthletic Field, Washington Manor Park, and the greenspacealong the south side of 1900 block of East Johnson Streetfrom R4 to C (Conservancy).

2. As part of an effort to preserve the existing character of theneighborhood, request the Planning Unit to work withproperty owners, neighborhood residents, and businesses torezone the properties from C3 to C1 at the followinglocations: 1) 2146 and 2202 East Johnson Street (JamesReeb Church and office building, respectively; 2) singlefamily structures at 2634 and 2637 Schofield Street; 3)2301 and 2401 Commercial Avenue (Deon’s Bait Shop andResale Records, respectively); and 4) 2046–2050 EastJohnson Street (formerly Rortvedt Auto Repair) (See Map 4).

1. As part of an effort to preserve the existing character of theneighborhood, request the Planning Unit to work withproperty owners, neighborhood residents, and businesses torezone the properties from R4 to R3 at the followinglocations: 1) the area bounded by Commercial Avenue on thenorth, East Johnson Street, Pennsylvania Avenue, andPackers Avenue on the west; North First Street on the south;and back lot lines of properties abutting East WashingtonAvenue on the east with the exception of the 300–400 blocksof Kedzie and Pawling Streets; 2) the area bounded byCommercial Avenue on the north; Northfield Place on thesouth; Union Pacific Railroad on the east; and NorthSherman Avenue on the west (Superior Street, NorthfieldPlace, Erie Court, and Michigan Court); and 3) rezone theresidential properties, with the exception of 1948–1954 EastWashington Avenue (The Avenue Apartments) on the northside of the 1900–2300 blocks of East Washington Avenuefrom R5 to R3.

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Communities shape land use patterns…(Continued)

5. Request the Planning Unit to work with the property ownerof a vacant lot at 2402 Commercial Avenue, to rezone theproperty from C2 (General Commercial) to C1 (LimitedCommercial) to allow for either mixed use development(residential and retail commercial) or medium multi-familyresidential development.

4. As part of an effort to preserve the existing residentialcharacter of the neighborhood, request the Planning Unit towork with property owners to rezone 213 and 217 NorthFirst Street (two single family, residential parcels) from C2(General Commercial) to R3 (Single-Two FamilyResidential) zoning classification.

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Map 4Emerson East–Eken Park Neighborhoods

Proposed Zoning Changes

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RESIDENTIAL DISTRICTR1 Single-FamilyR2 Single-FamilyR3 Single-family & Two-FamilyR4 Single-Family to 8 UnitsR5 Multi-FamilyPUD Planned Unit Development

PARKLAND OPEN SPACE DISTRICTC Conservancy

COMMERCIAL DISTRICTC1 Limited CommercialC2 General CommercialC3 Highway Commercial

MANUFACTURING DISTRICTM1 Limited ManufacturingM2 General Manufacturing

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R3

R4

Conservancy

C1

Existing zoning classifications are depicted on map. Shading depicts proposed zoning changes for areas highlighted.

Proposed Zoning Changes

Legend

Yahara River

E Was

hingto

n Ave

N First St

N Second St

E Jo

hnso

n St

E Day

ton S

tE M

ifflin

St

Penn

sylv

ania

Ave

N Third St

N Fourth St

Ford

em A

ve

Hoard

St

May

woo

d St

Mayer Ave

Nor

th O

ak S

t

North St

N Eighth St

Oak

St

Supe

rior

St

Commercial Ave

Myrtle St

Coolidge St

Dahle St

Moland St

N Sixth St

Pack

ers A

ve

N Fifth St

Upham

St

N Seventh St

Dex

ter

Scof

ield

St

Stan

g St

Ked

zie

St

Paw

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St

N L

awn

Ave

Alg

oma

St Mc

Cor

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k A

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Aberg Ave

Pack

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Ave

Fairfield Pl

E Wash

ington Ave

Stephen St

O'N

eill

Ave

Rus

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St

Aberg Ave

N S

herm

an A

ve

Roth St

PUDSIP

PUDSIP

PUDSIP

R4

R5C1

CM2

M1

C2

C1C2

R4

C2

R3

C2C3

M1

C3

C2

W

C3

C3

C3

R4

C2C1

C1

R5C2

M1

C3

C2

C3R5

C1

C3C1

R5

R5R4

C2R5

C

C

C2

BurrJonesField

EmersonElementary

DemetralField

EastHigh

OscarMayer

East HighAthletic

Field

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Emerson East–Eken Park parks and open spaces are a source of pride for neighborhood residents.Neighborhood residents, in conjunction with the Parks Division, will work toward making parks accessibleto all residents in the community, providing a wide range of recreational opportunities, and to serve as focalpoints for neighborhood activities throughout the year.


1. Upgrade Demetral Field and East High Athletic Field as a vital community and neighborhood asset.

2. Improve existing neighborhood recreation facilities including the accessibility to parks, activity areas,and park facilities.

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4. Request the Engineering Division, in conjunction with theParks Division, to extend an off-street bike path parallel torear lot lines of Hoard Street property owners through EastHigh Athletic Field. The extension of the existing bikepath will establish a direct route for pedestrians fromNorth Fourth Street to North Sixth Street to connectwith Demetral Field. Agreement with the MadisonMetropolitan School District will have to occur prior toconstruction of the bike path.

3. Request the Parks Division to install accessible paths to thepark shelter from the North Seventh Street entrance and tothe ball fields from the parking lots and shelter.

2. Request the Parks Division to redesign and relandscape theNorth Sixth Street, North Seventh Street, North EighthStreet, and Commercial Avenue entrances to Demetral Field.Park signs and attractive landscaping to accentuate thepark entrances would enhance these pedestrian entrancesto the park. The Emerson East–Eken ParkNeighborhoods will maintain flower beds at the base ofthe signs.

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DDeemmeettrraall FFiieelldd aanndd EEaasstt HHiigghh AAtthhlleettiicc FFiieelldd

Demetral Field, at 38 acres, is the largest open space within the neighborhood. Demetral Field predominatelyserves as one of the City’s softball complexes, with softball diamonds used by approximately 300 recreationalsoftball teams five days a week during a 12-week season. Although neighborhood residents recognize that DemetralField serves recreational needs for the larger community, it is the closest public green space for the majority of theneighborhood. Neighborhood residents want to improve existing park amenities as well as create smaller activityareas within Demetral that encourage neighborhood-oriented activities that will help alleviate the neighborhoodpark deficiency in the southeastern portion of the neighborhood. With the Demetral landfill remediation projectthat is scheduled to start in 1998, it is an opportune time for the neighborhood and City to design a park that willbetter meet neighborhood demands (See Map 5).

1. Request the Parks Division to investigate upgrading theinterior and exterior lighting in Demetral Field shelter,including consideration of skylights or repainting the ceilingof the shelter. Park users are cautious entering the parkshelter during the daytime or nighttime since lighting isdim. Planting of lower growing vegetation surroundingthe shelter will also help to increase the sense of safety atthe shelter.

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51. Request the Parks Division to explore the feasibility oferecting a sun shelter at Eken Park. A sun shelter, concreteslab, and accessible path to the shelter would provide anall weather place for neighborhood residents to picnic.


EEkkeenn PPaarrkk

The northern portion of the neighborhood is served by Eken Park. A basketball court, playground equipment,softball area, and picnic area provide neighborhood residents with a variety of recreational activities. Since EkenPark is a focal point for the neighborhood, a small shelter would enhance the use of this 2.0 acre parkland.

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9. Request the Police Department, in conjunction with theEmerson East–Eken Park Neighborhoods, to work withneighborhood residents in their efforts of improving safety atDemetral Field.

8. Request the Traffic Engineering Division, in conjunction withthe Parks Division, to redesign the North Seventh Streetextension to improve street terrace landscaping including themarking of on-street parking spaces. Planting of street treesor grass between the sidewalk and roadway andinstallation of curb and gutter will help improve theappearance of the entrance.

7. Request the Parks Division, in conjunction with theEngineering Division, to remove the chain link fence on thesouth and west perimeter of Demetral Field and East HighAthletic Field. Replace with vinyl coated fencing adjacentto the ball fields.

5. Request the Parks Division to create smaller activity areasnear playground areas within Demetral Field, includingaccessible tables around the periphery of the shelter. Smallactivity areas within Demetral Field will attract moreneighborhood-oriented activities than the high activityball field areas.

6. Request the Parks Division to plant trees and shrubs aroundthe perimeter of Demetral Field and East High AthleticField, including North Fifth Street. Plant 2-1/2” to 3”caliber street trees along the right-of-way of PackersAvenue and Pennsylvania Avenue.


DDeemmeettrraall FFiieelldd aanndd EEaasstt HHiigghh AAtthhlleettiicc FFiieelldd ((CCoonnttiinnuueedd))

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2. Request the Parks Division to explore negotiations withadjacent property owners to lease additional parking for usersof the Hartmeyer Ice Arena.

1. Request the Parks Division to upgrade the landscaping on theeast side of Hartmeyer Ice Arena to provide aestheticscreening of the building and parking area.


HHaarrttmmeeyyeerr IIccee AArreennaa

Upgrading the appearance of properties along Commercial Avenue, between North Sherman and Mayer Avenue,would help improve the overall image of this near east side neighborhood. Private and public property ownersshould be encouraged to upgrade their respective properties. The Railroad House, at 1741 Commercial Avenue, isa fine example of a business that has recently renovated their property.

111. Request the Parks Division to repair the chain link fence thatlies to the west of Starkweather Creek in Washington ManorPark. The chain link fence and the vegetation surroundingthe fence should be maintained.

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WWaasshhiinnggttoonn MMaannoorr PPaarrkk

Within the 3.72 acre Washington Manor Park, neighborhood residents have the selection of basketball, softball,play areas, and open field areas. Starkweather Creek bisects the eastern portion of the park. Possible improvementsto the parks, such as community gardens, may be appropriate at this location.

2. Request the Engineering Division, in conjunction with theParks Division, to explore the creation of community gardenplots to the east of Starkweather Creek in Washington ManorPark.

1. Request the Parks Division to improve handicappedaccessibility at Burrows Parks: improve accessibility aroundthe entrance gate to the park; retrofit bathroom facilitieslocated adjacent to the parking lot; construct accessible pathsto the bathroom facilities; and construct accessible paths toLake Mendota shoreline from the parking lot.

BBuurrrroowwss PPaarrkk

Burrows Park, an 11.4 acre parkland along the shores of Lake Mendota, is in closest proximity to residents livingin the western portion of the neighborhood. Although this parkland has many assets, neighborhood residentswould like to have ADA accessibility improvements.


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2. Request the Parks Division to upgrade existing playgroundequipment and to explore creating ball fields or volleyballscourts within Burrows Park.

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East HighAthletic Field

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Establish berm at corner of Packers and Commercial Avenues with park entrance sign and well-maintained flower garden.

Improve North Eighth Street park entrance with park entrance sign, new plantings and attractive fencing.

Install sidewalk on the east and west side of Packers Avenue. Plant trees in the street terrace.

Upgrade lighting in the park shelter, plant new shrubbery and create picnic areas directly adjacent to the park shelter.

Improve North Seventh Street park entrance with park entrance sign, new plantings and attractive fencing.

Develop system of accessible paths throughout Demetral Field with strategically located accessible picnic tables and benches.

Remove chain link fence and replace with segments of vinyl-coated fencing around the ball fields.

Install sidewalk on the east and west side of Pennsylvania Avenue.

Improve North Fourth Street entrance to East High Athletic Fields with new plantings and new fencing.

Install sidewalk and plant street trees on the south side of North Sixth Street.

Extend off-street bike path along the back lot line of Hoard Street property owners to connect with North Seventh Street.

Remove chain link fence and replace with segments of vinyl-coated fencing along East High Athletic Field. Plant trees and shrubbery in appropriate locations.

Plant trees and shrubbery along the perimeter of Demetral Field.

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Demetral Field and East High Athletic Field Improvements

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The major gateways into the neighborhood include East Washington Avenue, East Johnson Street,Pennsylvania–Packers, Commercial and Aberg Avenues. Physical improvements to existing properties andthe streetscape would improve the overall appearance of the area. New construction should include highquality materials with well-maintained landscaping; the shopping districts should have attractive, well-maintained facades with well-landscaped parking lots; and the public street terraces should have abundanttrees and shrubs.


1. Maintain and improve aesthetics of major transportation corridors in the neighborhood.

Physical Improvem

ents on Major Transportation C

orridors

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64. As part of the East Washington reconstruction project, requestthe Engineering Division, in conjunction with an InteragencyStaff Team, develop a plan to enhance the appearance of thisgateway to Madison’s Downtown and Capitol. As part of theplan, explore the feasibility of incorporating urbanamenities, trees, and special lighting fixtures in strategiclocations as well as median and terrace landscaping.

53. As part of the East Washington Avenue reconstructionproject, request the Engineering Division, in conjunctionwith MG&E, to explore the feasibility of burying utilitywires. The first priority includes the blocks surroundingthe East Washington–Milwaukee–Winnebago–Northintersection. The neighborhood association will helpsurvey property owners to ascertain whether they wouldbe willing to assume the cost involved to acceptunderground wire into their buildings.

32. Request the Traffic Engineering Division to consider differentand additional light standards in the East Johnson–NorthStreet commercial node and the 2500 block of EastWashington Avenue commercial area to highlight the retaildistricts and create a more pedestrian friendly street. Toimprove the lighting in the commercial areas, consider metalHalide light fixtures (See page 11).

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EEaasstt WWaasshhiinnggttoonn AAvveennuuee

East Washington Avenue is the major gateway into Madison from the east side. The Emerson East–Eken ParkNeighborhoods want to encourage the redevelopment of commercial sites along East Washington Avenue; improvethe appearance of private properties, including the landscaping of parking lots, and improve the appearance of thestreetscape with pedestrian lighting, trees, and shrubs.

1. Request the Urban Design Commission to consider revisingUrban Design Districts 4 & 5 (along East WashingtonAvenue from First Street to Aberg Avenue) to include designcriteria for commercial parcels that will enhance the gatewayaesthetics of the corridor by: 1) supporting buildings of at least two stories in height;2) encouraging new or remodeled buildings to haveresidential units or offices above first floor along thecorridor; 3) requiring a percentage of any new building tobe built up to the sidewalk edge; 4) locating all new parking lots on the side or behindbuildings; 5) considering, as projects come before theUDC for approval, that the removal of large billboardsalong corridor be given priority.

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9. As part of the Emerson East–Eken Park efforts to improvethe appearance of East Washington Avenue, encourage thereplacement of the Madison Area Service Club sign andlandscaping on the north side of the 3100 block of EastWashington Avenue. A more representative design to betterreflect and symbolize a gateway into Madison wouldenhance the value of a sign at this location.

8. As part of the effort to improve the appearance of theneighborhood, the neighborhood association will work withthe Privilege in Streets Committee to install a neighborhoodidentification sign at the intersection of East JohnsonStreet–North Second Street and East WashingtonAvenue–East Johnson Street.

97. Encourage private property owners to remove the 12billboards along the 2500–3000 blocks of East WashingtonAvenue.

86. Request Kohl’s Grocery, Fiore Shopping Center, and otherproperty owners to establish a landscape buffer between theircommercial parking lots and the sidewalk on EastWashington Avenue. Landscaping will help screen andsoften the view of parked vehicles.

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EEaasstt WWaasshhiinnggttoonn AAvveennuuee ((CCoonnttiinnuueedd))

5. Encourage property owners to renovate buildings around theintersection of East Washington Avenue and North SeventhStreet to improve the appearance of the retail storefronts andto visually connect the Greek Orthodox Church with thestreet. Encourage the upgrading of facade treatmentsalong the 2500 block of East Washington Avenue.Recruit neighborhood-oriented business to vacantstorefronts. If the opportunity arises, relocate Bill’s KeyShop to create green space in front of the GreekOrthodox Church (See page 11).


East Washington Avenue Proposed Improvements (West End)

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At the site of the Fiore Shopping Center (1800 block of East Washington Avenue), redevelop the site to include a mixed-use development of at least four stories with first floor office/retail and residential units above.

Work with the Urban Design Commission to revise Urban Design Districts 4 and 5 (along East Washington Avenue from North First Street to Aberg Avenue) to include design criteria for commercial parcels that will enhance the gateway aesthetics of the corridor.

Investigate rezoning the north side of the 1900-2300 blocks of East Washington Avenue from R5 to R3 with the exception of The Avenue Apartments (1948-1954 East Washington Avenue).

Improve pedestrian crossing at the intersection of East Washington Avenue and North Fifth and North Sixth Streets.

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Improve the appearance of the street terrace in front of East High School.

As part of the East Washington Avenue reconstruction project, encourage property owners to bury utility wires along East Washington Avenue.

Install a bench in the bus shelter located on the 2400 block of East Washington Avenue between North Sixth and North Seventh Streets.

As part of the East Washington Avenue reconstruction project, investigate measures to improve the traffic flow and safety at Winnebago Avenue where it enters the eastbound lane of East Washington Avenue.

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East Washington Avenue Proposed Improvements (East End)

Redevelop the 2500 block of East Washington Avenue. Encourage new businesses to locate in vacant storefronts and install pedestrian-scale, decorative light fixtures and street trees in the street right-of-way.

Encourage Kohl's Grocery Store to landscape the parking lot with a buffer strip along East Washington Avenue.

Lengthen the signal timing for the walk sign on East Washington Avenue at Kohl's and East Washington Avenue at the East Madison Shopping Center.

As part of the East Washington Avenue reconstruction project, investigate traffic measures that would improve the flow of traffic from East Washington Avenue to Milwaukee Street. A left-hand turn off of East Washington Avenue to Milwaukee Street would help alleviate traffic on residential streets.

As part of the East Washington Avenue reconstruction project, investigate realigning the intersection of East Dayton and Kedzie Streets to deter vehicle traffic from exiting off East Washington Avenue onto residential streets.

Rehabilitate the Madison East Shopping Center, including the entrance driveway into the parking lot.

Install a neighborhood identification sign at the intersection of East Washington Avenue-East Johnson Street.

Kohl'sE Washington Ave

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As part of the East Washington Avenue reconstruction project, investigate realigning the intersection at East Johnson Street to a right angle intersection. An objective is to encourage vehicular traffic to use East Washington Avenue and to improve the pedestrian crossing at the East Washington Avenue-East Johnson Street intersection.

At the site of the former Bowl-A-Vard site (2909 East Washington), construct a new anchor store with residential units above. Building style and materials should complement surrounding structures.

At the site of the former Clark Gas Station (2910 East Washington), redevelop the site to include a new building of at least two stories with parking restricted to the side or rear of the building. First floor retail and residential/office uses would be located on the second floor or above.

As part of the East Washington Avenue reconstruction project, develop a plan to enhance the appearance of the East Washington gateway to Madison's Downtown and Capitol. As part of the plan, explore the feasibility of incorporating urban amenities, trees, and special lighting fixtures in strategic locations and median and terrace landscaping. Install trees and shrubs in median and street terrace from Aberg Avenue to North First Street.

Install a “Welcome to Madison“ sign with attractive landscaping. Neighborhood residents will have to negotiate the removal of the Madison Area Service Club sign.

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124. As part of the effort to improve communication within theneighborhood, the neighborhood association will work withthe property owner, in conjunction with the Privilege inStreets Committee, to install a kiosk at the intersection ofCommercial and Mayer Avenues.

103. Request the Engineering Division to remove the chain linkfence on the east side of 2100–2300 block of PennsylvaniaAvenue (East High Athletic Field) and the 500 block ofPackers Avenue (Demetral Field) and replace the chain linkfence on the east and west side of the 600–1200 blocks ofPackers Avenue (Oscar Mayer Corporation and EastMadison Little League Complex). Neighborhood residentsprefer coated vinyl fencing. In conjunction with OscarMayer Corporation, create a 20-foot buffer strip alongthe west side of Packers Avenue to provide a place forstreet trees, shrubs, grass, and possibly a sidewalk (SeeMaps 5 and 7).

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6. To improve the appearance of the highly visible corner ofPackers and Commercial Avenues, encourage MATC–Commercial Annex to improve landscaping on the southwestcorner adjacent to their sign (See Map 7).

5. Encourage the Oscar Mayer Corporation to install a signwith attractive landscaping at the northwest corner ofPackers and Commercial Avenues. Parking stalls will have tobe relocated to accommodate a sign at this highly visiblecorner (See Map 8).

42. Request the Engineering Division, in conjunction with ParksDivision, develop a comprehensive landscaping plan for themedians and terraces of the East Johnson–Pennsylvania–Packers Corridor, from First Street to International Lane.Plant 2 1/2” to 3” caliber street trees along the right-of-way(See Maps 5 and 7).

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PPeennnnssyyllvvaanniiaa––PPaacckkeerrss AAvveennuueess

Motorists travel Pennsylvania–Packers Avenue to reach the downtown, Dane County Regional Airport or othernorth side destinations. On a daily basis, Packers Avenue has 37,000 vehicles that travel along the roadway tocommute to and from home, work, and shopping. The attractiveness of the east and north side is tarnished in partbecause of the minimal landscaping around commercial buildings and surface parking lots and the minimallandscaping in boulevards and street terraces (See Maps 5 and 7).

1. Request the Engineering Division to explore the feasibility ofextending Shopko Drive northerly to connect with PankratzStreet to International Lane. As part of the Shopko Driveextension, construct a pedestrian/bike path on the east ofPackers Avenue.

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92. Encourage private property owners to remove the sixbillboards located on the north side of the 2700–2900 blocksof Aberg Avenue.

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AAbbeerrgg AAvveennuuee

Aberg Avenue, from East Washington Avenue to Packers Avenue, is a segment of highway that neighborhoodresidents would like to improve with landscaping. With the new developments, such as the Copps Grocery Storeand the proposed golf course, this entrance into the neighborhood is gaining greater importance. Planting ofadditional trees and shrubs along the right-of-way would help improve the overall appearance of the area (SeeMap 7).

1. Request the Engineering Division to create a landscape planfor the Aberg corridor, including the installation of shadetrees at regular spacing along the right-of-way and shrubmasses in key locations along with additional plantings inthe median.

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Aberg–Packers Avenue CorridorProposed Improvements

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Extend Schlimgen Avenue easterly into Dane County Regional Airport lands and eventually connect with Shopko Drive extended.

Extend Shopko Drive northerly to connect with International Lane.

Install sidewalk and bicycle trails that will connect to Shopko Drive, International Lane, and Pankratz Street.

Remove chain link fence and replace with vinyl-coated fence and landscaping.

Explore ingress/egress location to East Madison Little League complex from Aberg Avenue.

Replace chain link fence and plant trees and shrubs from Aberg to Commercial Avenue.

Install sidewalks on the west side of Packers Avenue to Commercial Avenue.

Encourage the relocation of Oscar Mayer sign to the northwest corner of Commercial and Packers Avenues.

Evaluate the feasibility of replacing the pedestrian overpass at Coolidge Street.

Encourage MATC to install sign and landscaping at the southwest corner of Commercial and Packers Avenues.

OscarMayer

CoppsGrocery

Store Shopko

ProposedGolf Course

Proposed East Madison Little

League Complex

Dane CountyRegional Airport

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Sidewalk Bicycle Lane Street

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Aberg & Commercial AvenueProposed Improvements

Villageof

Maple Bluff

Improve Northgate Shopping Center parking lot to include new landscaping and pedestrian circulation.

Plant street trees along the north and south sides of Aberg Avenue.

In conjunction with the Town of Burke, improve street pavement condition of roadway that lies in the Town of Burke.

Install sidewalks along the north and south sides of Commercial Avenue.

Plant new landscaping to screen Hartmeyer Ice Arena and parking lot.

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The Emerson East–Eken Park Neighborhoods take great pride in the quality of life on the near east side.Continued reinvestment in the appearance of public rights-of-way; the maintenance of public infrastructuresuch as sidewalks, streets, and lighting; and the enhancement of private properties will continue to preservethe quality and value of public and private properties. Neighborhood residents will work with City staff toensure the maintenance and improvement of all neighborhood streets, sidewalks, and other physicalinfrastructure in a visually pleasing and environmentally sound manner. Neighbors will actively shareresponsibility for attractively maintaining street terraces and boulevards adjacent to their properties.Utilities will be placed underground whenever practical, and consideration will always be given tominimizing damage to long-lived vegetation.


1. Maintain, upgrade and enhance the physical features of the neighborhood to improve accessibility,aesthetics, environmental quality, and safety.

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132. Request the Engineering Division to assess the drainageproblem at the intersection of North Seventh and EastMifflin Street and the 2500 block of Mifflin Street.Neighborhood residents indicated that storm water pools indriveway aprons.

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SSttoorrmmwwaatteerr DDrraaiinnaaggee

1. Request Engineering Division to assess back yard flooding at550 and 548 Pawling Street (back yards), east side of KedzieStreet, and the north side of the 2600 block of Dahle Street.

1. As part of an effort to improve pedestrian safety on PackersAvenue, request the Engineering Division to explore thefeasibility of replacing the pedestrian overpass in mid-blockbetween Commercial and Aberg Avenues by creating a cul-de-sac at Coolidge Street, starting the ramp at the frontageroad, and using the ramp for both sound and visualdeadening for the neighborhood as well as ADA access. Thereplacement of a pedestrian overpass in the vicinity wouldhelp facilitate pedestrian crossing to and from ShermanMiddle School, Northgate Shopping Plaza, and OscarMayer (See Map 7).

PPeeddeessttrriiaann CCrroossssiinnggss aanndd BBrriiddggeess


2

3. As part of the East Washington Avenue reconstructionproject, request the Engineering Division to improvepedestrian safety at the intersection of East WashingtonAvenue and North Fifth and North Sixth Streets at EastHigh School. Installing a pedestrian median landing,eliminating and/or limiting left turns from North Fourthand Fifth Streets during school hours would help improvepedestrian crossing at this intersection.

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2. As part of the East Washington Avenue reconstruction,request the Engineering Division to reconfigure North FirstStreet intersection to improve pedestrian crossing.

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152. Request private businesses to modify the entrance to theirplaces of business to provide accessibility to seniors and forpeople with disabilities. One such business that isfrequently used by neighbors is Deon’s Gas Station &Bait Shop located at 2301 Commercial Avenue.

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AAcccceessssiibbiilliittyy

1. Request Madison Metropolitan School District assure bothplayground equipment and school entrances at EmersonElementary School are accessible to persons with disabilities.Any modifications to the building should complement itsarchitectural design.

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5. Request the Engineering Division to repair sidewalks on the300 block of North Fifth Street and the 10–200 blocks ofNorth Street.

4. Request the Engineering Division to install sidewalks on theeast side of the 2200–2500 blocks of Pennsylvania Avenue(East High Athletic Field); the east side of the 500 block ofPackers Avenue (Demetral Field); west side of the 500 blockof North Fifth Street; 1600–1900 blocks of Fordem Avenue;500–1200 blocks of Packers Avenue (Hwy 113), and2300–2700 blocks of Aberg Avenue. Encourage theinstallation of sidewalks as part of any street reconstructionproject.

3. Request the Town of Burke to repair street pavement on the1700–1800 blocks of Commercial Avenue (See Map 8).

2. Request the Engineering Division to repair street pavementin the 2400–2600 blocks of Hoard Street; 400–500 blocksof Maywood Street; 10 block of North Seventh Street; and10–200 blocks of North Third Street.

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SSttrreeeett,, SSiiddeewwaallkk,, CCuurrbb,, aanndd GGuutttteerrss

1. As part of any street reconstruction, request the EngineeringDivision to explore the feasibility of burying utility wires.East Dayton, East Mifflin, North Fourth, North Fifth,North Sixth, and East Johnson Streets, and the North–EastJohnson Street commercial node are the priority areas.

166. Request the Engineering Division to replace curb and gutteron the 2400–2500 blocks of East Mifflin Street; 10–200blocks of North Sixth Street; and 10–200 blocks of NorthStreet.

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BBiiccyyccllee LLaanneess

1. As part of the City-wide bike system, request the TrafficEngineering Division to investigate the creation of a bikeroute from Emerson East–Eken Park Neighborhoods to 1)Warner Park and the proposed Warner Park Communityand Recreation Facility; 2) the East Mifflin Street bikeroute; 3) Yahara Parkway corridor bike route; and 4) themulti-purpose trail along the Starkweather Creek corridorto improve access between Olbrich Park and MATC (SeeMap 7).

102. Request the Traffic Engineering Division to assess, andupgrade lighting, if appropriate, at the following locations:2400–2800 blocks of Commercial Avenue; 1900 block ofEast Dayton Street; 10–200 blocks of North Street; 2600block of Schofield Street; 10–300 blocks of North SecondStreet; 10–200 blocks of North Sixth Street; and theintersection of East Mifflin and North Fifth Streets.

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SSttrreeeett LLiigghhttiinngg

1. Request Traffic Engineering to install pedestrian, decorativelighting at: North Street–East Johnson Street commercialnode; 2500 block of East Washington Avenue at NorthStreet; 2000–2800 block of East Johnson Street; and theblocks surrounding Emerson Elementary School. Installbanners at the 2200 block of East Washington Avenue atEast High School.

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4. Request Madison Metropolitan School District to improvethe appearance of the street terrace in front of East HighSchool and to repair the tennis court foundation at theintersection of North Fourth and East Johnson Streets.

3. Request Madison Metro to install a bench in the bus shelterlocated on the 2400 block of East Washington between NorthSixth and North Seventh Streets.

2. Request the Street Division to replace existing trashreceptacles with larger capacity receptacle and/or schedulemore frequent pickup at the intersection of North SecondStreet and East Washington Avenue.

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MMiisscceellllaanneeoouuss

1. As part of the Emerson East–Eken Park Neighborhoods effortto improve the appearance of the neighborhood, request theDane County Supervisor and Town of Burke Chairperson towork with property owners/managers to maintain andupgrade the properties at the intersection of North Shermanand Commercial Avenues and the property located at 1718Commercial Avenue.

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East Johnson Street, East Washington Avenue, and Packers Avenue are the three major transportationcorridors that traverse the Emerson East–Eken Park Neighborhoods. It is essential to neighborhoodresidents that pedestrians and bicyclists maneuver safely through the area. As part of the East WashingtonAvenue reconstruction project, there is an opportunity to improve pedestrian crossing at major pedestriannodes: Madison East Shopping Center, East High School, and the East Washington Avenue–MilwaukeeStreet intersection at Kohl’s Grocery store.


1. Improve pedestrian safety on East Johnson Street, East Washington Avenue, and Packers Avenue.

2. Improve vehicle circulation from East Washington Avenue onto residential streets.

3. Improve vehicular and pedestrian circulation along Aberg and Packers Avenue Corridor.

Transportation and Safety Recom

mendations

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154. Request the Traffic Engineering Division to investigateeliminating North Street as a designated truck route.

82. In an effort to improve traffic safety, request TrafficEngineering to evaluate the intersection of East Mifflin Streetat North Second Street (2000 block of East Mifflin); NorthFourth Street at East Johnson Street (East High School);North Sixth and North Seventh Streets at East Johnson Street(Emerson Elementary School); North First Street at EastWashington Avenue; North First Street at East Johnson Streetto help improve the control of traffic.

113. Request the Police Department, in conjunction with theTraffic Engineering Division, to work with the neighborhoodon speeding enforcement on East Johnson Street betweenNorth First and North Streets. Neighborhood residents willtake part in the neighborhood speed watch program.

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SSaaffee CCrroossssiinngg ffoorr PPeeddeessttrriiaannss aanndd BBiiccyycclliissttss oonn EEaasstt JJoohhnnssoonn SSttrreeeett

Emerson Elementary and East High Schools are located within a two block segment of East Johnson Street.Approximately 9,000 vehicles and 180 buses travel this route daily. High School students cross East Johnson Streetat North Fourth Street an average of 15 times a day for school-related activities and 200 passengers board/unboardthe bus daily. Neighborhood residents are concerned about 1) motorists exceeding the posted 25 mph speed limitand 2) motorists passing vehicles that have pulled over in restricted parking zones to let out children attending theschools (See Map 9).

1. Request the Traffic Engineering Division work with theneighborhood to improve pedestrian safety along EastJohnson Street during the bus pickup and drop off times forEast High and Emerson Elementary Schools. Possiblestrategies include 1) installing the highly visible yellow-green signs; 2) installing”No Passing Zone” signs; 3)installing 4-way stop signs on East Johnson Street atNorth Fourth and North Sixth Streets to slow trafficpassing East High and Emerson Elementary Schools;and/or 4) painting crosswalks at North Fourth and NorthSeventh Streets at East Johnson Street.

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52. As part of the City-wide bike system, request the TrafficEngineering Division to investigate sidewalk/bike routeexpansion on the north side of Aberg Avenue (Highway 30),from Shopko and Copps Food Store, to the west side ofPackers Avenue. A bike path parallel to, but not directlyon, Packers Avenue would provide better access toemployment opportunities in the airport business parkand provide a connection to the on-street bike route atInternational Lane (See Map 7).

133. Request the Traffic Engineering Division to explore strategiesthat would improve the safety of motorists west bound onPennsylvania Avenue, at the point where three traffic lanesmerge to two lanes on East Johnson Street at North SecondStreet. Motorist west bound on East Johnson Street mergeinto west bound traffic from Pennsylvania Avenue. At thispoint, three lanes of traffic merge into two lanes.

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SSaaffee CCrroossssiinngg ffoorr PPeeddeessttrriiaannss aanndd BBiiccyycclliissttss oonn PPaacckkeerrss aanndd AAbbeerrgg AAvveennuueess

Packers Avenue, an arterial street that carries 37,000 vehicles daily, is a man-made barrier to pedestrian destinationsthat lie to the west. The Northgate Shopping Plaza, Madison Metro Transfer Point, and Dane County Job Centerare difficult to access because of: 1) the high volume and speed of vehicular traffic on Packers and Aberg Avenues;2) the lack of a sidewalk system on the east or west side of Packers and Aberg Avenues; and 3) unsynchronizedlights preventing easy, safe pedestrian crossing along the stretch from North Sixth Street to Aberg Avenue.

1. As part of an effort to improve pedestrian safety on PackersAvenue, request the Engineering Division to explore thefeasibility of replacing the pedestrian overpass in mid-blockbetween Commercial and Aberg Avenues by creating a cul-de-sac at Coolidge Street, starting the ramp at the frontageroad, and using the ramp for both sound and visualdeadening for the neighborhood as well as ADA access. Thereplacement of a pedestrian overpass in the vicinity wouldhelp facilitate pedestrian crossing to and from ShermanMiddle School, Northgate Shopping Plaza, and OscarMayer (See Map 7).

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94. Request the Traffic Engineering Division to lengthen thesignal timing for the walk sign on East Washington at Kohl’sand East Washington at the East Madison Shopping Centeror other options that would make pedestrian crossing safer.

42. As part of East Washington Avenue reconstruction project,request the Traffic Engineering Division, to install a street-type entrance in place of “driveway-type” entrance atMadison East Shopping Center to increase safety for vehiclesturning into the shopping center.

63. Request the Traffic Engineering Division, in conjunctionwith the Engineering Division, to investigate measures toimprove the traffic flow and safety on Winnebago Avenuewhere it enters the east bound lane of East WashingtonAvenue. As part of the potential redesign, incorporatelandscaping to enhance the appearance of thisintersection.

1


IImmpprroovviinngg TTrraaffffiicc CCiirrccuullaattiioonn ffrroomm RReessiiddeennttiiaall SSttrreeeettss oonnttoo EEaasstt WWaasshhiinnggttoonn AAvveennuuee

The City of Madison will begin the planning stages for the reconstruction of East Washington Avenue in 1998.Neighborhood residents would like to investigate the realignment of several of the intersections to improvepedestrian crossings at the intersections of Winnebago, East Dayton, Kedzie, and East Johnson Streets (SeeMap 10).

1. As part of the effort to address traffic flow and speed, requestthe Traffic Engineering Division, in conjunction with thePolice Department, to investigate ways to deter vehicle trafficfrom circling off of East Washington Avenue to Kedzie andEast Dayton Streets. Request Traffic Engineering Divisionto reconfigure traffic circulation at EastWashington–Kedzie–East Dayton by possibility sealingoff East Dayton, creating a cul-de-sac. Since East DaytonStreet is a cutoff to North Street and because the triangleat East Dayton is currently used as a turnaround, thiswould assist with both the speeding problem and thecruising problem. Develop and implement a plan to closeoff the north sides of the traffic triangle at East Daytonand North Streets to reduce traffic cruising to and fromEast Washington in this residential area. Increase the sizeof the garden in the triangle.

49

126. As part of the East Washington Avenue reconstructionproject, request the Engineering Division to improvepedestrian safety at the intersection of East WashingtonAvenue and North Fourth Street and East Washington-NorthFifth at East High School. Installing a pedestrian medianlanding, along with eliminating and/or limiting left turnsfrom North Fourth Street during school hours, wouldhelp improve pedestrian crossing at this intersection.

10


IImmpprroovviinngg TTrraaffffiicc CCiirrccuullaattiioonn ffrroomm RReessiiddeennttiiaall SSttrreeeettss oonnttoo EEaasstt WWaasshhiinnggttoonn AAvveennuuee ((CCoonnttiinnuueedd))

5. Request the Police Department to work with neighborhoodresidents and the business community to address concerns ofprostitution.

71. Request the Traffic Engineering Division to explore access toEast Madison Little League complex from Aberg Avenue.Once the East Madison Little League Complex isconstructed, there will be increased vehicular traffic onNorth Street. Eken Park, a small, neighborhood park onNorth Street, is frequented by younger children. With theincrease in traffic, neighborhood residents are concernedfor the safety of younger children.


IImmpprroovviinngg VVeehhiiccuullaarr aanndd PPeeddeessttrriiaann CCiirrccuullaattiioonn aalloonngg AAbbeerrgg AAvveennuuee CCoorrrriiddoorr

The Aberg Avenue corridor is the northern entry point into the neighborhood. In addition to the proposedbeautification plans for this gateway, the neighborhood would like to: 1) investigate ingress/egress to MadisonLittle League complex from Aberg Avenue; and 2) sidewalk/bicycle route expansion on the north side of AbergAvenue, from Shopko and Copps Food Center, to the west side of Packers Avenue (See Map 7).

50


Proposed East Johnson Street Traffic Controls

Investigate traffic calmingmeasures that would reduce speeding and unsafe conditions along the2100-2500 blocks of East Johnson Street. The road segment betweenEast High and Emerson Elementary Schools has many students crossing the roadway during the school year. 74 times per week East Highstudents cross at North Fourth &East Johnson Streets to use theathletic fields or return from anactivity. Additionally, over 200passengers get on or off the bus in this vicinity daily.

Enforce speed limits along the stretch of East Johnson Street,especially the two-block areabetween East High School andEmerson Elementary School. Theposted speed limit is 25 mph along East Johnson Street with theexception of 20 mph in school zones.

Investigate installing "NoPassing Zone" signs or other traffic control measures between the 2100 and 2500 blocks of East JohnsonStreet to alleviate the congestion and unsafe conditions for childrenboarding buses or other vehicles.Paint crosswalks and no passing lines on roadway.

Investigate installing flashingschool zone signs or other highlyvisible signs to help warn motorists that they are entering a school zone.

Investigate installing a"School" sign at the corner of North Sixth and East Dayton Streets towarn motorists of school zone.

1

1

2

2

2

3

3

3

4

4

4

5

5

N Fifth St

N Sixth St

N Fourth St

N Seventh St

North St

Hoard

St

Upham

St

E Johnso

n St

E Johnso

n St

E Day

ton S

t

E Was

hington A

ve


EastHigh

Pen

nsyl

vani

a A

ve Emerson Elementary

51


Proposed Traffic Improvements Along East Washington Avenue

1

1

3

3

4

4

2

2

As part of the East Washington Avenue Reconstruction project, investigate measures to improve the flow of vehicles traveling eastbound on Winnebago Street that merge onto East Washington Avenue. A right angle intersection or other measures would increase safety.

As part of the East Washington Avenue reconstruction project, investigate traffic measures that would improve the flow of traffic from East Washington Avenue to Milwaukee Street. A left-hand turn off of East Washington Avenue to Milwaukee Street would help alleviate traffic on residential streets that are frequently used by motorists trying to travel eastbound on Milwaukee Street.

As part of the East Washington Avenue reconstruction project, investigate realigning the intersection of East Dayton Street and Kedzie Street at East Washington Avenue. Several neighborhood residents have requested investigating the feasibility to cul-de-sac the intersection or other measures that would reduce the use of these streets as a short cut to North Street.

As part of the East Washington Avenue reconstruction project, investigate realigning the intersection at East Johnson Street to a right-angle intersection. An objective is to encourage vehicular traffic to use East Washington Avenue and to improve pedestrian crossing at the East Washington Avenue–East Johnson Street intersection.

Milwaukee St

E Dayton St

EW

ashi

ngto

n

A

venue

E Johnson St

Kohl's

North St

52

As a part of the planning process, the Emerson East–Eken Park Neighborhoods will receive approximately$184,000 over the next two years to implement eligible neighborhood improvement projects. One of theroles of the neighborhood is to work with various community organizations to match the funding with themost appropriate organization to carry out the neighborhood’s top recommendations. CDBGrecommendations include (in priority order):

1. Improve the appearance of the North Street Commercial District by installing decorative, pedestrianlights along North Street and East Johnson Street, tree planting and landscaping in street terrace, andwhen feasible, the burying of electrical lines.

2. Conduct market analysis to determine the feasibility of attracting commercial or residential uses intovacant and/or underutilized properties in the 2500–2600 blocks of East Washington Avenue and othernearby sites.

3. Improve the appearance of the 2500 block of East Washington Avenue by installing decorative,pedestrian lighting, tree planting and landscaping in street terrace, and when feasible, the burying ofelectrical lines.

4. Construct bike path from Demetral Field through East High Athletic Field. An off-street bike pathwould provide a safer, convenient travel route through the two adjacent open spaces.

5. Erect a sun shelter, with a concrete slab, in Eken Park. An accessible sun shelter will enhance thefacilities of this highly used park by residents living in the Eken Park neighborhood.

6. Install a neighborhood kiosk at the corner of Commercial and Mayer Avenues for neighborhoodcommunications. Neighborhood residents will work with a property owner to secure permission forinstalling of kiosk on site with attractive landscaping.

7. Install two neighborhood entrance signs at visible locations. Neighborhood residents will plant andmaintain landscaping.

8. With the planned improvements at Demetral Field, provide accessible paths throughout the park tosoftball and other activity areas.

9. Promote owner-occupancy in the neighborhood by providing funding for the purchase of owner-occupied, single-family to four-unit buildings.

Com

mun

ity D

evel

opm

ent

Bloc

k G

rant

Rec

omm

enda

tions

53


Planned Public Infrastructure Improvements (1997–2002)

Aberg Ave

Packers

Ave

Commercial Ave

No

rth A

ve

EW

as

hington Ave

Construction of E. Mifflin Corridor bike path from Thornton Avenue over the Yahara River to E. Johnson Street (1998).

Reconstruction of E. Washington Avenue (starting in 2001).

Reconstruction of the E. Washington Avenue–First Street intersection to reduce congestion at the intersection. Widen to four lanes on S. First Street (1999).

Reconstruction of portion of E. Washington Avenue bridge (2001).

1

1

33

4

4

5

5

66

7

7

8

8

9

9

10

10

11

11

12

12

13

13

2

2

Rehabilitation of Packers Avenue bridge including painting, deck repair and miscellaneous repairs (1999).

Installation of sidewalks at Aberg–Packers interchange leading to Madison Little League Complex (1997).

Removal and replacement of pavement along Aberg Avenue (1999).

Extension of Starkweather Creek bike path along the south side of Aberg Avenue from Kedzie to Packers Avenue (1997).

Installation of a gas extraction system, leachate collection system and clay cap at Demetral Field. Construction will begin in April 1998, be completed in October 1998, and re-open for use in May 2000.

Sediment removal of culvert storm sewer under Pennsylvania Avenue from Packers to Yahara River to improve flow hydraulics resulting in improved drainage in surrounding areas during flooding events (1998).

Design solution for private backyard flooding problems in the one-block area bounded by E. Washington Avenue, N. Fifth, N. Sixth and E. Mifflin Streets.

Reconstruction of E. Johnson Street including street, storm sewer and sanitary sewer repairs. Portions of N. Fourth, N. Fifth and Upham Streets will also be reconstructed (1997).

Replacement or installation of larger diameter storm sewers on N. Fifth and N. Sixth Streets to improve conditions during flooding events (1999). Sanitary sewer study along E. Washington Avenue between N. Fifth and N. Sixth Streets to alleviate sewer backups during flooding events (1997).


Demetral Field

Emerson Elementary

OscarMayer

EastHigh

54


Type of Structure

Single-Family

Two to four units

Five or more units

Non-Residential

Legend

Aberg Ave

Aberg Ave

Pack

ers A

ve

Penn

sylv

ania

Ave

Ford

em A

veN

She

rman

Ave

North St

Commercial Ave

Rot

h St

Stephen St

O'N

eill

Ave

Myrtle St

Coolidge St

Dahle St

Moland St

Mayer Ave

Fairfield Pl

Scof

ield

St

May

woo

d St

Stan

g St

Ked

zie

St

Paw

ling

St

Alg

oma

St

Oak

St

N O

ak S

t

McC

orm

ick

Ave

Nor

th L

awn

Ave

Hoard St

E Johnson St

Upham

St

E Joh

nson

St

E Wash

ingto

n Ave

E Wash

ington Ave

E Day

ton S

t

E Day

ton S

t

E Miffl

in St

E Miffl

in St

Hoard

St

N Eighth St

N Seventh St

N Sixth St

N Fifth St

N Fourth St

N Third St

N Second St

N First St

Michigan Ct

Erie Ct

Northfield Pl

DemetralField

EastHigh

BurrJonesField

EastHigh

AthleticField

EmersonElementary

OscarMayer

Townof

Burke

55


Owner and Renter-Occupied Housing Units

Legend

Non-Residential

Renter-Occupied Units

Owner-Occupied Units

Aberg Ave

Aberg Ave

Pack

ers A

ve

Penn

sylv

ania

Ave

Ford

em A

veN

She

rman

Ave

North St

Commercial Ave

Michigan Ct

Erie Ct

Northfield Pl

Rot

h St

Stephen St

O'N

eill

Ave

Myrtle St

Coolidge St

Dahle St

Moland St

Mayer Ave

Fairfield PlSc

ofie

ld S

t

Nor

th S

t

May

woo

d St

Stan

g St Ked

zie

St

Paw

ling

St

Alg

oma

St

Oak

St

N O

ak S

t

McC

orm

ick

Ave

Nor

th L

awn

Ave

Hoard St

E Johnson St

Upham

St

E Joh

nson

St

E Wash

ingto

n Ave

E Wash

ington Ave

E Day

ton S

t

E Day

ton S

t

E Miffl

in St

E Miffl

in St

Hoard

St

N Eighth St

N Seventh St

N Sixth St

N Fifth St

N Fourth St

N Third St

N Second St

N First St

DemetralField

EastHigh

BurrJonesField

EastHigh

AthleticField

EmersonElementary

OscarMayer

Townof

Burke

56


Age of Housing Stock

Non-Residential

1950 and later

1930–1949

1929 and earlier

Aberg Ave

Aberg Ave

Pack

ers A

ve

Penn

sylv

ania

Ave

Ford

em A

veN

She

rman

Ave

North St

Commercial Ave

Rot

h St

Stephen St

O'N

eill

Ave

Myrtle St

Coolidge St

Dahle St

Moland St

Mayer Ave

Fairfield Pl

Scof

ield

St

Nor

th S

t

May

woo

d St

Stan

g St Ked

zie

St

Paw

ling

St

Alg

oma

St

Oak

St

N O

ak S

t

McC

orm

ick

Ave

Nor

th L

awn

Ave

Hoard St

E Johnson St

Upham

St

E Joh

nson

St

E Was

hingto

n Ave

E Wash

ington Ave

E Day

ton S

t

E Day

ton S

t

E Miffl

in St

E Miffl

in St

Hoard

St

N Eighth St

N Seventh St

N Sixth St

N Fifth St

N Fourth St

N Third St

N Second St

N First St

Michigan Ct

Erie Ct

Northfield Pl

DemetralField

EastHigh

BurrJonesField

EastHigh

AthleticField

EmersonElementary

OscarMayer

Townof

Burke

Legend

57


Single-Family Assessed Value (1997)

Non-Residential

Less than $70,000

$70,000 – $79,999

$80,000 – $89,999

$90,000 or more

1997 Average Assessment

Assessment District 37: $86,900Assessment District 50: $79,900Madison: $132,771

Aberg Ave

Aberg Ave

Pack

ers A

ve

Penn

sylv

ania

Ave

Ford

em A

veN

She

rman

Ave

North St

Commercial Ave

Michigan Ct

Erie Ct

Northfield Pl

Rot

h St

Stephen StO

'Nei

ll A

ve

Myrtle St

Coolidge St

Dahle St

Moland St

Mayer Ave

Fairfield Pl

Scof

ield

St

Nor

th S

t

May

woo

d St

Stan

g St Ked

zie

St

Paw

ling

St

Alg

oma

St

Oak

St

N O

ak S

t

McC

orm

ick

Ave

Nor

th L

awn

Ave

Hoard St

E Johnson St

Upham

St

E Joh

nson

St

E Wash

ingto

n Ave

E Wash

ington Ave

E Day

ton S

t

E Day

ton S

t

E Miffl

in St

E Miffl

in St

Hoard

St

N Eighth St

N Seventh St

N Sixth St

N Fifth St

N Fourth St

N Third St

N Second St

N First St

DemetralField

EastHigh

EastHigh

AthleticField

EmersonElementary

OscarMayer

Townof

Burke

BurrJonesField

AssessmentDistrict 37

AssessmentDistrict 50

Legend

58

Appendix A – Neighborhood Statistical Profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59

Appendix B – Status of 1984 Neighborhood Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63A

ppen

dice

s

59

AAppppeennddiixx AAEEmmeerrssoonn EEaasstt –– EEkkeenn PPaarrkk

NNeeiigghhbboorrhhooooddss SSttaattiissttiiccaall PPrrooffiillee

According to the 1990 U.S. Census, the most recentcomprehensive source on neighborhood populationcharacteristics, the Emerson East–Eken ParkNeighborhoods are notable for the following (seeattached tables for more detail, including data fromtwo adjacent neighborhoods, Schenk-Atwood andBrentwood Village-Packers-Sherman):

TToottaall PPooppuullaattiioonn.. 5,223 people lived in theneighborhood in 1990, representing 2.7 percent ofthe City of Madison’s population.

RRaaccee aanndd EEtthhnniicciittyy.. The neighborhood’s populationwas similar to the City’s at large in terms of racial andethnic background in 1990: 93 percent white; 4.2percent African-American; 0.6 percent NativeAmerican; 0.8 Asian-Pacific Islander; and 1.5 percentfrom other ethnic backgrounds (2.8 percent ofneighborhood residents were also of Hispanic origin).

AAggee.. 25 to 34 year olds were the largest neighborhoodage group in 1990, representing almost one quarter(24.1 percent) of the neighborhood’s population,compared to about one fifth (20.4 percent) city-wide.The second-largest neighborhood age group in 1990was 35 to 44 year olds (18.9 percent of neighborhoodpopulation compared to 15.4 percent city-wide). Theneighborhood differed most from the city as a whole intwo age groups in 1990: 14.2 percent of neighborhoodresidents were age 65 or older (9.3 percent city-wide);and 8.5 percent of neighborhood residents were 20-24years old (16 percent city-wide)

PPrriioorr RReessiiddeennccee.. A majority of neighborhood residentsare long-time Madisonians. Almost one half (49.2percent) of 1990 neighborhood residents had lived inthe same house in 1985 (38.3 percent city-wide).Only 15.7 percent of 1990 neighborhood residentshad lived outside Dane County in 1985, (28.7percent city-wide).

FFaammiilliieess.. Family households represented 48 percent ofneighborhood households in 1990 (52.8 percent city-wide). 69.2 percent of 1990 neighborhood familieswere headed by married couples and 30.8 percent bysingle parents (79.5 and 20.5 percent, respectively,city-wide).

IInnccoommee.. In 1989, the neighborhood’s medianhousehold income ($24,430 in 1989 dollars) was

about $5,000 less than the city-wide median($29,420). The neighborhood’s median family incomein 1989 was $30,185, compared to $40,799 city-wide.

In 1989, the overall neighborhood poverty rate (thepercentage of persons below official U.S. povertyincome thresholds) was 11 percent, lower than thecity-wide rate, 16.1 percent. The neighborhood familypoverty rate (7 percent) was slightly higher than city-wide (6.6 percent). The neighborhood child povertyrate (persons below age 18) was 13 percent, comparedto 13.2 percent city-wide. The neighborhood seniorpoverty rate (persons age 65 and over) was almosttwice as high as the city-wide rate in 1989 (9.5percent and 4.8 percent, respectively).

HHoouussiinngg TTyyppeess.. In 1990, single-family homesrepresented 56.2 percent of neighborhood housingunits, compared to 48.1 percent city-wide. Two-unitstructures represented 17.8 percent of neighborhoodunits (7 percent city-wide). Three to four-unit and 5to 9-unit structures represented about 20 percent ofunits in the neighborhood and city-wide. Ten to 19-unit and 20 to 49-unit structures represented about 5percent of neighborhood units, compared to about18 percent city-wide. The neighborhood containedno structures with 50 or more units in 1990, whilesuch structures represented 6.7 percent of city-wideunits.

HHoouussiinngg TTeennuurree.. More than one half (52 percent) ofthe neighborhood’s occupied housing units wereowner-occupied and 48 percent were renter-occupiedin 1990, compared to 47 and 53 percent, respectively,city-wide.

HHoouussiinngg CCoossttss.. The median assessed value ofneighborhood owner-occupied units was $51,000 in1990 (1990 dollars), compared to $75,200 city-wide.The median contract rent for neighborhood renter-occupied units was $378, compared to $429 city-wide.

HHoouussiinngg AAffffoorrddaabbiilliittyy.. In 1990, 10 percent ofneighborhood homeowners spent more than 35percent of household income on housing costs,compared to 9.5 percent city-wide. Almost one thirdof neighborhood renters (32.8 percent) spent morethan 35 percent of household income on housingcosts, compared to 33.3 percent city-wide.

60

NNuummbbeerr PPeerrcceenntt NNuummbbeerr PPeerrcceenntt NNuummbbeerr PPeerrcceenntt NNuummbbeerr PPeerrcceennttTotal Population 5,223 — 5,613 — 4,415 — 191,262 —Total Households 2,500 — 2,553 — 2,062 — 77,361 —Male 2,448 46.9 2,669 47.6 2,040 45.9 93,179 48.7Female 2,775 53.1 2,944 52.4 2,375 54.1 98,083 51.3White 4,856 93.0 5,155 91.8 4,086 86.3 173,504 90.7Black 217 4.2 300 5.3 229 7.5 8,109 4.2Native American 29 0.6 24 0.4 17 0.4 752 0.4Asian or Pacific Islander 41 0.8 82 1.5 50 5.1 7,471 3.9Other 80 1.5 115 2.0 33 0.8 1,426 0.7Hispanic Origin 148 2.8 52 0.9 80 2.8 3,877 2.00 to 4 338 6.5 443 7.7 327 9.0 11,863 6.25 to 9 304 5.8 355 6.3 248 7.1 10,387 5.410 to 14 191 3.7 255 4.5 155 6.1 8,527 4.515 to 19 279 5.3 266 4.7 235 6.0 16,297 8.520 to 24 446 8.5 398 7.1 339 9.6 30,670 16.025 to 34 1,259 24.1 1,361 24.2 849 19.0 38,997 20.435 to 44 986 18.9 1,246 22.2 666 15.0 29,381 15.445 to 54 387 7.4 415 7.4 386 8.8 15,469 8.155 to 64 289 5.5 278 5.1 412 8.6 11,840 6.265+ 744 14.2 606 10.8 798 10.8 17,831 9.3Median Age (Years) 33 — 33 — 36 — 29 —

Total Housing Units 2,556 2,636 2,109 80,0471 unit 1,436 56.2 1,452 55.1 1,206 57.2 38,492 48.12 unit 456 17.8 649 24.6 108 5.1 5,565 7.03-4 unit 289 11.3 318 12.2 223 10.6 7,059 8.85-9 unit 223 8.7 138 5.2 198 9.4 8,049 10.110-19 unit 70 2.7 69 2.6 213 10.1 6,645 8.320-49 unit 67 2.6 0 0.0 140 6.6 7,524 9.450 or more units 0 0.0 0 0.0 0 0.0 5,355 6.7Mobile Home 0 0.0 0 0.0 1 0.1 785 1.0Other 15 0.6 10 0.4 20 1.0 573 0.7Owner-Occupied 1,300 52.0 1,395 54.6 1,157 56.1 36,332 47.0Renter-Occupied 1,200 48.0 1,158 45.4 905 43.9 41,029 53.01939 or earlier 971 38.0 1,615 61.5 276 13.1 17,028 21.31940 to 1949 661 25.9 518 19.7 268 12.7 6,758 8.41950 to 1959 509 19.9 313 11.9 748 35.5 13,078 16.31960 or later 415 16.2 190 7.2 817 38.7 43,183 54.0Median Value of Owner-Occ. Unit $51,000 — $54,400 — $58,400 — $75,200 —Median Contract Rent of Renter-

Occupied Unit $378 — $367 — $401 — $429 —Residence in Same House 2,399 49.2 2,264 43.8 1,934 47.2 68,661 38.3City of Madison 1,372 28.1 1,830 35.4 1,406 34.3 44,019 24.5Balance of Dane County 291 6.0 314 6.1 232 5.7 9,655 5.4Outside Dane County 764 15.7 709 13.7 510 12.5 51,453 28.7Abroad 51 1.1 54 1.0 15 0.4 5,643 3.1

Emerson East–Eken Park

CT 21

Schenk-AtwoodCT 20

BrentwoodVillage-Packers-

ShermanCT 22

City of MadisonSe

xR

ace

Age

Appendix A

NeighborhoodStatistical Profile

Uni

ts in

Str

uctu

re (

tota

lho

usin

g un

its)

Tenu

re(o

cc.

units

)

Year

Stru

ctur

eBu

ilt

Hsg

.C

osts

Plac

e of

Res

iden

ce

in 1

985

for

Pers

ons

5+ Y

ears

61

IInnccoommee CChhaarraacctteerriissttiiccss NNuummbbeerr PPeerrcceenntt NNuummbbeerr PPeerrcceenntt NNuummbbeerr PPeerrcceenntt NNuummbbeerr PPeerrcceenntt

Total Population 5,223 5,613 4.415 191,262

Less than 9th grade 291 8.0 239 6.1 299 9.6 4,357 3.8

9th to 12th grade 301 8.2 427 10.9 269 8.6 6,284 5.5

High School graduate 1,200 32.9 1,008 25.8 1,121 35.9 25,014 22.0

Some College 722 19.8 667 17.1 671 21.5 20,553 18.1

Associates Degree 412 11.3 252 6.5 331 10.6 9,623 8.5

Bachelors Degree 523 14.3 845 21.7 294 9.4 26,665 23.5

Graduate or Professional Degree 201 5.5 463 11.9 136 4.4 20,976 18.5

Pre-primary 112 2.1 152 2.7 75 1.7 3,744 1.9

Elementary or High School 557 10.1 618 11.0 479 10.8 21,066 11.0

College 452 8.7 501 8.9 459 10.4 44,601 23.3

Exec., Admin, and Managerial 249 8.2 246 7.8 170 7.7 14,365 13.3

Professional Specialty 417 13.7 686 21.7 184 8.3 23,872 22.0

Technicians and Related Support 216 7.1 195 6.2 145 6.5 7,544 7.0

Sales 296 9.7 313 9.9 139 6.3 11,910 11.0

Administrative Support 594 19.5 511 16.2 562 25.4 19,294 17.8

Private Household 7 0.2 5 0.2 0 0.0 297 0.3

Protective Service 18 0.6 63 2.0 20 0.9 1,243 1.1

Other Service 479 15.7 524 16.6 329 14.8 14,287 13.2

Farming, Forestry, & Fishing 24 0.8 36 1.1 35 1.6 966 0.9

Precision Production, Craftand Repair 314 10.3 252 8.0 226 10.2 5,976 5.5

Machine Operators, Assemblers and Inspectors 178 5.8 210 6.6 183 8.3 3,723 3.4

Transportation & Material Movers 159 5.2 48 1.5 115 5.2 2,479 2.3

Handlers, Equipment Cleaners,Helpers, and Laborers 92 3.0 75 2.4 108 4.9 2,328 2.1

Car 2,299 76.4 2,346 75.1 1,959 90.1 77,062 72.8

Bus 347 11.5 417 13.3 113 5.2 8,131 7.7

Walk, Bike, or Other Means 265 8.8 279 8.9 95 4.4 17,850 16.9

Worked at Home 100 3.3 82 2.6 7 0.3 2,844 2.7

Total Workers 16 Years or Older 3,011 100.0 3,124 100.0 2,174 100.0 105,887 100.0

CT 21 CT 20 CT 22 Madison

Educ

atio

n (2

5 ye

ars

and

over

)

Scho

olEn

roll-

men

t

Occ

upat

ion

(Em

ploy

ed p

erso

ns a

ge 1

6+)

Tran

spor

tatio

n to

Wor

k

62

IInnccoommee CChhaarraacctteerriissttiiccss NNuummbbeerr DDoollllaarrss NNuummbbeerr DDoollllaarrss NNuummbbeerr DDoollllaarrss NNuummbbeerr DDoollllaarrss

Households 2,479 $24,430 2,479 $24,430 1,213 $24,725 76,673 $29,420

Families 1,187 $30,185 1,187 $30,185 727 $30,449 40,799 $40,799

Married Couple w/Children 337 $37,361 337 $37,361 235 $33,776 14,220 $53,475

Female Household w/Children 130 $14,189 130 $14,189 124 $12,198 3,970 $18,787

TToottaall HHoouusseehhoollddss 22,,447799 110000..00 22,,557788 110000..00 22,,005566 110000..00 7766,,667733 110000..00

Income less than $5,000 188 7.6 78 3.0 48 2.3 4,458 5.8

$5,000 to $9,999 218 8.8 270 10.5 219 10.7 7,063 9.2

$10,000 to $14,999 257 10.4 357 13.8 293 14.3 6,964 9.1

$15,000 to $24,999 610 24.6 535 20.8 489 23.8 13,793 18.0

$25,000 to $34,999 557 22.5 455 17.6 349 17.0 12,684 16.5

$35,000 to $49,999 448 18.1 553 21.5 368 17.9 13,904 18.1

$50,000 to $74,999 164 6.6 290 11.2 264 12.8 11,259 14.7

$75,000 to $99,999 28 1.1 21 0.8 7 0.3 3,715 4.8

$100,000 or more 9 0.4 19 0.7 19 0.9 2,833 3.7

OOwwnneerr--OOccccuuppiieedd HHoouusseehhoollddss 11,,330000 110000..00 11,,339955 110000..00 11,,115577 110000..00 3366,,333322 110000..00

35%+ of income for housing 130 10.0 172 13.4 125 10.8 3,457 9.5

RReenntteerr--OOccccuuppiieedd HHoouusseehhoollddss 11,,220000 110000..00 11,,115588 110000..00 990055 110000..00 4411,,002299 110000..00

35%+ of income for housing 393 32.8 393 33.9 288 31.8 13,673 33.3

NNuummbbeerr PPeerrcceenntt NNuummbbeerr PPeerrcceenntt NNuummbbeerr PPeerrcceenntt NNuummbbeerr PPeerrcceenntt

Families 83 7.0 180 13.6 99 8.5 2,673 6.6

Married Couple 14 1.2 53 4.0 22 2.5 995 2.5

Married Couple w/Children 5 — 51 — 22 — 679 —

Female Householder 69 5.8 114 8.6 77 6.6 1,508 3.8

Female Hsehlder. w/Children 62 — 114 — 77 — 1,431 —

Persons 572 11.0 898 16.2 497 11.3 28,640 16.1

Persons 17 Years or Under 125 13.0 379 32.5 205 23.9 4,601 13.2

Persons 65 Years or Over 70 9.5 51 8.3 19 2.4 799 4.8

CT 21 CT 20 CT 22 MadisonM

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* Poverty percentages equal to the number poor in category divided by all families or persons in category. For example, citywide in 1990, 6.6% of all families, 3.1% of married-couple families, and 4.6% of married-couple families with children were poor.

AAppppeennddiixx BB11998844 EEmmeerrssoonn––BBuurrrr JJoonneess––EEkkeenn PPaarrkk

NNeeiigghhbboorrhhoooodd PPllaannOOppppoorrttuunniittiieess ffoorr FFuuttuurree IImmpprroovveemmeennttss

The plan recommends neighborhood improvementsto be implemented over the next decade or so in threeoverlapping phases: Short-range improvements, mid-range solutions and long-range opportunities.

SShhoorrtt--RRaannggee IImmpprroovveemmeennttss

Short-range improvements include those actions thatcan be carried out over the next two years. Duringthis initial phase, neighborhood improvements may beprovided by CDBG “concentration” funds. Privateand other public capital may also be used to matchCDBG “concentration” dollars to develop and expandparks and playgrounds and other physicalimprovements. During this period, a group consistingof representatives from the four neighborhoods shouldbe organized or the Planning Committee may bedesignated to assume primary responsibility forsubmitting grant proposals, and updating andmonitoring the plan.

● The existing neighborhood newsletter should beexpanded to include all four neighborhoods anddistributed to familiarize residents with the issues,opportunities and availability of resources andservices in the area.

At the time of the 1984 neighborhood plan, fourneighborhoods comprised the planning area: EkenPark North, Eken Park South, Emerson, and BurrJones East. No neighborhood newsletter is distributedto all areas of the neighborhood. Neighborhood basednewsletters in the area include: Emerson EastNewsletter (covers Emerson East), Northside News(covers a portion of Eken Park), Eastside News(covers a portion of Emerson East).

● A children’s play area should be developed in theBurr Jones East Neighborhood. The Neighborhoodhas identified green space at 1954 East WashingtonAvenue (the UW Neurological Center) as apotential site for developing a play area.

As part of the 1989 rehabilitation of the UWNeurological Center into forty residentialapartments, 14,474 sq. ft. of the site was set asidefor parkland. James Graaskamp Park, a private

neighborhood park maintained by MMHA, wasdeveloped on-site.

● Additional landscaping, trees, play equipment andother general improvements should be provided atEmerson School playground, Eken Park andDemetral Field.

As part of the 1984 plan implementation, CDBGfunding ($26,900) was allocated for parkimprovements. Demetral and Eken Parks includedpark improvements, accessible pathway, and new tot-lot installation. Emerson Elementary School, inconjunction with MMSD and Emerson PTO,installed tot-lot structure in playground. In 1996,playground equipment was replaced at Eken Park.Demetral Field is undergoing a total renovationalong with the East High School practice fields. Allpark improvements have been placed on hold untilthe landfill capping has been completed.

● A study should be conducted to determine theappropriate measures to be undertaken toimprove traffic and safety conditions in the area.

No specific study. Traffic Engineering Division’sannually reviews city-wide traffic safely improvementneeds.

● The Neighborhood should determine whether itis feasible to establish a neighborhood centerfacility in the area.

At the present time, no neighborhood-basedorganizations has determined the feasibility of aneighborhood center in the area. Over the years,discussions have taken place exploring: conversion ofcurling club (Burr Jones Field) for community space;conversion of Fiore Shopping Center space intoservice space (public health) including communityspace; linkage with Atwood, Wil-Mar or SalvationArmy for use of programs and space; and accessibilityof centers of worship and public schools forcommunity space.

● The potential for targeting the Packers Avenuelocation as a redevelopment area for a lightindustrial park development should be explored.

No major commercial and/or manufacturingredevelopment has occurred in the area that woulddeem it appropriate for use of tax incrementfinancing or other economic incentives.

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● The Neighborhood should request new busshelters be installed at appropriate locations.

No new bus shelters have been installed. Criteriaused for siting bus shelters, in order of priority, 1) aminimum of 35 boarding passengers a day; 2)proximity to elderly/disabled housing; 3) longheadways (time) between buses; and 4) if thelocation is a transfer point between several routes.Siting criteria will be updated in 1997.

● A safe and convenient bike route connecting thearea to Downtown Madison should be developed.

Since the 1984 plan, steps have been taken byTraffic Engineering Division to improve thedesignated bike route between this areas and thedowntown, including: 1) acquisition of the Soo linerailroad corridor and bridge over the Yahara River;2) engineering plans to construct a trail in the abovementioned corridor (as early as 1998); 3)engineering plans to reconstruct East Johnson Streetin 1997; 4) reconstruction of the bike path at theEast High Athletic Field, between Fourth andUpham; and 5) engineering plans to reestablish abike route in the Mifflin Street corridor betweenDickinson and Thornton.

● Efforts should be undertaken to rehabilitate andadd energy-related improvements and improvedsecurity measures to homes and rental propertiesin the area. Other safety and adaptive featuressuch as bath benches, wall bars, raised lavatories,wheelchair ramps, etc., should also be installed inhomes of the elderly and the physically disabled.Neighborhood groups in the area should promotethe awareness and use of available supportiveservices, rehabilitation, energy and otherassistance, especially by elderly residents.

As part of plan implementation, CDBG funding($67,230) was targeted toward upgrade of housing.Project Home was contracted to carry out minorhome repairs projects:

- Phase I Minor Home Repairs ($39,000):Provided minor home repairs to 51 low/moderateincome households in neighborhood. Includedwork such as window caulking, door replacement,faucet repairs, etc.

- Phase II Minor Home Repairs ($8,230): Providedminor home repairs to 35 low/moderate incomehouseholds in neighborhood. Included work such

as window caulking, door replacement, faucetrepairs, etc.

In addition, Operation Fresh Start was contracted topurchase and rehab a deteriorated house identifiedby Neighborhood Steering Committee for resale toLMI owner-occupied family for $20,000.

● Public and private improvements, such as curbcuts, street lighting and landscaping should beundertaken at the appropriate locations.

As part of plan implementation, CDBG funding($15,000) was used to make 20 accessible curb cuts.

MMiidd--RRaannggee SSoolluuttiioonnss

Mid-range solutions include those improvementswhich could be accomplished in three to five years orsooner. By this time, the two-year CDBG“concentration” funds will no longer be available. Theneighborhood may, however, continue to submitproposals for CDBG funds, but it will have tocompete for those funds with neighborhoodorganizations and agencies City-wide. With lessneighborhood reliance on CDBG sources, theneighborhood must draw more heavily from privateand other public sources for neighborhoodimprovements and reinvestment activities in the area.At this time, the neighborhood should assess theimpact of the new MATC Campus in terms ofhousing demands and transportation needs.

● If feasible, target the Packer’s Avenue area forredevelopment and explore the possibility ofcreating a Tax Incremental Financing District inthe area as a financial incentive for development.


● The neighborhood should continue to use thepublic school facilities for neighborhood meetingsand, where necessary, may use CDBG“concentration” funds to provide ramps for theelderly and physically disabled.

East High School and Emerson Elementary Schoolare the two public school within the neighborhood.Emerson Elementary is not accessible. Federal

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regulations prohibit the use of CDBG for publicschool improvements.

● An effort should be made to determine thedevelopment needs and potential for commercialproperties designated in the area by theneighborhood. Low interest loans and/or grantsshould also be provided to help upgrade theexteriors of the neighborhood retail stores andmake them more physically accessible. Theneighborhood may also begin businessrecruitment efforts to fill existing vacancies.

No action.

● A bike route connecting the neighborhood to thenew MATC Campus, East Towne and the airportshould be developed.

A bike path was constructed between Kedzie andAnderson Streets along the Starkweather Creek toMATC in 1996. Extension of the bike path(sidewalk) through the Aberg/Packers interchangebetween Kedzie, Roth and Huxley Street will beundertaken in 1997.

LLoonngg--RRaannggee OOppppoorrttuunniittiieess

Long-range opportunities are those improvementswhich could take from five to ten years or longer toaccomplish. During this phase, efforts should bedirected toward the maintenance of homes,development of a neighborhood center facility andlarge-scale light manufacturing redevelopment. Effortsto redevelop rail corridor properties and otherindividual sites, redirect Isthmus traffic and upgradeStarkweather Creek should be monitored on anongoing basis. Although these efforts would be largelyoutside the neighborhood, their impact could besignificant.

● Major efforts should be directed toward large-scale redevelopment of the Packer’s Avenue areaand adjoining rail properties with lightmanufacturing uses that will create jobs for arearesidents as well as strengthen the City’seconomic base.


● The neighborhood may begin initial preparationfor development of a neighborhood center facilityin the area.

No development of community center byneighborhood, community-based organization orgovernment agencies.

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66

Com

mon C

ouncil Resolution

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BE IT FURTHER RESOLVED, that the following specific recommendations have been listed in priority order andorganized according to the agency responsible to take the lead for implementation and that appropriate City agenciesbe requested to consider assigning priority in the 1999 work plans and budgets to proceed with the implementationof the highest priority projects and activities in the Plan.

BBuuiillddiinngg IInnssppeeccttiioonn

1. Request that the Building Inspection Unit work with the neighborhood to inspect and monitor privateproperties in the neighborhood to ensure compliance with minimum housing and property maintenance codes.Neighborhood residents will promote available services to property owners and renters. Neighborhood residents,in conjunction with MG&E, will also help promote weatherization and energy efficiency.

CCoommmmuunniittyy DDeevveellooppmmeenntt AAuutthhoorriittyy aanndd CCoommmmuunniittyy DDeevveellooppmmeenntt BBlloocckk GGrraanntt

1. Request the Community Development Authority and Community Development Block Grant Office to workwith non-profit organizations to construct senior housing, medium care facilities, and housing for people withdisabilities. Locate senior facilities in close proximity of or on accessible transportation lines to basic need servicessuch as grocery stores. Construct dwelling units that are accessible to people with disabilities.

2. Request the Community Economic Development Unit and Community Development Block Grant Officepromote owner-occupancy within single-family to four unit structures. Promote existing housing programs(grants, loans, and related programs) and support the development of new housing programs that will assist lowand moderate-income households in purchasing owner-occupied property. Neighborhood residents will assist inpromoting the programs through newsletters.

3. Request the Community Development Authority, Community Development Block Grant Office, andCommunity Economic Development Unit work with non-profit organizations to construct and/or rehabilitatequality, affordable, scattered-site rental housing within the neighborhood. New construction or rehabilitation ofexisting buildings should conform to the architectural integrity of the neighborhood.

EEnnggiinneeeerriinngg DDiivviissiioonn

1. Request the Engineering Division, in conjunction with Parks Division, to extend an off-street bike path parallelto rear lot lines of Hoard Street property owners through East High Athletic Field. The extension of the existingbike path will establish a direct route for pedestrians from North Fourth Street to North Sixth Street to connectwith Demetral Field. Agreement with Madison Metropolitan School District will have to occur prior toconstruction of the bike path.

2. As part of the East Washington Avenue reconstruction project, request the Engineering Division, in conjunctionwith MG&E, to explore the feasibility of burying utility wires. The first priority includes the blocks surroundingthe East Washington–Milwaukee–Winnebago–North intersection. The neighborhood association will helpsurvey property owners to ascertain whether they would be willing to assume the cost involved to acceptunderground wire into their buildings.

3. As part of any street reconstruction, request the Engineering Division to explore the feasibility of burying utilitywires. East Dayton, East Mifflin, North Fourth, North Fifth, and North Sixth, East Johnson, and North–EastJohnson Streets commercial node are the priority areas.

4. Request the Engineering Division, in conjunction with Parks Division, to develop a comprehensive landscapingplan for the medians and terraces of the East Johnson–Pennsylvania–Packers Corridor, from First Street toInternational Lane. Plant 2½” to 3” caliber street trees along the right-of-way.

5. Request the Engineering Division to install sidewalks on the east and west sides of the 2200–2500 blocks ofPennsylvania Avenue (East High Athletic Field area); the east and west sides of the 500 block of Packers Avenue(Demetral Field area); west side of the 500 block of North Fifth Street; 1600–1900 blocks of Fordem Avenue;

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500–1200 blocks of Packers Avenue (Highway 113), and 2300–2700 Aberg Avenue. The first priority of theneighborhood is the west side of Packers Avenue. Encourage the installation of sidewalks as part of any streetreconstruction project.

6. As part of the East Washington Avenue reconstruction project, request the Engineering Division, in conjunctionwith an Interagency Staff Team, to develop a plan to enhance the appearance of this gateway to Madison’sDowntown and Capitol. As part of the plan explore the feasibility of incorporating urban amenities, trees, andspecial lighting fixtures in strategic locations and median and terrace landscaping.

7. Request the Engineering Division to remove the chain link fence on the east side of the 2100–2300 blocks ofPennsylvania Avenue (East High Athletic Field) and the 500 block of Packers Avenue (Demetral Field) andreplace the chain link fence on the east and west side of the 600–1200 blocks of Packers Avenue (Oscar MayerCorporation and East Madison Little League Complex). Neighborhood residents prefer vinyl coated fencing. Inconjunction with Oscar Mayer Corporation, create a 20-foot buffer strip along the west side of Packers Avenueto provide a place for street trees, shrubs, and grass, and possibly a sidewalk.

8. Request the Engineering Division to explore the feasibility of extending Shopko Drive north to connect withPankratz Street to International Lane. As part of the Shopko Drive extension, construct a pedestrian/bike pathon the east side of Packers Avenue.

9. Request the Engineering Division to assess back yard flooding at 550 and 548 Pawling Street (back yards), eastside of Kedzie Street, and the north side of 2600 block of Dahle Street.

10. As part of East Washington Avenue reconstruction, request the Engineering Division to reconfigure North First,North Fifth, and North Sixth Streets intersections to improve pedestrian crossing.

11. As part of an effort to improve pedestrian safety on Packers Avenue, request the Engineering Division to explorethe feasibility of replacing the pedestrian overpass in mid-block between Commercial and Aberg Avenues bycreating a cul-de-sac at Coolidge Street, starting the ramp at the frontage road and using the ramp for bothsound and visual deadening for the neighborhood, as well as ADA access.

12. Request the Engineering Division to develop a landscape plan for the Aberg corridor, including the installationof shade trees at regular spacing along the right-of-way and shrub masses in key locations along with additionalplantings in the median.

13. Request the Engineering Division, in conjunction with the Parks Division, to explore the creation of communitygarden plots to the east of Starkweather Creek in Washington Manor Park.

14. Request the Engineering Division to repair sidewalks on the 300 block of North Fifth Street and the 10–200blocks of North Street.

15. Request the Engineering Division to repair street pavement in the 2400–2600 blocks of Hoard Street; 400–500blocks of Maywood Street; 10 block of North Seventh Street; and 10–200 blocks of North Third Street.

16. Request the Engineering Division to assess the drainage problem at the intersection of North Seventh and EastMifflin Streets and the 2500 block of East Mifflin Street. Neighborhood residents indicated that storm waterpools in driveway aprons.

17. Request Engineering Division to replace curb and gutter on the 2400–2500 Blocks of East Mifflin Street;10–200 blocks of North Sixth Street; and 10–200 blocks of North Street.

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PPaarrkkss DDiivviissiioonn

1. Request the Parks Division to investigate upgrading the interior and exterior lighting in Demetral Field shelter,including consideration of skylights or repainting the ceiling of the shelter. Park users are cautious to enter thepark shelter during the daytime or nighttime since lighting is dim. Planting of lower growing vegetationsurrounding the shelter will also help to increase the sense of safety at the shelter.

2. Request the Parks Division to redesign and relandscape the North Sixth Street, North Seventh Street, NorthEighth Street, and Commercial Avenue entrances to Demetral Field. Park signs and attractive landscaping toaccentuate the parks entrances would enhance these pedestrian entrances to the park. The Emerson East–EkenPark Neighborhoods will maintain flower beds at the base of the signs.

3. Request the Parks Division to install accessible paths to the park shelter from the North Seventh Street entranceand to the ball fields from the parking lots and shelter.

4. Request the Parks Division to create smaller activity areas near playground areas within Demetral Field,including accessible tables around the periphery of the shelter. Small activity areas within Demetral Field willattract more neighborhood-oriented activities than the high activity ball field areas.

5. Request the Parks Division to explore the feasibility of erecting a sun shelter in Eken Park. A sun shelter,concrete slab, and accessible path to the shelter would provide an all weather place for neighborhood residents topicnic.

6. Request the Parks Division to improve handicapped accessibility at Burrows Parks: improve accessibility aroundthe entrance gate to the park; retrofit bathroom facilities located adjacent to the parking lot; construct accessiblepaths to the bathroom facilities; and construct accessible paths to Lake Mendota shoreline from the parking lot.

7. Request the Parks Division, in conjunction with Engineering Division, to remove the chain link fence on thesouth and west perimeter of Demetral Field and East High Athletic Field. Replace with vinyl coated fencingadjacent to ball fields.

8. Request the Parks Division to plant trees and shrubs around the perimeter of Demetral Field and East HighAthletic Field, including North Fifth Street. Plant 2½” to 3” caliber street trees along the right-of-way of PackersAvenue and Pennsylvania Avenue.

9. Request the Parks Division to upgrade the landscaping on the east side of Hartmeyer Ice Arena to provideaesthetic screening of the building and parking area.

10. Request the Parks Division to repair the chain link fence that lies to the west of Starkweather Creek inWashington Manor Park. The chain link fence and the vegetation surrounding the fence should be maintained.

11. Request the Parks Division to explore negotiations with adjacent property owners to lease additional parking forusers of the Hartmeyer Ice Arena.

12. Request the Parks Division to upgrade existing playground equipment and to explore creating ball fields orvolleyballs courts within Burrows Park.

MMaaddiissoonn MMeettrroo

1. Request Madison Metro to install a bench in the bus shelter located on the 2400 block of East Washingtonbetween North Sixth and North Seventh Streets.

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PPllaannnniinngg UUnniitt

1. As part of an effort to preserve the existing character of the neighborhood, request the Planning Unit andneighborhood association to work with property owners, neighborhood residents and businesses to rezone theproperties from R4 to R3 at the following locations: 1) the area bounded by Commercial Avenue on the north;East Johnson, Pennsylvania Avenue, and Packers Avenue on the west; North First on the south, and back lotlines of properties abutting East Washington Avenue on the east with exception of the 300–400 blocks of Kedzieand Pawling Street; 2) the area bounded by Commercial on the north, Northfield Place on the south, UnionPacific Railroad on the east, and North Sherman Avenue on the west (Superior Street, Northfield Place, ErieCourt, and Michigan Court); and 3) rezone the residential properties, with the exception of 1948–1954 EastWashington (The Avenue Apartments) on the north side of the 1900–2300 blocks of East Washington Avenuefrom R5 to R3.

2. As part of the effort to preserve and enhance the character of the North Street–East Johnson commercial node,request that the Planning Unit and neighborhood association work with property and business owners to createguidelines for rehabilitation and/or new construction; with particular attention paid to signs, awnings, andbuilding materials that complement the existing buildings.

3. As part of an effort to preserve the existing character of the neighborhood, request the Planning Unit andneighborhood association to work with property owners, neighborhood residents, and businesses to rezone theproperties from C3 to C1 at the following locations: 1) 2146 and 2202 East Johnson Street (James Reeb Churchand office building, respectfully; 2) single-family structures at 2634 and 2637 Schofield Street; 3) 2301 and2401 Commercial Avenue (Deon’s Bait Shop and Resale Records, respectfully); and 4) 2046–2050 East JohnsonStreet (formerly Rortvedt Auto Repair).

4. As part of an effort to preserve park and open space areas in the neighborhood, request the Planning Unit andneighborhood association to work with the Parks Division to rezone Demetral Field, East High Athletic Field,Washington Manor Park, and the greenspace along the south side of 1900 Block of East Johnson from R4 to C(Conservancy).

5. Request the Planning Unit to consider to work with the neighborhood association and property owners toestablish a Neighborhood Conservation Area within specific areas of the neighborhood. NeighborhoodConservation Areas would provide the emphasis on design standards that bring continuity to residential areas.Neighborhood property owners, in conjunction with the Department of Planning & Development, wouldcustom design a mechanism that would preserve and enhance the architectural character of residential areas, suchas recommending new construction to incorporate the dominant roof pattern within the neighborhood.

6. As part of an effort to preserve the existing residential character of the neighborhood, request the Planning Unitto work with property owners to rezone 213 and 217 North First Street (two single-family, residential parcels)from C2 (General Commercial) to R3 (Single-Two Family Residential) zoning classification located at the SEcorner of North First and East Johnson Streets.

7. Request the Planning Unit to work with the property owner of a vacant lot at 2402 Commercial Avenue, torezone the property from C2 (General Commercial) to C1 (Limited Commercial) to allow for either mixed usedevelopment (residential and retail commercial) or medium multi-family residential development.

PPoolliiccee DDeeppaarrttmmeenntt

1. Request the Police Department to work with neighborhood residents and the business community to addressconcerns of prostitution.

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2. Request the Police Department, in conjunction with Traffic Engineering Division, to work with theneighborhood on speeding enforcement on East Johnson between North First and North Streets. Neighborhoodresidents will take part in the neighborhood speed watch program.

3. Request the Police Department, in conjunction with the Emerson East–Eken Park Neighborhoods, to work withneighborhood residents in their efforts to improve safety at Demetral Field.

TTrraaffffiicc EEnnggiinneeeerriinngg

1. As part of the City-wide bike system, request the Traffic Engineering Division to investigate the creation of abike route from Emerson East–Eken Park Neighborhoods to 1) Warner Park and the proposed Warner ParkCommunity and Recreation Facility; 2) the East Mifflin Street bike route; 3) Yahara Parkway corridor bike route;and the 4) multipurpose trail along the Starkweather Creek corridor to improve access between Olbrich Park andMATC.

2. As part of the effort to address traffic flow and speed, request the Traffic Engineering Division, in conjunctionwith the Police Department, to investigate ways to deter vehicle traffic from circling off of East WashingtonAvenue to Kedzie and East Dayton Streets. Request Traffic Engineering Division to continue working with theneighborhood to identify effective ways to reconfigure traffic circulation at East Washington–Kedzie–EastDayton by possibility including the sealing off of East Dayton, creating a cul-de-sac. Since East Dayton Street isa cutoff to North Street and because the triangle at East Dayton is currently used as a turnaround, this wouldassist with both the speeding problem and the cruising problem. Develop and implement a plan to close off thenorth sides of the traffic triangle at East Dayton and North Streets to reduce traffic cruising to and from EastWashington in this residential area. Increase the size of the garden in the triangle.

3. Request the Traffic Engineering Division to consider the feasibility of installing different and additional lightstandards in the East Johnson–North Street commercial node and the 2500 block of East Washington Avenuecommercial area to highlight the retail districts and create a more pedestrian friendly street.

4. Request Traffic Engineering to consider the feasibility of installing pedestrian-scale, decorative, lighting at: NorthStreet–East Johnson Street commercial node; 2500 block of East Washington Avenue at North Street;2000–2800 block of East Johnson Street; and the blocks surrounding Emerson Elementary School.Neighborhood residents will work with Traffic Engineering to install banners at 2200 block of East WashingtonAvenue at East High School.

5. Request the Traffic Engineering Division, in conjunction with the Engineering Division, to investigate measuresto improve the traffic flow and safety as Winnebago Avenue where it enters the east bound lane of EastWashington Avenue. As part of the potential redesign, incorporate landscaping to enhance the appearance of thisintersection.

6. Request the Traffic Engineering Division in conjunction with Police Department, to work with theneighborhood to improve pedestrian safety along the 2200–2400 blocks of East Johnson during the bus pickupand drop off times for East High and Emerson Elementary Schools.

7. In an effort to improve traffic safety, request that Traffic Engineering evaluate the intersection of East Mifflin atNorth Second Street (2000 block of East Mifflin); North Fourth at East Johnson (East High School); NorthSixth and North Seventh at East Johnson (Emerson Elementary School); North First at East Washington; NorthFirst at East Johnson to help improve the control of traffic.

8. Request the Traffic Engineering Division to lengthen the signal timing for the walk sign on East Washington atKohl’s and East Washington at the Madison East Shopping Center or other options that would make pedestriancrossing safer.

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9. Request the Traffic Engineering Division to assess and upgrade lighting, if appropriate, at the following locations:2400–2800 block of Commercial Avenue; 1900 Block of East Dayton Street; 10–200 blocks of North Street;2600 block of Schofield Street; 10–300 blocks of North Second Street; and 10–200 blocks of North Sixth Street,and the intersection of East Mifflin and North Fifth Street.

10. As part of East Washington Avenue reconstruction project, request the Traffic Engineering Division consider astreet-type entrance in place of “driveway-type” entrance at Madison East Shopping Center to increase safety forvehicles turning into the shopping center.

11. As part of the City-wide bike system, request the Traffic Engineering Division to investigate sidewalk/bike routeexpansion on the north side of Aberg Avenue, from Shopko and Copps Food Store, to the west side of PackersAvenue. A bike path parallel to, but not directly on, Packers Avenue would provide better access to employmentopportunities in the airport business park and provide a connection to the on-street bike route at InternationalLane.

12. Request the Traffic Engineering Division, in conjunction with the Parks Division, to redesign the North SeventhStreet extension to improve street terrace landscaping including the marking of on-street parking spaces. Plantingof street trees or grass between the sidewalk and roadway and installation of curb and gutter will help improvethe appearance of the entrance.

13. Request the Traffic Engineering Division to explore access to Madison Little League complex from AbergAvenue. Once the Madison Little League complex is constructed, there will be increased vehicular traffic onNorth Street. Eken Park, a small, neighborhood park on North Street, is frequented by younger children. Withthe increase in traffic, neighborhood residents are concerned for the safety of younger children.

14. As part of the East Washington reconstruction project, request the Traffic Engineering Division considerimproving pedestrian safety at the intersection of East Washington and North Fourth and East WashingtonNorth Fifth at East High School. Installing a pedestrian median landing, eliminating and/or limiting left turnsfrom North Fourth Street during school hours would help improve pedestrian crossing at this intersection.

15. Request the Traffic Engineering Division to consider the need to improve the safety of motorists west bound onPennsylvania Avenue, at the point three traffic lanes merge to two lanes on East Johnson at North Second Street.Motorist west bound on East Johnson Street merge into west bound traffic from Pennsylvania Avenue. At thispoint, three lanes of traffic merge into two lanes.

UUrrbbaann DDeessiiggnn CCoommmmiissssiioonn

1. Request the Urban Design Commission consider revising Urban Design Districts 4 & 5 (along East WashingtonAvenue from First Street to Aberg Avenue) to include design criteria for commercial parcels that will enhance thegateway aesthetics of the corridor by: 1) supporting buildings of at least two stories in height; 2) encouragingnew or remodeled buildings to have residential units or offices above first floor along the corridor; 3) requiring apercentage of any new building to be built up to the sidewalk edge; 4) locating all new parking lots on the sideor behind buildings; and 5) considering, as projects come before the UDC for approval, that the removal of largebillboards along the corridor be given priority.

Emerson East–Eken Park Neighborhoods Plan · Emerson East–Eken Park Neighborhoods Plan Adopted...

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